Cooperativa de Ahorro y Crédito 23 de Julio

What Cooperativa de Ahorro y Crédito 23 de Julio does

Cooperativa de Ahorro y Crédito 23 de Julio is an Ecuadorian member-owned cooperative financial institution founded in 1964 and headquartered in Cayambe, Ecuador. It operates 23 branch offices across the country, including locations in Quito, Guayaquil, Cuenca, Manta, Ibarra, Loja, Tulcán, and Santa Cruz (Galápagos), serving individuals, families, and small business owners. The cooperative provides a full suite of retail financial services including savings products (Cuenta Mágica, Cuenta Empresarial, Cuenta de Ahorro, Ahorro Planificado), microcredit and consumer loans (Microcrédito 23, Microcrédito Eco23, Microcrédito Impulso Mujer, Crédito de Consumo), investment products, insurance (life, medical/dental, card protection), a Mastercard debit card, and bill payment services.

The cooperative operates its proprietary digital banking platform, 23GO, which provides members with online account access, credit simulation, investment management, and service requests, complemented by an ATM network, phone hotline (1800 23 23 23), and WhatsApp customer service (09 63 023 023). It is supervised by Ecuador's SEPS (Superintendencia de Economía Popular y Solidaria), with member deposits insured by COSEDE (Corporación del Seguro de Depósitos), and complies with UAFE anti-money laundering requirements. Technology integrations include a Mastercard card payment network and the 23 Virtual payments platform for service bill payments.

Revenue is generated primarily through loan interest income from microcredits and consumer loans, fee income from savings accounts and transactional services, and returns on member investment products. The cooperative targets financial inclusion for underserved segments, including women entrepreneurs (via Microcrédito Impulso Mujer) and environmentally-focused small businesses (via Microcrédito Eco23), with member-depositors serving as the cooperative's owners rather than external shareholders.

Name

Cooperativa de Ahorro y Crédito 23 de Julio

Legal name

Cooperativa de Ahorro y Crédito 23 de Julio Ltda.

Website

https://coop23dejulio.fin.ec

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Cooperativa de Ahorro y Crédito 23 de Julio is an Ecuadorian member-owned cooperative financial institution operating 23 branches nationwide, offering savings accounts, microcredit, consumer loans, investments, insurance, and a Mastercard debit card to individuals and small businesses.

Ownership category

akta.pro rank

Product category

Cooperative Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Consumer Lending (522291), Credit Intermediation and Related Activities (522)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Development Credit Unions (CDCUs) (FSABAEAC)

Keywords

• Savings accounts
• Microcredit lending
• Cooperative banking
• Consumer credit
• Member-owned finance

Headquarters

HQ city

Cayambe

HQ country

Ecuador

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Interest income from microcredits, consumer loans, and other credit products extended to members.
2. Savings Account Fees and Services: Fee income from savings accounts, transactional services, and related account management services.
3. Investment Products: Income from investment products offered to members, including term deposits and investment accounts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cooperativa de Ahorro y Crédito 23 de Julio is a member-owned Ecuadorian cooperative financial institution that provides retail banking products to individuals and small businesses, including savings accounts, microcredit and consumer loans, investment products, life/medical/dental insurance, a Mastercard debit card, and bill payment services. Its products are distributed through a 23-branch nationwide network, an ATM network, and the proprietary 23GO digital banking platform, with a social-mission focus on financial inclusion, women entrepreneurs, and eco-friendly microcredit.

Product overview

Cooperativa de Ahorro y Crédito 23 de Julio is a cooperative financial institution in Ecuador offering a comprehensive portfolio of savings products (Cuenta Mágica, Cuenta Empresarial, Cuenta de Ahorro, Ahorro Planificado), credit products (Microcrédito 23, Microcrédito Eco23, Microcrédito Impulso Mujer, Crédito de Consumo), investment services, insurance products (life, medical, dental, card protection), a Mastercard debit card, and digital banking through the 23GO platform. The cooperative operates with regulatory oversight from Ecuadorian financial authorities.

Differentiator

Problem solved

Functional benefit

Brands

• 23GO!: Digital banking platform/app for members
• Cuenta Mágica
• Microcrédito Eco23
• Microcrédito Impulso Mujer
• Mastercard 23 de Julio

Products and services

• Cuenta Mágica Branded savings account product offered to individual cooperative members in Ecuador.
• Cuenta Empresarial Business savings account designed for small business and enterprise customers of the cooperative.
• Cuenta de Ahorro Standard savings account product for individual members of the cooperative.
• Ahorro Planificado Planned savings product that helps members save toward specific financial goals.
• Microcrédito 23 Microcredit loan product designed to finance small businesses in Ecuador.
• Microcrédito Eco23 Microcredit product focused on financing sustainable and environmental business initiatives.
• Microcrédito Impulso Mujer Microcredit product specifically designed to empower and finance women entrepreneurs.
• Crédito de Consumo Personal consumption loan for individual financial needs.
• Mastercard 23 de Julio Mastercard-branded debit card issued in partnership with Mastercard, providing members with domestic and international payment network access.
• Seguro de Vida Life insurance product offered to cooperative members.
• Seguro Médico y Odontológico Medical and dental insurance service for cooperative members.
• Seguro de Tarjeta Protegida Card protection insurance service for debit card holders.
• Inversiones Investment products offered to cooperative members, including term deposits and investment accounts.
• Pago de Servicios Bill payment service enabling members to pay utility and other service bills through the cooperative's 23 Virtual platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• MastercardcoreTechnology or IntegrationThe cooperative issues Mastercard debit cards branded 'Mastercard 23 de Julio', providing members with international payment network access.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Banco Solidario: Ecuadorian bank specialized in microcredit and inclusive finance. Directly comparable in product focus (microcredit to small entrepreneurs) and target customer base (low-income and informal-sector borrowers).
• Cooperativa 29 de Octubre: Long-established Ecuadorian credit union providing savings, credit, and member services. Comparable as a SEPS-supervised cooperative with overlapping retail and microcredit products and a national membership base.
• Cooperativa Policía Nacional: Ecuadorian credit union serving a defined membership group (national police). Directly comparable as a SEPS-supervised cooperative offering savings, credit, and payment services to retail members on a national scale.
• Cooperativa de Ahorro y Crédito Jardín Azuayo: Ecuadorian savings and credit cooperative with a similar microcredit-and-inclusion mission. Closely comparable in product mix (savings, microcredit, digital banking) and member-owned structure under SEPS.
• Cooperativa de Ahorro y Crédito El Sagrario: Ecuadorian savings and credit cooperative offering retail savings, credit, and digital services. Directly comparable as a SEPS-supervised cooperative with overlapping microcredit and member-services products.

Regional players

• Cooperativa de Ahorro y Crédito Santa Ana: Regional Ecuadorian savings and credit cooperative serving a defined geographic membership. Comparable as a SEPS-supervised cooperative with a similar savings-and-credit product set but a more localized footprint.

Broad incumbents

• Banco de Guayaquil: Major Ecuadorian commercial bank offering retail deposits, credit, and card products. Comparable as a broad incumbent competing for the same consumer and small-business customers across the same national footprint.
• Banco Pichincha: Ecuador's largest commercial bank. Overlaps with Cooperativa 23 de Julio in retail deposits, consumer credit, and payments, and represents the dominant incumbent competing for the same inclusive-finance and SMB segments.
• Banco ProCredit (Ecuador): Development-oriented commercial bank active in Ecuador serving SMEs and inclusive-finance segments. Overlaps with Cooperativa 23 de Julio in small-business credit and member-oriented banking.

Emerging players

• Kushki: LATAM payments infrastructure fintech with Ecuador operations. Comparable as an emerging digital player targeting the same merchants and financial-inclusion segments, with potential to disintermediate payment and microcredit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=mYm_SiriFp8
• Xx.com/coop23dejulio
• Facebookfacebook.com/coop23dejulio
• LinkedInlinkedin.com/company/coop23dejulio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooperativa de Ahorro y Crédito 23 de Julio