Feichtinger Schmuckhandel

What Feichtinger Schmuckhandel does

Feichtinger Schmuckhandels GmbH is an Austrian jewelry retail and manufacturing company founded in 1979 in Graz, operating as Austria's largest goldsmith workshop with over 35 in-house goldsmiths. The company operates a vertically integrated model combining in-house jewelry manufacturing (Schmuckmanufaktur) with 3D design capabilities, a network of 20+ physical retail branches across all major Austrian cities, and a full e-commerce platform at feichtinger-shop.com. The product portfolio centers on wedding and engagement rings as the primary category, supported by broad women's, men's, and children's jewelry lines in gold (333/585/750), silver, platinum, and tantalum, alongside a watch category featuring proprietary Feichtinger Uhren and authorized partnerships with Jacques Lemans, Seiko, Raymond Weil, and Alpha Saphir.

The business generates revenue primarily through one-time transactional jewelry sales spanning an entry-to-luxury price range (€17 to €7,799+), complemented by fee-based services including engraving, ear piercing using the STUDEX® system in 10 branches, permanent welded jewelry application, jewelry repair, and a precious metal buyback program. Differentiated digital tools include an online wedding ring configurator and a precious metal valuation calculator. The go-to-market combines direct-to-consumer physical retail, e-commerce, and a Partnerbetrieb B2B program for employee and member discounts. The customer base spans couples (primary), general female and male jewelry buyers, parents seeking baptismal and children's jewelry, watch buyers, and partner organizations, with marketing conducted via blog content, seasonal promotional campaigns, SEO, and an in-store service-driven foot traffic model.

The company is privately held as a family-owned Austrian GmbH with no disclosed external investment or parent entity, and operates exclusively within Austria.

Name

Feichtinger Schmuckhandel

Legal name

Feichtinger Schmuckhandels GmbH

Website

https://feichtinger-shop.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Feichtinger Schmuckhandels GmbH is an Austrian family-owned jewelry retailer and manufacturer, founded in 1979, operating Austria's largest goldsmith workshop with 35+ in-house goldsmiths, 20+ retail branches, and an e-commerce platform, primarily serving couples seeking wedding and engagement rings.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Jewelry retail
• Wedding rings
• Engagement rings
• Watch retail
• Goldsmith manufacturing

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Product Sales: Primary revenue from the sale of finished jewelry products including wedding/engagement rings, necklaces, bracelets, earrings, charms, and foot chains. Products are sold across multiple price points from entry-level silver (~€29) to luxury gold/diamond pieces (€4,000–7,000+). Revenue is one-time transactional per item, with no subscription component.
2. Watch Sales: Sale of branded watches including Feichtinger watches, Jacques Lemans, Alpha Saphir, Seiko, and Raymond Weil across ladies', men's, and children's categories. Watch prices range from ~€30 (children's) to €599 (limited editions).
3. In-Store Services: Additional revenue from paid services including ear piercing (STUDEX® system, from €39), permanent jewelry application (silver fixed price €79, gold calculated per cm), engraving, jewelry repair, and precious metal buyback.
4. Outlet Sales: Dedicated outlet section offering discounted jewelry at up to 40% off regular prices, including silver sets and clearance items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Feichtinger Schmuckhandel designs, manufactures, and retails handcrafted jewelry and watches in Austria. Its primary offering is wedding and engagement rings (Eheringe and Verlobungsringe), produced at the Graz-based Schmuckmanufaktur by more than 35 in-house goldsmiths, alongside ladies', men's, and children's jewelry, branded watches, and complementary in-store services (ear piercing, permanent welded jewelry, engraving, repair, precious metal buyback). Sales occur via 20+ physical branches and a direct-to-consumer e-commerce shop.

Product overview

Feichtinger Schmuckhandel is Austria's largest goldsmith with over 35 goldsmiths, operating since 1979 from Graz. The company operates as a multi-channel jewelry retailer with 20+ physical locations across Austria and a comprehensive e-commerce platform. The product portfolio centers on wedding and engagement rings (Eheringe, Verlobungsringe) as the core offering, supported by broad women's, men's, and children's jewelry categories spanning rings, necklaces, chains, bracelets, earrings, and pendants in gold, silver, platinum, and tantalum. The business includes a proprietary watch line (Feichtinger Uhren) alongside partnerships with Jacques Lemans and Alpha Saphir. Key differentiated services include the online Eheringkonfigurator for custom ring design, in-house Schmuckmanufaktur for bespoke pieces and 3D design, Gravurservice for engraving, Ohrlochstechen using STUDEX® system, and Permanentschmuck (permanent welded jewelry). The company also operates an Outlet for discounted items and maintains specialty collections including Tennis Schmuck, Lab Grown Diamond pieces, Pearl Jewelry, and personalized/engravable items.

Differentiator

Problem solved

Functional benefit

Brands

• Feichtinger Schmuckmanufaktur: The company's manufacturing division in Graz, operating since 1979, producing handcrafted jewelry including custom pieces and wedding rings.
• Feichtinger Uhren

Products and services

• Eheringe und Verlobungsringe (Wedding and Engagement Rings) Handcrafted wedding and engagement rings in multiple metals and styles, available with customization through an online configurator and in-branch consultation. Targeted at couples in Austria planning weddings or engagements.
• Damen, Herren und Kinderschmuck (Ladies', Men's and Children's Jewelry)

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jacques LemanscoreChannel Partner/ Reseller/ DistributorFeichtinger is an authorized reseller and retailer of Jacques Lemans watches, offering the full range of Jacques Lemans ladies', men's, and children's watches, as well as the Jacques Lemans Diamond Collection. Jacques Lemans is a major watch brand featured prominently on feichtinger-shop.com.
• Alpha SaphirminorChannel Partner/ Reseller/ DistributorFeichtinger retails Alpha Saphir children's watches, including the Alpha Saphir Kinderarmbanduhr collection (21 products in catalog). Alpha Saphir is a specialty children's watch brand.
• SeikominorChannel Partner/ Reseller/ DistributorFeichtinger is an authorized retailer of Seiko watches for men, offering selected Seiko models in-store. Seiko is referenced as a brand available for purchase in Feichtinger branches.
• Raymond WeilminorChannel Partner/ Reseller/ DistributorFeichtinger offers selected Raymond Weil watches in-store as an authorized retailer. Raymond Weil is described as a Swiss luxury watch manufacturer known for precision craftsmanship.
• STUDEX®coreTechnology or IntegrationSTUDEX® is the professional ear piercing system exclusively used in 10 Feichtinger branches for sterile ear piercing services. It is described as one of the world's leading providers of professional ear piercing equipment.
• Feichtinger UhrencoreTechnology or IntegrationFeichtinger produces its own line of watches under the 'Feichtinger Uhren' brand, including wooden watches and branded timepieces, sold exclusively through Feichtinger branches and online.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bucherer: Switzerland-based, Europe's largest watch and jewelry retailer with multi-brand boutiques across DACH. Directly comparable as a multi-brand jewelry retailer combining luxury, bridal, and watch categories with strong in-store service offerings.
• Christ: Major DACH jewelry and watch retail chain with physical stores and online sales of bridal, fashion and branded watches. Directly comparable to Feichtinger's omnichannel, multi-location Austrian jewelry retail model.

Broad incumbents

• Tiffany & Co. Iconic luxury jewelry house with strong bridal and engagement ring positioning globally. Comparable as a high-end bridal jewelry brand competing for the same high-ticket engagement-ring customer, but at substantially larger scale and brand cachet.
• Swarovski: Austrian-headquartered global jewelry and crystal brand with its own retail network and licensed partners. Comparable as an Austrian jewelry incumbent with strong brand and retail presence, though operating at significantly larger scale and broader price points.
• Pandora: Global mass-market jewelry brand with owned and concession-based retail across Europe. Comparable as a vertically branded omnichannel jewelry retailer competing for fashion and gifting spend, though Pandora is brand-owned rather than multi-brand.
• Signet Jewelers: World's largest jewelry retailer (Kay, Zales, H. Samuel). Comparable as a multi-banner specialty jewelry retailer with scaled bridal and omnichannel capabilities, though primarily North American in footprint.

Others

• Etsy (Jewelry Category): Global marketplace for handmade and personalized jewelry from independent makers. Comparable as an indirect competitor for personalized/custom jewelry demand that Feichtinger serves via its Eheringkonfigurator and 3D design service.

Emerging players

• Catbird: Independent jewelry retailer widely credited with popularizing the permanent jewelry trend in the U.S. Comparable as an emerging player leading the welded-jewelry category that Feichtinger is scaling in Austria.
• Mejuri: Direct-to-consumer fine jewelry brand with strong e-commerce and selective physical presence. Comparable as a digitally native fine jewelry competitor targeting younger consumers with everyday and bridal-adjacent pieces.
• Blue Nile: Online-first diamond and bridal jewelry retailer. Comparable as an e-commerce-led engagement and wedding ring specialist that competes for the same digital bridal customer Feichtinger serves via its configurator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feichtinger.schmuckhandel
• LinkedInlinkedin.com/company/feichtinger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feichtinger Schmuckhandel