Name

Jacques Lemans

Legal name

Jacques Lemans GmbH

Website

https://jacques-lemans.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wristwatches and Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Quartz Watches (CRAKADAB)

akta.pro secondary industries

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Watch & Timepiece Retail (CRAKAGAD), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Wristwatch manufacturing
• Solar-powered watches
• Ceramic watches
• Automatic hybrid movements
• Watch and jewellery collections

Headquarters

HQ city

Glan

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Wristwatch Sales: One-time retail sales of wristwatches across multiple collections (Classic, Sport, High-Tech Ceramic, Hybromatic, Eco Power Solar, UEFA Champions League, Borussia Dortmund, Diamond Watches, Design, Elegance). Watches are sold directly via e-commerce and through global distributor/retailer partners. Price points range from approximately €99 to €1,445+.
2. Jewellery Sales: One-time retail sales of jewellery products including rings, necklaces, earrings, bracelets, and leather bracelets. The jewellery line includes Golden Jewellery and watch-jewellery gift sets. Sold via e-commerce and distributor network.
3. Burg Taggenbrunn Estate & Cultural Tourism: Revenue from the historic Castle Taggenbrunn estate in Carinthia, Austria, which includes the Taggenbrunner Festspiele cultural event and a castle shop retail outlet.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jacques Lemans designs, manufactures and sells wristwatches and jewellery directly and through distributors in 120 countries. The product range includes over 800 watch models and 900 jewellery models spanning entry-level to luxury price points, featuring proprietary technologies such as Eco Power solar movement, High-Tech Ceramic materials, and the Hybromatic hybrid automatic movement. The portfolio covers men's and women's Classic, Sport, Ceramic, Eco Power Solar, UEFA Champions League, Borussia Dortmund, Design, Elegance, Diamond and city-inspired collections alongside rings, necklaces, earrings, bracelets, leather bracelets and golden jewellery.

Product overview

Jacques Lemans is an Austrian family-owned luxury watch and jewellery brand founded in 1974, offering over 800 watch models and 900 jewellery models across men's and women's collections. The product portfolio is organized into two main categories: watches and jewellery. Watch collections include Classic, Sport, High-Tech Ceramic, Hybromatic, Eco Power-Solar, UEFA Champions League, Borussia Dortmund, Design, Elegance, Diamond Watches, and Antwerpen for women, plus London and Liverpool city-themed collections for men. The watch range spans from entry-level classic models to luxury diamond watches, with technologies including solar power (Eco Power), hybrid automatic movements (Hybromatic), and high-tech ceramic materials. Jewellery offerings include rings (with wedding rings), necklaces, earrings, bracelets, and leather bracelets, with dedicated Golden Jewellery line. The brand also features ambassador-curated collections: Tobias Moretti Favourites for men and Anna Gasser Favourites for women. Jacques Lemans positions itself at the mid-price segment while maintaining high quality standards, with products available at over 120 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Classic Watches Collection Men's Classic Collection of wristwatches combining traditional design with high production standards for formal and everyday occasions. Targeted at male consumers seeking timeless, versatile timepieces at mid-market prices.
• Men's Sport Watches Collection Men's Sport Collection wristwatches designed for active lifestyles, featuring durable materials and dynamic aesthetics. Targeted at male consumers pursuing sporty everyday and athletic looks.
• Men's High-Tech Ceramic Watches Collection Men's High-Tech Ceramic wristwatches using proprietary ceramic materials for durability, scratch resistance and modern aesthetics. Targeted at male consumers seeking premium-feeling yet durable everyday timepieces.
• Men's Hybromatic Watches Collection Men's Hybromatic wristwatches featuring the company's proprietary hybrid automatic movement combining mechanical and quartz technologies. Targeted at male consumers interested in differentiated movement technology.
• Men's Eco Power Solar Watches Collection Men's Eco Power solar-powered wristwatches enabling sustainable timekeeping without battery replacement. Targeted at eco-conscious male consumers seeking reliable, low-maintenance timepieces.
• UEFA Champions League Watches Collection (Men) Officially UEFA-licensed men's wristwatches honoring football's most prestigious events, sold as both everyday timepieces and match-day accessories. Targeted at football fans and lifestyle buyers.
• Borussia Dortmund Watches Collection Exclusive men's wristwatch collaboration with Borussia Dortmund football club, including models such as BVB-01 through BVB-07 priced from approximately €99 to €199. Targeted at BVB supporters and football fans seeking officially themed everyday and match-day watches.
• Women's Classic Watches Collection Women's Classic Collection wristwatches with elegant designs and high-quality materials for feminine style. Targeted at women seeking timeless, versatile timepieces for everyday and formal wear.
• Women's Sport Watches Collection Women's Sport Collection wristwatches combining athletic design with feminine elegance for active lifestyles. Targeted at women seeking sporty yet feminine timepieces.
• Women's High-Tech Ceramic Watches Collection Women's High-Tech Ceramic wristwatches with proprietary ceramic materials offering modern durability and style. Targeted at female consumers seeking premium-feeling yet durable timepieces.
• Women's Eco Power Solar Watches Collection Women's Eco Power solar-powered wristwatches with sustainable design principles and no battery replacement. Targeted at eco-conscious female consumers seeking low-maintenance, elegant timepieces.
• Women's Design Collection Watches Contemporary women's Design Collection wristwatches featuring bold, trendy designs and vibrant colors for fashion-forward consumers. Targeted at style-driven female buyers seeking distinctive everyday looks.
• Women's Elegance Collection Watches Women's Elegance Collection wristwatches emphasizing timeless elegance and refined aesthetics. Targeted at female consumers seeking sophisticated timepieces for special and formal occasions.
• Women's Diamond Watches Collection Luxury women's Diamond Watches Collection featuring diamond accents across models ranging from approximately €445 to €1,445+ (e.g., D-11B, D-14C). Targeted at premium women's watch buyers seeking diamond-set timepieces.
• Antwerpen Collection (Women) Exclusive women's Antwerpen wristwatch series inspired by Antwerp, featuring modern and timeless contemporary design. Targeted at female consumers seeking distinctive European-inspired timepieces.
• Rings (Jewellery) Jewellery ring collection including wedding rings and fashion rings across various designs and materials, sold individually. Targeted at women and gift purchasers seeking everyday, formal or special-occasion rings.
• Necklaces (Jewellery) Jewellery necklace collection featuring various styles from classic to contemporary, sold individually. Targeted at women and gift purchasers seeking everyday or occasion necklaces.
• Earrings (Jewellery) Jewellery earring collection including studs, hoops and drop styles, sold individually and in pairs. Targeted at women and gift purchasers seeking everyday or occasion earrings.
• Bracelets (Jewellery) Jewellery bracelet collection featuring various designs and materials, sold individually and as pairs. Targeted at women and gift purchasers seeking everyday or occasion bracelets.
• Leather Bracelets Leather bracelet collection also usable as men's watch straps, sold individually. Targeted at men seeking replacement leather straps and bracelet-wearing consumers.
• Golden Jewellery Collection Luxury gold jewellery collection featuring rings, necklaces, earrings and bracelets in gold materials, sold as separate items. Targeted at premium women's jewellery buyers and gift purchasers.
• Watch-Jewellery Sets Coordinated sets combining a women's watch with matching jewellery pieces (such as necklace, earrings or ring), sold as a single bundle. Targeted at women and gift purchasers seeking a unified, presentation-ready set.
• Men's Watch Gift Sets Pre-packaged men's gift collections combining a wristwatch with accessories for gifting occasions such as birthdays, anniversaries and Christmas. Targeted at gift buyers seeking presentation-ready, branded men's gifts.
• Tobias Moretti Favourites (Men's Selection) Curated men's wristwatch selection personally endorsed by Austrian actor Tobias Moretti, including signed autograph cards with select models. Targeted at male consumers seeking an ambassador-endorsed selection of the brand's watches.
• Anna Gasser Favourites (Women's Selection) Curated women's wristwatch selection personally endorsed by Olympic snowboard champion Anna Gasser. Targeted at female consumers inspired by an athletic ambassador's style and values.
• 50th Anniversary Limited Edition Collection Limited edition 50th anniversary watch collection released in 2024 to celebrate the brand's 50-year milestone, restricted to 500 pieces per model worldwide. Targeted at collectors and loyal brand fans seeking anniversary pieces.

Quantifiable outcome

• 2-year warranty on all products covering manufacturing defects, with free repair or replacement at manufacturer's discretion.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Sport Austria FinalsminorStrategic or Co-development Partner · 1 June 2026Jacques Lemans has sponsored the Sport Austria Finals for two consecutive years (2025, 2026), awarding exclusive timepieces to Austria's national champions to recognize their victories, dedication, discipline, and passion.
• Borussia DortmundcoreStrategic or Co-development PartnerJacques Lemans and Borussia Dortmund jointly created an exclusive watch collection capturing the spirit of the club, its team, and loyal fans. The collection reflects BVB's passion and energy combined with Jacques Lemans' quality and precision. Watch models feature club colors and are sold as both everyday timepieces and game-day accessories.
• UEFAcoreStrategic or Co-development PartnerOfficial partner of the UEFA Champions League. Jacques Lemans produces a dedicated UEFA Club Competitions watch collection honoring the spirit of football's most prestigious events.
• Formula 1coreStrategic or Co-development PartnerJacques Lemans was the first official license partner of Formula 1, marking one of its earliest and most prestigious sports sponsorships that established its sports marketing credentials.
• Austrian National Football TeamminorStrategic or Co-development PartnerLong-term partnership with the Austrian national football team as part of the brand's broader sports sponsorship strategy.
• Viennale Film FestivalminorStrategic or Co-development PartnerJacques Lemans partnered with the Viennale Film Festival in 2023, demonstrating its commitment to cultural enrichment beyond sports sponsorships.
• Anna GassercoreStrategic or Co-development PartnerDouble-time Olympic snowboard champion and Austrian brand ambassador. Anna Gasser represents the women's watch collections and embodies the brand's values of athletic excellence, precision, and style. Her 'Favourites' collection showcases selected women's timepieces.
• Tobias MoretticoreStrategic or Co-development PartnerCelebrated Austrian actor and brand ambassador. Tobias Moretti is the face of Jacques Lemans, embodying the elegance, precision, and timeless style of the brand. The partnership includes a dedicated 'Tobias Moretti Favourites' watch collection with limited signed autograph cards.
• Larissa MaroltcoreStrategic or Co-development PartnerAustrian actress and model. Larissa Marolt joined as brand ambassador in 2026, representing the Diamond Collection 2026. She embodies natural elegance and confidence, aligning with the brand's aspirational positioning for its luxury women's segment.
• Darja VarfolomeevminorStrategic or Co-development PartnerOlympic rhythmic gymnast and new brand ambassador introduced as part of the 'Elegance in Motion' campaign. Represents the brand's connection between elegance and athletic achievement.
• Burg Taggenbrunn / Taggenbrunner FestspieleminorStrategic or Co-development PartnerCastle Taggenbrunn and its associated cultural event (Taggenbrunner Festspiele) are connected to the Jacques Lemans Group. After years of renovation, the historic castle opened to the public in November 2019, creating a cultural landmark in Carinthia and a venue for showcasing Jacques Lemans products.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skagen (Fossil Group): Skagen is a Danish minimalist watch and jewelry brand owned by Fossil Group, selling at mid-price points through wholesale and DTC. Directly comparable to Jacques Lemans on Scandinavian-inspired minimalist design, mid-price positioning, and combined watch-plus-jewelry product offering.
• Casio: Casio is a Japanese watch manufacturer competing directly in the mid-price segment with G-Shock, Edifice, and Pro Trek lines. Comparable to Jacques Lemans on accessible price points, technology-driven product differentiation (solar, radio-controlled), and broad global distribution.
• MVMT (Movado Group): MVMT is a DTC-native mid-price watch brand acquired by Movado Group, targeting younger consumers with minimalist designs. Comparable to Jacques Lemans on price band, target demographic, and global e-commerce reach, though built with a digital-first rather than distributor-first model.
• Fossil Group: Fossil Group is a US-based designer and manufacturer of mid-price fashion watches and accessories under brands like Fossil, Michael Kors, and Armani. Direct comparable to Jacques Lemans given similar mid-price positioning, multi-brand licensed and owned portfolio, and global wholesale + DTC distribution model.
• Bering: Danish mid-price watch brand known for minimalist ceramic and solar designs sold globally through wholesale and DTC. Comparable to Jacques Lemans on accessible price points, ceramic material innovation, and presence in jewelry-adjacent accessories.
• Festina Group: Festina Group (Festina, Lotus, Jaguar, Candino) is a European mid-price watch manufacturer with multi-brand portfolio and strong European wholesale presence. Comparable to Jacques Lemans in mid-price positioning, multi-brand portfolio, and sports sponsorship-driven brand building (cycling, MotoGP).
• Daniel Wellington: Swedish-founded, DTC-led mid-price watch and accessory brand that disrupted the segment through digital marketing and minimalistic design. Directly comparable to Jacques Lemans on price band, target demographic, and global e-commerce distribution, though built without the sports-sponsorship heritage.

Broad incumbents

• Seiko Group: Seiko is a major Japanese watch manufacturer with broad mid-to-upper price positioning across Seiko, Grand Seiko, and Pulsar brands. Relevant as a broader incumbent competitor to Jacques Lemans in quartz and mechanical watches across global distribution channels.
• Swatch Group: Swiss watch conglomerate owning Omega, Longines, Tissot, and Swatch. Overlaps with Jacques Lemans in the mid-price quartz category (Tissot, Swatch) but operates at vastly larger scale across multiple tiers; relevant as a benchmark for portfolio breadth and channel strategy.
• Citizen Watch: Citizen is a major Japanese watch manufacturer with proprietary Eco-Drive solar technology, overlapping Jacques Lemans' Eco Power solar positioning. A broader incumbent with much larger scale, but directly relevant as a competitor in solar-powered and mid-price quartz watches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/JacquesLemansOfficial
• Facebookfacebook.com/jacques.lemans.group
• LinkedInlinkedin.com/company/jacques-lemans-gmbh
• Instagraminstagram.com/jacques_lemans_group
• Pinterestpinterest.at/jacqueslemansofficial
• Xx.com/JACQUES_LEMANS_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacques Lemans