Doña Paula
Doña Paula produces premium 100% estate-grown Argentine wines from 703 hectares across three Mendoza fincas, distributing through importer networks in 50+ countries and operating estate-based wine tourism, as a subsidiary of Chilean conglomerate Viña Santa Rita.
- Company typePrivate
- Founded1997
- HeadquartersMendoza, Argentina
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Doña Paula does
Doña Paula is a premium Argentine winery founded in 1997 and headquartered in Mendoza, operating as a wholly owned subsidiary of the Chilean conglomerate Viña Santa Rita. The company produces 100% estate-grown wines from 703 hectares of owned vineyards distributed across three fincas — El Alto, Alluvia, and Los Indios — in the Ugarteche and Vista Flores areas of Mendoza, with altitudes ranging from 800 to 1,450 meters. The asset base is divided into 360 planted hectares and the remainder reserved for research and conservation, supporting a multi-tier product portfolio structured from entry-level (Los Cardos) through mid-tier (Paula, Doña Paula Estate) to ultra-premium expressions (Parcel, Single Vineyard, Sauvage Blanc sparkling).
The business model centers on three revenue streams: wholesale export through a distributor network covering 50+ countries with named partners in the US, Canada, UK, Brazil, Mexico, Uruguay, Scandinavia, and Asia; domestic Argentine distribution; and direct-to-consumer wine tourism centered on the estate fincas. The portfolio includes Malbec, Cabernet Sauvignon, Cabernet Franc, Torrontés, Chardonnay, and Sauvignon Blanc, alongside blended and organic ranges (Unique Organic, Selección de Bodega, Altitude Blends, Smoked). Pricing spans value to ultra-premium, with the highest-tier wines positioned in the $50-$150+ retail band.
Commercially, the company is led by CEO Mauricio Palacios (appointed January 1, 2023) and Head of Viticulture Martín Kaiser, supported by a team of 51-100 employees covering viticulture, winemaking, sales, and export. The winery holds BCorp certification and has accumulated third-party validation from James Suckling (97 points), Tim Atkin, Robert Parker, Decanter, and Descorchados. Strategic direction is set within the wider Viña Santa Rita portfolio, which provides multinational distribution leverage but also constrains independent capital allocation.
Doña Paula firmographics
Firmographics- Name
- Doña Paula
- Legal name
- Doña Paula
- Website
- https://donapaula.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doña Paula produces premium 100% estate-grown Argentine wines from 703 hectares across three Mendoza fincas, distributing through importer networks in 50+ countries and operating estate-based wine tourism, as a subsidiary of Chilean conglomerate Viña Santa Rita.
- Ownership category
- akta.pro rank
Doña Paula industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Doña Paula is headquartered
LocationHeadquarters
- HQ city
- Mendoza
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Doña Paula business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Premium Wine Sales: Doña Paula produces and sells a portfolio of premium wines across multiple tiers (Estate, Single Vineyard, Parcel, Altitude Blends, Rosé, Los Cardos, Paula) through distributors in over 50 countries and directly through its Argentine distributors. Revenue is generated through wholesale and HORECA channel distributor agreements, and direct-to-consumer wine tourism experiences.
- Wine Tourism Experiences: The winery offers vineyard visits, tastings, and immersive experiences at its estates (Finca El Alto, Finca Alluvia, Finca Los Indios). Visits can be booked via an online booking system. This provides ancillary revenue and brand-building through direct consumer engagement.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Doña Paula product offering
Product offeringCore offering
Doña Paula is an Argentine winery established in 1997 in Mendoza that produces premium wines from 100% estate-grown grapes across 703 hectares of owned vineyards in Luján de Cuyo and Uco Valley. The winery cultivates multiple varietals (Malbec, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Syrah, Riesling) and offers a portfolio spanning accessible lines (Los Cardos, Paula) to ultra-premium single-vineyard and parcel wines, plus wine tourism experiences at its estates.
Product overview
Doña Paula is an Argentine winery established in 1997 in Mendoza, producing premium wines from 100% estate-grown grapes. The product portfolio includes multiple tiers: core Estate wines (Malbec, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Riesling) and the flagship Malbec; Unique Organic (sustainable single-varietal wines); Rosé; the Paula sub-brand (fresh, young wines honoring Argentine viticulture women); Los Cardos and Los Cardos Private Collection (accessible and oak-aged wines from high-altitude vineyards); Sélection de Bodega (premium Malbec from Gualtallary); Parcel wines (limited single-parcel expressions from Alluvia and Los Indios); Altitude Blends (969, 1050, 1100, 1290, 1350 from different elevations); Sauvage Blanc (Argentina's first 100% Sauvignon Blanc sparkling wine); Single Vineyard wines (El Alto, Alluvia, Los Indios); and Smoked by Doña Paula (red blend aged in smoked barrels). All wines are gluten-free and vegan-friendly, produced from vineyards in Luján de Cuyo and Uco Valley at elevations ranging from 1,000 to 1,350 meters above sea level.
Differentiator
Problem solved
Functional benefit
Brands
- Los Cardos: Fresh and very fruity wines elaborated with grapes from own vineyards at more than 1,000 m.a.s.l at the foot of the Andes.
- Los Cardos Private Collection
- Paula
- Doña Paula Estate
- Doña Paula Unique Organic
- Doña Paula Rosé
- Doña Paula Selección de Bodega
- Doña Paula Parcel
- Doña Paula Altitude Blends
- Doña Paula Sauvage Blanc
- Doña Paula Single Vineyard
- Smoked by Doña Paula
Products and services
- Doña Paula Estate Core wine line featuring Malbec, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Riesling, Black Edition, and Blue Edition, produced from estate vineyards in Luján de Cuyo and Uco Valley.
- Doña Paula Unique Organic Organic wine produced through sustainable practices, featuring intense red fruit aromas and herbal notes.
- Doña Paula Rosé A fresh rosé made with Malbec grapes, celebrating spring with bright berry and violet aromas.
- Paula A line of fresh, young and aromatic wines honoring women from Argentine viticulture, including Malbec, Cabernet Sauvignon, Red Blend, Sauvignon Blanc, and Chardonnay.
- Los Cardos Private Collection Young wines combining fresh and fruity style with woody notes from aging in toasted French oak, including Malbec, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, and Dulce.
- Los Cardos Fresh and fruity wines from vineyards at more than 1,000 meters above sea level at the foot of the Andes, including Malbec, Red Blend, Cabernet Sauvignon, Sauvignon Blanc, and Chardonnay.
- Doña Paula Selección de Bodega Premium Malbec from Gualtallary reflecting Doña Paula's enological expertise, telling the story from the first harvest in 1999.
- Doña Paula Parcel Limited production wines showing the best expression of terroir, developed through microvinification in small containers, including Alluvia Parcel and Los Indios Parcel.
- Doña Paula Altitude Blends Wines from different altitude levels: Doña Paula 969 from Ugarteche, Doña Paula 1100 from El Cepillo, and Doña Paula 1350 from Gualtallary.
- Doña Paula Sauvage Blanc Argentina's first sparkling wine elaborated with 100% Sauvignon Blanc grapes.
- Doña Paula Single Vineyard Single vineyard wines paying tribute to the diversity of soils, including El Alto Malbec, Alluvia Sauvignon Blanc, and Los Indios Syrah.
- Smoked by Doña Paula Argentine red blend aged in artisanal smoked barrels inspired by Argentina's grilling tradition, including Red Blend and Pinot Noir.
- Wine Tourism Experiences Vineyard and winery visits, tastings, and immersive experiences offered at estates (Finca El Alto, Finca Alluvia, Finca Los Indios), bookable via an online reservation system.
Quantifiable outcome
- Doña Paula wines have received 97 points from James Suckling (Selección de Bodega Malbec 2023), 96-97 points from Descorchados, and 94-96 points from Tim Atkin MW across multiple wines.
- +3 more outcomes
Companies that use Doña Paula
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Doña Paula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doña Paula partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Doña Paula competitors and assessment
Company assessmentBroad incumbents
- Viña Santa Rita: Parent company of Doña Paula and one of Chile's largest wine exporters with broad portfolio (Doña Paula, Santa Rita, Casa del Bosque, Sur Andino). Comparable in scale and export markets but focused on Chilean varietals rather than Argentine Malbec.
- Concha y Toro: Latin America's largest wine group with global brands (Casillero del Diablo, Don Melchor, Marques de Casa Concha). Competes with Doña Paula in mass-premium international retail channels and offers benchmarking for category expansion.
- Familia Torres: Spanish premium wine family with global vineyard holdings, including operations in Argentina (Bodega Santa Ana). Competes at the upper end of the international premium wine category with comparable terroir and sustainability branding.
Direct peers
- Achaval Ferrer: Single-vineyard Malbec specialist from Mendoza, positioned at the ultra-premium tier with limited-production wines. Comparable to Doña Paula's Parcel line in go-to-market and target sommelier/critic audience.
- Bodega Colomé: Argentine premium producer with some of the world's highest-altitude vineyards (Salta and Mendoza). Comparable positioning in altitude-driven, terroir-focused premium Malbec, with global DTC and critic-driven sales model.
- Bodega Trapiche: Large-scale Argentine winery with broad international distribution across 80+ countries and multi-tier portfolio. Comparable to Doña Paula in scale, geographic reach, and tiered product strategy, though with broader varietal coverage.
- Bodega Salentein: Premium Mendoza winery focused on Uco Valley high-altitude vineyards (similar elevation profile to Doña Paula). Competes in the same ultra-premium single-vineyard and altitude-segmented category.
- Susana Balbo Wines: Premium Mendoza winery with strong international distribution, especially in US/UK, focused on terroir-driven Malbec and Torrontés. Comparable size and export-led model to Doña Paula.
- Bodega Norton: Historic Mendoza winery with estate vineyards and significant international export footprint (40+ countries). Direct competitor for Argentine Malbec shelf space in UK, US, and Latin America retail and on-premise channels.
- Bodega Catena Zapata: Argentina's most internationally recognized premium Malbec producer, also estate-grown in Mendoza with strong terroir storytelling (Adrianna Vineyard). Directly competes with Doña Paula in US/UK on-premise listings and critic-driven sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Doña Paula social profiles
Digital presenceDoña Paula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doña Paula leadership team
Management profileNumber of profiles
Profiles2 records
Doña Paula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doña Paula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doña Paula
What does Doña Paula do?
Doña Paula is an Argentine winery established in 1997 in Mendoza that produces premium wines from 100% estate-grown grapes across 703 hectares of owned vineyards in Luján de Cuyo and Uco Valley. The winery cultivates multiple varietals (Malbec, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Syrah, Riesling) and offers a portfolio spanning accessible lines (Los Cardos, Paula) to ultra-premium single-vineyard and parcel wines, plus wine tourism experiences at its estates.
Is Doña Paula a public or private company?
Doña Paula is a private company. It is classified as corporate owned and is currently operating.
When was Doña Paula founded?
Doña Paula was founded in 1997. It employs 51 to 100 people.
Where is Doña Paula based?
Doña Paula is headquartered in Mendoza, Argentina, in the Latin America region.
How does Doña Paula make money?
Two revenue lines are on record. Premium Wine Sales are the primary driver. The others are wine Tourism Experiences.
Who are Doña Paula's main competitors?
Broad incumbents on record are Viña Santa Rita, Concha y Toro and Familia Torres. Direct peers are Achaval Ferrer, Bodega Colomé, Bodega Trapiche, Bodega Salentein, Susana Balbo Wines, Bodega Norton and Bodega Catena Zapata.
Does Doña Paula have an API?
No public API is recorded for Doña Paula.
What industry is Doña Paula in?
Doña Paula's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 31213 and its SIC code is 2080.