Bergslot

What Bergslot does

Bergslot B.V. is a Dutch visual communication company headquartered in Dedemsvaart, Netherlands, operating since the 1950s as a subsidiary of TVE Group alongside wholly-owned subsidiaries Bergslot Montage B.V. (installation services) and Bergslot GmbH (German sales and delivery). The company designs, produces, and installs branded visual communications for enterprise customers, spanning fleet marking (vehicle wrapping, lettering, and rebranding), indoor and outdoor advertising, industrial labeling and marking, construction and project boards, and interior decoration for retail environments.

The production platform combines screen printing (zeefdrukkerij), digital printing on Durst Flatbed and VUTEK systems, plot/cutting, and large die-cutting capacity with UV ink technology including Greenguard certified inks. The principal proprietary technology is the SAMS Reclamewisselsysteem, a patented aluminum spanning system for truck-trailer covers that enables advertisement campaign switching in approximately 30 minutes at 50%+ cost savings versus traditional foil, TÜV and MIRA certified and exclusively marketed in the Netherlands by Bergslot. The company holds the 3M Platinum Processor authorization and the highest quality accreditation from Avery Dennison, with ISO 9001:2015 certification continuously held since 1990.

Bergslot operates three production locations and a nationwide mounting service across the Netherlands, complemented by three proprietary web portals (Signmaster for visual communication, Fleetmaster for fleet brand identity management, Stripingmaster for emergency vehicle markings) plus customer-specific portals for DPD, GLS, REMONDIS, and Renewi. The business model combines project-based enterprise field sales for large fleet rebranding and industrial co-makership engagements with self-serve e-commerce for standardized sign products and recurring label supply; pricing is quote-based and project-specific. Named customers include Jumbo, Action, TUI Netherlands, Vattenfall, Feenstra, ProRail, Qbuzz, Swarco, VMI, Rollepaal, and Gemeente Amsterdam.

Name

Bergslot

Legal name

Bergslot B.V.

Website

https://bergslot.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergslot is a Dutch visual communication company that designs, produces, and installs fleet marking, indoor/outdoor advertising, industrial labeling, and signage for enterprise customers across retail, transport, government, and industrial sectors in the Netherlands and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Dedemsvaart

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Visual Communication Products & Services: Design, production, and installation of signage, fleet marking, industrial marking, and indoor/outdoor advertising. Includes custom projects, standard product programs, and co-makership arrangements with customers.
2. E-commerce / Web Portals: Direct online ordering through Signmaster (visual communication), Fleetmaster (fleet management), Stripingmaster (emergency vehicle markings), and customer-specific portals. Reseller pricing with margin for customers.
3. Project Management & Coordination: Full-service project management for complex deployments including design translation, inventory, logistics, on-site mounting, and ongoing maintenance. Central coordination for nationwide projects.
4. Co-makership / Industrial Labeling: Long-term co-makership partnerships for industrial labeling and marking with inventory management and just-in-time delivery. Includes custom portal ordering for high-frequency/low-volume label orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bergslot is a Dutch visual communication company that designs, produces, and installs indoor and outdoor advertising, fleet vehicle branding, industrial labeling, and construction/project boards. The company combines in-house screen and digital printing with its own nationwide mounting service to deliver end-to-end campaigns, and offers the patented SAMS switchable advertising system for truck-trailer covers. Customers can order through dedicated web portals (Signmaster, Fleetmaster, Stripingmaster) or via customer-specific portals, while large enterprise projects are executed through direct field sales with full project management.

Product overview

Bergslot is a visual communication company offering a comprehensive suite of products and services organized around web portals and service offerings. The core web portals include Signmaster (visual communication webshop), Fleetmaster (vehicle brand management portal), and Stripingmaster (emergency vehicle markings webshop). Service offerings span five market areas: brand identity implementation (Huisstijldoorvoering), outdoor advertising (Buitenreclame), indoor advertising (Binnenreclame), industrial markings and labeling, and advertising boards for government and construction. The company also offers the patented SAMS advertising change system for flexible fleet advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Signmaster: Web portal for visual communication including advertising boards, print products, car lettering, and indoor advertising.
• Fleetmaster
• Stripingmaster

Products and services

• SAMS Reclamewisselsysteem (Switchable Advertising Master System) Patented rapid-campaign-switching system for dekzeilen (truck trailer covers) and SAMS Light variant for curved surfaces, enabling operators to change trailer advertising without vehicle downtime. Sold and installed for fleet operators across Europe.
• Huisstijldoorvoering (Brand Identity Implementation) Practical and consistent translation of a corporate brand identity onto vehicles, equipment, and buildings. End-to-end service from design studio through production to nationwide mounting, ensuring uniform brand presentation across multiple carriers.
• Fleetmarking (Fleet Branding) Full-colour wrapping, lettering, and rebranding of delivery vans, trucks, buses, refuse collection vehicles, and trailers for corporate fleet operators. Includes pilot programs, nationwide mounting, and ongoing maintenance via the Fleetmaster portal.
• Buitenreclame (Outdoor Advertising) Design, production, and mounting of facade advertising, transport advertising, billboard advertising, signage, and wayfinding. Supports sales-driving presentations of shop formulas and corporate identities.
• Binnenreclame (Indoor Advertising) Indoor advertising and interior decoration including instore signing, wall decorations, floor and window stickers, photo panels, shelf cards, ceiling cards, and cove panels for retail stores, offices, hospitals, theatres, schools, and exhibition venues.
• Bouw- & projectborden (Construction & Project Boards) Design, production, placement, and removal of construction boards, project boards, and signage throughout the Netherlands. Includes the proprietary Snelbouwsysteem quick-build reusable boards with storm damage insurance, and wayfinding for infrastructure projects.
• Industriële markeringen & labeling (Industrial Markings & Labeling) Co-makership for industrial product labels, brand/type identification, instruction labels, safety/warning labels, control panels, and barcoding. Custom production line capable of high-mix low-volume label orders (~300 orders/year example), with just-in-time delivery and stock management of custom materials.
• Signproducten (Sign Products) Wholesale product program for the sign industry including Sign-Color digital print products, Crystal labels, Sign+Text standard program, span frames, and presentation walls. Sold via Signmaster webshop with reseller pricing/margin for professional buyers.
• Signmaster Web Portal Web portal and webshop offering visual communication products for SMB and individual buyers: self-adhesive vinyl for transport and indoor advertising, banners, mesh cloth, flags, posters, billboards, displays, showcards, panels, domed stickers/labels, cut text and logos.
• Fleetmaster Web Portal Portal for management and maintenance of brand identity on vehicles with an interactive management application, providing real-time vehicle styling management and nationwide damage repair coordination. Used by enterprise fleet customers such as Feenstra.
• Stripingmaster Web Shop Webshop for ordering striping and markings for police, fire brigade, ambulance, Safety Region and Rescue Brigade vehicles. IFV-approved standard program for emergency vehicle markings.

Quantifiable outcome

• 50%+ cost savings per campaign compared to traditional self-adhesive foil
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TVE GroupcoreStrategic or Co-development PartnerBergslot is an integral part of TVE Group, a unique combination of companies providing complete indoor and outdoor visual communication products and services. TVE Group companies can deliver everything as one unified entity. TVE Group manages sustainability and CSR initiatives including environmental policy, sustainable materials (recycled textiles, chlorine-free PVC, Greenguard certified inks), and energy management. Bergslot GmbH handles sales and delivery in Germany.
• 3McoreStrategic or Co-development PartnerBergslot is authorized as a Platinum 3M Processor, the highest certification level. This partnership provides access to premium 3M materials and enables Bergslot to offer multi-year warranty concepts on behalf of 3M. Materials include 3M IJ11662 floor foil (3-year durability) and other specialized films and adhesives.
• Avery DennisoncoreStrategic or Co-development PartnerBergslot has obtained the highest quality accreditation from Avery Dennison, providing access to premium self-adhesive films and plastics. Combined with professional printing and mounting, this enables extended warranty concepts for customers.
• Brover BedrijfswageninrichtingminorImplementation/ SI/ Consulting PartnerCollaboration partner for the Feenstra fleet rebranding project. Brover handles commercial vehicle outfitting while Bergslot applies vehicle branding, working together to deliver complete company buses in Ford house style.
• AupingminorStrategic or Co-development PartnerAuping has been using the SAMS system since 2011 with full satisfaction. Numerous model introductions have been successfully supported by advertising on Auping equipment, including the most recent campaign for the first circularly produced mattress.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arlon Graphics: Manufacturer of pressure-sensitive cast vinyl, fleet, and digital print films for vehicle wraps and signage. Comparable because it operates in the same vehicle graphics and architectural signage materials market Bergslot serves.
• Orafol: European manufacturer of self-adhesive films, reflective materials, and digital print media for signage and vehicle marking. Comparable because Orafol competes directly with 3M/Avery in the same sign and fleet marking materials Bergslot consumes and applies.
• Spandex: Pan-European distributor of sign-making materials, digital printing media, and finishing equipment. Comparable because Spandex serves the same sign-maker customer base that Bergslot competes with or supplies, and operates closely overlapping distribution channels across Europe.
• Mactac: Producer of self-adhesive films for graphics, signage, and industrial marking. Comparable because Mactac products compete directly with Bergslot's 3M/Avery supply chain in fleet and architectural signage.
• Hexis: European manufacturer of self-adhesive vinyl films, vehicle wrapping, and digital printing media. Comparable because Hexis materials directly compete in the same fleet marking and signage value chain where Bergslot operates.
• TVE Group: Parent conglomerate of Bergslot providing combined indoor and outdoor visual communication products and services across its member companies. Comparable because it offers the same end-to-end visual communication portfolio that Bergslot provides, while also bundling adjacent capabilities from sister companies.
• Avery Dennison Graphics Solutions: Global manufacturer of pressure-sensitive vinyls, reflective films, and signage substrates. Comparable because Avery Dennison is both a supplier partner to Bergslot and a competing producer of premium visual communication materials used in fleet and architectural applications.
• 3M Commercial Solutions: Global supplier of films, adhesives, and graphic materials used in signage, fleet marking, and architectural applications. Comparable because 3M materials underpin Bergslot's premium offering and 3M is also a competing international source of branded signage and reflective products.

Others

• Roland DG: Manufacturer of wide-format inkjet printers, cutters, and print-and-cut workflow solutions used by sign shops. Comparable because Roland's digital printing equipment is used by Bergslot's competitors (and within the wider Dutch sign industry) to produce vehicle graphics, signage, and visual communication products.

Emerging players

• Durst Group: Manufacturer of industrial digital printing systems including the Durst Flatbed printers Bergslot uses. Comparable because Durst competes in the same high-end digital printing segment that determines the production economics of visual communication providers like Bergslot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergslot