Phone and Base Systems
Phone and Base Systems (PBS France / MDA) is a Lille-based B2B data and direct marketing provider serving the French agricultural sector. It sells an INSEE SIRENE-coupled agricultural database (In'terra), PAC file processing, and multi-channel campaign execution to agricultural input suppliers and farming businesses.
- Company typePrivate
- Founded1997
- HeadquartersTemplemars, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Phone and Base Systems does
Phone and Base Systems (PBS France), operating under the brand MDA - Marketing Direct Agricole, is a Lille-based B2B data and direct marketing services firm focused exclusively on the French agricultural sector. The company couples the INSEE SIRENE directory with its own proprietary telephone-based qualification of farming structures to maintain a continuously updated database of farmers, their production profiles, certifications, and subsidy status. Its primary customers are agricultural input suppliers, cooperatives, and service companies seeking qualified farmer contact data, prospect lists, and outbound campaign execution.
The core technology asset is the In'terra database and the PBS-SIRENE coupled base, supplemented by self-service web tools (Outil de Comptage for prospect counting; Comptage Primes PAC for PAC-subsidy-based counting) and a TELEPAC file processing pipeline that geo-codes and enriches beneficiary records with SIRET, NAF/APE codes, and employee counts. The company extends this data layer with service modules for agricultural targeting/segmentation, CATI call management, multi-channel direct communication (mail, email, SMS, fax, telemarketing), and event support for trade shows and product launches. The data backbone is regulated by an official SIRENE redistribution agreement with INSEE and a public data relationship with the French Ministry of Agriculture.
PBS operates a sales-led go-to-market with direct client engagement, supported by self-service counting tools that serve as a top-of-funnel demand mechanism. Pricing is disclosed and starts at €0.01 per line (HT) for data processing, complemented by professional services revenue from CATI telemarketing campaigns, lead generation, and sales force animation. The company is a privately held French SAS with €150,000 in capital, no disclosed external funding, and a single-country operating footprint in France.
Phone and Base Systems firmographics
Firmographics- Name
- Phone and Base Systems
- Legal name
- MDA - Marketing Direct Agricole
- Website
- https://pbsfrance.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Phone and Base Systems (PBS France / MDA) is a Lille-based B2B data and direct marketing provider serving the French agricultural sector. It sells an INSEE SIRENE-coupled agricultural database (In'terra), PAC file processing, and multi-channel campaign execution to agricultural input suppliers and farming businesses.
- Ownership category
- akta.pro rank
Phone and Base Systems industry classification
Industry- Product category
- Agricultural Direct Marketing Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics)Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)Farm Data Platforms, Integration & APIs (Interoperability/Middleware)Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)Farm Management Information Systems (FMIS) & Farm ERPsAgriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)
Keywords
Where Phone and Base Systems is headquartered
LocationHeadquarters
- HQ city
- Templemars
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Phone and Base Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Data Processing Services: Processing agricultural database files for clients, including normalization, enrichment, and operational file preparation. Pricing based on per-line processing.
- Marketing Direct Agricultural Services: Direct marketing services including telemarketing campaigns (CATI), database targeting, lead generation, sales force support, and event marketing for agricultural sector
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-line data processing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Phone and Base Systems product offering
Product offeringCore offering
Phone and Base Systems provides direct marketing services to the French agricultural sector through its In'terra proprietary database, which is coupled with INSEE SIRENE data and continuously updated via telephone interviews. The company sells access to qualified farmer contact databases, processes TELEPAC beneficiary files for operational targeting, runs CATI telemarketing campaigns, and executes multi-channel direct communication (mail, email, SMS, fax) for agricultural input suppliers, cooperatives, and service companies across France.
Product overview
Phone and Base Systems (PBS France), operating under the Marketing Direct Agricole (MDA) brand, provides a comprehensive agricultural direct marketing service platform built around its proprietary In'terra database coupled with INSEE's SIRENE® directory. The portfolio consists of core database products (In'terra and PBS-SIRENE), web-based counting tools for prospect potential calculation (Outil de Comptage and Comptage Primes PAC), and specialized service modules for PAC file processing, agricultural targeting/segmentation, CATI call management, and multi-channel communication. These offerings work together to provide farmers and agricultural businesses with qualified contact databases and campaign execution services.
Differentiator
Problem solved
Functional benefit
Brands
- In'terra: Agricultural database expertise platform including restructuring, SIRENE integration, normalization, deduplication, and geo-coding of agricultural data.
Products and services
- In'terra Agricultural Database
Companies that use Phone and Base Systems
Customer profileSegments2 records
Ideal customer profiles2 records
Phone and Base Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Phone and Base Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ministry of Agriculture and Food (Ministère de l'Agriculture et de l'Alimentation)coreProcesses TELEPAC public data on PAC (Common Agricultural Policy) beneficiaries. The Ministry makes beneficiary lists freely accessible as required by EU Regulation 1306/2013.
- INSEE (Institut national de la statistique et des études économiques)coreOfficial redistributor of the SIRENE directory, integrating daily INSEE data updates including creation and activity stop flows, status modifications, and administrative data for agricultural structures
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Phone and Base Systems competitors and assessment
Company assessmentBroad incumbents
- ISAGRI: One of France's largest agricultural software providers with deep farmer databases and farm management tools; comparable because it owns farmer contact data and supports ag-input supplier marketing, though as part of a much broader software portfolio versus PBS's niche focus.
Direct peers
- Api-Agro: French agricultural data platform aggregating public and private ag datasets (including TELEPAC-derived data) for re-use by agribusiness; comparable because it operates in the same agricultural data redistribution space and serves similar marketing/analytics use cases for French ag suppliers.
- Smag (now part of InVivo): French FMIS and agricultural data software provider serving cooperatives and agribusiness; comparable because it combines farm data management with tools for agricultural marketing/decision support in the French market, overlapping with PBS's targeting and database offerings.
Others
- La France Agricole: Leading French agricultural media and services group with farmer databases and marketing services for ag-input advertisers; comparable because it monetizes farmer reach for B2B agricultural marketing, though via media channels rather than PBS's data processing focus.
- Reussir (parent media group): French agricultural media group (La France Agricole, Réussir) with which MDA/PBS shares branding and addressable farmer audience; comparable as a marketing services ecosystem player in French ag, though as a media group rather than data services pure-play.
- BVA Group: French market research and data analytics firm with CATI operations and B2B targeting capabilities; comparable because it overlaps with PBS's CATI call management and market research methodology services for agricultural and consumer verticals.
Emerging players
- Yields (Spain-based, EU agricultural data): European ag-data analytics provider aggregating agricultural datasets including CAP/beneficiary information for insurers, banks and agribusiness; comparable because it processes and enriches EU agricultural subsidy data for B2B decision-making, though it spans broader geographies than PBS.
- Ekylibre / Teagasc-style FMIS providers: Open-source French farm management software with farmer data collection capabilities; comparable as an emerging FMIS player whose farmer datasets and ag-supplier integrations partially overlap with PBS's data services, albeit with different go-to-market (open source vs. proprietary).
Regional players
- Climpact / Meteo France agricultural services: French agricultural data and decision-support providers focused on agronomic and climate data for farmers; adjacent because they serve the same farmer audience with value-added data services, though their data domain (meteorology/agronomy) differs from PBS's contact/subsidy focus.
- Datafirst / NP6 (Dolist group): French B2B data and multi-channel marketing platform with database, email and SMS execution capabilities; comparable because it offers adjacent B2B direct marketing infrastructure (database + email/SMS) to French enterprises, though without PBS's agricultural specialization or PAC processing layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Phone and Base Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phone and Base Systems leadership team
Management profileNumber of profiles
Phone and Base Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phone and Base Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phone and Base Systems
What does Phone and Base Systems do?
Phone and Base Systems provides direct marketing services to the French agricultural sector through its In'terra proprietary database, which is coupled with INSEE SIRENE data and continuously updated via telephone interviews. The company sells access to qualified farmer contact databases, processes TELEPAC beneficiary files for operational targeting, runs CATI telemarketing campaigns, and executes multi-channel direct communication (mail, email, SMS, fax) for agricultural input suppliers, cooperatives, and service companies across France.
Is Phone and Base Systems a public or private company?
Phone and Base Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phone and Base Systems founded?
Phone and Base Systems was founded in 1997. It employs 1 to 10 people.
Where is Phone and Base Systems based?
Phone and Base Systems is headquartered in Templemars, France, in the Europe region.
How does Phone and Base Systems make money?
Two revenue lines are on record. Data Processing Services are the primary driver. The others are marketing Direct Agricultural Services.
Who are Phone and Base Systems's main competitors?
ISAGRI is listed as a broad incumbent. Direct peers are Api-Agro and Smag (now part of InVivo). Others are La France Agricole, Reussir (parent media group) and BVA Group. Emerging players are Yields (Spain-based, EU agricultural data) and Ekylibre / Teagasc-style FMIS providers. Regional players are Climpact / Meteo France agricultural services and Datafirst / NP6 (Dolist group).
Does Phone and Base Systems have an API?
No public API is recorded for Phone and Base Systems.
What industry is Phone and Base Systems in?
Phone and Base Systems's product category is Agricultural Direct Marketing Services. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 115116 and its SIC code is 700.