BETAVET

What BETAVET does

BETAVET (legal entity: Drikos Ilias Ioannis, trading as ΒΕΤΑΒΕΤ / BETABET) is a privately held Greek medical equipment retailer and rental company founded circa 1989-1990 in Galatsi, Athens. The company sells and rents medical and orthopedic equipment — including medical oxygen therapy devices, hospital beds, wheelchairs, orthopedic braces and supports, compression garments, walking aids, bathroom aids, patient lifting cranes, physical therapy equipment, and health monitoring devices (blood pressure monitors, thermometers, oximeters) — sourced as an authorized dealer from international brands such as Invacare, Küschall, OMRON, Burmeier/DALI, Riester, Moretti, Relaxsan, and Kamila Medical. Its catalog spans roughly 1,000+ SKUs across 8 product categories.

The business operates a hybrid omnichannel model: 4 physical retail stores concentrated in the Athens/Attica region for in-person consultation and product demonstration, paired with the betabet.gr e-commerce storefront offering nationwide delivery, free shipping over €100, and a 30-day return policy. Products are sold at one-time purchase prices (e.g., hospital beds €290-€700+, wheelchairs €290-€490+, blood pressure monitors €30-€200+) and selected categories — primarily hospital beds and mobility aids — are also available on a rental/subscription basis for home care and temporary needs.

The primary customer base is individual patients with mobility, post-surgical, chronic condition, or elderly care needs, complemented by a secondary segment of healthcare facilities (hospitals, clinics, nursing homes) procuring equipment for patient care. The company generates revenue through one-time device sales and recurring rental streams, with no external investors, private equity, or venture capital ownership disclosed. Total headcount is in the 11-50 range, and the company does not offer an API, SDK, or mobile app — its technology footprint is limited to its e-commerce platform and standard digital marketing channels. The company is GDPR-compliant and positions itself around ISO 13485-aligned medical device quality standards, though no formal ISO certification is disclosed.

Name

BETAVET

Legal name

Ντρίκος Ηλίας Ιωάννης

Website

https://betabet.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

BETAVET is a Greek medical equipment retailer and rental company operating 4 physical stores in Athens and the betabet.gr e-commerce platform. It sells and rents orthopedic aids, hospital beds, wheelchairs, oxygen therapy devices, and health monitoring equipment under authorized dealer partnerships with brands such as Invacare, OMRON, and Burmeier, serving individual home-care patients and healthcare facilities.

Ownership category

akta.pro rank

Product category

Medical Equipment Retail

NAICS

Home Health Equipment Rental (532283), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYHSABAKAA

Durable Medical Equipment (DME) Sales & Rentals

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHLAHAMAC

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYHLAHAEAI

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Implants & Prosthetics (Orthopedic/Neuro/Spine/Dental)

Keywords

• Medical equipment retail
• Orthopedic supplies
• Mobility aids
• Home healthcare products
• Medical equipment rental

Headquarters

HQ city

Galátsi

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Retail sale of medical equipment including hospital beds, wheelchairs, orthopedic supports, oxygen therapy devices, and health monitoring equipment through physical stores and e-commerce platform.
2. Medical Equipment Rental: Rental services for medical equipment, particularly hospital beds and mobility aids, for home care and temporary needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BETAVET sells and rents medical equipment and orthopedic aids through 4 physical retail stores in Greece and an e-commerce website (betabet.gr). The offering spans medical oxygen equipment, hospital beds, orthopedic braces and supports, wheelchairs, walking aids, bathroom aids, health monitoring devices, and physical therapy equipment sourced from international brands such as Invacare, Küschall, OMRON, Riester, Burmeier, Moretti, and Relaxsan.

Product overview

BETABET operates as a medical equipment e-commerce and retail company offering a comprehensive portfolio of medical, orthopedic, and mobility products. The core offering encompasses medical oxygen therapy equipment (concentrators, CPAP/BiPAP devices, nebulizers), hospital beds (electric multi-sectional beds from Invacare, Burmeier), orthopedic supplies (braces, compression garments, support belts), wheelchairs (manual and electric from Küschall/Invacare), walking aids (walkers, rollators, canes), health monitoring devices (OMRON/Riester blood pressure monitors), patient lifting cranes, and physical therapy equipment. Products are sourced from international manufacturers including Invacare, Küschall, Burmeier, OMRON, Riester, Relaxsan, and Moretti, with both sales and rental services available. The company operates physical stores in Greece and provides home delivery across Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Oxygen Equipment Comprehensive range of oxygen therapy equipment including oxygen cylinders, stationary and portable concentrators, CPAP/BiPAP devices and masks, apnea and respiratory insufficiency devices, suction devices, nebulizers, oximeters, nocturnal oximetry devices, and related consumables for home-care patients with respiratory needs.
• Hospital Items (Beds, Bed Aids, Patient Lifting Cranes) Electric and manual hospital beds for home and clinical use (including pediatric and bariatric models) from Invacare, Burmeier (DALI II), and Prisma, along with bed aids and electric/manual patient lifting cranes (Invacare Kirilos, Reliant 250/350, Moretti). Targeted at home-care patients, hospitals, and nursing homes.
• Orthopedic Products Certified orthopedic supplies including pressure relief (alternating-pressure) mattresses, braces and splints (knee, ankle, elbow, shoulder, wrist, hip, spine), orthopedic belts, pediatric items, orthopedic mattresses and pillows, compression stockings and sleeves (Relaxsan, BBF, Kamila Medical), mastectomy products, and massage recliner chairs.
• Bathroom Aids Toilet chairs, bathroom lifts, shower stools, wheeled bathroom chairs, and grab handles / safety bars for disabled and elderly users to support safe bathroom use at home or in care facilities.
• Wheelchairs Special-type wheelchairs, lightweight wheelchairs, wheelchairs with built-in toilet, standing wheelchairs, electric wheelchairs, manual wheelchairs, and wheelchair accessories, primarily from Invacare Küschall, sold or rented to mobility-impaired individuals and care institutions.
• Walking Aids Wheeled walkers (rollators), standard walkers, canes, and crutches for mobility support among elderly and post-operative patients, sold through stores and the e-commerce site.
• Health Devices Electric blankets, hot water bottles, thermometers, blood pressure monitors (wrist and arm — OMRON, Riester, HGC, ACheck), scales, massage devices, diabetes management tools, defibrillators, body fat monitors, step counters, stethoscopes, and otoscopes for home health monitoring.
• Physical Therapy Equipment Exercise and strengthening equipment, upper/lower limb exercise devices, hand and finger exercise tools for osteoarthritis and tendinitis, rehabilitation equipment, and body health products for physiotherapy and home rehabilitation.
• Medical Equipment Rental Service Rental of medical equipment — particularly hospital beds and mobility aids — for home-care patients with temporary or long-term needs, supplementing the outright purchase model.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• InvacarecoreChannel Partner/ Reseller/ DistributorBETAVET is an authorized seller of Invacare products including hospital beds (SB 755, NordBed Kid, Alegio, Octave), wheelchairs (Küschall series), patient lifts (Kirilos, Reliant 250, Reliant 350), and other medical equipment. Invacare is a global leader in medical equipment.
• OMRONcoreChannel Partner/ Reseller/ DistributorAuthorized seller of OMRON blood pressure monitors (RS2 wrist, RX Classic II, M6 Comfort) and other health monitoring devices. OMRON is a leading Japanese manufacturer of medical equipment.
• Burmeier/DALIcoreChannel Partner/ Reseller/ DistributorAuthorized seller of Burmeier DALI II and Prisma 4 electric hospital beds. Burmeier is a German manufacturer of professional care beds.
• RiesterminorChannel Partner/ Reseller/ DistributorAuthorized seller of Riester blood pressure monitors (analog and digital models) and medical diagnostic equipment. Riester is a German medical instruments manufacturer.
• MorettiminorChannel Partner/ Reseller/ DistributorAuthorized seller of Moretti patient lifts (AC-510 Mopedia) and mobility equipment. Moretti is an Italian manufacturer of medical aids.
• RelaxsanminorChannel Partner/ Reseller/ DistributorAuthorized seller of Relaxsan compression socks, compression sleeves, and sports compression wear. Relaxsan is an Italian compression wear brand.
• Kamila Medical (Italy)minorChannel Partner/ Reseller/ DistributorSeller of Kamila Medical compression stockings (Coty Class II). Kamila is an Italian medical compression wear manufacturer.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burmeier (Stiegelmeyer Group): German manufacturer of professional care and hospital beds (including the DALI II and Prisma lines BETAVET sells); comparable as an upstream principal in BETAVET's hospital-bed category with broader European B2B/B2C distribution.
• McKesson: Global medical-surgical distributor serving hospitals, pharmacies and providers. Comparable as a broad incumbent in the same DME/medical-supply value chain, though operating at vastly larger scale across multiple geographies.
• OMRON Healthcare: Japanese global leader in blood pressure monitors and respiratory health devices, sold by BETAVET as an authorized dealer. Comparable as a principal brand with its own expanding DTC and retail channels across Europe.
• Invacare Corporation: Global DME and mobility manufacturer whose products (hospital beds, Küschall wheelchairs, patient lifts) BETAVET distributes as an authorized dealer. Comparable as the upstream principal in the same product categories but operating at manufacturer scale and breadth globally.
• Sunrise Medical: Major European/global manufacturer of mobility products (manual and power wheelchairs, walking aids) overlapping heavily with BETAVET's wheelchair and walking-aid catalog; comparable as an upstream brand and competitor for shelf space in retail channels.
• Ottobock: Leading German orthotics, prosthetics and mobility manufacturer whose orthopedic brace/support categories overlap directly with BETAVET's 158-SKU brace/support offering; comparable as a principal brand and broader orthopedic solutions provider.
• Drive DeVilbiss Healthcare: Large US-headquartered DME manufacturer and distributor covering hospital beds, mobility, respiratory and bathroom safety products — categories that mirror BETAVET's mix, but at global manufacturer/wholesaler scale.
• Cardinal Health: Major US/international medical products distributor with overlapping categories (DME, hospital supplies, mobility). Comparable as a large incumbent in adjacent distribution channels rather than a direct Greek retail competitor.

Regional players

• Berner Medical (Greece): Greek medical supplies and equipment distributor serving hospitals and pharmacies across Greece. Comparable as a fellow domestic player in the same product categories and customer base, though weighted more to institutional/wholesale channels than BETAVET's consumer focus.

Direct peers

• Medisana: German health-monitoring and home-care device retailer/brand offering blood pressure monitors, thermometers, mobility and therapy products through DTC and retail channels — directly comparable as a European DME/health-device retailer targeting consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betabet_iatrika
• Facebookfacebook.com/betabet.erythros.stavros
• LinkedInlinkedin.com/company/betabet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETAVET