Petsolutions
Petsolutions NV is a Belgian B2B wholesale distributor of dog and cat accessories serving independent retailers, regional distributors, and dropshippers across Benelux and France with 3,000+ SKUs across five proprietary brands and premium third-party brands.
- Company typePrivate
- Founded-
- HeadquartersLiers, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Petsolutions does
Petsolutions NV is a Belgian B2B wholesale distributor of dog and cat accessories headquartered in Lier, Belgium, serving professional resellers across the Benelux region and France. The company offers a catalog of more than 3,000 product articles, combining five proprietary house brands (Jack and Vanilla, Dynapet, HABAs, Mr. Poop, Ms. Poop) with exclusive or preferred distribution rights for over ten premium third-party brands including PetSafe, GiGwi, Benebone, Wellness Core, Wellness Whimzees, Viyo Imune+, Tickless/Miteless, Dharma Dog Karma Cat, High5Dogs, Laika Bone, Kiviks, and Natural Fresh Meat. The portfolio spans treats, chews, hygiene, training, and wellness categories aimed at independent pet retailers and regional distributors.
The business model is classic wholesale distribution: Petsolutions purchases inventory from manufacturers, holds stock, and resells to B2B customers through a standard e-commerce webshop, supplemented by a dropshipping program that allows smaller resellers to sell the catalog without holding inventory. Revenue is generated from unit margins across distributed and proprietary SKUs; no subscription, tiered SaaS, or value-added service revenue streams are disclosed. The company employs between 11 and 50 staff, has not disclosed funding rounds, is privately held, and operates with no proprietary technology platform beyond the B2B webshop.
Stated strategic intent is to expand the geographic footprint from Benelux and France into broader European markets, supported by active participation in international trade shows (Interzoo, Anido) and the continued accumulation of premium brand distribution partnerships. The company is positioned as a regional specialty wholesaler differentiating on exclusive brand portfolio and breadth of assortment rather than on technology, scale economics, or AI-driven capabilities.
Petsolutions firmographics
Firmographics- Name
- Petsolutions
- Legal name
- Petsolutions NV
- Website
- https://petsolutions.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petsolutions NV is a Belgian B2B wholesale distributor of dog and cat accessories serving independent retailers, regional distributors, and dropshippers across Benelux and France with 3,000+ SKUs across five proprietary brands and premium third-party brands.
- Ownership category
- akta.pro rank
Petsolutions industry classification
Industry- Product category
- Pet Accessories Wholesale Distribution
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)
Keywords
Where Petsolutions is headquartered
LocationHeadquarters
- HQ city
- Liers
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Petsolutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale of Pet Accessories: Petsolutions operates as a wholesale distributor selling dog and cat accessories, food, and care products exclusively to B2B customers (pet stores, retailers, distributors, dropshippers). They carry both proprietary brands (Jack and Vanilla, Dynapet, HABAs, Mr. Poop) and distributed premium brands (PetSafe, GiGwi, High5Dogs, etc.). Orders are placed through their B2B webshop or via sales representatives, with payment terms including various digital payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing with free shipping thresholds |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Petsolutions product offering
Product offeringCore offering
Petsolutions is a B2B wholesale distributor of dog and cat accessories, food, and care products serving pet retailers, distributors, and dropshippers in Benelux and beyond. The company sells a curated portfolio of five proprietary brands (Jack and Vanilla, Dynapet, HABAs, Mr. Poop, Ms. Poop) alongside exclusive Benelux distribution of premium third-party brands such as PetSafe, GiGwi, High5Dogs, Benebone, Laika Bone, Tickless/Miteless, and others. Orders are placed through a dedicated B2B webshop with more than 3,000 articles, supported by field sales representatives and personal coaching.
Product overview
Petsolutions is a B2B wholesale distributor and partner for pet supplies in the Benelux market with ambitions across Europe. The company operates a portfolio of 5 own brands (Jack and Vanilla for premium accessories, Dynapet for nutritional supplements, HABAs for natural chew snacks, Mr. Poop and Ms. Poop for pet waste hygiene) and distributes 11 third-party premium brands (PetSafe, GiGwi, High5Dogs, Benebone, Dharma Dog Karma Cat, Laika Bone, Kiviks, Natural Fresh Meat, Viyo Imune+, Tickless/Miteless, and Wellness Core/Whimzees). The product range covers dogs and cats across categories including walking gear, grooming, training, toys, beds, transport, food, snacks, and health supplements. Petsolutions sells exclusively to businesses through a B2B online shop (petsolutions-shop.be) with over 3,000 articles, and offers dropshipping and distributor programs. The company participates in trade shows including Interzoo and Anido.
Differentiator
Problem solved
Functional benefit
Brands
- Jack and Vanilla: Own brand offering elegant and quality pet products with unique personalized design including sub-collections: Sport, 5th Avenue, Revive, House of Colors, Timeless, Home Sweet Home, and 4 Seasons.
- Dynapet
- HABAs
- Mr. Poop
- Ms. Poop
Products and services
- Jack and Vanilla Proprietary premium pet accessories brand for dogs and cats featuring elegant, uniquely designed products with sub-collections including Sport, 5th Avenue, Revive, House of Colors, Timeless, Home Sweet Home, and 4 Seasons. Sold wholesale to pet retailers and distributors via Petsolutions' B2B webshop.
- Dynapet Proprietary nutritional supplement collection for dogs supporting overall health, with product lines including Digest, Vitality, Skin & Coat, Relax, and Mobility. Distributed wholesale to pet retailers via Petsolutions.
- HABAs Proprietary natural chew snacks for dogs made from natural ingredients, with lines including Bites, All Nature, Tatanka, and Yeti. Distributed wholesale to pet retailers.
- Mr. Poop Proprietary pet waste collection and hygiene brand offering poop bags, training pads, and cleaning solutions, including the Call of Nature line with sub-brands Green!, Oh Crap!, Scottie, Nano Love, and Nano Safari. Sold wholesale to pet retailers.
- Ms. Poop Proprietary pet waste collection products brand, companion line to Mr. Poop. Distributed wholesale to pet retailers via Petsolutions.
- PetSafe Distributed pet containment and training brand in Benelux, including underground and wireless fence systems, remote training collars, bark control devices, and pet doors (including microchip-enabled cat flaps). Distributed wholesale to retailers.
- GiGwi Distributed cat toy brand in Benelux with eco-friendly and interactive collections including Eco Line, Happy Indians, Melody Chaser, Refillable Catnip, Johnny Stick, Catch & Scratch, and Shining Friendz. Sold wholesale to pet retailers.
- High5Dogs Distributed high-quality dog accessories brand combining style, functionality, and durability for walks, training, and special occasions, with Leisure and Metropolitan collections. Distributed wholesale to pet retailers.
- Benebone Distributed durable chew toys with natural beef flavor for mental stimulation and reward, including cavities to hide treats. Product lines include Puppy, Tiny, Fishbone, Zaggler, Maple Stick, Wishbone, Dental Chew, and Pawplexer.
- Dharma Dog Karma Cat Distributed eco-conscious pet accessories brand offering environmentally sustainable products for dogs (Dharma Dog) and cats (Karma Cat). Distributed wholesale to pet retailers.
- Laika Bone
Companies that use Petsolutions
Customer profileSegments3 records
Ideal customer profiles3 records
Petsolutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Petsolutions partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PetSafecoreExclusive distributor of PetSafe products in Benelux. PetSafe is a leading brand in pet containment, training, and lifestyle products including fencing systems, bark control, and pet doors.
- GiGwicoreDistributor of GiGwi cat toys and accessories in Benelux. GiGwi offers diverse collections designed to stimulate natural play instincts in cats.
- High5DogscoreDistributor of High5Dogs products - a brand focused on style, functionality and durability for dogs with collections for leisure and metropolitan lifestyles.
- Laika BonecoreDistributor of Laika Bone natural dog treats - 100% natural, lactose-free, low-fat and hypoallergenic treats available in various flavors including chicken, beef, salmon, ham, lamb, duck and peanut butter.
- Tickless / MitelesscoreDistributor of Tickless and Miteless - revolutionary ultrasonic protection products against ticks, fleas and mites without harmful chemicals. Available for humans, dogs, cats and horses.
- BenebonecoreDistributor of Benebone chew toys - designed for mental stimulation and reward with cavities to hide treats, featuring real bacon flavor.
- Dharma Dog Karma CatcoreDistributor of Dharma Dog Karma Cat eco-friendly pet products - designed with sustainability in mind for both dogs and cats.
- KivikscoreDistributor of Kiviks eco-friendly cat products - brand focused on harmony between cats and nature with ecological solutions.
- Natural Fresh MeatcoreDistributor of Natural Fresh Meat dog sausages - complete food or treats made with fresh meat, vegetables, fruits and herbs. No refrigeration required.
- Viyo Imune+coreDistributor of Viyo Imune+ - daily health drink for dogs and cats that supports immune system in the gut, beneficial during seasonal changes, diet changes, stress, and for young or senior pets.
- Wellness CoreminorDistributor of Wellness Core - protein-rich nutrition supporting overall health for an active lifestyle in dogs and cats.
- Wellness WhimzeesminorDistributor of Wellness Whimzees - natural dental care treats that reduce plaque and tartar while providing entertainment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Petsolutions competitors and assessment
Company assessmentDirect peers
- Distrimex: Belgian-based B2B distributor of pet accessories and supplies serving pet retailers across Benelux and Europe. Most direct comparable to Petsolutions in terms of geography, business model (B2B wholesale of branded pet accessories), and target customer (independent pet shops).
- Hiltermann Group: Germany-headquartered pet B2B distributor supplying pet retailers with branded pet accessories, food, and care products. Comparable in product breadth, multi-brand distribution model, and exclusive international brand partnerships, though operating at larger scale across DACH.
- Quiko Pet Products: Italian/German pet accessories manufacturer and B2B distributor serving European pet retailers. Comparable in offering branded pet toys, chews, and accessories through wholesale channels and combining own-brand with distributed-brand portfolio.
- MultiFit Tiernahrung: German B2B wholesaler of pet food, treats, and accessories for pet retailers. Directly comparable to Petsolutions in channel (B2B wholesale) and product mix (food, treats, accessories), though focused on the German market.
Broad incumbents
- Beaphar: Dutch pet care manufacturer of health, hygiene, and pharma-style products (supplements, parasite control). Directly overlaps with Petsolutions' distribution of Dynapet and Tickless, but Beaphar owns its brands and sells directly rather than via a multi-brand B2B distributor model.
- Ferplast: Italian pet products manufacturer with broad European B2B distribution in carriers, beds, and accessories. Comparable to Petsolutions in product categories (transport, beds, accessories) and European wholesale channel, but Ferplast manufactures rather than distributes third-party brands.
- Versele-Laga: Belgian pet food and care manufacturer with broad European distribution. Overlaps with Petsolutions in product categories (pet nutrition, treats) and Benelux distribution reach, but operates as a manufacturer rather than a multi-brand distributor.
- Hunter International: German premium pet accessories manufacturer (collars, leashes, beds, bowls) with pan-European wholesale reach. Comparable in premium positioning and Benelux/DACH overlap with Petsolutions' Jack and Vanilla and High5Dogs offerings, but operates as a brand owner rather than a multi-brand distributor.
Regional players
- Tom&Co: Belgian pet retail chain selling accessories, food, and care products under private-label and distributed brands. Competes with Petsolutions' retail customers rather than Petsolutions directly, but shares Benelux market focus and overlaps in the product categories stocked.
- Maxi Zoo: European pet retail chain operating in France, Germany, Italy, and Benelux with private-label and multi-brand assortment. Not a B2B distributor, but a downstream customer and competitor for shelf space with the same supplier brands Petsolutions distributes in Benelux/France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Petsolutions social profiles
Digital presencePetsolutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petsolutions leadership team
Management profileNumber of profiles
Petsolutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petsolutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petsolutions
What does Petsolutions do?
Petsolutions is a B2B wholesale distributor of dog and cat accessories, food, and care products serving pet retailers, distributors, and dropshippers in Benelux and beyond. The company sells a curated portfolio of five proprietary brands (Jack and Vanilla, Dynapet, HABAs, Mr. Poop, Ms. Poop) alongside exclusive Benelux distribution of premium third-party brands such as PetSafe, GiGwi, High5Dogs, Benebone, Laika Bone, Tickless/Miteless, and others. Orders are placed through a dedicated B2B webshop with more than 3,000 articles, supported by field sales representatives and personal coaching.
Is Petsolutions a public or private company?
Petsolutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petsolutions founded?
Petsolutions was founded in -1. It employs 11 to 50 people.
Where is Petsolutions based?
Petsolutions is headquartered in Liers, Belgium, in the Europe region.
How does Petsolutions make money?
One revenue line is on record: B2B Wholesale of Pet Accessories.
Who are Petsolutions's main competitors?
Direct peers on record are Distrimex, Hiltermann Group, Quiko Pet Products and MultiFit Tiernahrung. Broad incumbents are Beaphar, Ferplast, Versele-Laga and Hunter International. Regional players are Tom&Co and Maxi Zoo.
Does Petsolutions have an API?
No public API is recorded for Petsolutions.
What industry is Petsolutions in?
Petsolutions's product category is Pet Accessories Wholesale Distribution. Its primary akta.pro industry code is CRAOAKAC, Pet Health & Wellness Distribution (Supplements, OTC, Preventives). Its SIC code is 5141.