AMS Bobcat

What AMS Bobcat does

AMS Bobcat Ltd is a privately held UK equipment dealership headquartered in Scunthorpe, North Lincolnshire, established in 2003 (per company history) and operating as the authorized main dealer for Bobcat, Rammer, and Ausa compact construction equipment across the Lincolnshire, East Yorkshire, and North Norfolk territory. The company serves construction, agriculture, demolition, landscaping, horticulture, stevedore, quarrying, and general industrial customers with a full-service model covering new and used machine sales, short- and long-term equipment hire (including an operated-hire option), genuine parts supply with nationwide delivery, and factory-trained service and repairs delivered from its workshop or via mobile engineers on customer sites. Its product catalog spans skid steer loaders, compact tracked loaders, mini excavators, telescopic handlers, all-wheel steer loaders, utility vehicles, mini tracked loaders, Ausa articulated dumpers, Rammer hydraulic breakers, and more than 60 Bobcat attachments using the Bob-Tach mounting system.

The company is a single-site, 11–50 employee operation with no disclosed subsidiaries, no external investment, no funding rounds, and no M&A activity. It reaches customers through a sales-led motion combining direct field sales, phone sales (0800 998 1354 / 01724 289009), email enquiries, and a website at amsbobcat.com that lists used equipment with quote-based pricing. The business holds ISO 9001, ISO 14001, and OHSAS 18001 certifications, providing quality, environmental, and occupational health and safety accreditation that is uncommon at this scale and supports tender qualification. Revenue mechanics span one-time equipment sales, recurring hire contracts, ongoing parts replenishment, and workshop plus mobile service work, with the dealer territory rights acting as the primary contractual asset of the business.

Name

AMS Bobcat

Legal name

AMS Bobcat Ltd

Website

https://amsbobcat.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AMS Bobcat Ltd is a privately held UK main dealer for Bobcat, Rammer, and Ausa compact construction equipment, serving construction, agriculture, demolition, and related sectors across Lincolnshire, East Yorkshire, and North Norfolk through equipment sales, hire, parts, and service.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)

akta.pro secondary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Construction equipment dealer
• Compact machinery sales
• Equipment rental services
• Bobcat equipment parts
• Plant machinery servicing

Headquarters

HQ city

Scunthorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of new and used Bobcat machinery including skid steer loaders, compact tracked loaders, mini excavators, telescopic handlers, utility vehicles, mini tracked loaders, and attachments. Also includes Ausa dumpers.
2. Equipment Hire: Short and long-term hire of Bobcat machinery including skid steer loaders, mini excavators, telescopic handlers, Rammer Hydraulic Breakers (0.8Ton to 70Ton), and Ausa Dumpers (850kg to 10Ton). Operated hire option also available.
3. Parts Sales: Sales of genuine Bobcat parts and accessories, including parts for Sambron Telescopic Handlers and other construction machinery. Nationwide delivery service.
4. Service and Repairs: Factory-trained engineers providing service and repairs. Mobile services available to come to customer sites, plus workshop facilities with advanced diagnostic tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AMS Bobcat is an authorised main dealer selling new and used compact construction equipment (Bobcat, Rammer, and Ausa brands), supplying genuine spare parts with nationwide delivery, providing factory-trained workshop and mobile service and repair, and offering short- and long-term equipment hire (with operated hire options) across Lincolnshire, East Yorkshire, and North Norfolk.

Product overview

AMS Bobcat is a main dealer for Bobcat, Sandvik, and Ausa equipment in Lincolnshire, East Yorkshire, and North Norfolk. The company offers a comprehensive range of heavy construction equipment including Skid Steer Loaders, Compact Tracked Loaders, Mini Excavators, Telescopic Handlers, All-Wheel Steer Loaders, Utility Vehicles, Mini Tracked Loaders, Dumpers, and over 60 Attachments. Their portfolio also includes Rammer Hydraulic Breakers and Ausa Dumpers. The business provides a full-service model encompassing new and used machine sales, parts supply, workshop and mobile service/repairs, and short/long-term equipment hire with operated hire options. The company holds ISO 9001, ISO 14001, and OHSAS 18001 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bobcat Equipment Sales Sale of brand-new Bobcat compact construction machinery including skid steer loaders, compact tracked loaders, mini excavators, telescopic handlers, all-wheel steer loaders, utility vehicles, and mini tracked loaders. Targeted at construction, agriculture, demolition, landscaping, quarrying, stevedoring, and industrial buyers across Lincolnshire, East Yorkshire, and North Norfolk.
• Used Bobcat Equipment Sales Sale of pre-owned Bobcat machinery and attachments, including skid steer loaders, compact tracked loaders, mini excavators, telescopic handlers, utility vehicles, attachments, and breakers. Customers are advised to call for current prices and availability.
• Bobcat Equipment Hire (Short and Long Term) Short- and long-term rental of a modern Bobcat machinery fleet, including skid steer loaders, mini excavators, telescopic handlers, Rammer hydraulic breakers (0.8–70 tonnes), and Ausa dumpers (850kg–10 tonnes). An operated hire option provides a machine with a qualified operator. Targeted at contractors and operators needing flexible equipment access.
• Bobcat Parts and Spares Supply Sales of genuine Bobcat parts and accessories, including parts for Sambron Telescopic Handlers and other construction machinery, with nationwide delivery. Targeted at workshops, plant hire companies, and end users maintaining Bobcat equipment.
• Bobcat Service and Repairs (Workshop and Mobile) Approved Bobcat dealer servicing: routine maintenance, repairs, and diagnostics by factory-trained engineers, available both at the company's workshop and via mobile on-site callouts. Equipped with advanced diagnostic tools. Targeted at Bobcat equipment owners.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BobcatcoreChannel Partner/ Reseller/ DistributorAMS Bobcat is a main dealer for Bobcat equipment in Lincolnshire, East Yorkshire, and North Norfolk. They sell the full range of Bobcat machinery and attachments including skid steer loaders, compact tracked loaders, mini excavators, telescopic handlers, utility vehicles, and mini tracked loaders.
• RammercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rammer Hydraulic Breakers suitable for machines from 0.8Ton to 70Ton. Rammer breakers are available for hire and sale through AMS Bobcat.
• AusacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ausa equipment including articulated chassis dumpers ranging from 850kg to 10Ton. Ausa dumpers are known for being compact, robust machines effective in rough terrains.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Speedy Hire: UK-listed tool and equipment hire company with national depot coverage and an equipment sales business. Directly comparable for the hire segment, although Speedy operates at significantly larger scale and with broader product categories than AMS Bobcat.
• Vp plc: UK-listed equipment rental specialist with divisions spanning forklifts, aerial platforms, and groundforce equipment. Comparable for hire activities and parts/service revenue, though VP operates across far more product categories and geographies.
• Ashtead Group: FTSE-listed parent of Sunbelt Rentals in the UK and North America and one of the largest equipment rental companies in the world. Provides the financial and strategic benchmark for UK construction equipment rental economics relevant to AMS Bobcat's hire segment.
• Sunbelt Rentals UK: Major UK equipment rental brand owned by Ashtead Group, providing construction and industrial equipment hire nationwide. Competes with AMS Bobcat's hire offering in shared geographies and on shared product categories like mini excavators and telehandlers.

Direct peers

• Brandon Hire Station: UK-based tool and small plant hire company with a national depot network catering to trades, construction, and small contractors. Overlaps with AMS Bobcat on compact equipment hire for contractor customers.
• GAP Hire Solutions: UK-based plant and tool hire provider with national depot coverage offering equipment hire and related services across construction, events, and utilities. Comparable for the hire business though GAP's portfolio is much broader and includes non-competing categories like event and welfare hire.
• Hirebase: UK plant hire company with a multi-depot network offering excavators, dumpers, telehandlers, and other compact equipment for hire. Closely overlaps with AMS Bobcat's hire fleet mix and customer base in construction and groundworks.
• Molson Group: UK-based multi-brand construction equipment dealer with a network of depots across the UK selling, hiring, and servicing machines from multiple OEMs including Bobcat. Most structurally comparable to AMS Bobcat given the same dealer-distributor model, multi-OEM portfolio, and combined sales/hire/parts/service offering.

Regional players

• Boels Rental: European-headquartered equipment rental company with a growing UK footprint offering construction and industrial equipment hire. Comparable in product mix (mini excavators, telehandlers, dumpers) though primarily a continental player extending into the UK.

Others

• Doosan Bobcat EMEA: EMEA division of the manufacturer of Bobcat compact equipment—the OEM that authorises AMS Bobcat as a main dealer. Relevant as the supplier and brand partner rather than a competitor; the relationship governs AMS Bobcat's market positioning and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amsbobcat

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Bobcat