Azunia Tequila

Name

Azunia Tequila

Legal name

Azuñia Tequila

Website

https://azuniatequila.com

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Tequila / Spirits

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

akta.pro secondary industry

Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Premium organic tequila
• Blue agave spirits
• Craft tequila production
• Agave syrup products
• Aged tequila varieties

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Premium Tequila Sales: Direct product sales of premium organic tequila bottles including Blanco, Reposado, Añejo, and Black varieties. Sold in multiple bottle sizes (50ml, 375ml, 750ml, 1-liter) through online channels and retail partners.
2. Agave Syrup Sales: Sales of organic agave syrup as a complementary product for cocktails and sweetening applications. Available in 8.5oz, 1-liter, and 1-gallon bottles.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Azunia Tequila produces and sells premium 100% Weber Blue Agave tequila from its family-owned Rancho Miravalle estate in the Tequila Valley, Mexico. The portfolio includes four tequila expressions (Blanco, Reposado, Añejo, Black) aged from un-aged to two years, plus a complementary organic agave syrup. Production uses traditional methods including clay horno roasting, open-air fermentation with wild yeast, and double pot still distillation, with all products certified USDA Organic and BioAgriCert.

Product overview

Azunia Tequila is a portfolio of premium organic tequilas and related products produced at Rancho Miravalle estate in the Tequila Valley, Mexico. The product line includes five offerings: four tequila variants progressing from un-aged Blanco to extra-aged Black, plus an Organic Agave Syrup as a complementary sweetener. The tequilas share organic certification (USDA and BioAgriCert), traditional production methods (open-air fermentation, clay hornos roasting, double pot still distillation), and sustainable farming practices. The product architecture follows a ladder of aging intensity: Blanco (un-aged), Reposado (up to 8 months), Anejo (up to 18 months), and Black (2 years extra aging).

Differentiator

Problem solved

Functional benefit

Products and services

• Azunia Blanco Organic Tequila Un-aged organic blanco tequila made from 100% pure Weber Blue Agave with floral, fruity, and citrus notes. USDA Organic and BioAgriCert certified. Available in 50ml, 375ml, 750ml, and 1-liter bottles. Targeted at consumers and on-premise accounts seeking clean, additive-free tequila for cocktails and sipping.
• Azunia Reposado Organic Tequila Reposado tequila rested in American oak barrels for up to 8 months. Notes of butterscotch, oak, smokiness, and caramel with a vanilla finish. Named World's Best Reposado by the San Francisco World Spirits 2018 panel. USDA Organic and BioAgriCert certified. Available in 50ml, 375ml, 750ml, and 1-liter bottles.
• Azunia Añejo Tequila Aged up to 18 months in American oak barrels. Clean, smooth, palate-pleasing tequila intended for slow sipping. Available in 50ml, 375ml, 750ml, and 1-liter bottles. Targeted at premium tequila consumers and on-premise accounts.
• Azunia Black Tequila Ultra-premium extra-aged sipping tequila aged 2 years in American oak barrels. Every bottle is hand-signed by Master Distiller Salvador Rivera Cardona and individually numbered. Available in 750ml bottles only. Targeted at collectors and luxury spirits consumers.
• Azunia Organic Agave Syrup Organic, all-natural sweetener made from 100% pure Weber Blue Agave. Low glycemic, undiluted pure agave syrup with 30 calories and 6 grams of sugar per tablespoon. Available in 8.5oz, 1-liter, and 1-gallon bottles. For consumers and mixologists seeking an organic sweetener alternative.

Quantifiable outcome

• 93 points rating
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Toca Madera / The Madera GroupflagshipStrategic or Co-development Partner · 1 January 2020Toca Madera (Beverly Hills, Scottsdale) and The Madera Group serve as flagship restaurant partners featuring Azunia Tequila in their cocktail programs. During COVID-19, they launched successful cocktails-to-go program featuring Azunia.
• Eastside DistillingcoreOthersEastside Distilling is the parent company and owner of Azunia Tequila brand. They operate the e-commerce platform (shop.eastsidedistilling.com) and distribute Azunia products alongside their other brands including Hue-Hue Rum and Burnside Oregon Oaked Whiskeys.
• Agaveros Unidos de AmatitáncoreStrategic or Co-development PartnerAgaveros Unidos de Amatitán is the parent cooperative that owns and operates the Rancho Miravalle estate where Azunia tequila is produced. The cooperative remains in the Zepeda and Lizardi families, ensuring consistent operations and quality.
• DrizlyminorChannel Partner/ Reseller/ DistributorSame-day delivery partnership enabling consumers in select markets to order Azunia Tequila for immediate delivery through the Drizly platform.
• Break Free From PlasticminorStrategic or Co-development PartnerPartnership supporting the #noplasticstraws365 initiative to reduce single-use plastic straws. Brand leads this initiative encouraging consumers to pledge against plastic straw usage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milagro Tequila: Premium 100% agave tequila brand with estate production and traditional processes. Similar mid-scale premium positioning to Azunia, competing for the same restaurant and retailer accounts at comparable price points.
• Casa Noble: Premium organic-certified tequila brand with Triple Distilled process. Competes directly with Azunia in the organic, additive-free premium tequila segment — closest match on organic certification positioning.
• Don Julio: Premium 100% agave tequila brand owned by Diageo, sourced from the Tequila Valley. Closest direct competitor to Azunia in the premium sipping and cocktail category, with overlapping Blanco/Reposado/Añejo portfolio structure.
• Espolòn Tequila: Premium 100% agave tequila brand known for craftsmanship positioning and design-led branding. Competes with Azunia in the same mid-tier premium price range, particularly in on-premise cocktail programs.
• Clase Azul: Ultra-premium Mexican tequila positioned on craftsmanship, artisanal production, and collectible packaging. Direct competitor to Azunia's premium positioning, particularly against the Azunia Black ultra-premium offering.
• Tequila Ocho: Single-estate, traditional-production premium tequila brand focused on terroir expression and family heritage. Closely comparable to Azunia on estate-production story and traditional craft positioning, with similar size and distribution profile.
• Patrón Tequila: Premium tequila brand owned by Bacardi, also produced in the Tequila Valley from 100% Weber Blue Agave using traditional methods. Directly competes with Azunia for premium on-premise placement, awards, and consumer share of premium sipping tequila.
• Casamigos: Celebrity-founded (George Clooney) premium tequila now owned by Diageo. Competes head-to-head with Azunia in premium sipping, with similar Blanco/Reposado/Añejo lineup but vastly larger marketing and distribution scale.

Broad incumbents

• Herradura: Established premium tequila brand owned by Beam Suntory, produced in Jalisco using traditional methods. Broader incumbent competing with Azunia in premium on-premise placement, with significantly larger distribution scale.

Emerging players

• Casamigos (corr.) / 818 Tequila: Kendall Jenner's celebrity-backed premium tequila brand acquired by Diageo. Represents the new wave of celebrity-driven premium tequila competing for the same on-premise accounts and consumer attention as Azunia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azuniatequila
• YouTubeyoutube.com/channel/UCqEpt_9V4pnkq2B3pnSnFug
• Facebookfacebook.com/AzuniaTequila
• Instagraminstagram.com/AzuniaTequila
• Pinterestpinterest.com/azuniatequila

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azunia Tequila