Baierl Chevrolet

What Baierl Chevrolet does

Baierl Chevrolet is a single-rooftop Chevrolet franchise dealership located at 10430 Perry Highway in Wexford, Pennsylvania, operating continuously since 1954 and serving the Greater Pittsburgh metropolitan area, including Wexford, Cranberry Township, and surrounding communities. The dealership sells the full Chevrolet lineup across cars, crossovers, SUVs, light- and heavy-duty trucks, performance vehicles (Corvette family), and electric vehicles (Bolt EV, Blazer EV, Equinox EV, Silverado EV, BrightDrop), supplemented by a certified pre-owned (CarBravo) program and a general used-vehicle inventory. Ancillary operations include a factory-trained service and parts department, a collision center, an in-house finance center, and a commercial vehicle business unit for fleet and work-truck buyers.

The technology stack is built on Dealer Inspire's digital retailing platform (Shop Click Drive), which supports end-to-end online vehicle configuration, payment calculation, financing applications, trade-in valuation via Kelley Blue Book Instant Cash Offer, and delivery scheduling. Operational integrations include GM Financial for captive financing and promotional APRs, CARFAX for vehicle history, BotDoc for secure document exchange, Google reCAPTCHA for form protection, and third-party review platforms (Google, DealerRater, CarGurus) for reputation management. The dealership's digital infrastructure is shared with Lithia Motors (NYSE: LAD) via the Lithia Driveway careers portal and lithia.com privacy domain, indicating affiliation with the publicly traded automotive retail group.

The revenue model is a traditional automotive retail stack: gross margin on new vehicle sales, higher-margin used vehicle sales (including certified pre-owned through CarBravo), F&I income from financing arrangements and protection products, and a service/parts/collision annuity that provides recurring post-sale revenue. Pricing is per-unit with manufacturer-suggested retail prices, dealer discounts, and promotional financing offers (0% APR for 36–60 months on select models for well-qualified buyers); leases range from $269–$499/month depending on vehicle and terms. The customer base is a distributed mix of individual retail consumers (primary), commercial and work-truck buyers, and value-conscious used-vehicle shoppers, with no significant enterprise customer concentration.

Name

Baierl Chevrolet

Legal name

Baierl Chevrolet

Website

https://baierlchevrolet.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Baierl Chevrolet is a single-rooftop Chevrolet franchise dealership in Wexford, Pennsylvania, established in 1954 and affiliated with Lithia Motors, selling new, certified pre-owned, and used Chevrolet vehicles—including the full EV lineup—to retail consumers, commercial buyers, and value-oriented shoppers in the Greater Pittsburgh area, with integrated service, parts, collision, and finance operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Wexford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Revenue from selling new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Dealership earns margin between wholesale acquisition cost and retail selling price.
2. Used Vehicle Sales: Revenue from selling pre-owned vehicles including certified pre-owned (CPO) Chevrolet vehicles and other makes. Includes CarBravo certified pre-owned program vehicles.
3. Finance & Insurance Products: Revenue from financing arrangements through GM Financial and other lenders, plus GAP coverage, extended warranties, and other F&I products.
4. Service & Parts: Revenue from maintenance, repairs, collision services, and genuine Chevrolet parts sales. Factory-trained technicians service vehicles using OEM parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Baierl Chevrolet is an authorized Chevrolet franchise dealership selling new Chevrolet vehicles (sedans, SUVs, trucks, EVs, commercial vehicles) and pre-owned vehicles including CarBravo certified pre-owned units. The dealership also provides factory-trained maintenance and collision repair services, genuine OEM parts, in-house financing through GM Financial, and online retailing via the Shop Click Drive platform.

Product overview

Baierl Chevrolet is a Chevrolet franchise dealership in Wexford, PA (operating since 1954) offering new Chevrolet vehicles, certified pre-owned vehicles, and general used car sales. The product portfolio centers on the full Chevrolet vehicle lineup including sedans (Malibu), crossovers/SUVs (Equinox, Trax, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado 2500 HD, Silverado 3500 HD with various configurations), performance cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06), and electric vehicles (Blazer EV, Equinox EV, Silverado EV, Bolt EV, BrightDrop). The dealership also offers a complementary service and parts department with factory-trained technicians, an in-house finance center working with GM Financial, an online car shopping platform (Shop Click Drive), and vehicle valuation tools powered by Kelley Blue Book. The CarBravo Certified Used program provides inspection and warranty coverage for pre-owned vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles

Quantifiable outcome

• CPO vehicles include 6-year/100,000-mile Extended Powertrain Limited Warranty and 12-month/12,000-mile Extended New Car Bumper-to-Bumper Limited Warranty
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors (GM) / ChevroletcoreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership representing General Motors brand. Receives vehicle allocation, marketing support, and access to GM Financial financing programs. Operates under Chevrolet brand standards and participates in manufacturer promotional campaigns.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-backed certified pre-owned vehicle program providing inspection standards, warranty coverage, and marketplace for CPO vehicles. Includes 172-point inspection, 6-year/100,000-mile powertrain warranty, and CARFAX Vehicle History Reports.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Disclosed parent/financial partner and one of the largest US automotive retailers (NYSE: LAD). Operates the same dealership-plus-F&I-plus-service model across multiple OEM franchises, providing the structural template for Baierl's operations.
• Asbury Automotive Group: Public franchised dealer group with full-line retail sales, F&I, service and parts operations; comparable in operating economics to a Lithia-affiliated Chevrolet franchise.
• Sonic Automotive: Public franchised dealer group operating EchoPark used-vehicle stores alongside traditional franchised dealerships, directly analogous to Baierl's mix of new, CPO/CarBravo, and used vehicle sales.
• Penske Automotive Group: Diversified franchised dealer group with retail automotive operations spanning multiple OEMs and geographies, comparable in service, F&I, and parts revenue mix to a Lithia-affiliated single-store operation.
• Group 1 Automotive: International franchised automotive retailer with comparable new and used vehicle sales plus service operations; relevant peer for benchmarking store-level economics.
• AutoNation: Largest US auto retailer operating franchised new-vehicle stores with finance, service, and parts departments comparable to Baierl, plus nationwide scale advantages in inventory allocation and digital retailing.

Emerging players

• Carvana: Online used-car disruptor competing for both new and used vehicle demand and increasingly servicing customers in the Pittsburgh metro, relevant as an emerging model for digital vehicle retailing that Baierl's Shop Click Drive competes against.
• CarMax: Largest US used-car retailer competing directly for Baierl's used-vehicle customers and trade-in inventory, with a national digital-first model pressuring traditional dealer used-car margins.

Regional players

• Herb Chambers Companies: Large multi-franchise dealer group with similar full-line sales, service, and F&I operations, comparable as a regional dealership operating model though based outside of Baierl's Pittsburgh market.

Direct peers

• Other Chevrolet franchise dealerships in the Pittsburgh metro (e.g., Jim Shorkey Chevrolet, Bowser Chevrolet): Same-brand franchised Chevrolet dealers within the same Pittsburgh-adjacent trade area competing for identical new and pre-owned buyers, GM Financial financing, and CPO/CarBravo allocation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baierlchevrolet
• Facebookfacebook.com/baierlchevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baierl Chevrolet