AGA Rangemaster Group

What AGA Rangemaster Group does

AGA Rangemaster Group is a British manufacturer of premium cast-iron range cookers and complementary kitchen appliances, founded in 1922 by Nobel Prize-winning physicist Dr Gustaf Dalén and headquartered in the UK (registered office in Long Eaton, Nottingham; key manufacturing in Telford, Shropshire and Leamington Spa). The group operates three principal brands — AGA (cast-iron heat storage cookers including the Mini, Compact, Classic, Signature, R3, Dual Control, and ERA lines), Rayburn (combined cooking, hot water, and central heating cookers, including the HVO-compatible Heatranger), and Mercury (conventional range cookers) — alongside a conventional Masterchef Deluxe line, cooker hoods, standalone induction hobs, refrigeration, outdoor cooking (Kamado Joe), stoves and fires, and a cookware shop at agacookshop.co.uk. Core technology centres on cast-iron radiant-heat cooking with multi-day vitreous enamelling, the proprietary Altrashell coating, and HVO-compatible burners delivering up to 90% net CO2 reduction.

The company makes money primarily through one-off hardware sales of made-to-order cookers (8-10 week lead times, £7,500-£18,500+), augmented by certified re-enamelling services (from £3,199), cookshop accessories, and a finance-brokerage arrangement with Novuna Personal Finance offering 0% APR and other plans. Go-to-market combines 50+ owned AGA Stores and a curated UK partner-store network with international dealers across 33 countries, supported by experiential marketing (AGA Cookery Schools, demonstrations), an owned content platform (AGA Living), and active social channels. Customers are predominantly premium residential homeowners, including a Traditional/Rural segment served by Rayburn's heating-plus-cooking proposition and a growing Compact/First-Time-Buyer segment served by the AGA Mini and Compact lines. AGA Rangemaster Limited is a wholly-owned subsidiary of The Middleby Corporation (NASDAQ: MIDD), the US-listed commercial and residential appliance group, which provides strategic ownership but does not change the operating brand identity.

Name

AGA Rangemaster Group

Legal name

AGA Rangemaster Limited

Website

https://agaliving.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AGA Rangemaster Group is a British manufacturer of premium cast-iron range cookers (AGA, Rayburn, Mercury brands) and complementary kitchen appliances, founded in 1922, serving premium residential homeowners across 33 countries and operating as a subsidiary of The Middleby Corporation.

Ownership category

akta.pro rank

Product category

Premium Range Cookers

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Cast iron range cookers
• Premium kitchen appliances
• Heat storage cookers
• Range cooker manufacturing
• Induction hobs

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cooker Sales: Primary revenue from selling cast-iron range cookers (AGA, Rayburn), conventional cookers (Mercury, Masterchef Deluxe), stoves, and induction hobs. Products are crafted to order with 8-10 week lead time and sold through AGA Stores and Partner Stores.
2. Re-Enamelling Services: Certified re-enamelling service to restore existing AGA cookers. Prices start from £3,199 for complete re-enamelling of front and top plate including new hotplate lids, doors and thermometer of a 2-Oven AGA Cooker. Work undertaken by Repairtech engineers with parts manufactured at AGA factory.
3. Finance Partnerships: Revenue from finance partnerships including Novuna Personal Finance. Offers Interest Free Credit (0% APR, 24-36 months), Interest Bearing Finance (4.9-9.9% APR), and Buy Now Pay Later (19.9% APR). AGA Rangemaster acts as credit broker.
4. Cookware and Accessories: Revenue from AGA Cookshop selling cookware, accessories, and complementary products. Available in-store and via agacookshop.co.uk.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AGA Rangemaster Group designs, manufactures, and sells premium cast-iron range cookers (AGA and Rayburn brands) and complementary kitchen appliances (Mercury, Masterchef Deluxe, Novy induction hobs, cooker hoods, stoves, refrigeration, outdoor cooking, and branded cookware). Every AGA and Rayburn cooker is built to order at the Telford, Shropshire factory and distributed through owned AGA Stores, Partner Stores, an outlet, and an international dealer network in 33 countries.

Product overview

AGA Rangemaster Group is a British manufacturer of premium kitchen appliances centered around its flagship AGA cast-iron range cookers. The core product portfolio comprises AGA Cast Iron Collection (including AGA Mini, Classic, Compact, Signature, R3, Dual Control, and ERA sub-brands) and the Rayburn Collection (Ranger, Heatranger, and 300/400/600 Series). These are complemented by the AGA Conventional Collection (Masterchef Deluxe and Mercury), a full range of cooker hoods (AGA, Mercury, Novy brands), AGA stoves and fires, outdoor living products (Professional Series Grills, Kamado Joe), induction hobs, refrigeration (wine cabinets, fridge freezers), and AGA Cookshop cookware. Extension modules allow cooker customization to 150-210cm configurations. The company also offers factory-certified re-enamelling services and a trade-in programme. Products are available exclusively through AGA Stores and authorized Partner Stores, with all manufacturing in Telford, Shropshire.

Differentiator

Problem solved

Functional benefit

Brands

• AGA Cast Iron Collection: Cast-iron heat storage cookers including AGA Mini, Classic, Compact, Signature, and R3 Series models.
• AGA ERA
• Rayburn
• Mercury

Products and services

• AGA Cast Iron Collection Premium cast-iron heat-storage range cookers using radiant heat cooking technology. The collection includes AGA Mini, Classic, Compact, Signature, R3 Series, Dual Control, and ERA models in 60cm to 210cm sizes, designed for residential kitchens.
• Rayburn Collection Cast-iron range cookers combining cooking with hot water and central heating for residential use. Includes Rayburn Ranger (all-electric), Rayburn Heatranger (HVO-compatible), and 300, 400 and 600 Series models.
• AGA Conventional Collection Conventional range cookers with radiant and bottom heat for instant heat control, including Masterchef Deluxe (90cm/110cm) and Mercury (1000/1082/1200) models manufactured in the UK.
• AGA ERA Range Cooker Contemporary range cooker combining glass and cast-iron heat storage ovens with fan oven, induction hob and cast-iron hotplate, designed as a modern alternative to traditional cast-iron AGA cookers.
• AGA, Mercury and Novy Cooker Hoods Range of cooker hoods across built-in, ceiling extraction, chimney, flat, island and wall-mounted styles, sold alongside AGA range cookers for residential kitchens.
• AGA Stoves and Rayburn Fires Freestanding and built-in stoves and fires in electric, gas, solid fuel and multi-fuel variants with heat outputs from 3kW to 15kW for residential heating.
• AGA Outdoor Living Outdoor cooking products including the AGA Professional Series Outdoor Grills and Kamado Joe ceramic kamado-style grills (Classic Joe II, Classic Joe III, Joe Jr).
• Novy Induction Hobs Standalone induction hobs sold under the Novy brand via AGA Rangemaster, including Cloud, Essence, Pureline, Flatline, Vision, Crystal, Phantom, Pureline Pro, Panorama Pro and Up Power models, plus teppanyaki hobs, wok plates and vented induction hobs.
• AGA Refrigeration Refrigeration products including undercounter wine cabinets and freestanding fridge freezers in stainless steel and black finishes, designed to complement AGA range cookers.
• AGA Cookshop Cookware and Accessories Branded cookware and kitchen accessories including stainless steel pans, casseroles, lightweight cast aluminium cookware suitable for induction hobs, and complementary AGA accessories, sold via AGA Cookshop online and in-store.
• AGA Certified Re-Enamelling Service Factory-certified re-enamelling service that restores existing AGA cookers to like-new condition, with prices starting from £3,199 and a five-year parts / one-year labour warranty. Work is carried out by Repairtech engineers using genuine AGA parts at the Telford factory.

Quantifiable outcome

• Up to 50% energy savings when hotplates are switched off
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• NovycoreTechnology or IntegrationNovy is a brand partner for induction hobs. AGA offers Novy Induction Hobs as part of their product range, including Novy Cloud, Novy Essence, Novy Pureline, Novy Flatline, Novy Vision, Novy Crystal, Novy Phantom, Novy Pureline Pro, Novy Panorama Pro, and Novy Up Power models.
• Kamado JoeminorChannel Partner/ Reseller/ DistributorKamado Joe is an outdoor grill brand partnered with AGA for the AGA Outdoor Living collection. Products include Classic Joe II, Classic Joe III, and Joe Jr ceramic kamado-style grills.
• Taylor Howes DesignflagshipStrategic or Co-development PartnerCollaboration with award-winning interior designer Karen Howes to create AGA x Taylor Howes limited edition cooker. Features signature navy blue colourway with copper-coloured hardware. First commercial copper finish on an AGA cooker. Collaboration launched near AGA's 100th birthday.
• RepairtechcoreImplementation/ SI/ Consulting PartnerAGA's authorised warranty repair partner and provider of the AGA Certified Re-Enamelling Service. Engineers are fully trained on AGA products and only use genuine AGA parts. Re-enamelling work is undertaken at the AGA factory in Shropshire.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1EUwk4ewn6XDNC9EqqmC8w?view_as=subscriber
• Facebookfacebook.com/AGAOfficial
• LinkedInlinkedin.com/company/aga-rangemaster-group-plc
• Instagraminstagram.com/aga_cookers
• TikToktiktok.com/@agacookers
• Pinterestpinterest.co.uk/agacookers/aga-cookers
• Xx.com/aga_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGA Rangemaster Group