TRAK

What TRAK does

TRAK operates DIOS, an AI-driven marketing data platform that delivers on-demand access to high-performance audiences for B2B marketing campaigns. The platform is positioned to compress the marketing data procurement cycle from months to moments, addressing what the company identifies as the principal pain point in legacy audience data buying. The core product is a single unified platform branded as DIOS, available via a self-serve web app (app.getdios.com) with a free profile report entry point and paid subscription tiers for ongoing data access. AI and machine learning are stated as the core technology layer used to automate what the company describes as traditionally manual data science and modeling work.

The business is structured as a wholly-owned brand of Fusion92, a marketing agency, and the DIOS homepage explicitly co-brands with Experian, indicating a data supply or co-development relationship. This structure gives TRAK/DIOS a dual distribution path: the parent agency's marketing services footprint and a direct, global self-serve digital funnel targeting SMB and individual marketers. Revenue mechanics are subscription-based with a freemium front end, but pricing is not publicly disclosed. The company is privately held, headquartered (per firmographic data) in Whitby, Canada, with 1-10 employees, and was founded in 2019. No public revenue, funding history, management team, or customer logos are disclosed in the available source material, and the company should be treated as data-thin on standalone operating metrics.

Name

TRAK

Legal name

DIOS

Website

https://trakdatainc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TRAK operates DIOS, an AI-driven marketing data platform offering B2B marketers on-demand access to high-performance audiences via a self-serve subscription model. DIOS is a Fusion92 brand leveraging an Experian data partnership.

Ownership category

akta.pro rank

Product category

Marketing Data Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Dataset Discovery, Marketplaces & Licensing (HDAAALAE)

akta.pro secondary industries

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Data Virtualization & Logical Data Warehousing (HDAEABAG)

Keywords

• Marketing data platform
• Audience targeting software
• AI-driven marketing data
• Automated data science
• Marketing analytics platform

Headquarters

HQ city

Whitby

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Marketing Data Access: DIOS offers subscription access to marketing data with options for free profile reports, lists, and subscription tiers. Customers fill out a form to initiate access to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TRAK provides an AI-driven marketing data platform branded as DIOS that delivers high-performance audiences on-demand. The platform automates manual data science and modeling techniques, enabling B2B marketers to access marketing data, profiles, lists, and subscription-based audience insights in moments rather than months, without traditional procurement delays.

Product overview

DIOS is a single unified product — a #1 ranked marketing data platform. The platform provides on-demand access to high-performance audiences and marketing data, including free profile reports, lists, and subscriptions. It is powered by Fusion92 and integrates AI-driven capabilities into its data delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• DIOS DIOS is an AI-driven marketing data platform that provides on-demand access to high-performance audiences, profiles, lists, and subscription-based marketing data for B2B marketers. Customers initiate engagement via online form to obtain a free profile report or subscribe to the platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Fusion92coreStrategic or Co-development PartnerFusion92 is the parent brand of DIOS. DIOS is branded as 'A Fusion92 Brand' indicating a wholly-owned subsidiary or product line relationship. Fusion92 is a marketing agency that has developed DIOS as its proprietary marketing data platform offering.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nielsen: Major audience measurement and data provider whose marketing data assets overlap with DIOS's audience targeting proposition. Far broader portfolio (measurement, ratings, outcomes) and substantially larger than DIOS.
• Oracle Advertising: Oracle's audience and marketing data platform (formerly Oracle Data Cloud / Grapeshot) providing audience targeting and measurement at scale. Overlapping category with DIOS but bundled into Oracle's broader CX/advertising portfolio.
• Acxiom: Long-established data and audience services provider (now part of IPG) offering marketing data, identity, and analytics. Same broad category as DIOS but a much larger, enterprise-oriented portfolio business.
• Epsilon Data Cloud: Large incumbent offering one of the industry's deepest consumer data assets and audience targeting capabilities through Publicis. Comparable category and use cases to DIOS but at vastly greater scale and with a portfolio of additional marketing services.

Others

• Experian: Global credit bureau and consumer data powerhouse whose logo appears co-branded with DIOS on the homepage. Listed as an ecosystem participant / data supplier rather than a direct competitor, given its upstream role providing data to audience platforms including DIOS.

Direct peers

• Zeta Global: Marketing technology company combining a proprietary consumer data cloud (Zeta Data) with AI-driven audience targeting. Directly comparable to DIOS's AI-audience thesis and subscription data access model, but with significantly larger scale and enterprise customers.
• LiveRamp: Data connectivity and audience platform enabling marketers to onboard, activate, and measure audiences across channels. Closest direct comp to DIOS's audience data delivery model, though operating at substantially larger scale with enterprise focus.
• Mobilewalla: Audience intelligence platform leveraging AI/ML on location and behavioral data to build high-performance marketing audiences. Comparable to DIOS on the AI-driven audience targeting proposition and the SMB/mid-market positioning.
• Stirista: Data-driven marketing company offering audience targeting, B2B and B2C data, and campaign execution. Smaller and more SMB-oriented than LiveRamp/Epsilon, making it a closer size match to DIOS while operating in the same audience data category.
• Lotame: Independent data management platform offering audience data, identity resolution, and data collaboration tools. Comparable to DIOS in providing third-party audience data to marketers, with a more established global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/trak-data-inc
• Facebookfacebook.com/trakplatform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAK