Field Research Corporation

What Field Research Corporation does

The entity profiled by the substantive source data is Apex Moon, a privately-held domain name brokerage founded in 2014 and led by CEO Jack Kal. The firm intermediates the sale of premium short-word and brandable internet domains, operating a curated marketplace that connects corporate and individual domain owners with enterprise acquirers. Its public-facing platform at apexmoon.com markets individual assets such as Field.com, PSX.com, Theory.io, and Maiden.com, and explicitly references an enterprise customer set spanning HP, Paramount, Lululemon, Goldman Sachs, NASDAQ, Vodafone, IKEA, Viacom, AllState, and Universal Music, with stated operations in 50+ countries.

The business model is transactional: Apex Moon earns a brokerage commission on each closed sale rather than recurring SaaS or subscription revenue. Transaction infrastructure is layered through named partners — Escrow.com for payment and domain escrow, and GoDaddy for registrar and registry services — and the firm also advertises a "Stealth Acquisitions" capability suggesting buy-side services in addition to standard sell-side intermediation. The firm positions itself as a relationship-driven specialist in a niche where deal sizes are routinely in the seven- and eight-figure range.

Note on data integrity: the firmographics header in the supplied data attributes the field.com URL to "Field Research Corporation," described as a value-added custom research firm founded in 1945 in San Francisco. None of the detailed source blocks corroborate that description — they uniformly describe the entity above — and field.com appears in those blocks as a premium domain being brokered for sale, not as the operating company's website. The analysis above therefore reflects the substantive evidence; the firmographics mapping should be treated as suspect.

Name

Field Research Corporation

Legal name

Apex Moon

Website

https://field.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Moon is a privately-held domain name brokerage, founded in 2014 under CEO Jack Kal, that intermediates the sale of premium short-word and brandable internet domains to enterprise acquirers worldwide through escrow-backed transactions.

Ownership category

akta.pro rank

Product category

Domain Brokerage Services

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Domain, Website & App Discovery Portals (BPAMAAAM)

akta.pro secondary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Domain brokerage
• Premium domain sales
• Stealth domain acquisition
• Domain valuation
• Domain portfolio management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Domain Brokerage Commission: The company earns commissions on successful domain name sales and acquisitions, facilitating transactions between buyers and sellers of premium domain names. Services include domain brokerage, stealth acquisition, valuation, and portfolio management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Apex Moon is a domain name brokerage that facilitates the buying and selling of premium domain names between enterprise buyers and sellers. It manages end-to-end transactions including negotiation, valuation, escrow-backed payment processing via Escrow.com, and domain transfer, while also offering stealth acquisitions, portfolio management, and a curated premium domain marketplace (Field.com).

Product overview

Apex Moon is an award-winning domain name brokerage offering a suite of services including domain brokerage, stealth domain acquisition, domain valuation and guidance, and portfolio management. The company facilitates premium domain transactions through Field.com marketplace and individual premium domain sales (such as PSX.com, Theory.io, Maiden.com). Transactions are protected via Escrow.com, with services designed to help buyers and sellers complete domain transfers securely.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Brokerage Full-service brokerage that facilitates premium domain name transactions between buyers and sellers, managing negotiation, escrow-backed payment, and transfer end-to-end.
• Stealth Domain Acquisition Confidential domain acquisition service that protects buyer identity and strategic intent during negotiation, often used for brand protection.
• Domain Valuation and Guidance Expert assessment and strategic advice on premium domain value, supported by proprietary industry-leading valuation tools.
• Portfolio Management Ongoing management of domain name portfolios, offering strategy and optimization services for owners of multiple premium domains.
• Field.com Premium Domains Marketplace Premium domain marketplace where buyers can purchase high-value domain names, featuring Escrow.com protection, fast transfers, transaction support, and free ownership transfer.

Quantifiable outcome

• Transactions completed through Escrow.com in just a few business days after price agreement
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Escrow.comcoreTechnology or IntegrationPrimary payment and transaction security partner. All domain transactions are facilitated through Escrow.com, which provides secure escrow services protecting both buyers and sellers during domain name transfers. The partnership ensures fraud protection and secure fund handling for high-value domain transactions.
• GoDaddycoreChannel Partner/ Reseller/ DistributorGoDaddy is listed as a proud partner. As one of the world's largest domain registrars, GoDaddy provides domain registration and transfer services that complement Apex Moon's brokerage operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Afternic: Afternic is a major domain marketplace owned by GoDaddy that connects domain sellers with buyers through its registrar network. It competes with Apex Moon by offering distribution to the world's largest registrar, undercutting boutique brokers on reach.
• Squadhelp: Squadhelp is a branding-focused domain marketplace combining crowdsourced naming contests with premium-name sales. It overlaps with Apex Moon in selling premium, brandable names to enterprise and startup buyers.
• NameJet: NameJet is a domain name auction platform backed by a consortium of registrars that runs expiring-domain and premium inventory auctions. It is a direct peer in the premium-domain transaction channel alongside Apex Moon.
• Dan.com: Dan.com (now part of GoDaddy) operates a streamlined, installment-payment-enabled domain marketplace focused on buyer-friendly UX. It competes with Apex Moon for both premium and mid-tier domain transactions.
• MediaOptions: MediaOptions is a boutique domain name brokerage that specializes in premium, brandable, and ultra-premium domains, with a relationship-driven sales motion closely paralleling Apex Moon's. It is one of the most direct comparables in terms of deal size and buyer profile.
• Undeveloped: Undeveloped operates a curated marketplace for brandable and premium domains with a focus on design-oriented buyer audiences. Comparable to Apex Moon's premium-domain discovery and sales motion.
• Sedo: Sedo is the world's largest domain name marketplace and brokerage, providing direct buy-and-sell listings, auction services, and broker-mediated premium sales. It is the most direct competitor to Apex Moon in the premium-domain broker niche.

Broad incumbents

• GoDaddy: GoDaddy is the world's largest domain registrar and a named Apex Moon partner, operating adjacent premium-domain venues (Afternic, Dan.com). It is a broad incumbent that competes across multiple stages of the domain value chain rather than as a boutique broker.

Others

• Escrow.com: Escrow.com is Apex Moon's core transaction-security partner that provides escrow services for high-value domain transfers. It is an ecosystem enabler rather than a competitor, monetizing the same domain transactions that Apex Moon brokers.

Emerging players

• NameBio: NameBio is the leading public database of historical domain sales and valuations, providing market intelligence that underpins both buyer and seller decisions. It is an emerging player adjacent to Apex Moon's valuation and guidance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Research Corporation