MicroArt
MicroArt is a Brazilian signage and digital printing company founded in 1994, operating five shopping-center retail stores plus e-commerce in the Recife Metropolitan Region, serving corporate, government, and SMB clients with safety signage, vehicle wrapping, illuminated signs, and UV-printed promotional products.
- Company typePrivate
- Founded1994
- HeadquartersOlinda, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MicroArt does
MicroArt is a Brazilian signage and digital printing company headquartered in Olinda, Pernambuco, founded in 1994 by Luiz Henrique Rodrigues and Tarciana Carvalho Rodrigues. The company operates five physical retail stores in major shopping centers across the Recife Metropolitan Region (Salgadinho, Shopping Tacaruna, Shopping Recife, Shopping Plaza Casa Forte, and Shopping Rio Mar) and a WooCommerce-based online store that ships standardized products nationwide. It also runs a structured franchise program for entrepreneurs targeting expansion across Brazil.
The company offers a comprehensive one-stop-shop portfolio spanning safety and emergency signage, indicative signage, promotional signage, banners and stickers, vehicle wrapping, illuminated signs and facades, acrylic and MDF custom work, sublimation printing, totems, special boards (Kanban, CIPA, SSMA), digital offset printing, and UV direct-on-object printing for promotional items. Core production technologies include UV printing, sublimation, solvent/eco-solvent printing, offset printing, and laser printing, applied across substrates such as PVC, ACM, acrylic, MDF, metal, vinyl, and galvanized/stainless steel. Enterprise clients include Saint-Gobain, Elevadores Atlas Schindler, SENAI, SENAC, ALCOA, GERDAU, and PETROBRÁS, while consumer and SMB volume is driven by walk-in retail and e-commerce sales of standardized items such as reflective traffic signs (R$65-R$174), transport labels (R$2.50/unit), and trophies (R$45-R$113.40).
MicroArt's revenue model is predominantly transactional and project-based: one-time sales for signage and printing jobs, plus episodic franchise fees (R$50,000 entry plus R$85,000-R$500,000 installation per unit). The company is privately held, founder-controlled, and self-funded with no disclosed external investment or institutional shareholders.
MicroArt firmographics
Firmographics- Name
- MicroArt
- Legal name
- MicroArt
- Website
- https://microartpe.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicroArt is a Brazilian signage and digital printing company founded in 1994, operating five shopping-center retail stores plus e-commerce in the Recife Metropolitan Region, serving corporate, government, and SMB clients with safety signage, vehicle wrapping, illuminated signs, and UV-printed promotional products.
- Ownership category
- akta.pro rank
MicroArt industry classification
Industry- Product category
- Commercial Signage and Printing
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)
- akta.pro secondary industry
- Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)
Keywords
Where MicroArt is headquartered
LocationHeadquarters
- HQ city
- Olinda
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
MicroArt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Signage Products and Services: Design, production, and installation of signage products including safety signs, indicative signs, promotional signage, vehicle wraps, illuminated signs, banners, and displays
- Digital Printing Services: Offset and digital printing services for small and medium print runs including brochures, business cards, and promotional materials
- Sublimation Products: Custom sublimation printing on t-shirts, flags, bags, and other promotional items
- UV Printed Promotional Items: UV printing on objects for promotional campaigns, birthdays, and commemorative events
- Franchise Fees: Franchise fee starting from R$50,000 plus installation costs of R$85,000 to R$500,000
- E-commerce Product Sales: Online sales of standardized products including traffic signs, risk symbols, transport symbols, trophies, and medals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traffic Signs - Reflective Regulation |
| Unit Pricing | Pay-as-you-go | Transport Packaging Symbols |
| Unit Pricing | Pay-as-you-go | Trophies and Medals |
| One time/ perpetual license | Multi-year contract | MicroArt Franchise Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MicroArt product offering
Product offeringCore offering
MicroArt manufactures and installs a comprehensive range of signage products — including safety and emergency signs, indicative and promotional signs, illuminated signs/facades, vehicle wraps, totems, and custom acrylic/MDF pieces — and provides digital printing services (UV, sublimation, solvent/eco-solvent, offset, laser) on substrates such as PVC, ACM, acrylic, MDF, metal, and vinyl. The company sells standardized items (reflective traffic signs, transport symbols, trophies, medals) through an online store and operates a franchise model for expansion.
Product overview
MicroArt is a comprehensive signage and digital printing services company offering a unified portfolio of interconnected print and signage solutions. The core offering spans safety and emergency signage, indicative signage, promotional signage, banners, vehicle wrapping, illuminated signs and facades, acrylic and MDF custom work, sublimation printing, totems, and special board projects. The company also operates an e-commerce platform (Loja Virtual MicroArt) powered by WooCommerce, enabling direct online sales of standardized products like reflective traffic signs, warning plaques, and trophies. Together, these services provide complete visual communication solutions for commercial, industrial, and retail clients in the Greater Recife region.
Differentiator
Problem solved
Functional benefit
Products and services
- Sinalização de Segurança e Emergência (Safety and Emergency Signage)
Companies that use MicroArt
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
MicroArt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MicroArt partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MicroArt competitors and assessment
Company assessmentBroad incumbents
- Avery Dennison: Global manufacturer of pressure-sensitive label materials, graphics films, and reflective solutions serving branding, signage, and identification end-markets. Comparable through overlap in pressure-sensitive label and reflective sign materials that MicroArt converts into finished traffic signs and labels.
- Brady Corporation: US-listed manufacturer of identification and safety solutions including safety signs, labels, and visual workplace communication. Directly comparable product portfolio in safety/emergency signage and industrial identification, though Brady serves larger enterprise customers at scale versus MicroArt's regional SMB focus.
- 3M Commercial Solutions: Global industrial conglomerate with a commercial graphics division supplying reflective films, signage substrates, and wide-format print materials used across the signage industry. MicroArt uses similar substrate categories (PVC, ACM, vinyl, acrylic) and competes for the same end-customers via broader portfolios.
Direct peers
- SpeedPro Imaging: US-based franchise leader in large-format printing and signage with hundreds of studios. Directly comparable on franchise model, large-format digital printing technology stack (UV, solvent), and focus on vehicle wraps, banners, and promotional graphics for business customers.
- Signarama: Global franchise network for signs, graphics, and visual communications operating in dozens of countries. Closely mirrors MicroArt's model of mall/high-traffic retail storefronts, franchise expansion, and one-stop signage + printing offerings to SMB and enterprise clients.
- FASTSIGNS: US-headquartered franchisor of business signage, graphics, and printing services with thousands of centers worldwide. Most directly comparable to MicroArt in business model: franchise-driven retail signage stores, multi-technology print capabilities, and B2B customer base across safety, wayfinding, and promotional signage.
- Koral Signs: Mid-sized signage manufacturer offering design, fabrication, and installation of architectural, illuminated, and safety signage. Directly comparable in product mix (LED illuminated signs, safety signage, custom fabrication) and B2B customer base, though operating in different geographies.
Regional players
- Posigraf: One of Brazil's largest commercial printing groups, operating multiple facilities nationally. Comparable as a Brazilian printing services competitor with broader geographic coverage and larger scale, though Posigraf focuses primarily on commercial print rather than signage fabrication.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MicroArt social profiles
Digital presenceMicroArt financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroArt leadership team
Management profileNumber of profiles
Profiles3 records
MicroArt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroArt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroArt
What does MicroArt do?
MicroArt manufactures and installs a comprehensive range of signage products — including safety and emergency signs, indicative and promotional signs, illuminated signs/facades, vehicle wraps, totems, and custom acrylic/MDF pieces — and provides digital printing services (UV, sublimation, solvent/eco-solvent, offset, laser) on substrates such as PVC, ACM, acrylic, MDF, metal, and vinyl. The company sells standardized items (reflective traffic signs, transport symbols, trophies, medals) through an online store and operates a franchise model for expansion.
Is MicroArt a public or private company?
MicroArt is a private company. It is classified as family owned and is currently operating.
When was MicroArt founded?
MicroArt was founded in 1994. It employs 11 to 50 people.
Where is MicroArt based?
MicroArt is headquartered in Olinda, Brazil, in the Latin America region.
How does MicroArt make money?
Six revenue lines are on record. Signage Products and Services are the primary driver. The others are digital Printing Services, sublimation Products, UV Printed Promotional Items, franchise Fees and E-commerce Product Sales.
Who are MicroArt's main competitors?
Broad incumbents on record are Avery Dennison, Brady Corporation and 3M Commercial Solutions. Direct peers are SpeedPro Imaging, Signarama, FASTSIGNS and Koral Signs. Posigraf is listed as a regional player.
Does MicroArt have an API?
No public API is recorded for MicroArt.
What industry is MicroArt in?
MicroArt's product category is Commercial Signage and Printing. Its primary akta.pro industry code is IMALAKAL, Label Stock, Inks, Coatings & Laminates (Materials Supply), with a secondary code of IMAEAGAJ, Tapes, Labels & Pressure-Sensitive Adhesives. Its NAICS code is 33995 and its SIC code is 3470.