What Bildner Publishing House does

BILDNER Verlag GmbH (Bildner Publishing House), founded in 2001 and headquartered in Passau, Germany, is a privately-held German specialty publisher (Fachverlag) focused on interactive learning books and tutorials for digital media applications. The company publishes practical, step-by-step guides covering major camera brands (Canon, Sony, Nikon, Fujifilm, Panasonic, OM System), Microsoft Windows and Office applications (Excel, Word, PowerPoint, Outlook, Access, Teams), smartphones (iPhone/iOS, Android, Samsung), gaming strategy guides, and lifestyle topics. Its core product format is the interactive learning book, delivered as print, e-book, or combined Buch + E-Book bundles, with many titles offering free preview chapters and supplementary downloadable materials.

The business operates a direct-to-consumer e-commerce model through bildnerverlag.com, complemented by two YouTube channels (BILDNER.TV and FOTOPRAXIS.TV) that serve as top-of-funnel content marketing. Revenue streams consist primarily of one-time purchases of print and e-book titles, plus a recurring subscription component from the FOTOPRAXIS photography magazine. The company serves hobbyist photographers, computer users from beginners to professionals, smartphone owners including seniors, gamers, and lifestyle consumers across the DACH region, with no disclosed funding rounds, partnerships, or institutional investment. Recent product launches indicate a version-driven catalog refresh tied to new hardware (Sony alpha 7R VI, Panasonic LUMIX L10, Samsung Galaxy A57 5G) and software releases (Word 2024, Outlook 2024, Android 17), plus adjacent expansion into AI education content and traditional card/board game strategy guides.

Name

Bildner Publishing House

Legal name

BILDNER Verlag GmbH

Website

https://bildnerverlag.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BILDNER Verlag GmbH is a German specialty publisher (founded 2001, Passau) producing interactive learning books and tutorials for cameras, Microsoft Office, smartphones, games, and lifestyle topics, sold direct-to-consumer via its online shop with recurring revenue from the FOTOPRAXIS photography magazine.

Ownership category

akta.pro rank

Product category

Specialty Book Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Specialty book publishing
• Interactive learning books
• Photography practice guides
• Software tutorial books
• Digital media education

Headquarters

HQ city

Passau

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales (Print): Sale of physical printed learning books across photography, computer, smartphone, games, and lifestyle categories. One-time purchase model with no subscription required.
2. E-Book Sales: Digital versions of learning books sold separately or as part of bundled sets. Provides flexible access across devices without physical media.
3. Magazine Subscription (FOTOPRAXIS): FOTOPRAXIS photography magazine published periodically with rotating themes, available as subscription or single issue purchases, including e-paper versions.
4. Calendar and Lifestyle Products: Photo calendars and lifestyle books sold as one-time purchases, primarily in the gift and lifestyle segments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BILDNER Verlag GmbH is a German specialty publisher (Fachverlag) that produces and sells interactive learning books, e-books, and bundled book+e-book sets covering digital media topics including camera operation (Canon, Sony, Nikon, Fujifilm, Panasonic, OM System), Microsoft Office/Windows software, smartphones (iOS/Android/Samsung), video games, and lifestyle subjects. The company complements its book catalog with the FOTOPRAXIS photography magazine available by subscription or single issue and free video tutorials on the BILDNER.TV and FOTOPRAXIS.TV YouTube channels.

Product overview

Bildner Verlag is a German specialty publisher focused on interactive learning books and tutorials for digital media. The product portfolio centers on camera practice books (Canon, Sony, Nikon, Fujifilm, Panasonic, OM System), Windows & Office software tutorials, smartphone guides (iPhone/iOS, Android, Samsung), games strategy guides, and lifestyle books. The company offers physical books, e-books, book+e-book bundles, video content via BILDNER.TV and FOTOPRAXIS.TV YouTube channels, and the FOTOPRAXIS photography magazine by subscription or single issue. Many products include free chapters, download materials, and the practical Set aus Buch und E-Book (book and e-book set) is a key offering format.

Differentiator

Problem solved

Functional benefit

Brands

• FOTOPRAXIS-Magazin: Magazine publication covering photography topics with photo competitions
• FOTOPRAXIS.TV
• BILDNER.TV

Products and services

• FOTOPRAXIS Magazin Periodical photography magazine covering rotating topics with photo contests, available by subscription or single issue purchase, with an e-paper digital edition.
• Kamera-Praxisbücher (Camera Practice Books) Interactive learning books for specific camera models from Canon, Sony, Nikon, Fujifilm, Panasonic, and OM System, with step-by-step instructions and practical tips for hobbyist and amateur photographers.
• Windows & Office Lernbücher Step-by-step tutorial books covering Microsoft Windows operating system, Excel, Word, Access, PowerPoint, Outlook, and Teams for beginners to advanced users.
• Smartphone Handbücher User guides for smartphones covering iPhone/iOS, Android (Samsung, Xiaomi, and other models), and beginner-level courses designed for seniors.
• Games Guides Strategy guides, cheat collections, and foldable reference cards for popular computer games as well as sports and strategy card games.
• DATEV Ratgeber Business application guides for DATEV accounting software and online business tools used in German accounting practices.
• Tastaturschreiben (Typing Courses) 10-finger touch typing courses and online training enabling learners to master keyboard skills.
• Seniorenkurse (Senior Courses) Beginner-friendly learning materials specifically designed for seniors learning computers and smartphones, available for self-study or group training.
• Lifestyle-Bücher Books covering gifts, photo calendars, cooking with anti-inflammatory recipes, adult coloring, and fitness with 10-minute mini workouts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Franzis Verlag: German hobbyist and technology publisher producing books on electronics, photography, programming, and maker topics. Comparable to Bildner's mix of practical learning books with strong e-commerce distribution.
• Vierfarben (Rheinwerk Computing): German publisher of practical software and Office tutorial books, part of the Rheinwerk group. Closely comparable to Bildner's Windows and Office product lines.
• Rheinwerk Verlag: Germany's largest computer and technology book publisher, covering software, programming, photography, and digital creativity. Direct competitor to Bildner in the German-language learning book market.
• dpunkt.verlag: Heidelberg-based German publisher specializing in IT, programming, design, and digital media books. Closely comparable to Bildner's computer software and digital tutorial catalog.
• Markt+Technik: German publisher of computer, software, and digital lifestyle books under the Markt+Technik imprint. Direct competitor in Windows, Office, and smartphone tutorial categories.
• Galileo Press (legacy brand): Historical German computer and design book publisher now operating as Rheinwerk. Directly comparable to Bildner's software tutorial catalog and serves as a benchmark for the German photo/tech book publishing category.

Broad incumbents

• O'Reilly Media: Global technology learning platform combining books, videos, and online courses. Comparable in subject matter (software, photography, technology) with similar multi-format learning strategy, though primarily English-language and at much larger scale.
• Haufe Group: Major German professional information provider offering books, online platforms, and training on taxation, law, and business software. Comparable to Bildner's DATEV and business software book lines.
• Wiley-VCH: German arm of Wiley publishing scientific, technical, and professional books. Comparable in technical/professional publishing though at a much broader and more academic scale than Bildner's consumer-facing tutorials.

Regional players

• SmartBooks.ch: Swiss-German publisher of practical tutorial books on computers, smartphones, and digital tools. Comparable in product type and German-language market, but with primary Swiss and DACH distribution similar to Bildner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bildnertv_foto-video
• Xx.com/bildnerverlag
• Facebookfacebook.com/BildnerVerlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bildner Publishing House