Markt + Technik Verlag
Markt+Technik Verlag GmbH is a 1976-founded German publisher and software distributor selling invoicing software, utility tools, technical books, video courses, and console games directly to small businesses, self-employed professionals, hobbyists, and driving students in the DACH region.
- Company typePrivate
- Founded1976
- HeadquartersBurgthann, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Markt + Technik Verlag does
Markt+Technik Verlag GmbH is a privately held German publishing and software company founded in 1976 and headquartered in Burgthann, Germany. It operates a multi-product direct-to-consumer business spanning business software, technical books, video learning courses, and console games, with primary geographic focus on the DACH region (Germany, Austria, Switzerland) and shipping reach across the EU and selected international destinations. Its flagship in-house software franchise is the Rechnungs-Druckerei invoicing suite, offered in Gold (single user, €37.99), Pro (up to 5 network users, €64.99), and Plus (unlimited clients, full accounting with DATEV export) editions, built around German e-invoicing standards (X-Rechnung, ZUGFeRD) and aimed at small businesses and the self-employed. The company also distributes third-party software from premium partners (Ashampoo, Nero, F-Secure, Lexware, Cyberlink, Softmaker, Abelssoft, FRANZIS, Steganos, EaseUS, O&O, Incomedia), the Solvusoft utility line (DriverDoc, FileView, SpaceSeeker, WinThruster) on annual subscriptions, and the legacy in-house titles BeckerCAD, PerfectPDF, and Druckerei (with 2M+ installations).
The business model mixes one-time perpetual software licenses, 12-month subscription software licenses, e-book and physical book sales, and console game publishing (Nintendo Switch and PlayStation 5), with the Moorhuhn franchise and children's titles serving a consumer entertainment segment. Distribution is primarily direct through the Shopify-hosted mut.de storefront with instant digital download, supplemented by traditional German Buchhandel wholesale and a Swiss distribution partnership with Buchzentrum AG in Hägendorf. Customer segments include small businesses and self-employed professionals (primary, for invoicing software), consumer/hobbyists (photography, AI learning content), and driving school students using TÜV/DEKRA-licensed theory materials. The company is independently managed by directors Christian Braun and Peter Braun, with no disclosed parent, institutional investor, or external capital.
Markt + Technik Verlag firmographics
Firmographics- Name
- Markt + Technik Verlag
- Legal name
- Markt+Technik Verlag GmbH
- Website
- https://mut.de
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Markt+Technik Verlag GmbH is a 1976-founded German publisher and software distributor selling invoicing software, utility tools, technical books, video courses, and console games directly to small businesses, self-employed professionals, hobbyists, and driving students in the DACH region.
- Ownership category
- akta.pro rank
Markt + Technik Verlag industry classification
Industry- Product category
- Book and Software Publishing
- NAICS
- Book Publishers (513130), Books Printing (323117), Software Publishers (51321)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- eBook & Digital Reading Platforms (BPAMAJAK)
Keywords
Where Markt + Technik Verlag is headquartered
LocationHeadquarters
- HQ city
- Burgthann
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Markt + Technik Verlag business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Software Licenses: One-time perpetual licenses for desktop software (Rechnungs-Druckerei, driver utilities, system optimization tools). Also annual subscription licenses for software products (e.g., Solvusoft products for 3 PCs with 1-year license).
- E-books and Digital Books: Digital publications including AI books, learning courses, and technical manuals delivered as immediate downloads.
- Physical Books: Printed IT literature, photography guides, driver training materials, and reference books shipped to customers.
- Console Games: Nintendo Switch and PlayStation 5 games targeting children and young adults, including Moorhuhn franchise and board games.
- Software Subscriptions: 12-month subscription licenses for software products with automatic renewal, providing access to latest versions, updates, and technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rechnungs-Druckerei Gold Edition - Single user |
| One time/ perpetual license | Pay-as-you-go | Rechnungs-Druckerei Pro - Network capable |
| Subscription | Annual | Solvusoft WinThruster - Annual license |
| Subscription | Annual | Solvusoft SpaceSeeker - Annual license |
| Subscription | Annual | Solvusoft FileView - Annual license |
| Subscription | Annual | Solvusoft DriverDoc - Annual license |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Markt + Technik Verlag product offering
Product offeringCore offering
Markt+Technik Verlag is a German publishing company that develops and publishes technical books, video learning courses, and console games, and also develops and distributes proprietary desktop software. Its proprietary software portfolio centers on the Rechnungs-Druckerei invoicing suite (Gold, Pro, Plus) and the Druckerei/PerfectPDF/BeckerCAD product lines, complemented by resold third-party software from partners such as Ashampoo, Nero, F-Secure, Lexware, and Softmaker. Products are sold directly to end customers via the company's Shopify-based storefront at mut.de, with digital products delivered as instant downloads and physical books shipped from its Burgthann warehouse.
Product overview
Markt+Technik Verlag is a German publishing company founded in 1976 offering a diverse portfolio of software products, technical books, video learning courses, and console games. The software portfolio centers on the Rechnungs-Druckerei 2026 invoicing line (available in Gold, Pro, and Plus editions for different business sizes), and the Solvusoft utility suite including DriverDoc, FileView, SpaceSeeker, and WinThruster for PC maintenance and optimization. The company also publishes books on IT, photography, office software, and programming, video-based learning courses covering AI tools and technical topics, and console games for Nintendo Switch and PlayStation targeting children and young adults. Products are primarily distributed digitally via download, with some available as physical media.
Differentiator
Problem solved
Functional benefit
Products and services
- Rechnungs-Druckerei 2026 Gold Entry-level invoicing software for solo self-employed and small businesses with support for X-Rechnung and ZUGFeRD e-invoice formats. Includes customer management, article management, import functions, history tracking, and open item marking. Sold as a perpetual license.
- Rechnungs-Druckerei 2026 Pro Professional invoicing software supporting up to 5 network users with multi-client capability. Includes all Gold features plus quotations, order confirmations, purchase orders, delivery notes, multi-level reminder system, and network functionality. Sold as a perpetual license.
- Rechnungs-Druckerei 2026 Plus Full-featured invoicing and accounting software with unlimited clients, inventory management, supplier management, representative tracking, recurring invoice subscriptions, accounting module with DATEV export, special pricing, and UVP support. Sold as a perpetual license.
- Solvusoft DriverDoc Automatic Windows driver update software for Windows 10 and 11 on up to 3 PCs. Features access to over 16 million verified drivers, one-click update technology, legacy hardware support including Windows XP peripherals, automatic backup, and integrated malware protection. Sold as a 12-month subscription license.
- Solvusoft FileView Universal file viewer enabling opening of documents, spreadsheets, presentations, and media files with a single program. Supports video including DVD, audio playback, image viewing and editing, and binary format for unknown file types. Sold as a 12-month subscription license.
- Solvusoft SpaceSeeker Visual disk space analyzer and cleaner for Windows. Features tree view visualization, file preview, protection for critical system files, multi-drive support including NAS, scheduled scan reminders, and 23-language localization. Sold as a 12-month subscription license.
- Solvusoft WinThruster PC optimization software for Windows that repairs registry errors, manages startup programs, cleans unnecessary files, and performs comprehensive registry scans in 15 categories. Includes automatic backups, scheduled scanning, and detailed scan logs. Sold as a 12-month subscription license.
- Bücher (Technical Books) Physical and digital technical books covering IT, photography, multimedia, office software, programming, Windows, Apple/Mac, driver guides, business topics, and driving theory preparation. Includes the iconic yellow-spined series widely available in DACH bookstores.
- Video Lernkurse (Video Learning Courses) Digital video-based educational courses covering AI tools (Microsoft Copilot, ChatGPT prompt engineering, Google Gemini), photography, image editing, and software applications. Sold as individual courses and discounted bundles.
- Spiele (Console and PC Games) Console games published for Nintendo Switch and PlayStation 5, plus PC games, targeting children and young adults. Includes Moorhuhn franchise titles, adventure, puzzle, racing, board, horse, hidden object, and 3-match games.
- Software Collection (Druckerei, BeckerCAD, PerfectPDF and Partner Software) Desktop software collection including proprietary titles (Druckerei print design software with 2M+ installations, BeckerCAD, PerfectPDF) and resold partner software from Ashampoo, Nero, F-Secure, Lexware, Softmaker, Cyberlink, Abelssoft, FRANZIS, Steganos, EaseUS, O&O, Softxpansion, and Incomedia.
Companies that use Markt + Technik Verlag
Customer profileSegments3 records
Ideal customer profiles3 records
Markt + Technik Verlag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Markt + Technik Verlag partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- AshampoocorePremium software partner. M+T distributes Ashampoo products including burning, utility, and security software through the mut.de platform and partner deals.
- NEROcorePremium software partner. Nero burning and multimedia software distributed through M+T platform.
- F-SecurecorePremium software partner. F-Secure antivirus and security products distributed through M+T.
- LexwarecorePremium software partner. Lexware accounting and business software distributed through M+T.
- CyberlinkcorePremium software partner. Cyberlink multimedia and video editing software distributed through M+T.
- SoftmakercorePremium software partner. Softmaker Office and productivity software distributed through M+T.
- AbelssoftcorePremium software partner. Abelssoft utility and system software distributed through M+T.
- FRANZISminorSoftware partner. FRANZIS CAD, photography, and utility software distributed through M+T.
- SteganosminorSoftware partner. Steganos privacy and security software distributed through M+T.
- EaseUSminorSoftware partner. EaseUS data recovery and backup software distributed through M+T.
- O&O SoftwareminorSoftware partner. O&O system and data management software distributed through M+T.
- SoftxpansionminorPremium partner logo shown. Softxpansion software products distributed through M+T.
- IncomediaminorSoftware partner. Incomedia WebSite X5 and website building tools distributed through M+T.
- ShopifycoreE-commerce platform provider. M+T uses Shopify for hosting mut.de storefront, payment processing (Shopify Payments via Stripe), and customer communications (Shopify Inbox live chat).
- CloudflarecoreCDN and security provider. Used for website hosting acceleration and DDoS protection.
- Deutsche Post / DHLcoreShipping and logistics partners. Deutsche Post and DHL handle domestic German shipments. DHL Express available for expedited delivery.
- PayPalcorePayment processing partner. PayPal accepted as payment method for transactions on mut.de.
- KlarnacorePayment processing partner. Offers invoice, installment (Ratenkauf), direct debit (Lastschrift), and Sofortüberweisung payment options for German and Austrian customers.
- StripecorePayment infrastructure. Powers Shopify Payments processing on mut.de.
- TÜV/DEKRA argetp 21coreLicensed partner for theoretical driving test preparation materials. M+T develops and publishes official learning materials for driving license candidates in Germany.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Markt + Technik Verlag competitors and assessment
Company assessmentBroad incumbents
- Pearson: One of the world's largest publishers with Addison-Wesley and other technology imprints. Comparable as a broad incumbent in technology and educational publishing, though operating at significantly larger scale and broader geographic reach than M+T.
- Wiley: Global academic and professional publisher with extensive technology, business, and consumer book lines. Comparable as a broad incumbent in technical publishing, but operating at much larger scale and broader scope than M+T's DACH-focused niche.
Direct peers
- Packt Publishing: Tech book publisher focused on programming, data, AI, and IT professional content. Comparable to M+T in IT book publishing and increasingly in video learning course offerings for working developers and IT users.
- Plaion (Koch Media): DACH-based game publisher and distributor for Nintendo Switch, PlayStation, and PC. Comparable to M+T's console game publishing business, particularly for casual and family-oriented titles distributed across the same retail channels.
- Haufe Group: German publisher and business software provider behind Lexware and Haufe compliance solutions. Closely comparable to M+T in combining professional publishing, SMB business software (invoicing, tax, accounting), and learning content for the German market.
- O'Reilly Media: Global technology book publisher and learning platform with subscription-based access (Safari/O'Reilly Learning). Comparable to M+T in combining technical books, video courses, and online learning content for IT professionals and consumers.
- Rheinwerk Verlag: Leading German-language IT and technology book publisher (formerly Galileo Computing). The most direct comparable to M+T, competing for the same DACH IT publishing shelf space with titles on programming, design, photography, and software applications.
- Buhl Data Service: German SMB-focused software provider (WISO Steuer, WISO Mein Büro). Directly comparable to M+T's Rechnungs-Druckerei line in the German SMB accounting and invoicing software category.
- Manning Publications: Independent publisher of computer books and video courses (Manning LiveVideo, in-house book content platform) covering programming, AI, and IT topics. Closely comparable to M+T in combining technical publishing with video learning formats.
Emerging players
- sevDesk: Cloud-based invoicing and accounting platform targeting German SMBs and freelancers. Emerging competitor to M+T's Rechnungs-Druckerei line, representing a modern SaaS model versus M+T's traditional desktop perpetual license approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Markt + Technik Verlag social profiles
Digital presenceMarkt + Technik Verlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markt + Technik Verlag leadership team
Management profileNumber of profiles
Profiles2 records
Markt + Technik Verlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markt + Technik Verlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markt + Technik Verlag
What does Markt + Technik Verlag do?
Markt+Technik Verlag is a German publishing company that develops and publishes technical books, video learning courses, and console games, and also develops and distributes proprietary desktop software. Its proprietary software portfolio centers on the Rechnungs-Druckerei invoicing suite (Gold, Pro, Plus) and the Druckerei/PerfectPDF/BeckerCAD product lines, complemented by resold third-party software from partners such as Ashampoo, Nero, F-Secure, Lexware, and Softmaker. Products are sold directly to end customers via the company's Shopify-based storefront at mut.de, with digital products delivered as instant downloads and physical books shipped from its Burgthann warehouse.
Is Markt + Technik Verlag a public or private company?
Markt + Technik Verlag is a private company. It is classified as family owned and is currently operating.
When was Markt + Technik Verlag founded?
Markt + Technik Verlag was founded in 1976. It employs 11 to 50 people.
Where is Markt + Technik Verlag based?
Markt + Technik Verlag is headquartered in Burgthann, Germany, in the Europe region.
How does Markt + Technik Verlag make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are E-books and Digital Books, physical Books, console Games and software Subscriptions.
Who are Markt + Technik Verlag's main competitors?
Broad incumbents on record are Pearson and Wiley. Direct peers are Packt Publishing, Plaion (Koch Media), Haufe Group, O'Reilly Media, Rheinwerk Verlag, Buhl Data Service and Manning Publications. sevDesk is listed as an emerging player.
Does Markt + Technik Verlag have an API?
No public API is recorded for Markt + Technik Verlag.
What industry is Markt + Technik Verlag in?
Markt + Technik Verlag's product category is Book and Software Publishing. Its primary akta.pro industry code is BPAMAJAK, eBook & Digital Reading Platforms. Its NAICS code is 513130 and its SIC code is 2731.