CAOS

What CAOS does

CAOS — operating under the legal entity Caos Industria e Comercio do Vestuario Ltda. — is a privately held Brazilian fashion apparel and accessories brand headquartered in Contagem (metropolitan Belo Horizonte), Minas Gerais. The company sells contemporary women's clothing (dresses, sets, rompers, bottoms, tops, tailored and embroidered lines) and fashion accessories through a direct-to-consumer channel stack anchored by a Shopify-powered ecommerce storefront at caos.com.br, supplemented by native iOS and Android mobile apps, a WhatsApp Business customer-service touchpoint, and a "Seja um Revendedor" third-party reseller program that distributes nationwide across Brazil.

Its product portfolio is organized into seasonal (Winter Sale, Sale) and permanent (Shop) collections, with the Neo Dandy signature collection — featuring gender-transcending silhouettes, opulent embroidery, bold hardware, and exclusive prints — serving as the brand's creative flagship. Curated highlights are presented under Creative Director Francis Fabel, who is named on the public storefront as the brand's editorial voice and the arbiter of the contemporary-woman aesthetic.

The business model is one-time retail apparel sales to individual consumers at listed prices, supported by promotional levers (BEMVINDA 5% first-purchase coupon, 10% automatic cashback, 5% PIX discount, free shipping above R$2,000 nationwide, and interest-free installments up to 10x with a R$200 minimum installment). Revenue is concentrated in Brazil; the company discloses no patents, no external funding, no subsidiaries, no M&A activity, and no AI/ML capabilities. Customer acquisition is driven by a multi-platform organic social presence (Instagram, TikTok, YouTube, Facebook, Pinterest, Spotify, LinkedIn) combined with email and WhatsApp retention, against a backdrop of 101–250 employees.

Name

CAOS

Legal name

Caos Industria e Comercio do Vestuario Ltda.

Website

https://lojacaos.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

CAOS is a privately held Brazilian fashion apparel and accessories brand selling direct-to-consumer through its Shopify ecommerce site, native iOS/Android apps, a reseller program, and WhatsApp service, targeting contemporary women in Brazil with a signature Neo Dandy collection curated by Creative Director Francis Fabel.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Retail Sales: One-time purchase model for fashion apparel and accessories sold through e-commerce and mobile apps. Customers purchase individual items at listed prices with various payment options including installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

CAOS is a Brazilian fashion brand that designs, manufactures, and sells contemporary women's apparel and accessories through its direct-to-consumer e-commerce platform and mobile applications. The product portfolio includes dresses, sets (conjuntos), rompers (macacões), bottoms (pants, shorts, skirts, bermudas), tops (blouses, shirts, bodies, corselets, jackets, blazers), and accessories (bags, earrings, rings, belts, necklaces, sandals, bracelets), organized into signature lines such as the gender-transcending Neo Dandy collection, tailored (alfaiataria), embroidered, denim, linen, and printed (estampado) ranges. The brand sells exclusively to end consumers in Brazil via Shopify-powered online storefront, native iOS/Android apps, and a reseller program.

Product overview

CAOS is a Brazilian fashion brand (Caos Loja) operating as an e-commerce fashion retailer. The company offers a portfolio of clothing and accessories organized into seasonal and permanent collections, including the main Shop Collection, Winter Sale, Accessories, and Sale collections. The brand's signature offering is the Neo Dandy Collection, which features gender-transcending fashion with refined tailoring, gothic romanticism, opulent embroidery, and exclusive prints. Curated selections are led by Creative Director Francis Fabel. CAOS sells directly to consumers through their Shopify-powered e-commerce website and native mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Collection CAOS's core permanent fashion collection offering women's apparel and accessories including dresses (vestidos), outfits (conjuntos), jumpsuits/rompers (macacões), bottoms (pants, shorts, bermudas, skirts), tops (blouses, shirts, tops, corselets, bodies, jackets, blazers), and specialized lines (tailored, embroidered, denim, linen, printed). Targeted at contemporary Brazilian women seeking unique pieces for personal wear.
• Winter Sale Collection Seasonal winter promotional collection with discounted fashion items spanning dresses, outfits, jumpsuits, accessories, bottoms, skirts, shorts, tops, shirts, jackets, blazers, and corsets. Targeted at price-sensitive Brazilian consumers seeking contemporary women's apparel during the winter season.
• Accessories Collection Curated selection of women's fashion accessories including bags, earrings, rings, belts, necklaces, sandals, and bracelets to complement CAOS apparel. Targeted at contemporary Brazilian women seeking distinctive finishing pieces.
• Sale Collection Ongoing clearance collection offering discounted unique pieces, bottom wear, and top wear for Brazilian consumers seeking value-priced CAOS apparel and accessories.
• Neo Dandy Collection CAOS's signature gender-transcending collection reinterpreting the 19th-century dandy movement through refined masculine-inspired silhouettes, precise tailoring with experimental touches, gothic romanticism, opulent embroidery, bold hardware, and exclusive prints. Targeted at contemporary Brazilian women and gender-fluid fashion enthusiasts seeking distinctive, attitude-driven pieces.
• Highlights by Francis Fabel Curated collection of exclusive looks personally selected by Creative Director Francis Fabel, designed to embody the contemporary woman who is confident, elegant, and naturally sophisticated. Targeted at Brazilian consumers seeking Francis Fabel's signature style curation.

Quantifiable outcome

• 10% automatic cashback on all purchases
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herchcovitch; Alexandre Herchcovitch: Brazilian fashion designer-led brand known for bold, conceptual, and avant-garde designs targeting style-conscious Brazilian consumers. Comparable to CAOS in design-led brand DNA, signature collection strategy, and curated, attitude-driven positioning.
• Apartamento 03: Brazilian contemporary women's fashion brand offering apparel with sophisticated, urban styling. Comparable to CAOS in target customer (contemporary Brazilian woman), DTC retail model, and design-led brand positioning.
• Animale: Brazilian contemporary fashion brand targeting style-conscious women with bold, sophisticated designs and signature collections. Closely comparable to CAOS in customer segment, design-led brand DNA, and direct-to-consumer Brazilian retail model.
• Farm Rio: Brazilian contemporary women's fashion brand known for bold prints and lifestyle positioning, selling direct-to-consumer through its own e-commerce and physical stores. Highly comparable to CAOS in product mix, target customer (contemporary Brazilian woman), brand-led differentiation, and DTC operating model.
• Shoulder: Brazilian contemporary women's fashion brand with a curated, sophisticated aesthetic and strong design identity. Comparable to CAOS in target customer, brand-led differentiation, and Brazilian e-commerce focus.
• Amaro: Brazilian digitally native fashion brand operating an online-first model targeting contemporary women with trend-driven apparel. Comparable to CAOS in DTC-first approach, Brazilian market focus, and mid-market contemporary women's positioning.
• Le Lis Blanc: Established Brazilian women's contemporary fashion retailer offering apparel and accessories across multiple price tiers. Comparable to CAOS in target market, women's apparel focus, and Brazil-centric DTC distribution.
• Zattini: Brazilian online multi-brand fashion retailer offering contemporary women's apparel and accessories through an e-commerce-led model. Comparable to CAOS in Brazilian women's apparel focus and DTC channel orientation.

Broad incumbents

• C&A Brasil: Major Brazilian apparel retailer with a broad assortment of contemporary and accessible fashion. Comparable to CAOS in Brazilian women's apparel focus, but C&A operates at significantly larger scale with broader mass-market positioning versus CAOS's mid-market contemporary niche.
• Lojas Renner: Brazil's largest fashion retailer, operating a broad multi-brand, multi-category apparel business with significant e-commerce penetration. Comparable to CAOS as a broader incumbent in Brazilian fashion retail, though at significantly larger scale and with a wider assortment than CAOS's mid-market contemporary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CAOSMODA
• Facebookfacebook.com/CAOSMODAFEMININA
• LinkedInlinkedin.com/company/caos-moda
• Instagraminstagram.com/_caosoficial
• TikToktiktok.com/@caos.moda
• Pinterestbr.pinterest.com/caosmoda
• Xx.com/caosmoda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAOS