Event Planners

What Event Planners does

Event Planners (trading as Event Planners Surrey) is a privately-held, owner-operated party shop and event planning business founded circa 2000 in Knaphill, Surrey, United Kingdom. The company operates from a single physical retail showroom at 6 Cresswell Corner, Knaphill, complemented by an e-commerce webshop at event-planners-surrey.co that supports click-and-collect, home delivery, and helium-filled balloon delivery across Woking and the surrounding Surrey area. The firm is registered as a sole proprietorship or partnership based on UK VAT records and an England address with no corporate suffix.

The core product offering is helium-filled balloon décor in foil, latex, number-stack, column, and personalised bubble formats, including a proprietary heat-gun technique that seals smaller balloons inside larger ones for non-deflating bespoke displays. Beyond balloons, the company retails party supplies (banners, badges, tableware, candles, sparklers, confetti, party bags, fancy dress) and offers a modular equipment hire catalogue covering chairs and covers, red carpets, photo booths, marquees, disco equipment, martini glasses, fishbowls, and MR & MRS LED lighting. The event planning service line covers weddings, corporate events, children's parties, private milestone celebrations, baby showers, gender reveals, fetes, festivals, and conferences, with the operator coordinating venue search, design, floral decoration, entertainment, catering, marquee hire, photography, and wedding cakes.

Revenue is generated through one-off product sales (retail and e-commerce), one-off equipment hire, and quote-based professional event planning services. Pricing is not publicly disclosed. Distribution is hybrid: physical retail plus regional e-commerce with local delivery. Marketing relies on Facebook and Instagram organic social, a blog on event planning topics, local SEO targeting Surrey/Woking/Guildford, and word-of-mouth referrals. The company holds NABAS membership, which provides industry-specific insurance cover required by most venues, and claims the widest Baby Shower and Gender Reveal product range in Surrey. There is no disclosed revenue, no external funding, no parent company, and no institutional ownership.

Name

Event Planners

Legal name

Event Planners

Website

https://event-planners-surrey.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Planners is an owner-operated party shop and event planning business in Knaphill, Surrey, selling balloons and party supplies via a physical showroom and regional e-commerce webshop, and providing weddings, corporate, and private event planning across the Woking and Surrey area.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Balloon Decor & Installations (HSACAOAC), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Floral & Event Installations (HSACAAAC)

Keywords

• Event planning services
• Balloon decorations
• Party supplies retail
• Wedding theming
• Equipment hire services

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail and online sales of balloons (foil, latex, number balloons, glittery balloons), party supplies, fancy dress items, banners, badges, table centrepieces, napkins, table cloths, candles, sparklers, diamonte numbers, confetti, party bags and accessories, baby shower products, fireworks and sparklers.
2. Equipment Hire: Hire services for chairs, chair covers, chair sashes, red carpets, photo booths, marquees, cutlery, crockery, disco equipment, martini glasses, fishbowls, and MR & MRS LED lighting for events.
3. Event Planning Services: Full-service event planning including wedding theming, corporate events, private party planning, fetes and festivals. Services include venue search, design and styling, floral decoration, entertainment sourcing, catering coordination, marquee hire, photography, and wedding cakes.
4. Balloon Delivery: Local balloon delivery service in Woking and surrounding areas. All balloons sold online are supplied filled with helium, with ribbon and weight included.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Event Planners is a Surrey-based party shop and event planning business that sells helium-filled balloons, party supplies, and fancy dress items through a physical shop in Knaphill and an e-commerce webshop, and provides full-service event planning for weddings, corporate events, children's parties, private parties, fetes and festivals, including venue search, design and styling, floral decoration, entertainment booking, catering coordination, marquee hire, photography, and equipment hire.

Product overview

Event Planners is a traditional party and event planning business offering a comprehensive range of celebration services from their physical shop in Knaphill, Surrey. The core offerings include: (1) Balloon Decorations - helium-filled balloons, number balloons, personalised bubble balloons, and balloon arches; (2) Party Shop Supplies - disposable partyware, decorations, balloons, and accessories; and (3) Event Planning Services - full-service planning for weddings, corporate events, children's parties, private parties, fetes, and conferences. The business operates on a modular add-on model where customers can rent equipment (chair covers, photo booths, marquees, red carpets, entertainment) alongside planning services. The shop has been established for 21 years and offers both in-store shopping and local delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Balloon Decorations Helium-filled balloons in various styles including foil balloons, number balloons, balloon columns and organics, and personalised bubble balloons with custom messages and contents like mini balloons or feathers inside. Sold filled with helium with ribbon and weight included, available for local delivery.
• Party Shop Supplies Wide range of party supplies including banners, badges, table centre pieces, napkins, table cloths, candles, sparklers, diamante numbers, confetti, party bags, accessories, balloons, birthday items by age, bunting, plates, cups, Union Jack themed items, and fancy dress costumes and accessories.
• Baby Showers & Gender Reveal Products Products and planning services for baby showers and gender reveal events, claimed to be the widest range in Surrey.
• Wedding Planning Services Full-service wedding planning including marquee hire, venue search, design and styling, floral decoration, menu selection, entertainment booking, wedding cars, photography, and wedding cakes.
• Corporate Event Planning Corporate event management for Gala Dinners, Awards Ceremonies, Product Launches, and Staff Parties with attention to branding and budget.
• Children's Party Planning Event planning services for children's parties including themed decorations, party essentials, and chair and table hire.
• Private Party Planning Planning services for milestone birthday parties (18th, 21st, 40th, 50th, 60th), Bar Mitzvahs, and Wedding Anniversary Parties.
• Fetes & Festivals Planning Event planning services for community fetes and festivals, including large-scale decorations, entertainment booking, and equipment provision.
• Equipment Hire Services Hire services for chairs, chair covers, chair sashes, red carpets, photo booths, marquees, cutlery, crockery, disco equipment, martini glasses, fishbowls, and MR & MRS LED lighting for events.
• Entertainment Services Entertainment booking services including disco hire, caricaturist, close-up magician, and casino entertainment for events.
• Catering Coordination Services Catering coordination services for events, including menu selection.
• Promotional & Party Staff Staffing services providing promotional and party staff for events and parties.

Quantifiable outcome

• Bespoke balloon displays that remain beautiful for hours or days compared to deflating amateur decorations

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NABAS (National Association of Balloon Artists and Suppliers)coreStrategic or Co-development PartnerNABAS is a trade organization for balloon artists and suppliers. Event Planners is a member of NABAS, which provides access to industry-specific insurance (gold standard, industry specific cover), ongoing training, guidance, and governance. Most venues require proof of supplier insurance, making NABAS membership important for business operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Partyrama: UK online-focused retailer of balloons, party supplies, and novelty decorations including baby shower and gender reveal ranges; closest direct product overlap for the balloon/party ecommerce side of Event Planners, though national rather than Surrey-local.
• Gallowglass Group: UK event services company providing crew, staging, and event support for corporate and live events; comparable on the corporate event planning and equipment provision side, though operates at much larger scale.

Broad incumbents

• Paperchase: UK stationery and party retailer (entered administration in early 2023, brand relicensed) known for balloons, banners, and party ranges; comparable on retail product side of the business.
• Flying Tiger Copenhagen: UK high-street variety retailer selling novelty party items, decor, and seasonal products at low price points; overlaps with the retail party supplies stream and competes on impulse purchases.
• Hobbycraft: Large UK retail chain selling party supplies, balloons, crafts, and seasonal décor across 100+ stores; overlaps with Event Planners' retail and balloon product streams but operates nationally without Surrey-specific event planning.
• Card Factory: High-street UK retailer of greeting cards, party supplies, balloons and wrap with 1,000+ stores; comparable for the retail-party category but a broader gift-card business without Surrey-local event planning or hire.

Others

• Confetti: UK wedding ideas and supplier directory covering venues, decor, and event services; not a direct product peer but a competing demand-capture channel for UK wedding event spend.
• The Knot Worldwide: Global wedding marketplace and planning platform; adjacent ecosystem participant enabling couples to find wedding vendors including event planners and balloon/decor suppliers.

Regional players

• Cotton Bird: French-origin stationery and wedding invitation brand with UK distribution; overlaps in wedding stationery, signage, and decor accessories sold around weddings/events.
• Prezola: UK-based wedding gift list and registry platform feeding engaged couples into a curated vendor marketplace; adjacent ecosystem participant for UK weddings that Event Planners serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eventplannerssurrey
• Facebookfacebook.com/EventPlannersSurrey
• Instagraminstagram.com/eventplannerssurrey
• LinkedInlinkedin.com/company/event-planners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Planners