Cotton Bird
- Company typePrivate
- Founded2015
- HeadquartersLille, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cotton Bird firmographics
Firmographics- Name
- Cotton Bird
- Legal name
- Cotton Bird
- Website
- https://cottonbird.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Cotton Bird is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Cotton Bird business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Stationery Products: One-time purchase model for personalized paper products including wedding invitations, birth announcements, baptism cards, and event stationery. Customers pay per unit with pricing tiers based on quantity and product type.
- Photo Albums and Books: Sale of custom photo albums in various formats (rigid, soft cover, fabric) with prices ranging from €14.90 to €79.90 depending on cover type and customization options
- Customized Notebooks and Journals: Personalized spiral-bound and fabric-covered notebooks sold individually at €22.90-€28.90
- Digital Invitations: Digital versions of announcements and invitations offered through Bird Postal brand, providing an alternative to physical products
- Gift Cards: Cotton Bird gift cards available for purchase, allowing recipients to choose their own customized products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Birth Announcements |
| Unit Pricing | Pay-as-you-go | Soft Cover Photo Albums |
| Unit Pricing | Pay-as-you-go | Rigid Cover Photo Albums |
| Unit Pricing | Pay-as-you-go | Spiral Notebooks |
| Unit Pricing | Pay-as-you-go | Fabric Notebooks |
| Unit Pricing | Pay-as-you-go | Stickers and Accessories |
| Unit Pricing | Pay-as-you-go | Message Posters |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cotton Bird product offering
Product offeringCore offering
Cotton Bird designs, personalizes, and prints illustrated stationery and photo products for life events including weddings, births, baptisms, communions, birthdays, and holidays. The company operates a direct-to-consumer e-commerce platform (cottonbird.fr) with regional sites for UK, Germany, Spain, and Netherlands, offering customizable faire-part announcements, photo albums, decorations, guest gifts, and accessories. All products are designed in-house at the Perpignan studio and printed at the Imprim'vert certified workshop in Saleilles, France.
Product overview
Cotton Bird is a French premium papeterie workshop specializing in illustrated and printed stationery for life's important moments. The company operates as a unified product platform offering customizable wedding, birth, baptism, communion, birthday, and holiday stationery, complemented by a photo products division (albums, prints, frames, calendars) and personalization accessories. Core products include faire-part announcements (marriage, birth, baptism, communion) alongside photo albums available in three cover types (rigid, flexible, fabric), with prices ranging from €14.90 to €79.90. The photo product line spans rigid and flexible cover photo albums (including the 'Le Petit Quotidien' pocket series), fabric-covered luxury albums, photo prints, personalized frames, customizable disposable cameras with stickers, and various calendar formats. The company also offers themed decorations, guest gifts (biscuit boxes, candles, surprise cubes, dried flower bouquets), and accessories (stickers, ribbons, wax seals). Two sub-brands extend the offering: Bird Postal for digital invitations and Voeux Créatifs for corporate stationery. All products are manufactured in France, with the atelier and creators based in Perpignan and printing in Saleilles, and the workshop holds Imprim'vert certification.
Differentiator
Problem solved
Functional benefit
Brands
- Bird Postal: Digital invitations platform - invitations digitales
- Voeux Créatifs
Products and services
- Wedding Stationery (Faire-part de mariage) Customizable wedding announcements and stationery suite including save-the-date cards, dinner invitations, response coupons, and wedding thank you cards, designed for couples planning their wedding.
- Birth Announcements (Faire-part de naissance) Customizable birth announcements for newborns, available in various themes with photo and text personalization, including exclusive collaborations with brands like Moulin Roty and Louise Misha.
- Baptism Announcements (Faire-part de baptême) Baptism and civil ceremony announcements with matching thank you cards and decorations for families celebrating these religious or civil milestones.
- Communion Announcements (Faire-part de communion) First communion announcements and thank you cards for families celebrating this religious milestone.
- Birthday Invitations (Invitations d'anniversaire) Customizable birthday party invitations with matching decorations including cake toppers, paper cups, and stickers for children's and adult birthday celebrations.
- Holiday Greeting Cards (Cartes de vœux) New Year's greeting cards and holiday stationery for seasonal celebrations.
- Photo Albums Custom photo albums in three cover types — rigid (from €44.90), soft cover (from €14.90), and fabric-covered (€59.90-€79.90 with hot foil finishing) — including A4 format and pocket-sized Le Petit Quotidien series.
- Bird Postal Digital Invitations Digital versions of wedding, birth, baptism, and communion announcements offered through the separate Bird Postal brand, providing an electronic alternative to physical stationery.
- Voeux Créatifs Corporate Stationery Corporate greeting cards and business-focused stationery offered through the Voeux Créatifs sub-brand for companies needing customized professional communications.
- Cotton Bird Gift Cards Digital or physical gift cards available for purchase, allowing recipients to choose their own customized products from the full Cotton Bird catalog.
- Personalized Notebooks Customizable spiral-bound (€22.90) and fabric-covered (€28.90) notebooks with photo personalization and premium finishes, made in France.
- Wedding Decorations and Guest Gifts Wedding decorations and guest gifts including guest books, program fans, confetti cones, wedding panels, bunting, table number cards, bottle labels, biscuit boxes, candles, surprise cubes, dried flower bouquets, gift tags, glass vials, and cotton pouches.
- Photo Calendars Personalized photo calendars in various formats including wall calendars, desk calendars, spiral calendars, accordion calendars, and Advent calendars.
Quantifiable outcome
- 590,000 families have trusted Cotton Bird for their important life moments
Companies that use Cotton Bird
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Cotton Bird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Cotton Bird partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Mer MagcoreHoliday season collaboration with Mer Mag for Christmas and holiday cards collection, announced October 2022
- Helena SoubeyrandcoreCollaborative collection of wedding stationery designed with illustrator Helena Soubeyrand, featuring her distinctive artistic style on Cotton Bird products
- HerbariumcoreBotanical-themed wedding collection created in collaboration with Herbarium, featuring plant-based illustrations for nature-inspired weddings
- LeaubleueminorWedding stationery collaboration with Leaubleue brand
- Moulin RotycoreExclusive birth announcement collection featuring beloved Moulin Roty characters and illustrations, including models like Mon Initiale, Mawa Land, Mamba, and Petit Jardinier
- Louise MishacoreBohemian-themed birth announcement collaboration with children's brand Louise Misha, featuring delicate, trendy designs like Rosalia and Siloé
- Main SauvagecoreBirth announcement collection with Main Sauvage featuring minimalist animal illustrations including Bay Leaves and Mimosa photo designs
- muc mucminorBirth announcement collaboration with muc muc brand featuring playful designs
- MilK MagazineminorEditorial collaboration with parenting magazine MilK Magazine for birth announcement collection
- Gamin GamineminorBirth announcement collaboration with children's fashion brand Gamin Gamine
- JohannaminorCo-creation collaboration with designer Johanna for birth announcements
- BontonminorBirthday-themed collaboration with iconic children's fashion brand Bonton, featuring playful party designs
- David RochasminorProfessional photographer who captures company events, product launches, and wedding fair appearances. Has documented MiBoda Barcelona, brand launch event, and galette des rois celebrations
- Mille et Une ListesminorGift registry partner linking to Mille et Une Listes wedding list service
- Wedding Planners DirectoryminorCurated directory of approved wedding planners (Sparkly Agency Bordeaux, Marie-Svetlana Paris, Marie Chicchirichi Metz, L'Atelier Atypique Lyon) to direct customers to professional event planning services
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Cotton Bird competitors and assessment
Company assessmentDirect peers
- Basic Invite: Basic Invite is an online retailer of fully customizable wedding invitations, birth announcements, and stationery with a high level of design personalization. It is comparable to Cotton Bird on the customization-engine proposition and on serving the same wedding and new-parent segments.
- Minted: Minted is a US-based online marketplace for premium, crowd-sourced illustrated stationery, wedding invitations, and art prints. It is the closest analog to Cotton Bird in combining curated design IP, customized wedding and birth stationery, and a direct-to-consumer e-commerce model — though Minted operates at much larger scale and broader category scope.
- Artifact Uprising: Artifact Uprising is a premium photo book, print, and gift brand sold direct-to-consumer. It overlaps directly with Cotton Bird's photo album, calendar, and personalized gift lines (especially the Le Petit Luxe / Le Grand Luxe fabric-cover albums) and shares the premium, design-led positioning.
- Rosemood: Rosemood is a French DTC custom stationery brand specializing in wedding and birth announcements, with in-house design and European production. It competes head-to-head with Cotton Bird in the French premium faire-part segment and shares the same customer base and occasion-driven buying cycle.
- Evite: Evite is a long-standing digital invitation and event platform. It is directly comparable to Cotton Bird's Bird Postal sub-brand and reflects the digital-invitation competitive set Cotton Bird is positioning against in the same life-event occasions.
- Paperless Post: Paperless Post offers both digital and printed custom invitations and stationery for weddings, births, and life events. It is directly comparable to Cotton Bird on the invitation category and on the Bird Postal digital sub-brand strategy, with a similar premium design positioning.
Emerging players
- Social Print Studio: Social Print Studio is a smaller DTC custom photo products and stationery brand built around social/gifting occasions. It overlaps with Cotton Bird's photo products, notebooks, and decorative stickers/accessories lines, and represents a comparable niche premium-DTC stationery player.
Broad incumbents
- Shutterfly: Shutterfly is a large US-based DTC photo products platform offering photo books, prints, cards, and personalized stationery. It directly overlaps with Cotton Bird's photo album, calendar, and personalized card lines and represents the broader-incumbent competitive threat in the personalized print category.
- Zazzle: Zazzle is a global print-on-demand marketplace where designers sell customizable stationery, invitations, and gift products. It competes with Cotton Bird in the same life-event categories but via a marketplace model and at lower average price points, making it a relevant adjacent incumbent.
- Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a large global print-on-demand platform offering customizable stationery, invitations, and marketing materials. It serves the same wedding and small-business stationery use cases as Cotton Bird but at much broader scale and lower price points, and competes on customization tools and SEO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Cotton Bird social profiles
Digital presenceCotton Bird compliance and trust
Trust signalCompliance1 record
Cotton Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cotton Bird leadership team
Management profileNumber of profiles
Profiles4 records
Cotton Bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cotton Bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cotton Bird
What does Cotton Bird do?
Cotton Bird designs, personalizes, and prints illustrated stationery and photo products for life events including weddings, births, baptisms, communions, birthdays, and holidays. The company operates a direct-to-consumer e-commerce platform (cottonbird.fr) with regional sites for UK, Germany, Spain, and Netherlands, offering customizable faire-part announcements, photo albums, decorations, guest gifts, and accessories. All products are designed in-house at the Perpignan studio and printed at the Imprim'vert certified workshop in Saleilles, France.
Is Cotton Bird a public or private company?
Cotton Bird is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cotton Bird founded?
Cotton Bird was founded in 2015. It employs 11 to 50 people.
Where is Cotton Bird based?
Cotton Bird is headquartered in Lille, France, in the Europe region.
How does Cotton Bird make money?
Five revenue lines are on record. Custom Stationery Products are the primary driver. The others are photo Albums and Books, customized Notebooks and Journals, digital Invitations and gift Cards.
Who are Cotton Bird's main competitors?
Direct peers on record are Basic Invite, Minted, Artifact Uprising, Rosemood, Evite and Paperless Post. Social Print Studio is listed as an emerging player. Broad incumbents are Shutterfly, Zazzle and Vistaprint (Cimpress).
Does Cotton Bird have an API?
No public API is recorded for Cotton Bird.