What Med-Fit UK does

Med-Fit UK Ltd is a UK-based private e-commerce retailer specializing in transcutaneous electrical nerve stimulation (TENS), electrical muscle stimulation (EMS), and therapeutic ultrasound medical devices, operating primarily through its tensmachineuk.com storefront (also trading as Tens Machine UK) from its Stockport, Greater Manchester headquarters. The product portfolio spans entry-level wired TENS units, 3rd-generation wireless dual-channel machines, integrated TENS/EMS combo devices, professional-grade ultrasound machines (1MHz and 3MHz), a foot circulation platform (Medi-Boost), and a deep accessories ecosystem including self-adhesive electrodes, pelvic floor probes, conductive garments, ultrasound gel, and replacement leads. Differentiation rests on CE Mark certification, NHS Approved Retailer status, and clinically referenced protocols (Programme 1 at 80Hz matching NHS pain clinic standards), supported by an SEO-driven educational content library covering 30+ pain conditions.

Revenue is generated exclusively through one-time hardware sales with no subscription or SaaS component. Pricing ranges from £3.75 for consumable leads to £3,195 for professional chiropractic tables, with core devices priced £41.99-£160.00 excluding VAT. The company offers automated VAT relief (up to 20%) under HM Customs Notice 701.7 for qualifying chronic-condition buyers. Distribution is single-channel direct-to-consumer within the United Kingdom, with no third-party marketplaces, retail presence, or international expansion evident; customer support is provided via phone, email, and a self-serve website. The customer base spans chronic and acute pain sufferers, NHS and private physiotherapy practitioners, women's health users (pelvic floor, period/labour pain), athletes/fitness enthusiasts, and chiropractors/osteopaths, though no enterprise contracts or named institutional customers are disclosed. The company has no publicly disclosed parent, investors, funding rounds, or headcount, and has executed four product launches between September 2024 and March 2026 alongside category expansion into ultrasound, foot care, neck traction, and professional clinic equipment.

Name

Med-Fit UK

Legal name

Med-Fit UK Ltd

Website

https://tensmachineuk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Med-Fit UK Ltd is a Stockport-based e-commerce retailer selling CE-marked TENS, EMS, and ultrasound medical devices direct-to-consumer through tensmachineuk.com, serving UK chronic-pain patients, physiotherapy practitioners, and women's-health buyers with hardware-only, no-subscription transactions.

Ownership category

akta.pro rank

Product category

Pain Management Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

akta.pro secondary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• TENS machines
• EMS muscle stimulators
• Pain management devices
• Therapeutic ultrasound equipment
• Medical electrodes and accessories

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales (One-Time Purchase): Med-Fit UK generates revenue through one-time sales of physical medical devices and accessories. Products include TENS machines, EMS muscle stimulators, ultrasound therapy devices, foot massagers, and consumable electrodes/accessories. No recurring subscription or SaaS component. Revenue is transactional per order with no land-and-expand dynamic. Prices range from approximately £3.75 for leads up to £3,195 for chiropractic tables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Med-Fit UK is a UK-based e-commerce retailer that sells CE-marked TENS machines, EMS muscle stimulators, therapeutic ultrasound devices, foot circulation systems, and a full ecosystem of electrodes, probes and accessories for drug-free pain relief and muscle rehabilitation. Products are sold direct-to-consumer through tensmachineuk.com with NHS Approved Retailer status, professional-grade devices, and VAT relief available for qualifying chronic illness and disability sufferers.

Product overview

Med-Fit UK operates TensMachineUK.com as a UK-based medical equipment retailer specializing in TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation) devices for pain relief and muscle rehabilitation. The product portfolio is organized around several core device families: Med-Fit wireless TENS machines (including the flagship 3rd generation 2-Channel model and Combo 2), wired digital TENS machines (Med-Fit 1 and Med-Fit 3), specialized units (Premier Pro, Interferential, Pebble, Painless), ultrasound therapy machines (1MHz and 3MHz for different treatment depths), and the Medi-Boost foot circulation system. Supporting these core devices is a comprehensive ecosystem of electrodes and accessories including wireless electrodes, standard wired electrodes, conductive garment electrodes, pelvic floor probes (vaginal and anal), stud electrodes, sensitive skin options, back/lumbar electrodes, ultrasound gel and adaptors, neck traction devices, chiropractic tables, resistance bands, and foot care products. The company also offers a Four Channel TENS & EMS machine for treating multiple areas simultaneously, and healthcare products including chiropractic benches and exercise equipment. Products are sold directly through the e-commerce platform with VAT relief available for qualifying medical equipment purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Med-Fit Wireless 2 Channel TENS Machine & EMS Machine 3rd generation wireless dual-channel TENS & EMS machine with 9 programmes (6 TENS, 3 EMS) and the largest lumbar electrodes on the market (22cm x 8cm). CE Marked Certified Medical Device (2862) designed for chronic pain sufferers and physiotherapy patients for home use.
• Dual Channel Combo 2: TENS, EMS & Massage Wireless TENS, muscle stimulation, and massage therapy device with 18 clinical programs spanning TENS pain relief, EMS muscle stimulation and re-education, and massage therapy. Magnetic snap-on electrodes with up to 30 uses per pad and adjustable timer from 10 minutes to continuous operation.
• Medi-Boost Foot Circulation Machine Combined TENS and EMS foot massager providing relief to lower back, legs, ankles, and feet. Mouldable medical-grade silicone pads provide even pressure distribution with dual-function remote supporting wired electrode treatment alongside foot therapy.
• Med-Fit Pro 1MHz Ultrasound Machine Professional-grade pulsed and continuous 1MHz therapeutic ultrasound delivering up to 6.4 watts of power for deep heat effect and tissue healing. CE Marked certified medical device suitable for both home and professional use.
• Med-Fit 1 Dual Channel TENS Machine Dual channel TENS machine for pain relief using transcutaneous electrical nerve stimulation technology. Starting from £22.95, suited to entry-level home pain management.
• Med-Fit 3 Digital Dual Channel TENS Machine Digital dual channel TENS machine with programmable pain relief and adjustable settings for personalised pain management.
• Premier Pro TENS & EMS Machine Combined TENS and EMS machine with 24 pre-set programmes for pain relief and muscle stimulation. SKU R-C4A-RW1.
• Interferential TENS & EMS Machine Interferential TENS machine combining electrical stimulation for enhanced pain relief. Uses interferential current therapy to penetrate deeper tissues than standard TENS.
• Pebble TENS Machine Compact dual channel TENS machine for portable on-the-go pain relief.
• Painless TENS & EMS Machine Single channel wireless TENS machine with painless electrode technology, designed for users sensitive to standard TENS sensations. SKU KTR-501.
• 1MHz Ultrasound Machine Portable therapeutic ultrasound machine with 1MHz frequency for deeper tissue penetration (up to 7.5cm). Used for pain relief, tissue healing and treatment of chronic conditions.
• 3MHz Ultrasound Machine 3MHz ultrasound device for beauty and facial treatments with shallower penetration (up to 2.5cm). Used for skin rejuvenation, scar tissue reduction, and acne treatment.
• Safe Trac Overdoor Cervical Traction Device Neck traction device for neck pain relief through mechanical cervical traction. Non-invasive therapy for muscle spasms, disc issues, and cervical alignment.
• Chiropractic Tables Professional chiropractic tables with height adjustment options including foot plate adjustment and electric wrap-around height adjustment bar. Prices from £3,195 for clinical use.
• Medical Grade Resistance Bands Medical grade resistance bands available in 5 colours for therapeutic exercise and rehabilitation.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omron Healthcare: Japanese global healthcare brand offering TENS pain relief devices alongside blood pressure monitors and nebulizers. Overlaps in consumer TENS devices, with much wider retail distribution and brand recognition.
• Chattanooga (DJO/Enovis): DJO/Enovis's professional electrotherapy brand offering clinical-grade TENS, ultrasound, and rehab equipment used by physiotherapists. Overlaps with Med-Fit UK's professional-grade ultrasound and TENS offering for clinical customers.
• Compex (DJO/Enovis): Global leader in EMS muscle stimulation and sports recovery devices under DJO/Enovis. Direct overlap in EMS muscle stimulation; larger brand, athlete-focused marketing, and broader international distribution.
• Beurer: German health and wellness brand with a broad TENS/EMS product line sold through retail and pharmacy channels. Overlaps in TENS/EMS devices and accessories, with much broader category portfolio (massagers, blood pressure, etc.).

Direct peers

• Body Clock Health Care: UK-based manufacturer of TENS devices and maternity pain relief products (including Elle TENS). Directly comparable TENS offering, UK base, and overlap in the women's health/labour pain segment.
• TensCare: UK-based manufacturer and retailer of TENS, EMS, and pelvic floor stimulation devices sold direct to consumers and via NHS clinics. Directly overlaps with Med-Fit UK on TENS/EMS product range, NHS-aligned positioning, and UK e-commerce distribution.
• NeuroTrac: UK manufacturer of TENS, EMS, EMG biofeedback, and pelvic floor devices. Directly comparable in product portfolio (TENS/EMS/pelvic floor probes), UK clinical/hospital channel positioning, and professional-grade offering.
• Powertrain: UK retailer of TENS, EMS, and sports recovery devices with NHS-trust positioning. Direct overlap in product range, customer segments (chronic pain sufferers, athletes, physiotherapists), and SEO-driven e-commerce GTM.

Emerging players

• iReliev: US-based direct-to-consumer TENS/EMS brand focused on athletic recovery and chronic pain. Comparable in product-led e-commerce GTM targeting chronic pain and fitness enthusiasts.

Regional players

• CurrentBody: UK-based e-commerce retailer specialising in beauty/wellness tech devices including 3MHz ultrasound and TENS-adjacent products. Comparable in direct-to-consumer e-commerce GTM, content-led SEO, and at-home device positioning, though skewed toward beauty/wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/med-fit-uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Med-Fit UK