123led

What 123led does

123led B.V. operates 123led.nl, an online specialist retailer of LED lighting products headquartered at Koningsbeltweg 52, Almere, Netherlands, with a co-located warehouse at Koningsbeltweg 60. The legal entity sits within the Digital Revolution e-commerce group alongside sister brand 123inkt.nl. The product catalog comprises more than 10,000 SKUs covering LED spots (GU10, GU5.3, G4, G9, and others), E27 and E14 lamps, filament lamps, LED TL tubes, panels, strips, indoor and outdoor fixtures, work lights, vehicle lamps, Christmas lighting, and a growing Smart Home assortment that includes smart bulbs, plugs, cameras, thermostats, and hubs. Brands carried include the in-house 123led Huismerk private label as well as Philips, Philips Hue, Calex, Osram, Sylvania, and FIBARO (Z-Wave). The platform architecture is a standard high-SKU e-commerce catalog with filtering by fitting and type, supported by multiple payment options (iDEAL/Wero, PayPal, achteraf betalen, Bancontact for Belgium) and multi-carrier fulfillment (PostNL, DHL, Bpost).

The business model is predominantly direct-to-consumer e-commerce with a quote-based B2B overlay. Consumers transact via self-serve orders with shipping at €5.95 below €50 and €4.95 above €50, and orders placed before 23:59 are delivered the next business day. Commercial customers access a Bedrijfsverlichting vertical with dedicated account managers, professional light planning, and project-based quotes. Revenue is generated through one-time product sales with optional 30-day payment terms for business buyers; no subscription or recurring revenue mechanics are disclosed. Pricing is anchored on a Laagsteprijsgarantie (lowest-price guarantee) with seasonal promotions such as Zomerdeals and WK Deals driving traffic peaks.

The customer base spans Dutch and Belgian residential and small-business buyers, with cumulative customer count cited at 4-5 million and brand reputation supported by 15+ years of operation and repeated Webshop Award, Thuiswinkel, and BeCommerce category wins from 2010 through 2021. Certifications include Thuiswinkel Waarborg membership since 2010, E-commerce Europe Trustmark, CE marking across all LED products, European energy labeling compliance, Thuiswinkel sustainability certification, and authorized-dealer status with Philips, Philips Hue, and FIBARO.

Name

123led

Legal name

123led B.V.

Website

https://123led.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Online specialist retailer of more than 10,000 LED lighting products serving Dutch and Belgian residential and commercial customers, operated from Almere under the Digital Revolution group alongside 123inkt.nl.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRAIAHAD

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYCRAIAHAF

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYCRAIAHAC

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYCRAIAHAI

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

Keywords

• LED lighting retail
• Online lighting store
• Smart home lighting
• Commercial LED solutions
• Energy efficient bulbs

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce product sales: Direct online retail of LED lighting products to consumers and businesses through 123led.nl. One-time product transactions with optional B2B account terms (30-day payment for business customers).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

123led.nl is an online specialist retailer of LED lighting products offering more than 10,000 SKUs from its own warehouse in Almere, Netherlands. The assortment includes own-brand 123led house lamps and third-party branded products from Philips, Philips Hue, Calex, Osram, Sylvania, and FIBARO, covering LED bulbs, spots, filament lamps, tubes, panels, strips, fixtures, smart home devices, and accessories for residential and commercial customers in the Netherlands and Belgium. The company supports self-serve consumer purchases with next-day delivery and dedicated account management for B2B commercial projects.

Product overview

123led.nl is an online specialist retailer of LED lighting products, offering more than 10,000 products from its own warehouse in Almere, Netherlands. The product portfolio centers on LED light bulbs and fixtures organized around three tiers: (1) own-brand 123led house lamps (a cost-effective alternative), (2) third-party branded products including Philips Hue, Philips (general), Calex, Osram, Sylvania, and FIBARO smart home devices, and (3) a broad range of proprietary product categories including LED spots (GU10, GU5.3, G4, G9, and more), E27 and E14 LED lamps, LED filament lamps, LED TL tubes, LED panels, LED strips, LED accessories (dimmers, switches, timers), smart home devices (cameras, doorbells, plugs, thermostats, hubs), business/professional lighting, indoor and outdoor lighting, work lights, vehicle lamps, and seasonal Christmas lighting. The company also provides complementary tools and content including an energy savings calculator and an informational blog covering LED technology, smart home protocols, and lighting applications.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Spots

Quantifiable outcome

• LED lights are up to 85% more energy efficient than traditional bulbs, with up to 15-year lifespan
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PhilipscoreChannel Partner/ Reseller/ DistributorOfficial Philips LED dealer and authorized Philips Hue dealer. As a certified partner, 123led receives training on LED technology and smart home systems, enabling expert customer advice. Products include Philips Hue smart lighting and Philips Classic LED bulbs.
• FIBAROcoreChannel Partner/ Reseller/ DistributorOfficial FIBARO dealer specializing in smart home solutions using Z-Wave protocol. Offers extended 3-year warranty (1 year extra upon product registration within 4 weeks of purchase) through FIBARO Benelux importer.
• OsramminorChannel Partner/ Reseller/ DistributorCarries Osram LED products including Osram Smart+ smart home lighting products in promotions.
• CalexminorChannel Partner/ Reseller/ DistributorCarries Calex LED products including Calex Outdoor, Calex Gold, and Calex Titanium series. Featured in seasonal promotions.
• SylvaniaminorChannel Partner/ Reseller/ DistributorCarries Sylvania LED lamp products as part of their brand portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lampen24: Lampen24 is a leading German online specialist retailer of lamps and lighting, including LED bulbs, fixtures, and smart lighting. It directly mirrors 123led's business model of running a high-SKU e-commerce storefront with manufacturer-authorized assortments (e.g., Philips, Osram) and serves as the closest cross-border benchmark for 123led's positioning and operations.
• Lampdirect.nl: Lampdirect.nl is a Dutch online specialist in LED and conventional lighting, offering bulbs, fixtures, and accessories with broad brand assortments. It competes head-to-head with 123led in the same Dutch consumer and SMB segment and is among the most direct online-channel competitors in the Netherlands.

Broad incumbents

• Amazon Netherlands: Amazon.nl is a fast-growing general online marketplace in the Netherlands offering extensive LED lighting and smart-home assortments. Its pricing, logistics, and marketplace dynamics represent a structural competitive threat to specialist LED retailers like 123led, particularly on commodity bulbs and smart-home devices.
• Coolblue: Coolblue is a leading Dutch consumer electronics and home appliances retailer with a substantial lighting and smart-home category. Its strong delivery promise, customer service reputation, and broad assortment overlap with 123led's smart-home and Philips Hue categories make it a major Dutch omnichannel competitor.
• Signify (Philips Lighting): Signify is the manufacturer of Philips and Philips Hue branded lighting products and is both a key supplier and competitive threat to 123led. Signify's growing direct-to-consumer push and Hue ecosystem development directly shapes the assortment, pricing, and partnership economics that 123led relies upon.
• Conrad Electronic: Conrad Electronic is a large European multi-category electronics retailer with a substantial lighting, smart-home, and electrical-components assortment, including LED bulbs and fixtures. It operates both B2C and B2B channels and is a broad incumbent with overlapping target customers.
• Bol.com: Bol.com is the largest general-merchandise marketplace in the Netherlands and Belgium, carrying a broad lighting assortment including Philips Hue and other LED brands. While not a lighting specialist, its scale, Prime-like delivery, and broad traffic funnel make it the dominant competitive threat for online lighting share.
• IKEA (Inter IKEA): IKEA offers an expanding range of smart lighting (Tradfri) and low-cost LED bulbs through its Dutch stores and online channel. While not a pure-play lighting retailer, IKEA competes for the same Dutch consumers' lighting spend with a powerful brand, retail footprint, and bundled home-furnishings offering.
• LEDVANCE: LEDVANCE is the global LED lighting brand successor to Osram's general lighting business, offering LED bulbs, luminaires, and smart lighting under Osram, Sylvania, and LEDVANCE brands. As a supplier to 123led and as a manufacturer increasingly selling direct, it is both a partner and an indirect competitor.

Others

• 123inkt.nl: 123inkt.nl is the sister-brand office-supply webshop under the same Digital Revolution parent that operates 123led. It is not a direct competitor but a strategic ecosystem peer sharing customer base, infrastructure, and brand equity; understanding its scale is essential for valuing the Digital Revolution e-commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/123lednl
• LinkedInlinkedin.com/company/123led-nl

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123led