SETUP TECH
SETUP TECH is a Portuguese digital agency offering custom software, mobile apps, e-commerce, digital marketing, branding, multimedia, and CRO services to SMEs, large enterprises, and non-profits in Portugal, with selective international reach through a strategic partnership.
- Company typePrivate
- Founded2016
- HeadquartersVila Nova De Famalicão, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SETUP TECH does
SETUP TECH (legal entity Setup Tech, Unipessoal Lda, NIPC 513 934 502) is a Portuguese digital agency headquartered in Vila Nova de Famalicão, Portugal, delivering an integrated portfolio of software development, digital marketing, communications, and creative services. Founded circa 2016 under founder-CEO Pedro Silva, the company operates with 11-50 employees spanning developers, marketeers, designers, photographers/videographers, and web/CRO consultants with a self-reported team experience exceeding a decade. Its core service pillars are software development (custom enterprise software, iOS and Android mobile applications including App Store and Play Store submission, e-commerce platforms, web applications, game development, and cryptocurrency/blockchain development), digital marketing (SEO, social media, content, paid media, email), branding, multimedia production, and conversion rate optimization.
SETUP TECH firmographics
Firmographics- Name
- SETUP TECH
- Legal name
- Setup Tech, Unipessoal Lda
- Website
- https://setup.technology
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SETUP TECH is a Portuguese digital agency offering custom software, mobile apps, e-commerce, digital marketing, branding, multimedia, and CRO services to SMEs, large enterprises, and non-profits in Portugal, with selective international reach through a strategic partnership.
- Ownership category
- akta.pro rank
SETUP TECH industry classification
Industry- Product category
- Digital Agency Services
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
Keywords
Where SETUP TECH is headquartered
LocationHeadquarters
- HQ city
- Vila Nova De Famalicão
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
SETUP TECH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Development Services: Custom software development, mobile app development, web development, and game development services billed on a project basis.
- Digital Marketing Services: Comprehensive digital marketing services including consulting, social media management, content marketing, SEO, paid advertising, and email marketing.
- Branding Services: Brand creation, identity development, rebranding, and brand book development services.
- Multimedia Services: Video production, 2D animation, aerial photography/videography, audio production, and event coverage services.
- E-commerce Solutions: Online store development and maintenance services with various payment gateway integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SETUP TECH product offering
Product offeringCore offering
SETUP TECH is a Portuguese digital agency that develops custom software, mobile applications (iOS/Android), websites, e-commerce platforms, and blockchain/cryptocurrency solutions. The company also delivers digital marketing, branding, corporate communication, multimedia production, and conversion rate optimization services. All offerings are delivered by an in-house multidisciplinary team of developers, marketers, designers, and consultants.
Product overview
SETUP TECH is a Portuguese digital agency offering an integrated portfolio of technology, marketing, and communication services. The core offerings include Software Development (mobile apps, custom software, e-commerce platforms, blockchain/cryptocurrency development, and game development), Digital Marketing (social media, SEO, PPC, content marketing), Communication Services, Branding, Multimedia Production, and CRO. The company also develops proprietary products including the Network Analyzer app. Services are delivered by a multidisciplinary team of developers, designers, marketeers, and consultants with over 10 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Development (Desenvolvimento de Software) Comprehensive software development services including mobile apps, custom-built software, web applications, and game development tailored to client business needs.
- Mobile Applications (Apps Móveis) Custom mobile application development for Android and iOS platforms, including submission to Google Play and App Store, with web software complements for backoffice management.
- Custom Software (Software à Medida) Bespoke software development for business process management, production software, and process control with real-time information access capabilities.
- E-commerce Platform (Loja Online) Online store creation and development with unlimited categories, product management, shopping cart, order workflows, and payment integrations (PayPal, HiPay, Payshop, Multibanco).
- Cryptocurrency Development (Desenvolvimento de Cryptocurrency) Cryptocurrency development services including token creation, custom digital wallets for multiple operating systems, and blockchain explorers for transaction verification.
- Digital Marketing (Marketing Digital) Full-service digital marketing agency offering strategy, social media management, content marketing, SEO, PPC advertising, email marketing, and custom training workshops.
- Communication (Comunicação) Corporate communication services including online/offline communication planning, media relations, employer branding, advertising campaigns, brand activation, and event management.
- Branding Brand creation and development services including visual and verbal language design, market positioning strategy, naming, corporate identity, rebranding, and brand book development.
- Multimedia (Multimédia) Audiovisual production services including corporate videos, 2D animations, aerial photography/videography, audio production, and event coverage.
- CRO (Conversion Rate Optimization) Conversion rate optimization services including CRO programs, website and landing page creation, CRO audits, and team training. Delivered in partnership with Supersonic agency.
- Network Analyzer Proprietary WiFi network analysis mobile app that provides security analysis, speed testing, and network characteristic inspection. Available on iOS and Android with over 10,000 downloads.
Quantifiable outcome
- Network Analyzer app achieved 10,000+ downloads on App Store and PlayStore before paid advertising
Companies that use SETUP TECH
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
SETUP TECH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
SETUP TECH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SupersoniccorePartnership with Supersonic, a specialized agency in experimentation and CRO (Conversion Rate Optimization). The partnership enables SETUP TECH to offer conversion rate optimization services to clients operating in Brazil, USA, and Canada markets. Supersonic specializes in A/B testing and conversion optimization to improve clients' online effectiveness.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
SETUP TECH competitors and assessment
Company assessmentDirect peers
- InnoWave: Portuguese technology consulting firm providing custom software, web, and digital services to enterprise clients. Closely comparable in geography, scale and end-to-end digital delivery focus to SETUP TECH.
- CI&T: Brazil-rooted, now global digital and technology services firm combining software engineering, design, data and marketing. Directly comparable to SETUP TECH's full-service tech-plus-marketing agency model, though at significantly larger scale.
- Thoughtworks: Global technology consultancy that designs, builds and runs custom software and digital platforms for enterprises. Comparable to SETUP TECH in the custom software, web and mobile development portion of the offering, with a similar multidisciplinary delivery model.
- Icalia Labs: Uruguay-based nearshore software development and design studio offering custom web, mobile and product development for SMEs and enterprises. Similar size, multidisciplinary team structure, and project-based delivery model as SETUP TECH.
- Critical Software: Portuguese-headquartered technology company delivering custom software, systems integration and digital solutions across industries. The closest geographic and size-comparable peer to SETUP TECH within Portugal.
- Reply: European digital services group delivering custom software, digital marketing, design and CRO/ experimentation services. Overlaps with SETUP TECH across nearly every service line, particularly in CRO and digital experience.
Broad incumbents
- Globant: Large global digital and technology services company offering software engineering, design, marketing and AI services. Significantly larger than SETUP TECH but competes in the same end-to-end digital agency space.
- Accenture Song: Accenture's interactive, design and marketing arm delivering end-to-end digital experiences, commerce, software engineering and brand work. Competes with SETUP TECH in the cross-functional digital agency space as a much larger incumbent.
- Publicis Sapient: Global digital transformation agency of Publicis Groupe, combining strategy, consulting, custom software, marketing and design. Competes with SETUP TECH in the integrated digital delivery segment at much larger scale and broader geographic reach.
- Deloitte Digital: Big Four-affiliated digital consultancy offering strategy, custom software, marketing, branding and creative services. Overlaps with SETUP TECH's end-to-end model and competes for the same enterprise and large-organization RFPs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SETUP TECH social profiles
Digital presenceSETUP TECH compliance and trust
Trust signalCompliance1 record
SETUP TECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
SETUP TECH leadership team
Management profileNumber of profiles
Profiles10 records
SETUP TECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SETUP TECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SETUP TECH
What does SETUP TECH do?
SETUP TECH is a Portuguese digital agency that develops custom software, mobile applications (iOS/Android), websites, e-commerce platforms, and blockchain/cryptocurrency solutions. The company also delivers digital marketing, branding, corporate communication, multimedia production, and conversion rate optimization services. All offerings are delivered by an in-house multidisciplinary team of developers, marketers, designers, and consultants.
Is SETUP TECH a public or private company?
SETUP TECH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SETUP TECH founded?
SETUP TECH was founded in 2016. It employs 11 to 50 people.
Where is SETUP TECH based?
SETUP TECH is headquartered in Vila Nova De Famalicão, Portugal, in the Europe region.
How does SETUP TECH make money?
Five revenue lines are on record. Software Development Services are the primary driver. The others are digital Marketing Services, branding Services, multimedia Services and E-commerce Solutions.
Who are SETUP TECH's main competitors?
Direct peers on record are InnoWave, CI&T, Thoughtworks, Icalia Labs, Critical Software and Reply. Broad incumbents are Globant, Accenture Song, Publicis Sapient and Deloitte Digital.
Does SETUP TECH have an API?
No public API is recorded for SETUP TECH.
What industry is SETUP TECH in?
SETUP TECH's product category is Digital Agency Services. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting. Its SIC code is 7373.