What Supersonic Studios does

Supersonic Studios Ltd. is a mobile game publishing platform that operates as Unity's dedicated publishing solution, headquartered in Tel Aviv, Israel, with operational offices in Kyiv, Beijing, and Warsaw. Founded in 2009 and relaunched as a publishing solution in February 2020, the company partners with independent mobile game studios to develop, publish, and scale hybrid-casual games globally, retaining 51–100 employees and serving as a B2B publishing layer rather than an in-house developer.

The platform's core offering combines Unity's full engine and tool suite with Supersonic's proprietary publishing technology, including Level Analytics (player behavior tracking across levels) and Crash Center (stability monitoring by device, OS, geography, and build). It provides end-to-end publishing services — game design consulting, monetization strategy, user acquisition, creative asset production, and live operations — while allowing partner studios to retain IP ownership. The published portfolio spans 130+ titles across subgenres including jam puzzles (Screw Master 3D), zen puzzles (Unravel Master), idle simulation (Pick Me Up), decision-making (Conquer Countries), and life simulation (Design Family Life), reaching 6.6B+ cumulative installs and 190M+ average monthly active users (Jan–Oct 2024).

Supersonic monetizes through revenue-sharing agreements on the hybrid-casual games it publishes, with revenue derived from in-app purchases (IAP) and in-app advertising (IAA). Disclosed portfolio economics indicate IAP reaching up to 60% of revenue on select titles and advertising contributing up to 80% on others, with IAP-IAA splits optimized per title. Distribution is exclusively digital via Google Play and Apple App Store globally. The company is wholly owned by Unity Technologies (with ironSource branding artifacts visible), functions as an internal publishing arm rather than a standalone venture-backed entity, and targets its B2B offering at small-to-mid-sized independent game studios lacking the expertise and infrastructure to publish and monetize mobile games at scale.

Name

Supersonic Studios

Legal name

Supersonic Studios Ltd.

Website

https://supersonic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Supersonic Studios operates as Unity's mobile game publishing solution, partnering with independent studios to develop, publish, and scale hybrid-casual mobile games globally through end-to-end publishing services including monetization, user acquisition, and live operations.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Casual/Hypercasual Game Studios (MPAFAAAG), Co-Development, Porting & Remaster Studios (MPAFAAAM)

Keywords

• Mobile game publishing
• Hybrid-casual games
• In-app advertising
• In-app purchases
• User acquisition services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchase (IAP) Revenue: Supersonic publishes hybrid-casual games that generate revenue through player in-app purchases, including virtual goods, subscriptions, revive cards, skip cards, bundles, and cosmetic skins. Successful titles achieve significant IAP revenue splits, with some games reaching 60% IAP share of revenue.
2. In-App Advertising (IAA) Revenue: Hybrid-casual games generate advertising revenue through rewarded videos (RV), interstitial ads, and other ad formats. Players watch rewarded videos to unlock boosters, continue gameplay after failures, or access exclusive content. Approximately 80% of revenue in some titles comes from advertising.
3. Publisher Partnership Revenue Share: As a publishing platform, Supersonic generates revenue by partnering with game studios, handling publishing, monetization optimization, and user acquisition in exchange for a revenue share on games published through the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Supersonic Studios, operating as Unity's publishing solution, partners with independent mobile game studios to publish, scale, and monetize hybrid-casual mobile games globally. It provides end-to-end publishing services including game design consultation, hybrid monetization (IAP and IAA), user acquisition, creative asset production, live operations, and access to proprietary analytics tools, while allowing partner studios to retain IP ownership.

Product overview

Supersonic Studios operates as Unity's publishing solution, offering a unified platform for game developers to build, publish, and scale hybrid-casual mobile games. The company's core offering combines the Supersonic Publishing Platform with Unity's game development toolsuite, supporting developers from prototype through live operations. Their portfolio includes published titles such as Screw Master 3D: Pin Puzzle (jam puzzle), Unravel Master: Tangle Puzzle (zen puzzle), Conquer Countries (decision-making), Pick Me Up - Idle (taxi simulation), and Design Family Life (life simulation). With over 6.6 billion installs and 130+ games published, Supersonic provides publishing services including monetization strategy, user acquisition, creative assets, and liveOps support for hybrid-casual developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Supersonic Publishing Platform Unity's mobile game publishing solution that partners with independent studios to develop, publish, and scale hybrid-casual mobile games globally, providing full publishing transparency, IP ownership retention, hybrid monetization strategy, user acquisition, creative production, live operations, and access to proprietary analytics tools.
• Screw Master 3D: Pin Puzzle Jam puzzle mobile game where players twist and release screws to solve challenges, with hybrid monetization combining rewarded video ads and in-app purchases.
• Unravel Master: Tangle Puzzle Zen puzzle mobile game where players untangle yarn to progress through skill-based levels, monetized via rewarded videos and in-app purchases.
• Conquer Countries Decision-making mobile game where players lead a country, managing economics, diplomacy, and politics to expand territory while balancing citizen happiness.
• Pick Me Up - Idle Idle simulation mobile game where players run and grow a taxi service business, picking up passengers and using earnings to unlock new areas and upgrade vehicles.
• Design Family Life Life simulation mobile game combining drama, life choices, personalization, and interior design where players guide a customizable avatar through life stages using story mechanics.

Quantifiable outcome

• Pick Me Up achieved D0 ARPU increase of 26% and D7 ARPU increase of 12% after Supersonic optimization
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EOGAMES StudiocoreStrategic or Co-development PartnerEOGAMES Studio, a 30-person team based in China founded in 2023, partners with Supersonic to publish and scale hybrid-casual games globally. The partnership has produced multiple successful titles including Screw Master 3D: Pin Puzzle and Unravel Master: Tangle Puzzle. Supersonic provides full publishing support including monetization strategy, user acquisition, and creative production while EOGAMES handles game development and rapid iteration based on data-driven insights.
• UGI LABcoreStrategic or Co-development PartnerUGI LAB collaborated with Supersonic to develop Design Family Life, a hybrid-casual life simulation game. Supersonic provided the core game concept and design direction while UGI LAB handled execution and daily iteration. The partnership produced a game with a 22% D7 retention increase and 50/50 IAP-IAA revenue split.
• RidggeminorStrategic or Co-development PartnerRidgge is a game development studio that partnered with Supersonic to publish Conquer Countries, a hybrid-casual decision-making game.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voodoo: Paris-based global leader in mobile hypercasual and hybrid-casual game publishing. Voodoo competes head-to-head with Supersonic for partner studios, leveraging a similar UA-driven hit-generation model and a large live-game portfolio.
• Homa Games: Mobile game publisher specializing in hypercasual and hybrid-casual titles, offering publishing, monetization optimization, and UA support. Homa directly competes with Supersonic for indie developer partnerships in the same genre.
• CrazyLabs: Mobile casual and hypercasual publisher behind hit franchises such as Super Glue and Tie Dye. CrazyLabs competes with Supersonic on publisher rev-share economics, UA infrastructure, and indie developer recruitment.
• Kwalee: UK-based mobile hypercasual publisher with a large portfolio of casual hits. Kwalee shares Supersonic's hybrid-casual playbook and competes for the same indie studio pipeline.
• Playgendary: Mobile game developer and publisher with a portfolio spanning hypercasual and casual titles. Playgendary overlaps with Supersonic on hybrid-casual publishing and live-ops support for partner studios.
• Tilting Point: Mobile game publisher focused on live-ops, UA, and monetization for free-to-play titles. Tilting Point competes with Supersonic in publishing services for mid-sized studios, particularly in the casual/hybrid-casual genre.
• Wildlife Studios: Brazil-headquartered mobile game developer and publisher with hundreds of millions of downloads. Wildlife competes with Supersonic across casual, mid-core, and hybrid-casual mobile publishing.
• Green Panda Games: Mobile casual and hybrid-casual publisher with a portfolio of puzzle, simulation, and idle titles. Green Panda competes with Supersonic for indie developer partnerships in the hybrid-casual category.

Broad incumbents

• AppLovin: Mobile ad-tech and gaming platform with both publishing (via Lion Studios, Zen Studios) and UA/mediation infrastructure. AppLovin overlaps with Supersonic on the publishing side and competes as a broader mobile monetization incumbent.
• Zynga (Take-Two Interactive): Major mobile game publisher (now under Take-Two) with a portfolio of casual and hybrid-casual titles. Zynga competes with Supersonic in mobile publishing while offering broader IP and live-ops capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/supersonicstudios
• LinkedInlinkedin.com/company/supersonic-studios
• Instagraminstagram.com/supersonic.studios
• Xx.com/playsupersonic
• Facebookfacebook.com/studiossupersonic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersonic Studios