SetJetters

What SetJetters does

SetJetters Inc. is a Seattle-based private company that operates a mobile-first platform for film and television tourism (also referred to as 'set-jetting' or 'screen tourism'). Its core product is the SetJetters mobile app, distributed on the iOS App Store and Google Play, which allows users to discover, navigate to, and visit more than 10,000 filming locations from movies, TV series, and video games worldwide. The app includes an interactive map, a 'ShotSync' camera feature for aligning user photos with original scene framing, a search interface spanning movies, actors, locations, and genres, and a gamification layer with badges, points, and leaderboards. Users can also submit new scenes, creating a crowdsourced contribution loop that expands the proprietary location database.

The business operates a hybrid consumer/B2B model. The consumer side is freemium, with the app free to download and revenue potential from in-app features and branded merchandise. The B2B side includes partnerships with national and regional destination marketing organizations (Brand USA, Travel Oregon, VisitBritain), state film commissions (Utah, Minnesota, Louisiana, Montana, Andalusia, Film Columbus, FLICS, Film Baton Rouge), and chambers of commerce, who gain promotional visibility and receive visitor data. SetJetters also monetizes through its Near Scene Businesses advertising platform, which connects local merchants near filming locations to film tourists, and through two newsletter products — SetLetter (monthly, consumer) and The Reel Deal (quarterly, industry professionals). Founded circa 2019 and operating with 1-10 employees, the company is founder-led with no disclosed institutional funding.

Name

SetJetters

Legal name

SetJetters Inc.

Website

https://setjetters.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SetJetters operates a mobile app and B2B platform that helps consumers discover and visit more than 10,000 real-world filming locations from movies, TV shows, and video games, while serving tourism boards, film commissions, and near-location advertisers with promotional and data services.

Ownership category

akta.pro rank

Product category

Film Tourism Mobile App

NAICS

Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Action Cameras & Rugged Cameras (CRACAPAC)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Action Cameras & Adventure Imaging Retail (CRACAHAD)

Keywords

• Film tourism app
• Screen tourism platform
• Filming locations discovery
• Movie travel mobile app
• Destination marketing partnerships

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Distribution: Free mobile app available on iOS and Android platforms, generating revenue through in-app features and merchandise.
2. SetJetters Products: Physical merchandise and products sold through the service, including potentially branded items related to filming locations.
3. Partnerships with Tourism Boards: Partnerships with destination marketing organizations, film commissions, and tourism boards who pay for increased visibility and visitor data from the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SetJetters operates a mobile app that enables users to discover, navigate to, and visit 10,000+ real-world filming locations from movies, TV shows, and video games. Its proprietary ShotSync camera lets users align their own photos with original scene framings, while a gamified system of badges, points, and leaderboards rewards on-location visits. Supporting offerings include B2B advertising for nearby businesses and partnerships with destination marketing organizations and film commissions.

Product overview

SetJetters is a mobile-first platform for film and television tourism (known as 'SetJetting' or 'screen tourism'). The core product is the SetJetters Mobile App, which provides an interactive map of 10,000+ filming locations worldwide, a ShotSync camera feature for recreating scenes, and gamification through badges and leaderboards. The platform operates on a freemium model with additional revenue from Near Scene Businesses advertising and subscription newsletters (The SetLetter for fans, The Reel Deal for industry professionals). Users can submit new scenes to expand the database, and the app integrates with Apple App Store and Google Play for distribution.

Differentiator

Problem solved

Functional benefit

Brands

• SetLetter: Monthly newsletter for fans and travelers featuring new filming locations, app updates, and travel inspiration.
• The Reel Deal

Products and services

• SetJetters Mobile App A free mobile application that enables users to discover, navigate to, and visit real-world filming locations from movies, TV series, and video games; features an interactive map of 10,000+ scene locations, the ShotSync camera for photo matching, and gamified badges and leaderboards.
• Near Scene Businesses Platform A B2B advertising platform connecting nearby local businesses to film tourists who visit scene locations through the SetJetters app, offering general and event-based advertising placements.
• SetLetter Newsletter A monthly newsletter for fans and travelers covering new filming locations, upcoming events, app updates, behind-the-scenes stories, and travel inspiration related to screen tourism.
• The Reel Deal Newsletter A quarterly industry newsletter for screen-tourism professionals, destination marketers, and film offices providing insights on film tourism trends, case studies, partner spotlights, and industry best practices.

Quantifiable outcome

• 100+ million people annually inspired to travel by films and TV, representing the total addressable market for SetJetters

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major, regional and minor.

• Brand USAcoreStrategic or Co-development PartnerBrand USA is the United States' destination marketing organization. SetJetters has partnered with Brand USA to promote U.S. filming locations and drive film tourism to American destinations.
• Oregon Film TrailcoreStrategic or Co-development PartnerOregon Film Trail is a network of physical signs marking filming locations throughout Oregon. SetJetters digitally expanded the film scene locations marked by Oregon's Film Trail signs, giving them national and global discovery through the mobile app. The partnership provides visitor data from each Oregon Film Trail sign.
• Travel OregoncoreStrategic or Co-development PartnerOfficial destination marketing organization for Oregon. Partnership extends the Oregon Film Trail initiative so visitors can easily find actual scene locations via the SetJetters mobile app with navigation, movie information, and local business connections.
• VisitBritain - 'Starring GREAT Britain' CampaigncoreGTM or Marketing PartnerSetJetters partnered with VisitBritain's 'Starring GREAT Britain' campaign to showcase British filming locations and promote film tourism to the UK.
• Motion Picture AssociationmajorStrategic or Co-development PartnerThe Motion Picture Association represents major film studios and works on film industry initiatives including promoting film tourism.
• Explore MinnesotaregionalStrategic or Co-development PartnerMinnesota's state tourism organization partnered with SetJetters to promote filming locations in Minnesota.
• Explore LouisianaregionalStrategic or Co-development PartnerLouisiana's official tourism organization partnered with SetJetters to showcase filming locations throughout the state.
• Montana Department of CommerceregionalStrategic or Co-development PartnerMontana's state commerce department partnered with SetJetters to promote Montana filming locations.
• Utah Film CommissionregionalStrategic or Co-development PartnerUtah's state film commission partnered with SetJetters to showcase Utah filming locations.
• Film Baton RougeregionalStrategic or Co-development PartnerBaton Rouge area film commission partnered with SetJetters to promote local filming locations.
• Film ColumbusregionalStrategic or Co-development PartnerColumbus, Ohio area film promotion organization partnered with SetJetters.
• FLICS (Film California)regionalStrategic or Co-development PartnerFilm California organization partnered with SetJetters to promote filming locations throughout California.
• Andalusia Film CommissionregionalStrategic or Co-development PartnerSpain's Andalusia region film commission partnered with SetJetters to showcase Andalusian filming locations.
• Visit GreenwichregionalStrategic or Co-development PartnerGreenwich, UK tourism organization partnered with SetJetters to promote filming locations in Greenwich, London.
• The Forks Chamber of CommerceregionalStrategic or Co-development PartnerForks, Washington chamber of commerce partnered with SetJetters, likely for Twilight-related filming locations.
• Woodstock Chamber of CommerceregionalStrategic or Co-development PartnerWoodstock, Illinois chamber of commerce partnered with SetJetters, likely for Groundhog Day filming locations.
• BrownsvilleregionalStrategic or Co-development PartnerHistoric Brownsville, Texas partnered with SetJetters to promote local filming locations.
• The Shine Co.minorStrategic or Co-development PartnerThe Shine Co. partnered with SetJetters as part of their partner network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Yelp: Yelp is a location-based business discovery and review platform. It is comparable as the kind of mobile-first, place-based discovery platform SetJetters aspires to be (particularly via its "Near Scene Businesses" advertising product), but addresses a much broader consumer and SMB use case.

Direct peers

• Roadside America: Roadside America is a long-running guide to offbeat and pop-culture road-trip destinations, including movie and TV sites. It is comparable to SetJetters in curating location-based experiential content with strong enthusiast community overlap, though its delivery is web-first rather than mobile-app-first.
• Roadtrippers: Roadtrippers is a road-trip planning app that helps users discover attractions, oddities, and points of interest along routes. It overlaps with SetJetters in turn-by-turn discovery of place-based experiences and partnerships with destination marketing organizations, though Roadtrippers is broader in scope.
• MovieMaps: MovieMaps is a mapping platform showing real-world filming locations, with comparable functionality to SetJetters' core interactive map. It represents the most direct like-for-like competitor in screen-tourism mapping, though SetJetters differentiates with mobile-first UX, ShotSync, and gamification.

Broad incumbents

• Tripadvisor: Tripadvisor is the largest global travel discovery and reviews platform and lists attractions including film and TV filming locations. It competes with SetJetters for traveler attention and has begun featuring themed location collections, but lacks the screen-tourism depth and gamified filming-location focus of SetJetters.
• Google Maps: Google Maps is the dominant mapping and local discovery platform and could trivially add film-location overlays or themed guides. It represents the largest competitive threat as a general-purpose incumbent whose feature roadmap can absorb niche location-discovery use cases.
• Atlas Obscura: Atlas Obscura is a discovery platform and community for unusual, offbeat, and culturally significant places worldwide. It overlaps with SetJetters in the location-based discovery and experiential travel space, and increasingly covers filming locations and pop-culture destinations, putting it in direct adjacency to the SetJetters use case.

Emerging players

• Film Locations (various mobile apps): A cluster of smaller mobile apps (e.g., "Filming Locations," "Movie Map") let users browse movie filming sites. These compete head-on in the screen-tourism app category but typically lack SetJetters' scale (10,000+ locations), tourism-board partnerships, and gamification.
• TVLocations / LocationHub-style agencies: Specialist film-tour operators and content sites (e.g., FilmTourist.com) publish curated tours and databases of filming locations. They overlap with SetJetters' content/discovery function and represent both collaborators and partial competitors in the screen-tourism niche.

Regional players

• Destination British Columbia / Film Commission Apps: Several state, national, and regional tourism bodies operate their own film-trail apps and websites (e.g., Oregon Film Trail, Film California). These are regional players that compete for tourism-board marketing budgets in their territories while also partnering with SetJetters at the platform layer.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/setjetters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SetJetters