TOS TV OITA

What TOS TV OITA does

TOS TV OITA (株式会社テレビ大分) is a private regional commercial television broadcaster founded in April 1970 and headquartered in Oita City, Oita Prefecture, Japan. It operates as a dual-network station affiliated with both NNS (Nippon Television Network System) for NTV programming and FNS (Fuji Network System) for Fuji TV programming, distributing content via digital terrestrial broadcasting to all 18 municipalities of the prefecture. The company's core product is locally-produced original programming — including flagship weekday evening information show "Yu~waku Wide" (16:50–19:00), Saturday edition "Yu~waku Saturday," children's educational segment "Toskey no Tane," Oita Prefecture government PR program "O!TA Mejiro Oshi," travel show "Nakajima Tomoko no Onsen Sanpo," and the 2025-anniversary period drama "Hagure Karasu" — alongside national network content.

Supporting the broadcast business, TOS operates an omnichannel digital presence: the TOS Online streaming platform, the TOS Online mobile application (120,000+ downloads as of December 2024) providing news, weather, schedules, and interactive engagement, digital signage at its headquarters intersection, and the TOS Hous Hous housing exhibition complex (10 model homes plus event facilities). The company also runs community programs including the Hello Baby (Hajimetebako) campaign for newborns, the TOS Midori Mori Mamori Foundation for forest conservation, and participation in the annual 24-Hour Television charity marathon (47 years of involvement, ¥782M+ raised for Oita).

The business model is advertising-led across broadcast television commercials, program sponsorships, digital advertising through the TOS Online app and streaming platforms, and digital signage. Additional revenue streams include event sponsorships of public-interest events and wholly-owned subsidiaries TOS Enterprise and Tospro for adjacent operating activities. Pricing is not publicly disclosed. The company serves three primary segments: Oita Prefecture residents (general viewers), local and national advertisers seeking regional market access, and government/public institutions requiring emergency broadcast and public information dissemination infrastructure.

Name

TOS TV OITA

Legal name

株式会社テレビ大分

Website

https://tostv.jp

Company type

Private

Founded year

1970

Operating status

Operating

Short description

TOS TV OITA is a private regional commercial broadcaster founded in 1970, operating as a dual-network station (NTV and Fuji TV) for Oita Prefecture, Japan. It produces local news, lifestyle, and children's programming, distributes content via terrestrial broadcast plus a 120,000-download mobile app, and generates revenue from advertising, sponsorships, and event operations.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Regional television broadcasting
• Local television advertising
• Digital broadcasting services
• Broadcast content production
• Local news programming

Headquarters

HQ city

Oita

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. テレビ広告: Revenue from television commercial advertising, program sponsorship, and time-based advertising placements across broadcast programming.
2. デジタル広告: Digital advertising through TOS online platforms, mobile app, and digital signage installations.
3. 事業後援: Event sponsorship arrangements where TOS provides endorsement for public interest events with social or cultural significance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TOS TV OITA is a regional commercial television broadcaster serving all 18 municipalities of Oita Prefecture, Japan. It produces and airs local news, weather, informational, and entertainment programming through terrestrial digital broadcasting on Channel 4, complemented by digital distribution via its TOS Online streaming platform and mobile application. Revenue is generated primarily through television advertising sales to regional and national advertisers.

Product overview

TOS TV OITA is a regional commercial broadcaster serving Oita Prefecture, Japan, operating as a dual-network station affiliated with both NNS (Nippon Television) and FNS (Fuji Television). The company operates a portfolio of locally-produced programs including flagship evening information show "ゆ～わくワイド" and its Saturday counterpart, educational segments for children like "Toskeyのタネ" and "次世代☆スピリット！", local tourism content such as "中島知子のおんせんさんぽ", and the Oita Prefecture public relations program "O!TAめじろオシ". Supporting the broadcast business, TOS also offers a mobile application "TOSオンライン" for news delivery and viewer engagement, a baby welcome campaign "はじめてばこ" for community outreach, and operates the TOS Hous Hous housing exhibition complex. The station celebrated its 55th anniversary in 2025 with a locally-produced period drama "はぐれ鴉" set in Taketa City.

Differentiator

Problem solved

Functional benefit

Products and services

• Terrestrial Television Broadcasting Service
• TOS Online Streaming and Digital Platform
• TOS Hous Hous Housing Exhibition
• Digital Signage Advertising Service

Quantifiable outcome

• 2024 full-year ratings: Individual all-day and core time three-crown achievement
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 公益財団法人TOSみどり森・守財団coreStrategic or Co-development Partner · 1 March 2022Environmental foundation established by TOS conducting forest conservation, tree planting, and environmental education activities. Supports Tosuki no Mori forest volunteer activities since 2009.
• SDGメディア・コンパクト (UN)coreStrategic or Co-development Partner · 1 October 2021UN climate action campaign - joined October 2021. Participates in 1.5°C Promise initiative with Japanese media companies to raise awareness about climate change and promote action.
• 生活協同組合コープおおいたminorChannel Partner/ Reseller/ Distributor · 1 January 2019Delivers Hello Baby welcome boxes to newborns through Co-op Oita distribution network, reaching families throughout Oita Prefecture.
• 大分ケーブルテレコム (J:COM)minorChannel Partner/ Reseller/ Distributor · 1 April 2017Cable broadcast partnership expanding reach through cable television infrastructure in Oita Prefecture.
• 大分合同新聞社minorStrategic or Co-development Partner · 1 January 2017Information partnership with local newspaper for news content exchange and coordinated information delivery, announced March 2024.
• 海と日本PROJECT / 日本財団minorStrategic or Co-development Partner · 1 January 2015Marine environment conservation initiative promoting ocean awareness and preservation activities in Oita Prefecture, recruiting corporate partners to support marine environmental protection.
• フジテレビ (FNS - Fuji Network System)coreChannel Partner/ Reseller/ Distributor · 1 October 1993Dual network affiliation providing Fuji TV programming including drama, entertainment, and documentary content, complementing NTV programming schedule.
• 公益社団法人24時間テレビチャリティー委員会 / 日本テレビ系列coreStrategic or Co-development Partner · 1 January 1974Annual 24-hour television charity marathon raising funds for welfare, environmental protection, and disaster recovery. Oita prefecture collected over 782 million yen in FY2024 across 47 years of participation.
• 公益財団法人日本ユニセフ協会coreStrategic or Co-development Partner · 1 January 1974FNS charity campaign partnership supporting UNICEF for international contribution activities. 2026 focuses on children in East Timor with multidimensional poverty rate of 45.8%.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oita Broadcasting System (OBS): Direct competitor in Oita Prefecture, broadcasting as TBS network affiliate. Shares the same local advertising pool and competes for viewership against TOS, with overlapping product offerings in news and entertainment programming.
• Oita Asahi Broadcasting (OAB): Another direct competitor serving Oita Prefecture as a TV Asahi affiliate. Competes for the same municipal audiences and local advertisers, and is part of the same 24-hour TV charity campaign network.

Others

• J:COM Oita: Cable television operator in Oita Prefecture that partners with TOS for distribution. Adjacent player rather than direct competitor, providing cable carriage for broadcast content and serving as a distribution channel for TOS programming.

Regional players

• Nagasaki International Television (NIB): Regional commercial broadcaster serving Nagasaki Prefecture with similar broadcast + digital operations. Comparable in scale and business model as a Kyushu-based local TV station.
• TV Nagasaki (KTN): Regional commercial broadcaster in Nagasaki Prefecture affiliated with Fuji TV (FNS), sharing the same network affiliation as TOS. Similar in market position and product offering to TOS.
• Kumamoto Broadcasting (RKK): Regional commercial broadcaster in neighboring Kumamoto Prefecture, also affiliated with NNS/NTV network. Comparable as a single-prefecture local broadcaster with dual network affiliation and community programming focus.

Broad incumbents

• RKB Mainichi Broadcasting: Larger regional commercial broadcaster in neighboring Fukuoka, also affiliated with NNS/NTV network. Operates a similar business model of regional broadcasting plus digital platforms, but at significantly larger scale.
• Kyushu Asahi Broadcasting (KBC): Major regional commercial broadcaster in Fukuoka, affiliated with TV Asahi. Comparable in business model and revenue streams (broadcast + digital + events) to TOS, though with much larger market reach.
• TVQ Kyushu Broadcasting: Fukuoka-based TX Network affiliate serving the Kyushu region with similar broadcast + digital strategy. Compares to TOS as a regional commercial broadcaster with comparable revenue mix.
• Fukuoka Broadcasting System (FBS): Fukuoka-based commercial broadcaster affiliated with Fuji TV, sharing the FNS network with TOS. Operates similar dual model of broadcast television and digital platforms targeting a regional Kyushu audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tos_tvoita
• YouTubeyoutube.com/channel/UCl1fqym-wuEeg8QyEPFnAAQ
• Facebookfacebook.com/sharer/sharer.php?u&src=sdkpreparse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOS TV OITA