What MaxYield Cooperative does

MaxYield Cooperative (per firmographics) is presented alongside source material describing a farmer-owned agricultural cooperative headquartered in Fort Dodge, Iowa and operating across Iowa and southern Minnesota. The entity serves 12,000+ member-owners across 85 locations, covering approximately 4.8 million farmer acres, and organizes operations around five integrated divisions: Grain (storage, marketing, cash bids, futures, rail-served receiving), Agronomy (crop inputs, crop protection, fertilizer), Energy (refined fuels, propane, Cardtrol retail fuel cards, premium lubricants), Feed (retail livestock feed), and a digital member platform called NEW Gateway (mobile app and web portal that surpassed 5,500 users, offering farm/field views, field-activity notifications, input prepay, and statement payment). Revenue is generated primarily through transactional take rates on member purchases of inputs and on grain marketing services, with surplus returned to member-owners as patronage (reported at $168M over the last 5 years). The operating model is community-led and relationship-driven, anchored by local agronomists and an in-house cooperative foundation (scholarships, community grants, $362M invested back into local communities over 6 years).

The underlying technology footprint is a hybrid of asset-heavy physical infrastructure and a lightweight digital layer. Physical assets include a new 15,500-ton dry fertilizer blending facility in Superior with five internal bins and 400 tons/hour rail / 250 tons/hour truck receiving, 750,000-bushel concrete silos at Osceola with 20,000-bushel-per-hour grain receiving, additional liquid fertilizer storage in Emmetsburg, new office/inbound scale facilities in Red Oak, and anhydrous ammonia storage expansions across multiple locations. The digital layer is the NEW Gateway mobile app (iOS and Android) and member web portal at portal.newcoop.com, which has more than doubled its user base relative to the prior app and replaced the printed quarterly newsletter as the primary member communication channel. Precision agriculture offerings (variable rate application, field mapping, data-driven crop management, and dedicated precision-ag hardware) are positioned as differentiated sub-products within the agronomy division. Note: firmographics name, founding year (1915), and West Bend HQ do not align with the substantive source data (NEW Cooperative Inc., founded 1973, Fort Dodge HQ); analysis is grounded in the substantive evidence provided.

Name

MaxYield Cooperative

Legal name

NEW Cooperative Inc.

Website

https://maxyieldcooperative.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

MaxYield Cooperative is a farmer-owned agricultural cooperative serving 12,000+ member-owners across 85 Iowa locations with grain marketing, agronomy and crop inputs, energy products, feed, precision agriculture services, and the NEW Gateway digital member platform.

Ownership category

akta.pro rank

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Inputs and Services: Revenue generated through sale of agricultural inputs including fertilizer, crop protection products, seed, and fuel. Also includes agronomy services and precision ag solutions. Members pay for inputs and services with cooperative returning profits to members.
2. Grain Marketing: Grain handling and marketing services for members. Cooperative aggregates grain from farmer members, provides storage, and accesses broader markets including rail shipping.
3. Energy Products: Sale of refined fuels, propane, and premium lubricants to farmer members and rural customers.
4. Feed Products: Retail feed products for livestock operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MaxYield Cooperative is a farmer-owned agricultural cooperative that sells grain marketing and storage services, agronomy inputs (fertilizer, crop protection, seed), precision agriculture hardware and data services, energy products (refined fuels, propane, lubricants), and retail feed products to 12,000+ farmer-member owners across 85 locations in Iowa. Members gain access to collective purchasing power, professional agronomy services, and the NEW Gateway digital platform for account management and farm information.

Product overview

NEW Cooperative is a farmer-owned agricultural cooperative offering a multi-service platform organized around four core divisions: Grain (storage, marketing, receiving), Agronomy (crop inputs, precision ag hardware and services), Energy (refined fuels, propane, lubricants), and Feed (retail livestock feed). The cooperative's flagship digital offering is NEW Gateway, a member portal and mobile app that consolidates farm management information, payment processing, and company communications. The portfolio is structured as a unified cooperative platform with integrated services across all divisions, supported by 85 physical locations throughout Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• NEW Gateway: Digital platform and mobile app serving as the primary source for member communication, allowing users to view farms and fields, receive notifications about field activities, prepay inputs, and pay statements.

Products and services

• Grain Services Grain storage, marketing, and receiving services including cash bids and futures trading. Operates grain facilities and offers rail market outlets for member grain, with a pair of 750,000-bushel concrete silos at the Osceola location receiving 20,000 bushels per hour.
• Agronomy Services Agronomy services including crop inputs, fertilizers, and crop protection products, supported by local agronomists providing personalized service to farmer members.
• Precision Ag Hardware Hardware technology for precision agriculture including equipment and sensors for precision farming operations.
• Precision Ag Services Precision agriculture services including variable rate application, field mapping, and data-driven crop management.
• Energy Products Energy products including refined fuels, propane, Cardtrols retail fuel cards, and premium lubricants for agricultural and rural customers.
• Feed Products Retail feed products for livestock operations serving farmers and rural communities.
• NEW Gateway Digital member portal and mobile application enabling farmers to view farms and fields, receive field activity notifications, prepay inputs, pay statements, and access company news and updates. The app has over 5,500 users and serves as the primary communication channel replacing the printed quarterly newsletter.

Quantifiable outcome

• $168M returned to members in cash over the last 5 years
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• MFA Incorporated: Farmer-owned cooperative serving Missouri and surrounding states with crop inputs, grain marketing, livestock feed, and energy products. Highly comparable cooperative structure and service mix.
• Co-Alliance Cooperative: Indiana-based farmer-owned cooperative offering energy, agronomy, grain, and feed services. Comparable multi-division cooperative model and member-driven structure.
• Land O'Lakes: Major farmer-owned cooperative with crop inputs, dairy, and agronomy businesses (WinField United). Comparable member-owned structure and Midwest footprint overlap with the subject.
• CHS Inc. Largest US farmer-owned cooperative, providing grain, agronomy, energy, and feed services across the Midwest. Directly comparable to NEW Cooperative in structure, service mix, and member-driven business model.
• Ag Processing Inc (AGP): Farmer-owned cooperative engaged in grain processing, soybean processing, and grain marketing. Comparable cooperative ownership model and grain-handling focus.
• Growmark: Regional agricultural cooperative providing grain, agronomy, energy, and feed services across the Midwest and Mid-Atlantic. Closely matches NEW Cooperative's four-division service platform.

Broad incumbents

• Cargill: Global agricultural merchant and processor with major grain origination, crop input, and animal nutrition businesses. Overlaps with NEW Cooperative's grain marketing and feed divisions but operates at vastly larger scale and as a private non-cooperative.
• ADM (Archer Daniels Midland): Global agribusiness with grain origination, crop inputs (via GROWMARK alliance), and animal nutrition. Comparable grain and feed exposure but operates as a public company with far broader geographic and product scope.

Emerging players

• Corteva: Major seed and crop protection company advancing digital agronomy and precision agriculture platforms. Comparable to NEW Cooperative's precision ag ambitions, but Corteva operates upstream as an input supplier rather than as a member-owned retailer.

Regional players

• Heartland Co-op: Iowa-based farmer-owned cooperative operating across central Iowa with grain, agronomy, and feed services. Direct regional overlap with NEW Cooperative's Iowa trade territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxyieldcoop
• Facebookfacebook.com/maxyieldcoop
• LinkedInlinkedin.com/company/maxyield-cooperative
• Instagraminstagram.com/newcooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxYield Cooperative