Club&Casa Design

What Club&Casa Design does

Club&Casa Design is a Brazilian relationship club and B2B2C marketplace connecting architecture and interior-design professionals with vetted retail suppliers across Brazil. Founded around 2014 and headquartered in São Caetano do Sul, the company operates a web and mobile platform through which 35,000+ registered architects and designers specify products at 1,200+ partner stores ("lojistas") spanning more than 40 product segments and 22 Brazilian states. The platform's core mechanic is a points-based reward system (1 point per R$1 specified) that professionals can redeem for benefits, education, travel, and exclusive event access, while the company monetizes through three streams: one-time adhesion fees and recurring monthly subscriptions from partner stores, a 3% transaction/intermediation fee on sales routed through the platform, and value derived from the points program.

The technology layer is a web-based membership platform with a mobile app (app.clubecasadesign.com.br) for professionals and stores to manage specifications, track points, and access restricted areas; no public API, developer portal, or AI/ML capabilities were identified. Beyond the platform, the company has built a content-and-experience ecosystem that includes the Club&Casa Home publication (featuring 2,000+ professional projects), the Club&Casa Academy for education, the annual Club&Casa Summit (7th edition in 2026, 700+ attendees), recurring Milan Design Week immersions with luxury partners (Moooi, Fendi Casa, Dolce&Gabbana, Salone del Mobile), regional events such as DWEEK POA, and a newly launched physical hub, Club Haus, in São Paulo (2026). Strategic partnerships with iGUi, MCF Consultoria, and Trimble SketchUp, together with master sponsorships at the Summit, anchor both supply-side breadth and brand credibility.

Commercially, Club&Casa earns from subscription + take-rate economics on a distributed base of small/medium architecture and decor retailers, supplemented by event sponsorship and experiential revenue. The company is privately held (legal entity: CLUB CASA ORGANIZAÇÃO DE EVENTOS LTDA.), led by CEO Thiago Sodré, with no disclosed outside funding, no parent company, and no international footprint beyond curated Milan experiences; growth to date appears to be internally funded, and the company is positioning itself as the largest and most complete relationship club for the Brazilian Arq&Decor market.

Name

Club&Casa Design

Legal name

CLUB CASA ORGANIZAÇÃO DE EVENTOS LTDA.

Website

https://clubecasadesign.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Club&Casa Design is a Brazilian B2B2C relationship club connecting 35,000+ architects and interior designers with 1,200+ vetted retail stores across 22 states, monetizing through store subscriptions, a 3% transaction fee, and an ecosystem of events, publications, and education.

Ownership category

akta.pro rank

Product category

Architecture & Design Trade Club Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Architecture design network
• Interior designer platform
• Trade club membership
• Specification rewards program
• Retail partner network

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Store Membership Fees: Lojistas (partner stores) pay an adhesion fee upon joining and monthly subscription fees for continued platform access. Monthly fees are corrected annually by IGPM-FGV index.
2. Transaction/Intermediation Fees: Club&Casa receives 3% of the total transaction value for sales made through the platform via professional specifications. Stores report monthly sales figures.
3. Professional Points Program: Professionals accumulate points through specifications which are redeemed for experiences, trips, events, and benefits provided by the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Club&Casa Design operates a web and mobile membership club platform that connects architects and interior designers with 1,200+ vetted retail partner stores across Brazil. Professionals earn 1 point per R$1 specified at partner stores, redeemable for trips, events, courses, and publications. The platform monetizes via recurring subscription fees from partner stores plus a 3% transaction fee on sales generated through professional specifications.

Product overview

Club&Casa Design operates as a relationship club platform for the Arq&Decor (Architecture and Decoration) market in Brazil, connecting over 1,200 partner stores with more than 35,000 registered architecture and design professionals. The core platform enables a rewards system where professionals earn 1 point per R$1 specified at partner stores, redeemable for benefits, experiences, and educational content. The ecosystem includes Club&Casa Home (a publication showcasing professional projects), Club&Casa Academy (educational content), Club&Casa Summit (annual industry event), Club Haus (2026-launched innovation hub), Club&Casa Awards (recognition program), and regional magazine publications. The platform is accessible via web and mobile app, serving professionals across 22 Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• Club&Casa Home: Exclusive publication of Club&Casa Design, dedicated to presenting authorial projects by architects and designers. Over 2,000 professionals have had their work published.
• Club Haus
• Club&Casa Academy

Products and services

• Club&Casa Design Platform A web-based membership club platform connecting architecture and design professionals with 1,200+ vetted partner stores across 22 Brazilian states. Professionals earn 1 point per R$1 specified at partner stores, redeemable for benefits, experiences, and rewards.
• Club&Casa Home Magazine

Quantifiable outcome

• R$2.5 billion projected transaction volume by 2026
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and supporting.

• iGUicoreStrategic or Co-development PartnerStrategic partnership with the world's largest prefabricated pool manufacturer. Founded in 1995, iGUi has 1,200+ units in 54 countries. Partnership provides Club&Casa members access to innovative pool and sustainability solutions, while iGUi gains exposure to the architecture and design professional community.
• DWEEK POAcoreStrategic or Co-development PartnerPartnership with the largest design event in Southern Brazil (April 29 - May 3, 2026). Club&Casa Design integrates the official programming with CEO Thiago Sodré presenting on strategic innovation. Event expected 20,000+ visitors with 80+ exhibitors.
• MCF ConsultoriacoreStrategic or Co-development PartnerLongstanding partnership (5 years) with luxury consulting firm led by Carlos Ferreirinha. Conducted annual Milan immersion experiences including luxury tours, Fendi Casa visits, and Palazzo Castiglioni events with nearly 400 participants.
• Trimble SketchUpflagshipGTM or Marketing PartnerMaster sponsor of Club&Casa Summit 2026. Presented on technology and AI integration in architecture software.
• GabsterflagshipGTM or Marketing PartnerMaster sponsor of Club&Casa Summit 2026.
• GartflagshipGTM or Marketing PartnerMaster sponsor of Club&Casa Summit 2026.
• Esquadria ShowsupportingGTM or Marketing PartnerSupporting partner of Club&Casa Summit 2026.
• MoooiflagshipGTM or Marketing PartnerExclusive pre-opening experience at Milan Design Week celebrating 25 years. Dutch luxury design brand with global recognition.
• Salone del Mobile (Isaloni)flagshipGTM or Marketing PartnerPresence at 64th edition of Isaloni 2026, the world's premier design fair with 1,900+ exhibitors from 32 countries.
• Fendi CasaflagshipGTM or Marketing PartnerLuxury tour partnership including exclusive access to Fendi Casa space during Milan experiences.
• Dolce&GabbanaflagshipGTM or Marketing PartnerClosing dinner event at DG Martini by Dolce&Gabbana during Milan experiences.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Material Bank: B2B marketplace for architecture and design materials that lets professionals sample and specify across hundreds of brands. Direct comparator to Club&Casa's specification/transactions layer between professionals and partner stores.
• Decorators & Designers Club (DDC): Membership-based club and showroom complex for interior designers in New York. Closely matches Club&Casa's category-focused relationship club concept, including networking events, brand partnerships and access to vetted showrooms.
• Archello: Global platform for architecture and design products, projects and firms. Comparable in connecting design professionals to brands and projects, with similar content/specification dynamics.
• IIDA (International Interior Design Association): Global commercial interior design association providing networking, education and content for design professionals. Matches Club&Casa's professional membership and content-driven engagement with interior designers.
• ASID (American Society of Interior Designers): Professional membership organization for interior designers that delivers networking, education and content benefits. Mirrors Club&Casa's professional membership, content (Club&Casa Home, Academy) and community engagement model.
• Archiproducts: Leading B2B architecture and design product directory and marketplace, with deep brand catalogs and project showcasing. Comparable spec-to-purchase value chain serving design professionals and brands.
• Houzz: Global B2B/B2C platform connecting architects, interior designers and homeowners with products, professionals and project tools. Closely comparable to Club&Casa's spec-driven marketplace model and 3% take-rate economics, though at much larger scale and with stronger technology tooling.

Broad incumbents

• 1stDibs: Luxury design marketplace connecting designers and consumers with high-end brands and dealers. Comparable in serving the same architecture/design buyer with premium brand relationships and curated marketplace economics.
• Soho House: Global members-only club for creatives and professionals with curated events, content and brand experiences. Shares Club&Casa's category-focused membership club DNA (lifestyle/community/events) though at broader scope and consumer-facing scale.
• AIA (American Institute of Architects): Large, established membership organization for architects offering education, advocacy and member benefits. Operates at much broader scale than Club&Casa but serves the same architectural professional audience with similar content and community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubCasaDesign1
• Facebookfacebook.com/clubecasadesign
• LinkedInlinkedin.com/company/club-casa-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club&Casa Design