Digital Asset Week

What Digital Asset Week does

Digital Asset Week (DA Week) is a privately held, founder-operated institutional digital assets event series, organized under the UK parent company Juliet Media Ltd and headquartered in London. The company runs a recurring calendar of invitation-driven conferences held across major financial centers — London, the United States (New York, San Francisco, Palo Alto), and Asia (Singapore, Hong Kong) — targeting senior executives at traditional financial institutions (JP Morgan, HSBC, Citi, Deutsche Bank, Nomura, State Street, BNY Mellon, Northern Trust, UBS, Standard Chartered, DBS, Maybank) and at digital asset technology providers, custody firms, exchanges, and tokenization platforms. The program covers institutional adoption of digital assets, tokenization of securities (both listed and private), and the regulatory and infrastructure developments enabling that adoption.

The core product is the event series itself, supported by a tiered sponsorship structure (Platinum, Gold, Silver, plus hosting, association, and media partners) and a content archive of past session recordings. The technology stack is deliberately light: ticketing is fulfilled through the third-party Universe platform, the public website is built on WordPress, and the company's principal assets are the brand, the speaker network, and the institutional attendee base. There is no proprietary software, data product, or AI/ML component disclosed in the source material.

DA Week generates revenue from two streams: (1) ticket sales to attendees, facilitated via Universe, and (2) tiered sponsorship packages sold directly by the Juliet Media commercial team. Strategic partnerships anchor the event's credibility and content — most notably a long-running Hosting Partnership with international law firm Jones Day, a Strategic Thought Leadership Partnership with industry association Global Digital Finance, and a Community Partnership with Linux Foundation Decentralized Trust. The company has never raised external funding, is founder-controlled under Michael Barrell, and operates with a small team of 11-50 employees.

Name

Digital Asset Week

Legal name

Juliet Media Ltd

Website

https://daweek.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Asset Week is a London-based event series (operated by Juliet Media Ltd) that runs institutional digital asset conferences in London, the United States, and Asia. It serves senior executives at global banks, exchanges, custodians, and tokenization platforms via ticket sales and tiered sponsorship.

Ownership category

akta.pro rank

Product category

Financial Industry Conferences & Events

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Finance & Investment Conferences (MPAGAGAG)

akta.pro secondary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Institutional digital assets
• Financial industry conferences
• Digital asset events
• Tokenization conferences
• Crypto asset summits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Tickets: Revenue generated from selling tickets to conference attendees. Tickets are available for purchase through Universe platform for various regional events (London 2026, USA 2026, Asia 2026).
2. Sponsorship Packages: Multiple sponsorship tiers including Platinum, Gold, Silver sponsors, plus hosting partner, association partners, lanyard sponsors, and media partners. Companies pay to sponsor and exhibit at events to reach institutional digital asset audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Digital Asset Week (DA Week) is an institutional digital assets conference and summit series organized by Juliet Media Ltd. It hosts in-person events across major financial hubs (London, New York, Singapore, Hong Kong, USA, Asia) that bring together traditional finance players with digital exchange and platform providers. Revenue is generated through attendee ticket sales and tiered corporate sponsorship packages (Platinum, Gold, Silver, plus hosting, association, lanyard, and media partners).

Product overview

Digital Asset Week is an event/conference series focused on institutional grade crypto and digital asset solutions. The company organizes regional events (London, USA, Asia, Singapore, Hong Kong, California) that bring together traditional funding and listing players with new digital exchange and platform opportunities. The events explore both listed securities and private tokenization of securities, and focus on institutional adoption of digital assets covering technology, crypto, and securities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Assets Week Event Series An institutional digital assets conference and summit series held in major financial hubs (London, USA, Asia including Singapore and Hong Kong, California) that brings together traditional finance institutions, digital asset platforms, institutional investors, and service providers. The events focus on institutional adoption of digital assets, tokenization of securities, and connecting traditional finance with new digital exchange and platform opportunities.
• DA Week Sponsorship Packages Tiered corporate sponsorship offerings for companies seeking to reach institutional digital asset audiences at DA Week events. Includes Platinum, Gold, and Silver sponsorship tiers, plus specialized packages for hosting partners (Jones Day), association partners (Global Digital Finance, LFDT), lanyard sponsors, and media partners. Annual billing cadence. Specific pricing not publicly disclosed.
• DA Week Event Tickets Individual attendee tickets purchased for access to DA Week regional conference events (e.g., London 2026, USA 2026, Asia 2026). Tickets are sold through the Universe platform and provide access to in-person summits featuring speakers from major financial institutions, digital asset platforms, and institutional investors.

Quantifiable outcome

• Regular participation from major global banks and financial institutions including JP Morgan, HSBC, Citi, Deutsche Bank, Nomura, State Street, BNY Mellon, Northern Trust, UBS, Standard Chartered, DBS, Maybank
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Jones DaycoreStrategic or Co-development Partner · 1 January 2022International law firm serving as Hosting Partner for Digital Assets Week events. Provides venue facilities (Jones Day Conference Facilities in Palo Alto) and thought leadership through partner participation. Abradat Kamalpour, Partner, delivers keynote sessions on digital assets legal framework.
• Global Digital Finance (GDF)coreStrategic or Co-development PartnerStrategic Thought Leadership Partner bringing together GDF members and industry participants to DA Week events. GDF Head of Programmes & Content serves as regular speaker and moderator at events. Partnership enhances credibility within institutional digital finance community.
• LFDT (Linux Foundation Decentralized Trust)minorStrategic or Co-development PartnerStrategic Community Partner for the DA Week series. Partnership focuses on decentralized trust technologies and community building within the digital assets ecosystem.
• OwneracoreGTM or Marketing PartnerPlatinum sponsor and active participant at DA Week events. Anthony Woolley, Head of Business Development & Marketing, participates as session chair and speaker on private markets digitization and digital securities topics.
• Tokeny SolutionscoreGTM or Marketing PartnerPlatinum sponsor providing thought leadership on tokenization platforms. Co-Founder and CEO Luc Falempin delivers keynotes on tokenization value chain and institutional adoption. Described as building 'the future of the digital assets ecosystem' in testimonials.
• ArchaxcoreGTM or Marketing PartnerRegulated digital assets exchange serving as Platinum sponsor. CEO Graham Rodford delivers keynotes on institutional security token exchanges. CMO Simon Barnby represents Archax at DA Week events.
• BitGocoreGTM or Marketing PartnerInstitutional crypto custody provider as Platinum sponsor. CEO Mike Belshe participates in custody and institutional adoption discussions. Managing Director Steve Bowman covers APAC market at Singapore events.
• BEQUANTcoreGTM or Marketing PartnerDigital assets prime brokerage as Platinum sponsor. CEO George Zarya delivers keynotes on maturity for crypto prime brokerage and future of digital assets. Head of Research Martha Reyes provides market insights.
• VertalocoreGTM or Marketing PartnerDigital asset platform as Platinum sponsor. CEO Dave Hendricks participates in sessions on private markets and institutional access. Co-Founder & General Counsel Gautam Gujral also represents Vertalo.
• Juliet Media LtdcoreOthersParent company and operator of Digital Assets Week event series. Michael Barrell serves as Founder & CEO of both Juliet Media and Digital Assets Week. Contact: [email protected]. Manages all event operations, sponsorship sales, and content programming.
• UniverseminorChannel Partner/ Reseller/ DistributorThird-party ticketing platform for event ticket sales. Used for Digital Assets Week London 2026 ticket purchases (universe.com/events/digital-assets-week-london-2026-tickets-LGVXZ7).
• Hogan LovellsminorGTM or Marketing PartnerInternational law firm sponsoring DA Week series as part of institutional digital assets thought leadership.
• CalastoneminorGTM or Marketing PartnerFund distribution technology provider sponsoring DA Week series.
• Moody's RatingsminorGTM or Marketing PartnerCredit ratings agency sponsoring DA Week series, providing institutional perspective on digital asset ratings and risk assessment.
• S&P GlobalminorGTM or Marketing PartnerFinancial data and analytics provider sponsoring DA Week series.
• TaurusminorGTM or Marketing PartnerDigital assets infrastructure provider sponsoring DA Week series with focus on custody and tokenization solutions.
• Apex GroupminorGTM or Marketing PartnerAsset servicing provider sponsoring DA Week series. Regional Head Americas Sanjay Vatsa and Global Head of Digital Assets Daniel Coheur participate as speakers.
• FnalityminorGTM or Marketing PartnerWholesale payment system provider sponsoring DA Week series. CEO Michelle Neal and Myles Wright represent Fnality at events.
• Galaxy DigitalminorGTM or Marketing PartnerFull-service digital assets investment firm sponsoring DA Week series. Head of Tokenization Thomas Cowan participates as speaker.
• HalbornminorGTM or Marketing PartnerBlockchain cybersecurity firm sponsoring DA Week series with focus on security and compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Consensus (CoinDesk / Bullish): Consensus is the largest annual crypto/blockchain conference, originally operated by CoinDesk and now owned by Bullish. It overlaps with DA Week on institutional digital-asset content but targets a broader crypto ecosystem including retail, builders, and policymakers.
• Token2049: Token2049 is the leading global crypto conference series held annually in Dubai and Singapore, attracting founders, institutional investors, and protocol teams. It is a direct competitor to DA Week in the institutional/crypto-conference space, though with a stronger founder/venture-capital audience skew.
• Paris Blockchain Week: Paris Blockchain Week is a major European institutional and enterprise blockchain conference covering digital assets, tokenization, and Web3. It competes with DA Week's London and European events for sponsors and institutional speakers.
• Permissionless (Blockworks): Permissionless is Blockworks' flagship institutional-grade crypto conference focused on DeFi, infrastructure, and on-chain finance. It competes with DA Week for the same institutional banking and asset-management sponsorship wallet.

Emerging players

• Bitcoin 2024 / The Bitcoin Conference: The Bitcoin Conference is a large Bitcoin-focused event series covering institutional adoption, mining, and finance. It overlaps with DA Week on institutional Bitcoin adoption content but is more retail/miner skew than DA Week.
• Web3 Summit (Ethereum Foundation): Web3 Summit is a Berlin-based developer and infrastructure-focused conference. It overlaps with DA Week's tokenization and digital-asset infrastructure themes but is more developer- and protocol-oriented rather than institutional.

Broad incumbents

• Money 20/20: Money 20/20 is the largest global payments and fintech conference, attracting senior banking, payments, and financial-services executives. While broader than DA Week, its institutional audience and sponsorship base overlap heavily with DA Week's banking and fintech attendees.

Regional players

• FinTech Week London: FinTech Week London is a UK-focused fintech event series that overlaps with DA Week on institutional banking and digital-asset content. It is a regional peer competing for the London institutional audience.
• Fitch Connections / S&P Global Events: Fitch and S&P Global run institutional financial-services conferences and thought-leadership events globally. As confirmed sponsors (Moody's Ratings, S&P Global sponsor DA Week), these incumbents represent the broader institutional-events competitive set for executive mindshare.

Others

• Institutional Investor Group / Markets Media Group: Markets Media Group produces institutional-capital-markets events and content, including tokenization and digital-asset summits. It is an adjacent, enabling participant in the institutional digital-asset event ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-assets-week

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Asset Week