Europcar Turkiye

What Europcar Turkiye does

Europcar Turkiye, legally operating as Faz Oto Kiralama A.Ş. and headquartered in Kartal, Istanbul, is a privately held franchise of the Europcar global car rental brand serving the Turkish market since 1983. The company provides short-term (daily), medium-term (weekly), and long-term (monthly, 29+ day) vehicle rentals, plus corporate fleet management services, through a network of 90 offices spanning major airports (Istanbul, Sabiha Gokcen, Ankara Esenboga, Izmir Adnan Menderes, Antalya, Nevsehir Cappadocia, Trabzon, Bodrum Milas, Batman, Erzurum, Sanliurfa, and others) and city-center locations across Turkey. The customer base is split between individual leisure travelers — primarily inbound tourists needing airport pickup — and corporate clients seeking fleet solutions for sales, field service, and project-based mobility, with secondary reach into airline loyalty (Turkish Airlines Miles&Smiles, Pegasus BolBol), banking cardholders (Is Bankasi, Vakifbank, Garanti BBVA), and employee benefit platforms (Pluxee, Hopi, Chippin, Turkcell Platinum).

The underlying technology is a web-based reservation platform accessible via europcar.com.tr that supports vehicle selection by category (economy, SUV/crossover, luxury, commercial, electric, automatic transmission), pickup/return location selection across the full office network, dynamic date-based pricing, promo code redemption, and add-on services such as additional drivers, child seats, and GPS navigation. A national call center (0850 377 0 377, daily 09:00-19:00) and email channel provide assisted sales and support. No native mobile app, public API, or SDK was disclosed.

The business model is asset-heavy and transactional: revenue is generated per rental day with rates varying by vehicle class, duration, season, and location, supplemented by insurance/protection packages and equipment add-ons. Long-term and corporate rentals are structured as recurring subscription engagements. Pricing is quote-based and not publicly listed, but the company runs active promotional campaigns offering 30-40% discounts through partner bank cards, airline loyalty programs, and code-based campaigns (e.g., FLY45RENT for flight ticket holders, EUVKF35 for VakifBank cardholders). Go-to-market combines product-led growth through the self-serve booking site with enterprise field sales for corporate fleet accounts, and bottom-of-funnel partner marketing through co-branded loyalty and discount programs.

Name

Europcar Turkiye

Legal name

Faz Oto Kiralama A.Ş.

Website

https://europcar.com.tr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Europcar Turkiye (Faz Oto Kiralama A.Ş.) is a private Turkish car rental franchise operating 90 offices nationwide, serving individual leisure travelers and corporate fleet clients with daily, weekly, and long-term vehicle rentals across economy to luxury categories.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Car rental services
• Vehicle fleet rental
• Corporate fleet rental
• Airport car rental
• Long-term car rental

Headquarters

HQ city

Kartal

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Car Rental: Daily car rentals for individual and business travelers with flexible pickup and return options at airport and city center locations across Turkey.
2. Long-term and Corporate Fleet Rental: Weekly and monthly rental packages for corporate clients and individuals requiring extended vehicle access, with flexible terms and fleet management options.
3. One-way Rental Services: Pickup and return flexibility allowing customers to collect vehicles in one city and return them in another, enabling multi-city travel itineraries.
4. Additional Services and Insurance: Optional protection packages, additional driver fees, child seats, navigation systems, and roadside assistance add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Europcar Turkiye provides short-term, long-term, corporate, airport, and one-way car rental services across 90 offices in Turkey, with a vehicle fleet spanning economy, SUV/crossover, luxury, commercial, and electric categories. Customers book through an online reservation system, call center, or physical offices, with optional add-ons such as additional drivers, child seats, navigation, and insurance protection packages. Corporate clients receive dedicated fleet management solutions while individual travelers access flexible pickup/return across airport and city-center locations.

Product overview

Europcar Turkiye is a car rental service operating across 90 offices throughout Turkey, offering a unified platform for short-term and long-term vehicle rentals. The core offering centers on the Online Reservation System through which customers can book daily, monthly, or extended rentals across vehicle categories including economy, SUV/crossover, luxury, commercial, electric, and automatic transmission options. The service integrates airport pickup/return capabilities at major Turkish airports and one-way rental flexibility for multi-city travel. Corporate solutions provide fleet management for businesses, while individual customers access add-on services such as additional drivers, child seats, and navigation equipment through the same platform. The product portfolio spans from basic economy vehicles to premium luxury cars and electric vehicles, all supported by call center assistance and roadside support.

Differentiator

Problem solved

Functional benefit

Products and services

• Europcar Online Reservation System

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• VakifbankcoreGTM or Marketing Partner · 8 June 2026VakifBank individual credit cardholders receive 35% discount on daily car rentals in Turkey using promo code EUVKF35. Valid June 8 - July 31, 2026.
• Pegasus Airlines (BolBol)coreGTM or Marketing Partner · 3 February 2026BolBol loyalty program members earn 3,000 BolPoints per rental and up to 25,000 BolPoints for rentals of 7+ days. Prepaid online rentals through Europcar website qualify for points.
• Is BankasicoreGTM or Marketing Partner · 1 January 2026Maximum card holders receive 35% discount and Maximiles Black card holders receive 40% discount on list prices. Cash installments available for car rentals. Valid through December 31, 2026.
• Turkish AirlinescoreGTM or Marketing PartnerPartnership offers Miles&Smiles members exclusive discounts and benefits on car rentals. Turkish Airlines passengers can use their flight tickets to access promotional offers when renting vehicles.
• Garanti BBVAcoreGTM or Marketing PartnerYear-round privileged rental experiences offered to Garanti BBVA customers through exclusive discounts and promotional campaigns.
• ChippinminorGTM or Marketing PartnerDigital payment platform partnership bringing special advantages that enrich user experience across digital channels.
• HopiminorGTM or Marketing PartnerLoyalty program partnership offering exclusive advantages and privileges for Hopi members on car rental services.
• PluxeeminorGTM or Marketing PartnerEmployee benefits platform partnership bringing exclusive campaign benefits to customers through Pluxee's meal and benefits card ecosystem.
• Turkcell PlatiniumminorGTM or Marketing PartnerTurkcell Platinum members receive exclusive car rental benefits through this telecommunications partnership.
• ON DijitalcoreGTM or Marketing PartnerON Dijital customers enjoy 35% discount on domestic car rentals by obtaining campaign codes from the ON Mobile app Benefits World menu.
• Besiktas JKminorGTM or Marketing PartnerExclusive car rental opportunities brought to Besiktas fans through this sports club partnership.
• Turkish Handball FederationminorGTM or Marketing PartnerCollaboration brings the unifying power of sport to life through special projects with the Turkish Handball Federation.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• RentGo (Doğan Trend Otomotiv): RentGo is a major Turkish car rental brand backed by Doğan Group with nationwide airport and city presence. Competes head-to-head with Europcar Turkiye for both leisure and corporate customers with similar fleet breadth and pricing.
• Enterprise Rent-A-Car Turkey: Enterprise operates in Turkey through franchise networks, focusing on city and airport rentals with strong corporate fleet services. Comparable customer mix, product breadth, and franchise-based operating model.
• Sixt Rent a Car: Sixt is a global car rental leader with strong Turkish presence, premium positioning, and airport focus. Closely comparable in business model, fleet quality, and corporate targeting, with similar digital booking capabilities.
• Avis Turkey: Avis operates in Turkey through a local franchise/master franchisee structure similar to Europcar, offering comparable short-term rental products, airport presence, and corporate fleet services in the same geography.
• PlusCar / Cizgi: Cizgi (PlusCar) is a long-established Turkish car rental company with a national network focusing on value-oriented rentals. Comparable customer segments, airport coverage, and product portfolio.
• Garenta: Garenta is one of Turkey's largest domestic car rental operators, providing short- and long-term rentals across airport and city locations. Directly comparable in product offering, target market (Turkish consumers and corporates), and distribution model.
• Birinci Otomotiv / Budget Turkey: Budget Rent a Car operates in Turkey through Birinci Otomotiv, providing airport and city rentals targeting both leisure and value-oriented corporate customers with similar products.
• Hertz Turkey: Hertz operates in Turkey as a global rental brand with airport and off-airport locations, targeting similar leisure and corporate customers with comparable fleet mix and pricing positioning.

Emerging players

• Getmancar: Getmancar is a newer Turkish car subscription/mobility platform offering flexible car access that overlaps with Europcar's long-term rental product. Comparable segment targeting and digital-led GTM, though more fintech/leasing-tilted in model.

Others

• Booking.com / Rentalcars.com: Rentalcars.com (Booking Holdings) is a global aggregator distributing rental car inventory from Europcar and competitors. Comparable in digital booking experience and channel economics, but operates as a marketplace rather than direct service provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EuropcarTR
• Facebookfacebook.com/EuropcarTR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europcar Turkiye