What Hertz Turkey does

Hertz Turkey operates as the licensed Hertz franchise in Turkey, providing car rental services since 2001 under the legal entity Asya Nakliyat ve Dış Ticaret A.Ş. The company is headquartered in Maltepe, Istanbul, and operates a multi-location office network concentrated at major Turkish airports (Istanbul Airport, Izmir Airport, Adana Airport, Diyarbakır Airport) and select city centers, with stated presence across 25+ cities. Its service portfolio comprises three core offerings: short-term daily rentals (minimum 24-hour periods, usage-based pricing with km limits), monthly rentals (subscription-based, 30-day minimum), and long-term fleet rental contracts (12-month terms with fixed-price guarantees) for both corporate and individual customers. The fleet spans economy to luxury segments (B through V groups) across multiple manufacturers including Citroen, Fiat, Ford, Honda, Hyundai, Opel, Renault, and Toyota, with fuel options covering petrol, diesel, electric, and hybrid.

The business model is asset-heavy and franchise-based. Hertz Turkey generates revenue through rental fees (usage-based and subscription), supplementary damage waivers (Mini/Midi/Maxi tiers covering 4,500 to 6,500 TL), HGS toll collection, additional services (additional drivers, child seats, delivery), and ancillary insurance products. GTM is hybrid: direct-to-consumer via the hertz.com.tr website, call center (444 0 227), and physical offices, combined with a sales-led motion for fleet rental accounts via a dedicated email channel. The company serves three primary segments — individual consumers, corporate fleet customers, and international tourists — and participates in Hertz's global network of 150+ countries and 8,000+ offices through a dedicated international bookings portal. Technology is standard for traditional car rental: HGS electronic toll integration on all vehicles, credit card pre-authorization, FINDEKS credit scoring, Tramer insurance database integration, and SSL-secured transactions. KVKK (Turkish Personal Data Protection Law) compliance is maintained. No proprietary AI/ML or advanced technology differentiation is evident; the moat is the brand and distribution network inherited from the global Hertz parent.

Name

Hertz Turkey

Legal name

Asya Nakliyat ve Dış Ticaret Anonim Şirketi

Website

https://hertz.com.tr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Hertz Turkey is the licensed Hertz franchise operating since 2001 under Asya Nakliyat ve Dış Ticaret A.Ş., providing daily car rentals, monthly rentals, and long-term fleet leasing to individual consumers, corporate clients, and international tourists across 25+ Turkish cities.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

One-Way / Intercity Car Rental (THADAAAD)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Corporate & Government Contract Car Rental (THADAAAJ), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle leasing
• Fleet management
• Short-term rentals
• Long-term rentals

Headquarters

HQ city

Maltepe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Short-term Daily Rental: Core revenue from daily vehicle rentals with minimum 24-hour rental periods. Includes various vehicle categories from economy to luxury segments.
2. Long-term Monthly Fleet Rental: Operational leasing of vehicles for 12-month periods to corporate and individual customers. Offers fixed pricing guarantee for monthly rentals.
3. Damage and Insurance Products: Supplementary protection packages including Mini, Midi, and Maxi damage waivers with coverage limits from 4,500 TL to 6,500 TL. Also includes tire-glass-light protection (LCF), liability enhancement (LIS), and personal accident insurance.
4. Additional Services: Revenue from additional driver fees, door-to-door delivery/collection services, child/baby seat rentals, and navigation device rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hertz Turkey (operated by Asya Nakliyat ve Dış Ticaret A.Ş.) provides short-term daily car rental, long-term monthly car rental, and operational fleet leasing services to individual consumers and corporate clients across Turkey. The fleet spans economy through luxury vehicle categories with airport and city pickup locations, and includes supplementary services such as HGS electronic toll integration, damage waiver packages, and access to Hertz's global international booking network spanning 150+ countries.

Product overview

Hertz Turkey operates as a car rental platform offering three core rental services: daily/short-term car rental, monthly car rental, and long-term fleet rental for both individuals and corporate clients. The platform provides access to a diverse fleet spanning multiple vehicle categories (B through V groups) from economy models like Hyundai i10 and Renault Clio to luxury vehicles including Volvo S90 and Alfa Romeo Junior Hybrid. Additional services include international bookings through Hertz's global network spanning 150+ countries, HGS toll system integration for highway payments, and damage coverage packages (Mini, Midi, Maxi). The company operates under Asya Nakliyat ve Dış Ticaret A.Ş. and has been operating in Turkey since 2001 with offices primarily located at airports and cities throughout the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Günlük Araç Kiralama (Daily Car Rental)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Asya Nakliyat ve Dış Ticaret A.Ş.coreStrategic or Co-development Partner · 1 January 2001Asya Nakliyat ve Dış Ticaret A.Ş. has been the licensed franchise operator of Hertz brand in Turkey since 2001. Operating under the Asya-Hertz name, the company manages all Hertz operations in Turkey including rental offices, fleet operations, and customer service. The parent company also handles vehicle sales and after-sales services alongside the rental business.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Garenta: Turkish domestic car rental brand (under Kiralama A.Ş.) that has rapidly expanded airport counter share. Comparable daily rental model with strong price-led positioning vs. international brands.
• Rent Go: Turkish rental brand with national airport network and online booking platform. Comparable short-term daily rental product with growing share at secondary airports where Hertz Turkey is lighter.

Direct peers

• Europcar Turkey: International car rental brand operating in Turkey with comparable short-term and corporate fleet offerings. Direct competitor at Turkish airport counters.
• Enterprise Turkey: Direct competitor in the Turkish car rental market offering short-term and long-term rentals, including hybrid/EV fleets. Closely comparable business model and customer segments.
• Budget Turkey: Same global parent brand family (Avis Budget Group) as Avis and a direct competitor in Turkey. Similar airport-led rental model and value-oriented positioning.
• Sixt Turkey: German-headquartered premium rental brand operating in Turkey with airport presence and corporate leasing. Comparable to Hertz Turkey on premium positioning and fleet breadth.
• Avis Turkey: Direct competitor operating under the Avis brand in Turkey with similar airport-based short-term rentals and long-term leasing. Comparable customer base, fleet model, and counter network at Turkish airports.

Regional players

• Goldcar: European leisure-focused rental brand (part of Europcar/ALSA group) with strong presence in Mediterranean leisure markets. Relevant regional peer for inbound tourism flows into Turkey even though not headquartered locally.

Broad incumbents

• Circular (Çelebi / Circular Car Hire): Part of the Çelebi Aviation group, a Turkish conglomerate offering ground handling and transport services including car rental. Competes with Hertz Turkey at airports through bundled aviation services.
• ALD Automotive Turkey: Global corporate fleet leasing and operational leasing provider (Société Générale subsidiary) operating in Turkey. Direct competitor specifically to Hertz Turkey's Filo Kiralama (fleet leasing) product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HertzTurkiye
• Facebookfacebook.com/hertzturkiye
• Instagraminstagram.com/HertzTurkiye
• LinkedInlinkedin.com/company/hertz-turkey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Turkey