London Road Dental Practice

What London Road Dental Practice does

London Road Dental Practice is a family-run, private dental clinic located at 1A Blackcross, Chippenham, Wiltshire, operating under the legal entity Atkinson & Ooi Ltd. It provides general dentistry (examinations, hygienist services, fillings, root canals, extractions, crowns and bridges), cosmetic treatments (white fillings, veneers, professional teeth whitening), and specialist procedures including dental implants, Invisalign clear aligner orthodontics, and IV conscious sedation. Patients are drawn from Chippenham, Bath, Calne, Melksham and surrounding areas in South West England; NHS dental treatment is restricted to children under 17 registered at the practice, with all other care offered privately. The principal dentists and co-owners are Dr. Mark Atkinson, who leads the practice and focuses on sedation treatment for nervous patients, and Dr. Ee Ying Ooi, who completed advanced implantology training and postgraduate diplomas at Bristol, and who handles the implant caseload.

The practice is regulated by the Care Quality Commission (CQC), holds the British Dental Association Good Practice Award, and is GDPR-compliant. Revenue mechanics combine one-time fee-per-service private treatment with a tiered monthly membership plan (Essential £20.02/month, Maintenance £27.29/month, Enhanced £41.95/month, plus two child tiers at £6.77–£8.90/month) administered via Patient Plan Direct. Patients can spread higher-value treatments over 6, 10, or 12 months at 0% interest through a Medenta finance partnership for procedures above £350; Invisalign packages start at £3,500 and implants from £3,000. Distribution relies on direct-to-consumer channels — phone bookings, a 3pointdata-powered online booking system, Google/Facebook reviews, and an NHS listing — together with a smaller B2B channel where the practice accepts external referrals for sedation cases (patients over 16). Marketing centres on the practice website, a 13-case before/after gallery, and local reputation.

With 11–50 employees (5 dentists, 3 hygienists, dental nurses and reception), a single site, no disclosed funding, no parent company, and founder ownership concentrated in two clinically active principals, the business is a stable, owner-operated UK clinical SME. It exhibits characteristics typical of independent family dental practices: predictable fee-for-service revenue, modest recurring MRR from memberships, externally administered finance and plan administration, and growth upside contingent on either second-chair capacity, additional clinicians, or potential acquisition by a dental group consolidator.

Name

London Road Dental Practice

Legal name

Atkinson & Ooi Ltd T/A London Road Dental Practice

Website

https://londonroaddental.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

London Road Dental Practice is a family-run private dental clinic in Chippenham, Wiltshire, offering general dentistry, cosmetic treatments, implants, Invisalign and IV sedation to patients from Chippenham, Bath, Calne, Melksham and surrounding areas, with tiered monthly membership plans and 0% finance options.

Ownership category

akta.pro rank

Product category

Private Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Private dental services
• General dentistry
• Cosmetic dentistry
• Dental implants
• Orthodontic treatments

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Dental Treatments: One-time payment for individual private dental treatments including examinations, fillings, crowns, bridges, implants, root canal treatments, extractions, and cosmetic procedures.
2. NHS Dental Treatment: NHS dental treatment available for children under 17 years of age registered at the practice.
3. Membership Plans: Monthly subscription membership plans (Essential £20.02/month, Maintenance £27.29/month, Enhanced £41.95/month, Child plans £6.77-£8.90/month) providing routine examinations, hygienist visits, X-rays, and discounts on treatments.
4. 0% Finance: Interest-free finance loans through Medenta to spread treatment costs over 6, 10, or 12 months for treatments over £350.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

London Road Dental Practice is a private dental clinic that diagnoses, treats and prevents oral health conditions for individual patients, delivering general dentistry, cosmetic dentistry, dental implants, Invisalign orthodontics, teeth whitening, sedation, and hygienist services. Treatments are delivered at the practice's Chippenham premises on a fee-per-treatment basis or via monthly membership subscription plans, with 0% patient finance available for treatments over £350.

Product overview

London Road Dental Practice offers a comprehensive range of dental services organized around three main pillars: general dentistry (examinations, fillings, root canals, extractions, crowns, bridges), cosmetic dentistry (teeth whitening, veneers, white fillings), and specialist treatments (dental implants, Invisalign orthodontics, sedation). The practice operates on a private treatment basis with optional membership plans for affordable budgeting, and offers 0% finance options for larger procedures. All services are delivered at their Chippenham, Wiltshire location by a team of UK-trained dentists and hygienists.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including examinations, scale and polish, preventive treatments, fillings, root canal treatments, extractions, and crowns and bridges for patients of all ages at the Chippenham practice.
• Cosmetic Dentistry Aesthetic dental treatments including white fillings, veneers, and smile enhancement procedures designed to improve the appearance of teeth, delivered privately to patients at the Chippenham practice.
• Teeth Whitening Professional at-home teeth whitening treatment using custom-fitted trays and bleaching gel, effective for removing stains from food, drinks, smoking, and aging.
• Dental Implants Titanium screw implants placed into the jawbone to replace missing teeth, with a 95% success rate and natural-looking results that function like real teeth. Treatments use DENTSPLY Implants materials and components.
• Invisalign Teeth Straightening Clear aligner orthodontic system using bespoke Invisalign aligners to correct crowded teeth, gaps, open bite, underbite, and crossbite, with treatment typically lasting 3-6 months.
• Sedation Dentistry Intravenous conscious sedation service for nervous patients, delivered to reduce anxiety and stress during dental procedures while the patient remains conscious but relaxed. Also available via inter-practice referral for patients over 16 years.
• Hygienist Services Professional dental hygiene treatments including scaling, polishing, plaque and tartar removal, gum disease prevention, fluoride application, fissure sealants, and patient education on oral care.
• Practice Membership Plans Monthly subscription membership plans (Essential £20.02/month, Maintenance £27.29/month, Enhanced £41.95/month, Child Plan 0-11 years £6.77/month, Child Plan 12-17 years £8.90/month) covering routine examinations, hygienist visits, X-rays, 5% discounts on selected treatments, and Worldwide Dental Emergency Assistance Scheme access. Administered via Patient Plan Direct (PPD).
• 0% Finance Interest-free financing option allowing patients to spread dental treatment costs over 6, 10, or 12 months for treatments over £350, provided through Medenta.

Quantifiable outcome

• Dental implant success rate over 95%
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Worldwide Dental Emergency Assistance SchememinorOthersMembership plan benefit providing eligibility for assistance from the Worldwide Dental Emergency Assistance Scheme - contribution towards costs for out-of-hours dental emergencies in the UK and abroad. Emergency helpline available 24 hours, 365 days a year.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Together Dental: Growing UK dental group combining NHS and private services, with practices in the South of England including overlap with London Road's Wiltshire catchment. Directly comparable multi-disciplinary offering at a larger scale.
• Portman Dental Care: One of the largest UK private dental groups with a national network of practices. Overlaps London Road's full-service private dentistry offering and sedation/implant/orthodontic capabilities, but at much greater scale with corporate infrastructure and marketing budgets.
• Mydentist: The UK's largest dental chain with hundreds of practices. Operates in the same general and cosmetic dentistry category as London Road, including NHS and private treatments, and serves similar family demographics.
• Bupa Dental Care: UK-wide corporate dental chain offering general, cosmetic, and specialist dentistry including implants and orthodontics. Same multi-disciplinary service model as London Road but with significantly larger headcount, capital, and brand awareness.
• Rodericks Dental Partners: UK dental group operating a portfolio of NHS and private practices across England. Comparable in offering general dentistry plus implants, orthodontics and cosmetic services, but operates through centralized back-office support.

Emerging players

• Dentex Healthcare: UK dental partnership group partnering with established independent practices, allowing founders to retain clinical autonomy while accessing group-level procurement and marketing. Conceptually similar to London Road's independent model but with growth ambitions.

Direct peers

• Genix Healthcare: UK dental group practice providing NHS and private treatments including cosmetic and orthodontic services. Comparable multi-clinic operator model targeting similar family patient demographics as London Road.
• Smile White Dental: UK-focused dental group with multiple practices offering private treatments including general, cosmetic and orthodontic care. Direct competitor for private-paying patients seeking aesthetic outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lrdpblackcross
• LinkedInlinkedin.com/company/london-road-dental-practice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Road Dental Practice