Barnes Commercial Realty

What Barnes Commercial Realty does

BARNES Commercial Realty SA is a Geneva-headquartered private commercial real estate brokerage and advisory firm operating across French- and Italian-speaking Switzerland. The company was founded circa 2005 (firmographic data) with commercial brokerage activity traceable to at least 2012, and it operates a network of 19 agency offices covering the cantons of Geneva, Vaud, Neuchâtel, Fribourg, Valais, and Ticino. Its service portfolio is built around four pillars — Conseil (advisory), Investissement (investment), Commercialisation (asset commercialization), and Pilotage (project orchestration) — supplemented by transaction brokerage for commercial rentals and acquisitions across offices, retail arcades, logistics/industrial surfaces, income-producing buildings, commercial-business transfers (fonds de commerce), and land/parcels.

The firm generates revenue via transaction fees (commissions on lease and sale closings) and advisory retainers, with no publicly disclosed rate card; pricing is negotiated on a per-transaction basis. Senior Investment Managers Rubens Didier and Sébastien Martins (both at the firm since 2022, with prior collaboration dating to 2014) anchor the investment-advisory practice, supported by Senior Investment Managers holding the IEI Brevet fédéral d'expert en estimation immobilière credential and USPI Immoénergie certification. Distribution is direct-sales via in-house brokers across the regional agency network, augmented by cross-referrals within the BARNES Suisse Holding group (Barnes Suisse SA, Gerofinance-Dunand, Régie du Rhône, Aznar & Cie).

BARNES Commercial Realty's principal proprietary asset beyond its brokerage franchise is the BARNES Market Outlook research series, produced since 2012 in partnership with Wüst Partner, which publishes annual analyses of office rental trends in Geneva and the Léman arc and, as of June 2025, the firm's first industrial-zone rental mapping study (BARNES Market Outlook Industriel 2025). The firm maintains close advisory cooperation with FTI (Fondation pour les Terrains Industriels) on Geneva industrial-zone mandates, and is associated with RICS and SVIT Romandie for professional standards. No AI/ML or software-platform capabilities are disclosed; the firm's technological surface is limited to its website property portal and standard CRM/marketing channels (LinkedIn, Instagram, SEO, press).

Name

Barnes Commercial Realty

Legal name

BARNES Commercial Realty SA

Website

https://barnes-commercial.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BARNES Commercial Realty is a Geneva-headquartered private commercial real estate brokerage and advisory firm operating 19 agencies across Swiss Romande (Geneva, Vaud, Neuchâtel, Fribourg, Valais, Ticino), serving businesses and investors seeking office, retail, industrial, and investment-property transactions.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Office Brokerage (BPAJABAA), Retail Brokerage (BPAJABAB), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Real estate investment advisory
• Commercial property sales
• Commercial property advisory

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Real Estate Brokerage and Advisory: BARNES Commercial Realty generates revenue through commissions on the sale and lease of commercial properties (offices, retail arcades, logistics/artisanal surfaces, industrial properties, commercial buildings, and investment properties). Revenue is earned as transaction fees upon deal closure, typically a percentage of the transaction value. Additional revenue derives from advisory, investment management, and project piloting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BARNES Commercial Realty is a Swiss commercial real estate brokerage firm that advises businesses and investors on the lease, purchase, and sale of commercial properties across Swiss Romande. Its service portfolio is organized around four pillars — Conseil (advisory), Investissement (investment), Commercialisation, and Pilotage de projets (project piloting) — and covers offices, retail arcades, logistics/artisanal surfaces, industrial properties, investment buildings, plots, and commercial businesses (fonds de commerce).

Product overview

BARNES Commercial Realty operates as a commercial real estate services platform offering a comprehensive suite of property transaction and advisory services across Swiss Romandy. The core offering consists of commercial property brokerage for both rental (location) and purchase (achat) of offices, retail spaces, logistics surfaces, industrial properties, and commercial businesses. The service portfolio is structured around four pillars: Conseil (advisory), Investissement (investment), Commercialisation (commercialization), and Pilotage (project management), supported by a dedicated commercial business transfer service. The company also produces proprietary market research publications including the BARNES Market Outlook and the BARNES Market Outlook Industriel, developed in partnership with Wüest Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Location de surfaces commerciales (Commercial Property Leasing)

Quantifiable outcome

• The company's investment team has a track record where 3/4 of projects presented to banks are validated/approved.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wüest PartnercoreStrategic or Co-development PartnerWüest Partner is the long-standing research partner for the BARNES Market Outlook studies. This collaboration enables BARNES Commercial Realty to produce annual office rental market reports for Geneva and the Lemanic arc, as well as the first-ever industrial zones rental mapping study (BARNES Market Outlook Industriel 2025). Wüest Partner provides the data analytics and market expertise that underpins BARNES's thought leadership and advisory services.
• RICS (Royal Institution of Chartered Surveyors)minorOthersBARNES Commercial Realty is associated with RICS, indicating adherence to international professional standards in property valuation and advisory.
• SVIT RomandieminorOthersBARNES Commercial Realty is a member of SVIT Romandie, the Swiss association of real estate professionals, signaling professional compliance and industry standing.
• FTI (Fondation pour les Terrains Industriels)coreStrategic or Co-development PartnerFTI is a central actor in Geneva's industrial land development. BARNES Commercial Realty leverages its close relationship with FTI to guide clients in negotiations, acquisitions, and implantation projects in industrial zones. The FTI partnership is integral to the company's industrial real estate advisory practice.
• GestilogminorOthersGestilog is listed as a partner/certification on the BARNES Commercial Realty website, likely relating to property management or logistics technology services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services platform with strong Swiss presence; overlaps on office, retail, industrial, and investment property brokerage in Geneva and the Lemanic arc where BARNES operates.
• Colliers International: Global CRE services firm active in Swiss commercial property brokerage, capital markets, and advisory; competes head-to-head with BARNES for office, retail, and industrial mandates across Swiss Romande.
• CBRE Group: Global #1 commercial real estate services firm offering brokerage, investment sales, valuation, and advisory across all property types including offices, retail, industrial, and investment properties - the dominant competitor in Geneva and Swiss Romande markets that BARNES Commercial Realty operates in.
• JLL (Jones Lang LaSalle): Global full-service CRE firm with dedicated offices and capital markets teams in Geneva and Lausanne; competes directly with BARNES on office leasing, investment sales, and tenant representation mandates across Swiss Romande.
• Savills Switzerland: Global CRE firm with Swiss offices providing investment sales, office leasing, and commercial advisory; overlaps with BARNES on cross-border institutional investment mandates in Geneva's office and industrial markets.

Others

• Wüest Partner: Swiss real estate research and consulting firm with deep Geneva/Swiss Romande data expertise; BARNES' Market Outlook co-author but also an advisor to competing brokerages and a potential competitor on data-driven valuation mandates in the same regional market.
• Régie du Rhône: Geneva-based property management and brokerage firm within the same BARNES Suisse corporate family; an internal ecosystem peer that shares clients and refers mandates with BARNES Commercial Realty on commercial property management and rental mandates.

Direct peers

• Knight Frank: International luxury/prime real estate brand with Swiss operations; competes most directly with BARNES on high-end commercial and investment property mandates given overlapping prestige-brand positioning in the UHNW segment.
• SPG Intercity Geneva: Long-established Swiss commercial real estate brokerage active in Geneva and Lausanne with similar office, retail, and investment property focus; competes for the same mid-market and enterprise mandates as BARNES Commercial Realty.
• Engel & Völkers Commercial Switzerland: German-origin international real estate brand with Swiss commercial division; comparable to BARNES in brand-led commercial brokerage model, particularly on retail, office and investment property mandates in German- and French-speaking Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partner-real-estate-geneva
• Instagraminstagram.com/barnes_commercial_realty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnes Commercial Realty