What Cyco Platinum Series does

Cyco Platinum Series is a brand of premium hydroponic plant nutrients, additives, growing media, and cloning products manufactured and distributed by S.J. Enterprises, an Australian privately held company founded in 2008 and headquartered in Gepps Cross, Australia. The company is staffed by a small team with claimed 28-plus years of combined hydroponic industry experience, including resident chemists and plant physiologists who formulate the product line using pharmaceutical, analytical, technical, or food-grade ingredients. The product portfolio is organized into the Platinum Series (two-part base nutrients Grow A&B and Bloom A&B plus twelve specialized additives such as B1 Boost, DR Repair, Potash Plus, Ryzofuel, Silica, Swell, Suga Rush, Supa Stiky, Uptake, Cyco Zyme, and Kleanse), the EPA-registered Cyclone Rooting Gel for cloning, RHP-certified Coco Coir and Coco Pearl growing media, and the Commercial Series of one-part soluble powder nutrients for large-scale growers. The supporting technology stack is limited to a mobile Nutrient Calculator app (iOS and Android) that computes dosing without connectivity.

Cyco sells exclusively through certified distributors and retailers in the hydroponic industry, with Hawthorne Gardening Co (Vancouver, WA) acting as its US national distributor and the company's own website providing a retailer-locator feature. Products are offered in consumer sizes (1L, 5L, 20L) and bulk commercial formats (205L drums and 1000L IBC containers), with brochures translated into English, Chinese, Vietnamese, Spanish, and Albanian to support international distribution. The go-to-market relies on channel partners, sales-representative visits to retailers, and product/marketing support materials rather than direct e-commerce or DTC.

Revenue is generated through unit-priced product sales across hobbyist, SMB-retail, and commercial grower segments. The company operates with a headcount band of 11-50 employees, no disclosed funding rounds, and no public revenue figures. Independent ownership, niche positioning on pharmaceutical-grade ingredient quality, and selective regulated-product certifications (RHP, AQIS, EPA) define the operating profile.

Name

Cyco Platinum Series

Legal name

S.J. Enterprises

Website

https://cycoflower.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyco Platinum Series, manufactured by Australia's S.J. Enterprises, formulates and distributes premium hydroponic nutrients, additives, growing media, and cloning products to hobbyist, SMB retailer, and commercial growers globally through certified distributors led by Hawthorne Gardening Co in the US.

Ownership category

akta.pro rank

Product category

Hydroponic Plant Nutrients and Growing Media

NAICS

Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800), Industrial Organic Chemicals (2860), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

akta.pro secondary industries

Water-Soluble Fertilizers (WSF) & Fully Soluble NPK Blends (AFABACAB), Custom Blending & Private-Label Specialty Fertilizers (AFABACAN), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

Keywords

• Hydroponic plant nutrients
• Plant nutrient additives
• Growing media products
• Hydroponic fertilizers
• Coco coir substrates

Headquarters

HQ city

Gepps Cross

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Nutrient and Additive Product Sales: Cyco Platinum Series generates revenue through manufacturing and distributing a comprehensive range of hydroponic plant nutrients, additives, and growing media products to certified retailers and commercial growers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cyco Platinum Series manufactures and distributes a premium line of hydroponic plant nutrients, additives, and growing media, including two-part base nutrient systems (Grow A&B, Bloom A&B), a full suite of bloom and growth additives, an EPA-registered cloning rooting gel, RHP-certified coco coir growing media, and a one-part soluble powder Commercial Series for large-scale operations. Products are sold globally through certified distributors and retailers with the support of sales representatives, marketing materials, and a companion mobile nutrient calculator application.

Product overview

Cyco Platinum Series is a comprehensive hydroponic nutrient and growing media brand manufactured and distributed by S.J. Enterprises. The product portfolio consists of two main categories: (1) Platinum Series liquid nutrients including two-part base nutrients (Grow A & B for vegetative growth, Bloom A & B for flowering), plus specialized additives (B1 Boost, DR Repair, Potash Plus, Ryzofuel, Silica, Swell, Suga Rush, Supa Stiky, Uptake, Cyco Zyme, Kleanse), and Cyclone Rooting Gel for cloning; (2) Commercial Series one-part soluble powder nutrients for large-scale operations; (3) Coco-based growing media (Coco Coir and Coco Pearl) certified to RHP Dutch standards; and (4) a Nutrient Calculator mobile app. The products work together as a complete feeding system, with base nutrients forming the foundation and additives addressing specific growth needs throughout the plant lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Grow A & B (Base Nutrient) Two-part base nutrient system for the vegetative growth stage, supplying potassium, magnesium, phosphate, calcium, and other essential elements. Grow A provides nitrogen and calcium; Grow B provides phosphate, potash, and magnesium. Available in 1L, 5L, and 20L sizes plus commercial quantities.
• Bloom A & B (Base Nutrient) Two-part base nutrient system for the flowering stage, supplying primary, secondary, and micro nutrients for natural flower development. Bloom A contains nitrogen, potash, calcium, and magnesium; Bloom B provides nitrogen, phosphate, and potash.
• B1 Boost Additive containing high levels of natural vitamin B-1 (thiamine) and pharmaceutical-grade potassium, encouraging root growth, healthy new growth, and plant resistance against environmental stress.
• DR Repair Treatment for chlorosis and environmental stresses, containing iron and nitrogen to restore plants suffering from yellowing leaf tissue due to lack of chlorophyll.
• Potash Plus Potassium supplement that strengthens plants, aids in water retention, and helps develop large flowers. Used during the first half of flowering (weeks 1-4).
• Ryzofuel Pure kelp-based root growth stimulant for indoor/outdoor plants, seedlings, trees, and bulbs. Supports new root growth and plant growth throughout the cycle.
• Silica Potassium silicate supplement that increases tolerance to environmental stresses and improves growth rate. Essential for hydroponic mediums.
• Swell Phosphorus and potassium supplement for later flowering stages. Contains magnesium to activate plant enzymes and maximize bloom cycle potential.
• Suga Rush Potassium and phosphate supplement for the bloom period that may enhance flowering in hydroponic and coco peat systems, improving taste and aroma.
• Supa Stiky 100% synthetic supplement for the last 4 weeks of the bloom period that increases fruit size, quality, aroma, and flavor.
• Uptake Humic acid-based supplement derived from Leonardite that may increase micro nutrient uptake in plants. Used throughout growth and flower cycles.
• Cyco Zyme Enzyme supplement for hydroponic and soil-free systems such as coco peat that enhances growth and increases nutrient uptake.
• Kleanse Salt clearing agent formulated to solubilize micronutrients and cationic nutrients, cleans root systems from accumulated mineral salts, and feeds beneficial microbial life.
• Cyclone Rooting Gel Rooting hormone gel containing Indole-3-Butyric Acid (0.17%) for accelerating root production on plant cuttings, for softwood and semi-hardwood cuttings. EPA-registered (EPA Reg. No. 89385-3, EPA Est. No. 89385-AUS-1).
• Coco Coir RHP-certified coco fiber growing medium that is washed, pre-buffered, pH stabilized, with high water absorption and essential air ratio. Free from harmful parasites and diseases.
• Coco Pearl RHP-certified mixture of Coco Peat (70%) and Perlite (30%). Superior blend for serious growers, clean and free from harmful parasites.
• Commercial Series Grow & Bloom One-part soluble powder nutrient line for commercial hydroponic applications. Compatible with drip systems, DWC, rock wool, and coco; pH stable, buffered, works with soft and hard water. Available in 750g, 1.5kg, 5kg, and 20kg.
• Cyco Nutrient Calculator App Mobile application for iOS and Android that calculates the exact amount of Cyco nutrients and additives required for healthy plant growth. Supports metric and imperial measurements, works offline, and allows feed-table export via email.

Quantifiable outcome

• Guaranteed 2-year shelf life on unopened products when stored correctly

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• S.J. EnterprisescoreStrategic or Co-development Partner · 1 January 2008S.J. Enterprises was established in 2008 and are the proud manufacturers and distributors of the Cyco Platinum Series brand. Vision is to provide a market savvy and cutting edge line of hydroponic plant nutrients and additives.
• Hawthorne Gardening CocoreChannel Partner/ Reseller/ DistributorHawthorne Gardening Co serves as the National Distributor for Cyco Platinum Series products. Based in Vancouver, WA with world headquarters at 3204 NW 38th Circle. Contact: [email protected] / +1-888-478-6544. Part of Hawthorne Gardening Company.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• CANNA: Dutch premium nutrient and growing-media brand (CANNA Coco, Terra, Aqua) selling globally through hydroponic retailers. Comparable premium positioning, RHP-style substrate certifications, and a two-part base-nutrient plus additive line that closely mirrors Cyco's Platinum Series.
• Botanicare: Premium nutrient and grow-system brand (Pure Blend, CNS17, Cal-Mag) sold through hydroponic retail. Overlaps Cyco's SKU categories across base nutrients, additives, and supplements, and shares a similar two-part-plus-boosters architecture.
• Advanced Nutrients: Canadian-headquartered premium hydroponic nutrient brand with a comparable product architecture of base nutrients plus branded additives. Sells globally through a similar distributor/retailer model and targets the same cannabis-adjacent cultivation segment as Cyco Platinum Series.
• House & Garden: Dutch-origin premium nutrient line (A&B base nutrients, additives like Bud XL, Roots Excelurator) competing in the same high-end hobbyist and commercial hydroponic segment as Cyco, with parallel distributor-led go-to-market.
• General Hydroponics: Heritage hydroponic nutrient brand (Flora Series, CaliMagic) owned by Hawthorne Gardening Co — the same company that distributes Cyco in North America. Direct formulation and product-line overlap makes it the most immediate competitive head-to-head.
• Biobizz: Premium organic-leaning nutrient brand (Bio-Grow, Bio-Bloom, Fish-Mix) widely stocked in hydroponic retailers globally. Comparable SKU breadth and premium positioning even with an organic-versus-mineral formulation distinction.
• FoxFarm Soil & Fertilizer Company: US-based premium nutrient and soil brand (Big Bloom, Grow Big, Tiger Bloom trio plus additives) carried by the same hydroponic and garden retailers as Cyco. Direct overlap in two-part base nutrients and bloom-boosting additives.
• Emerald Harvest: Premium base-plus-additive nutrient system (Emerald Goddess, Cali Pro, Honey Chome) explicitly positioned for the cannabis cultivation segment that overlaps with Cyco's downstream grower base.
• Roots Organics (Aurora Innovations): Premium organic nutrient and growing-media brand (Original, Buddha Bloom, Trinity) sold through hydroponic and garden retail. Comparable premium positioning and parallel SKU architecture across nutrients and coco-based substrates.

Broad incumbents

• Hawthorne Gardening Co: Scotts Miracle-Gro subsidiary and Cyco's National Distributor; owns competing nutrient brands (General Hydroponics, Botanicare, Gavita lighting) and operates across the broader CEA input and equipment value chain. Relevant both as a channel partner and as the parent of multiple direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cyco_nutrients
• Facebookfacebook.com/cyco-platinum-series-172590629422032
• LinkedInlinkedin.com/company/sj-enterprises-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyco Platinum Series