Impact XM
Impact XM is a full-service global experiential marketing agency that designs and delivers end-to-end brand experiences across corporate events, trade shows, activations, and permanent installations for enterprise clients in 36 industries, with a healthcare/life sciences specialization representing roughly half of its business, recently merged with Jack Morton under PE ownership.
- Company typePrivate
- Founded1973
- HeadquartersDayton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Impact XM does
Impact XM is a full-service global experiential marketing agency founded in 1973 (originally as Impact Unlimited) and headquartered in Dayton, New Jersey. The company designs and delivers end-to-end brand experiences spanning corporate events, brand and customer activations, trade shows and congresses, technology-driven engagements (AR/VR/MR, holographic, custom applications), and permanent brand-space installations. Its service portfolio is supported by proprietary technology platforms including xBI (Experiential Business Intelligence) for measurement and analytics and XM-IQ for audience engagement and data optimization, plus a 24/7 asset management platform and approximately 700,000 sq. ft. of dedicated production space, with a strong specialization in healthcare and life sciences (Impact Health) covering 18 therapeutic areas and serving as roughly half of the business.
Revenue is generated primarily through project-based professional services fees for strategy, creative, production, fabrication, and on-site execution, complemented by rental exhibit programs and managed 24/7 program support. Go-to-market is enterprise field sales with global delivery through 20 offices spanning North America, Europe, Middle East, and Asia Pacific, serving clients across 36 industries with a 13+ year average client tenure. Named customers include SailPoint, Hisense, Pfizer, Honda, Dell, Intel, NVIDIA, Mastercard, Amazon, Walmart, Mitsubishi Electric, Warner Brothers, Boehringer Ingelheim, Takeda, Sunbelt Rentals, New Balance, and Ferring Pharmaceuticals.
Since December 2023, Impact XM has been a portfolio company of The Riverside Company, which backed five add-on acquisitions culminating in a January 2026 merger with Jack Morton (formerly Omnicom-owned) that creates one of the industry's largest global experiential partners, operating under the Jack Morton brand with over 1,000 specialists, 20 offices worldwide, and leadership from CEO Jared Pollacco and Global President Craig Millon.
Impact XM firmographics
Firmographics- Name
- Impact XM
- Legal name
- IXM Holdings, Inc.
- Website
- https://impact-xm.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Impact XM is a full-service global experiential marketing agency that designs and delivers end-to-end brand experiences across corporate events, trade shows, activations, and permanent installations for enterprise clients in 36 industries, with a healthcare/life sciences specialization representing roughly half of its business, recently merged with Jack Morton under PE ownership.
- Ownership category
- akta.pro rank
Impact XM industry classification
Industry- Product category
- Experiential Marketing Services
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Impact XM is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Impact XM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Experiential Marketing Services: Full-service experiential marketing agency providing end-to-end brand experiences including strategy, creative, production, fabrication, and execution for corporate events, brand activations, trade shows, exhibitions, and permanent installations. Revenue is generated through project-based professional services fees.
- Rental Programs: Rental exhibit solutions with customizable rental assets. Offers affordable and sustainable solutions by extending product end life cycle through repurposing, reconfiguring, and refurbishing exhibit assets.
- 24/7 Program Support: 24/7 live support program for current clients providing rapid response services for programs wherever located worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rethink 2025 Conference Pass - Early Bird |
| One time/ perpetual license | Pay-as-you-go | Rethink 2025 Conference Pass - Standard |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Impact XM product offering
Product offeringCore offering
Impact XM is a full-service global experiential marketing agency that designs and delivers brand experiences including corporate events, trade show exhibits, brand and customer activations, permanent brand spaces, and digital/immersive engagements. The firm serves enterprise clients across 36 industries from strategy and creative through production, fabrication, and execution, with a specialized healthcare vertical (Impact Health) and proprietary measurement platforms (xBI and XM-IQ).
Product overview
Impact XM is a full-service global experiential marketing agency offering a unified portfolio of services that work together under one roof. The core offerings include Corporate Events, Brand & Customer Activations, Trade Shows/Exhibits/Congresses, Technology & Engagements (AR/VR/MR, custom apps, touchless interactives), and Permanent Brand Spaces. The company operates a specialized healthcare vertical called Impact Health serving pharmaceutical and life sciences companies across 18 therapeutic areas. Supporting the service portfolio are proprietary technology platforms including xBI (Experiential Business Intelligence) for measurement and analytics, and XM-IQ for audience engagement and data optimization. Impact XM also offers rental exhibit solutions and custom application development. In January 2026, Impact XM merged with Jack Morton to operate under the Jack Morton brand name, expanding to 20 offices globally with over 1,000 specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events Full-service corporate event production including B2B conferences, summits, user conferences, sales kickoffs, and partner events with end-to-end management from registration to execution, targeting enterprise B2B clients.
- Brand & Customer Activations Custom brand experiences including retail pop-ups, mobile tours, roadshows, sponsorship activations, and brand takeover experiences designed to reach consumer audiences anywhere.
- Trade Shows, Exhibits & Congresses Award-winning trade show exhibits and conference experiences with services spanning strategy, creative, production, fabrication, installation, and analytics for enterprise exhibiting clients.
- Technology & Engagements Digital brand engagements leveraging AR, VR, MR, holographic technologies, touchless interactives, and custom applications to create immersive, measurable experiences for enterprise brand activations.
- Permanent Brand Spaces Permanent and semi-permanent brand environments including executive briefing centers, innovation centers, exhibitions, installations, and retail spaces with timeless environmental design and forward-thinking engineering.
- Impact Health (Life Sciences) Specialized healthcare communications and experiential marketing for pharmaceutical, biotech, and medical device companies including congresses, HCP engagement, patient advocacy, and disease-state awareness programs across 18 therapeutic areas.
- xBI (Experiential Business Intelligence) Proprietary analytics and measurement solution covering event measurement strategy, planning, dashboards, and custom reports to track and analyze exhibit program success for enterprise clients.
- Rental Exhibits Customizable rental exhibit solutions offering affordable and sustainable options through repurposing, reconfiguring, and refurbishing of exhibit assets, extending product end life cycle.
Quantifiable outcome
- 13+ year average client relationship tenure
- +4 more outcomes
Companies that use Impact XM
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Impact XM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Impact XM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Jack MortonflagshipImpact XM merged with Jack Morton (formerly owned by Omnicom Group) to create one of the industry's most comprehensive global experiential partners. The combined entity operates under the Jack Morton name with 20 offices and over 1,000 specialists. Jared Pollacco serves as CEO, Craig Millon as Global President.
- Shelton FlemingcoreLondon-based experience agency acquired to enhance Impact XM's creative and interactive capabilities including brand strategy, digital content, motion graphics, and XR activations. Second UK agency purchase following Touch Associates.
- Touch AssociatescoreUK-based B2B brand experience agency acquired to extend Impact XM's experiential marketing and event production services into European markets. Part of Riverside Company's add-on acquisition strategy.
- MorEventsminorOrganizational expansion through the addition of MorEvents, expanding Impact XM's operational capabilities.
- International Tree FoundationminorSustainability partnership supporting Impact XM's commitment to environmental responsibility. Collaboration includes tree planting initiatives as part of booth activations, with goal of planting 1,000 trees.
- ParavelminorSustainable travel brand providing prize for trade show marketing engagement. Paravel ranked on Fast Company's 2023 World's Most Innovative Companies list and uses recycled materials from over 5.5 million plastic bottles.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Impact XM competitors and assessment
Company assessmentDirect peers
- Mosaic: Experiential marketing agency delivering trade show exhibits, events, and brand experiences. Direct peer in the same competitive set, with comparable service portfolio and enterprise focus.
- MC2: Experiential marketing agency specializing in trade show exhibits, corporate events, and brand activations. Direct peer with similar full-service model, though smaller in scale than Impact XM/Jack Morton.
- GES (Global Experience Specialists): Global provider of exhibition and event services, including exhibit design, fabrication, and on-site logistics. Direct peer in the trade show and large-scale event execution space.
- Derse: Full-service exhibit and event marketing agency with deep trade show and corporate event capabilities. Direct peer, particularly in exhibit fabrication and brand activations for enterprise clients.
- George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies, now part of Omnicom Experiential Group alongside Jack Morton. Directly comparable to Impact XM/Jack Morton in scope — corporate events, trade shows, brand activations, and digital engagements for enterprise clients.
- Freeman: Privately held leader in trade show exhibits, events, and brand experiences with global reach. Directly comparable to Impact XM in trade show and exhibit production, with similar enterprise client base and similar B2B experiential focus.
- MKG: Independent experiential marketing agency offering strategy, creative, and event production for enterprise brands. Direct competitor in the same project-based agency model serving similar industries (tech, healthcare, consumer).
- Sparks: Global experiential and event marketing agency with strong presence in trade shows, corporate events, and brand experiences. Direct peer offering integrated strategy, design, and production services to enterprise clients.
Emerging players
- Bizzabo: Event experience operating system platform for virtual, hybrid, and in-person events. Emerging player in the digital events space that increasingly competes for the same enterprise marketing budget as traditional experiential agencies like Impact XM.
Broad incumbents
- Publicis Live: Experiential and live events arm of Publicis Groupe, offering global brand experience services as part of a broader advertising/communications holding-company portfolio. Comparable capabilities but with the reach and pricing leverage of a major holding-company parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Impact XM social profiles
Digital presenceImpact XM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact XM leadership team
Management profileNumber of profiles
Profiles9 records
Impact XM subsidiaries and ownership
Company hierarchySubsidiaries4 records
Impact XM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact XM M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact XM
What does Impact XM do?
Impact XM is a full-service global experiential marketing agency that designs and delivers brand experiences including corporate events, trade show exhibits, brand and customer activations, permanent brand spaces, and digital/immersive engagements. The firm serves enterprise clients across 36 industries from strategy and creative through production, fabrication, and execution, with a specialized healthcare vertical (Impact Health) and proprietary measurement platforms (xBI and XM-IQ).
Is Impact XM a public or private company?
Impact XM is a private company. It is classified as private equity controlled and is currently operating.
When was Impact XM founded?
Impact XM was founded in 1973. It employs 501 to 1,000 people.
Where is Impact XM based?
Impact XM is headquartered in Dayton, United States, in the North America region.
How does Impact XM make money?
Three revenue lines are on record. Experiential Marketing Services are the primary driver. The others are rental Programs and 24/7 Program Support.
Who are Impact XM's main competitors?
Direct peers on record are Mosaic, MC2, GES (Global Experience Specialists), Derse, George P. Johnson Experience Marketing, Freeman, MKG and Sparks. Bizzabo is listed as an emerging player. Publicis Live is listed as a broad incumbent.
Does Impact XM have an API?
No public API is recorded for Impact XM.
What industry is Impact XM in?
Impact XM's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains.