MooreParkGolf

What MooreParkGolf does

Moore Park Golf is a single-site public golf and entertainment venue operating as Moore Park Golf Club Limited under the Centennial Park and Moore Park Trust, a NSW Government state entity. Located minutes from Sydney CBD at the corner of Anzac Parade and Cleveland Street in the Moore Park and Centennial Parklands precinct, it serves individual golfers, corporate clients, and learners in the Sydney metropolitan area. The venue is currently mid-transition: the 18-hole course is being reconfigured to a final 12-hole layout, with a temporary 10-hole layout in place from 1 July 2026 and an interim 12-hole layout targeted for October 2026, accompanied by a NSW Government project to convert 20 hectares of the site into new public parkland.

The core product surface centers on a 60-bay multi-level driving range equipped with Trackman Range radar-based ball tracking, QR-code automated ball dispensing, interactive touch screens, and a virtual golf league; an 18/10/12-hole golf course; chipping and putting greens; a clubhouse with Six Palms Café and Patio Bar; and a golf shop offering equipment, club fittings, and regripping from major brands including Titleist, TaylorMade, Callaway, Ping, Cobra, Mizuno, Srixon, and FootJoy. The technology stack integrates Trackman (performance analytics), Gallus Golf (mobile app for GPS, booking, and scoring), miclub.com.au (tee time bookings), and yourgolfbooking.com (range bay bookings). Lessons are delivered through Sydney Golf Academy by PGA-qualified coaches including Bobby Walia and Skye Choueiri, with adult programs, junior programs, and private lessons.

The business model is multi-stream and transactional: green fees and tee time bookings (transaction fees), driving range time-based usage (usage-based), golf lessons (professional services), tiered annual memberships (subscription recurring) including Platinum, Gold, Silver, Student, Junior, and Interstate/Overseas/Country tiers, food and beverage (at Six Palms Café and Patio Bar), corporate events and functions (professional services), golf shop sales (hardware sales), and gift cards (one-time). Go-to-market is hybrid self-serve for consumers (online booking and mobile app, plus on-site walk-ins) and direct sales for corporate accounts and membership, with marketing executed through the website, Instagram (@mooreparkgolf), Facebook, email newsletter, and community programs including the Virtual Golf League and Mums Bubs & Clubs. Pricing is not publicly disclosed.

Name

MooreParkGolf

Legal name

Moore Park Golf Club Limited

Website

https://mooreparkgolf.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore Park Golf is a public golf and entertainment venue in inner Sydney, operated under the NSW Government-owned Centennial Park and Moore Park Trust, offering a 60-bay Trackman-equipped driving range, a golf course transitioning from 18 to 12 holes, lessons, memberships, corporate events, and food and beverage to individual golfers and corporate clients.

Ownership category

akta.pro rank

Product category

Public Golf Course & Entertainment Venue

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf course
• Driving range
• Golf lessons
• Corporate golf events
• Golf equipment retail

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Tee Time Bookings: Revenue from public golf round bookings - primary revenue stream from individual golfers playing the course
2. Driving Range: Time-based bookings for range bays with included balls; 60-bay multi-level driving range
3. Golf Lessons: Adult and junior programs plus private lessons through Sydney Golf Academy
4. Membership Fees: Multiple tiers including Platinum (7 days), Gold (Sunday-Monday), Silver (Monday-Friday), Student (19-22 years), Junior (16-18 years), and Junior (under 16). Includes reserved competition times, free warm-up buckets, discounted range and cart hire, and food/drink discounts
5. Food and Beverage: Six Palms Café and Patio Bar serving pre-round, post-round and casual dining
6. Corporate Events and Functions: Packages for corporate golf events, intimate dinners, cocktail parties, meetings, conferences and weddings
7. Golf Shop Sales: Club sales, regripping services, club fittings, and golf accessories
8. Gift Cards: E-gift vouchers for use at the venue and for golf lessons

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Moore Park Golf operates a public golf and entertainment venue minutes from Sydney's CBD in the Moore Park and Centennial Parklands precinct. The core offering includes an 18-hole golf course (transitioning to a 12-hole layout), a 60-bay multi-level driving range equipped with Trackman ball-tracking technology, short-game practice facilities, professional instruction through Sydney Golf Academy, a golf shop, food and beverage at Six Palms Café and Patio Bar, multi-tier membership programs, and event hosting for corporate clients, weddings, and conferences.

Product overview

Moore Park Golf operates as a public golf and entertainment complex in Sydney's CBD proximity. The core offering comprises an 18-hole golf course (currently transitioning to 12 holes by late 2026), a 60-bay Trackman-equipped driving range, and practice facilities. The venue integrates technology through Trackman Range for performance tracking and Gallus Golf for mobile booking. Additional revenue streams include a golf shop with equipment sales, club fitting/regripping services, Sydney Golf Academy lessons (adult, junior, and private programs), corporate event hosting, and food/beverage operations (Six Palms Café and Patio Bar). Membership programs offer tiered access with playing privileges and discounts. The complex positions itself as both a golf facility and entertainment venue hosting functions, events, and the Virtual Golf League.

Differentiator

Problem solved

Functional benefit

Brands

• Six Palms Café: On-site café and patio bar offering food and beverages for golfers and visitors.

Products and services

• Golf Course Public golf course in Sydney's Moore Park precinct. Currently 18 holes, reconfigured to a temporary 10-hole layout from July 2026, progressing to a 12-hole public golf course by October 2026. Open to individual golfers and corporate groups for tee-time bookings.
• Trackman Range 60-bay multi-level driving range with Trackman ball-tracking technology, interactive touch screens, virtual golf experience, shot tracking and performance analytics. Features automated ball dispensing with QR code verification for pre-booked sessions.
• Driving Range Bookable driving range bays with ball dispensers and concierge service. Time-based sessions with starting balls included, available in 30-minute increments.
• Chipping & Putting Greens Short-game practice facilities including chipping areas and putting greens. Free for members.
• Sydney Golf Academy (Golf Lessons) Professional golf instruction program offering adult programs, junior programs, and private lessons delivered by PGA-qualified coaches including Bobby Walia and Skye Choueiri. Gift vouchers available for purchase.
• Golf Shop On-site retail shop selling golf equipment, apparel, and accessories from brands including Titleist, TaylorMade, Callaway, Ping, Cobra, Mizuno, Srixon, and FootJoy.
• Club Fittings Professional golf club fitting services to help customers select optimal equipment for their game.
• Club Regripping Golf club re-gripping service replacing worn grips, with stocks of Super Stroke and Golf Pride brands.
• Corporate Golf Events Corporate event packages for client entertainment, staff events, team building, and business meetings at the venue.
• Functions, Weddings & Conferences Event hosting services including intimate dinners, cocktail parties, weddings, meetings, and conferences at the venue.
• Six Palms Café & Patio Bar On-site food and beverage operations including Six Palms Café offering pre-round, post-round and casual dining, and the Patio Bar for outdoor drinks and socialising.
• Membership Program Multi-tier annual membership program including Platinum (7-day), Gold (Sunday-Monday), Silver (Monday-Friday), Student (19-22), Junior (16-18 and under 16), and Interstate/Overseas/Country tiers. Benefits include reserved competition times, free warm-up buckets, free practice greens access, 25% off driving range and cart hire, and 10% off food and drink.
• Gift Cards E-gift vouchers for use at Moore Park Golf, including golf rounds, driving range cards, and Sydney Golf Academy lessons.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• TaylorMademajorGTM or Marketing PartnerTitle partner for Virtual Golf League competitions offering prizes from TaylorMade. Active marketing partnership with co-branded events and promotions.
• TitleistmajorGTM or Marketing PartnerGolf equipment partner providing balls and equipment for the venue and events. Prominent logo placement on site.
• CallawaymajorGTM or Marketing PartnerGolf equipment partner with logo presence on site. Equipment available in golf shop.
• TrackmancoreTechnology or IntegrationTechnology provider for the 60-bay driving range with ball tracking radar systems and performance analytics software.
• Freedom Property InvestorsminorGTM or Marketing PartnerCorporate sponsor with logo presence on the website.
• Sydney City HondaminorGTM or Marketing PartnerAutomotive sponsor providing vehicles for the venue with logo placement.
• American ExpressminorGTM or Marketing PartnerPayment partner accepted at the venue.
• Sydney Golf AcademycoreStrategic or Co-development PartnerIn-house golf instruction program offering adult programs, junior programs, and private lessons. Gift vouchers sold through Moore Park Golf for SGA lessons.
• NSW Government / Centennial ParklandsmajorStrategic or Co-development PartnerGovernment partner transforming 20 hectares of Moore Park Golf into new public park alongside 12-hole golf course. Project estimated completion 2028.

Scale indicators4 records

Recent moves8 records

Expansion highlights12 records

Emerging players

• X-Golf: Indoor golf simulator and entertainment chain. Comparable as a tech-driven alternative practice and entertainment channel targeting casual and social golfers in urban markets.

Broad incumbents

• Topgolf: Global tech-enabled driving range and entertainment venue. Comparable as a competition for casual golfer time and entertainment-driven spend, though at a much larger scale.
• Drive Shack: US-listed golf entertainment venue operator (formerly owned by Newcastle Investment). Comparable as a publicly traded peer in the tech-enabled driving-range and entertainment-golf category.

Direct peers

• Bonnie Doon Golf Club: Inner-Sydney public golf club with practice facilities, lessons, and event/function hosting. Closely comparable operating model, customer mix, and price point.
• Long Reef Golf Club: Sydney metropolitan public golf club offering the course, practice, lessons, memberships, and clubhouse F&B. Highly comparable on revenue mix and customer segments.
• St Michael's Golf Club: Sydney public golf club with course, practice facilities, F&B, and event hosting. Comparable as a metropolitan Sydney golf venue competing for casual and corporate play.
• The Lakes Golf Club: Sydney public-access golf course with clubhouse, driving range, and event hosting. Directly comparable as a metropolitan public golf venue competing for the same Sydney golfer and corporate-event wallet.
• Ryde-Parramatta Golf Club: Sydney metropolitan golf club with course, driving range, lessons, membership tiers, and function/event facilities. Closely comparable venue economics and customer mix.
• Ponds Golf Club: Sydney public golf course with driving range, lessons, memberships, and function/event hosting. Comparable venue operator and target customer base.

Regional players

• Castle Hill Country Club: Greater Sydney golf and country club with course, range, F&B, and events. Comparable venue and operating model, but serves Sydney's north-west growth corridor rather than the inner-city Moore Park catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mooreparkgolf
• Instagraminstagram.com/mooreparkgolf
• Xx.com/Moore_Park_Golf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooreParkGolf