The Lakes Golf Club
The Lakes Golf Club is a private member-owned golf club in Eastlakes, Sydney, founded in 1928. It operates a championship 18-hole course (8 Australian Opens hosted), a Golf Academy with Trackman technology, and hosts corporate events, weddings, and meetings.
- Company typePrivate
- Founded1928
- HeadquartersEastlakes, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Lakes Golf Club does
The Lakes Golf Club is a private member-owned golf club founded in 1928 in Eastlakes, New South Wales, approximately 15 minutes from Sydney CBD and 10 minutes from Sydney Airport, situated within the Botany Wetlands. The club operates an 18-hole championship golf course (Par 72, 6,210 metres, 97 bunkers) redesigned by Ogilvy Clayton in 2007 to a layout that has hosted eight Australian Opens (1964, 1980, 1992, 2010, 2011, 2012, 2018, 2023 co-host). The club has invested over $30 million in capital improvements across the past two decades, including a $10 million clubhouse (opened November 2005), a $4 million course redevelopment, a $650,000 practice precinct, and a $550,000 Golf Academy equipped with Trackman 4 radar, K-Vest biomechanics, SAM Puttlab, and V1 swing analysis.
The club serves four primary customer segments: private members (7-Day and 5-Day categories), corporate clients (32–144 player golf days, named clients include CBA, BMW, Sydney City Lexus, Capstone Recruitment, NSW Health, and PGA Australia), wedding and social event clients (Banksia Room up to 150 guests, Billy Holder Room up to 20), and meeting/conference clients. Revenue is generated through recurring membership dues, green fees ($450–$750 per round depending on visitor status), corporate event hosting, weddings and private functions, golf academy tuition, and on-site retail (Golf Shop stocking Titleist, Scotty Cameron, Mizuno, TaylorMade, Ping, Footjoy, Adidas, and more). Members receive reciprocal access to 22 partner clubs across Australia, New Zealand, UK, Europe, Singapore, Hong Kong, Malaysia, Thailand, Vietnam, and France.
The club is governed by a member-elected Board of Directors (President Geoff Applebee, Captain Tony Hindle, seven Directors) and currently employs approximately 40 staff, led by Director of Golf Russell Skennerton (promoted 2023) and Head Teaching Professional Rob Curtis. A 2024 clubhouse renovation expanded function room capacity, supporting growth in the weddings, corporate events, and meetings verticals. The club operates with no disclosed revenue, no funding rounds, no parent company, and no subsidiaries, consistent with a member-owned private club structure.
The Lakes Golf Club firmographics
Firmographics- Name
- The Lakes Golf Club
- Legal name
- The Lakes Golf Club
- Website
- https://thelakesgolfclub.com.au
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lakes Golf Club is a private member-owned golf club in Eastlakes, Sydney, founded in 1928. It operates a championship 18-hole course (8 Australian Opens hosted), a Golf Academy with Trackman technology, and hosts corporate events, weddings, and meetings.
- Ownership category
- akta.pro rank
The Lakes Golf Club industry classification
Industry- Product category
- Private Golf Club & Hospitality
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where The Lakes Golf Club is headquartered
LocationHeadquarters
- HQ city
- Eastlakes
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Lakes Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Membership Dues: Annual and monthly membership fees for private club access to golf course, facilities, and clubhouse amenities.
- Green Fees: Fees charged for playing the championship course. Members of Australian golf clubs pay $450 for 18 holes or $300 for 9 holes. International visitors or non-members pay $750 for 18 holes or $450 for 9 holes.
- Golf Shop Merchandise: Retail sales of golf apparel (over 1,000 items from brands like Footjoy, Adidas, J. Lindeberg, Cutter & Buck, Oscar Jacobson, Rohnisch, Glenmuir, Nivo) and equipment (Titleist, Scotty Cameron, Mizuno, TaylorMade, Ping). Also includes club fitting services and equipment hire.
- Corporate Golf Events: Corporate golf day hosting including tournament organization, catering, and hospitality services. Can host groups from 32 to 144 players.
- Weddings and Private Functions: Wedding ceremonies, receptions, and private event hosting in the Banksia Room (up to 150 people) and Billy Holder Room (up to 20 guests). Includes catering and event coordination.
- Meetings and Conferences: Meeting and conference venue hire with full bar and catering services, audio-visual equipment, and function rooms.
- Golf Instruction/Tuition: Golf lessons and academy services provided by PGA-qualified teaching professionals including private lessons, group clinics, on-course instruction, and custom club fitting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Member of Australian Golf Club - 18 Holes |
| Unit Pricing | Pay-as-you-go | Member of Australian Golf Club - 9 Holes |
| Unit Pricing | Pay-as-you-go | International Visitor or Non-Member - 18 Holes |
| Unit Pricing | Pay-as-you-go | International Visitor or Non-Member - 9 Holes |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
The Lakes Golf Club product offering
Product offeringCore offering
The Lakes Golf Club operates a private 18-hole championship golf course (Par 72, 6,210 metres) and clubhouse facility in Sydney's Eastern Suburbs. It sells private memberships, daily green fees to visiting golfers, golf instruction through its Golf Academy, corporate golf day hosting, weddings and receptions, meetings and conferences, and retail merchandise from its on-site Golf Shop.
Product overview
The Lakes Golf Club offers a portfolio of golf and hospitality services centered around its championship golf course and newly renovated clubhouse. The core offering consists of the 18-hole championship golf course (Par 72, Slope 143), complemented by the Golf Academy with state-of-the-art teaching technology including Trackman, K-Vest, and SAM Puttlab systems. The club provides related services including a Golf Shop for equipment and apparel, Practice Facilities with a 290m driving range and putting green, and Corporate Golf Events for groups of 32-144 players. Hospitality services encompass Weddings & Receptions in the Banksia Room, Meetings & Conferences across multiple venue configurations, and Social Events including christenings, engagements, and birthdays. The modern clubhouse (opened 2005) serves as the hub for dining and function facilities with panoramic views of the course and Botany Wetlands.
Differentiator
Problem solved
Functional benefit
Brands
- The Lakes Golf Academy: A state-of-the-art teaching facility with indoor putting studio, two hitting bays featuring Trackman, K-Vest, high-speed cameras, and advanced swing analytics software, providing golf instruction to members and visitors.
Products and services
- Championship Golf Course 18-hole, par 72 championship golf course with 97 bunkers and water hazards, hosting members, visiting golfers (Mondays and Thursdays), and major tournaments.
- Private Club Membership Annual membership categories (7 Day and 5 Day) granting members access to the championship course, clubhouse, practice facilities, Golf Academy, reciprocal clubs and member events.
- Golf Academy Teaching facility with indoor putting studio and two hitting bays, offering private lessons, group clinics, on-course instruction, and custom club fitting using Trackman, K-Vest, SAM Puttlab, and V1 swing analysis.
- Golf Shop
Quantifiable outcome
- 8 Australian Open Championships hosted (1964, 1980, 1992, 2010, 2011, 2012, 2018, 2023 co-host)
- +2 more outcomes
Companies that use The Lakes Golf Club
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles6 records
The Lakes Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Lakes Golf Club partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Huntingdale Golf ClubcoreReciprocal club arrangement providing 7 Day and 5 Day Members of The Lakes with complimentary access to Huntingdale Golf Club facilities at appropriate times. Located at Windsor Avenue, South Oakleigh, VIC 3167.
- The Metropolitan Golf ClubcoreReciprocal club arrangement providing complimentary access to facilities for The Lakes members. Located at Golf Road, Oakleigh South, VIC 3167.
- The National Golf Club & The National Golf Club – Long IslandcoreReciprocal club arrangement. Located at The Cups Drive, Cape Schanck, VIC 3939. CEO: Mr. Matt Corby.
- Indooroopilly Golf ClubcoreReciprocal club arrangement providing complimentary facility access. Located at Meiers Road, Indooroopilly, QLD 4068. CEO: Mr. Christian Gillott.
- Sanctuary Cove Golf & Country ClubcoreReciprocal club arrangement. Located at 42a Quay Street, Marine Village, QLD 4212. General Manager: Mr. Paul Sanders.
- Royal Queensland Golf ClubcoreReciprocal club arrangement. Located at 431 Curtin Avenue West, Eagle Farm, QLD 4009. Secretary/General Manager: Mr. Sean Dobson.
- The Grange Golf Club InccoreReciprocal club arrangement. Located at White Sands Drive, Seaton, S.A. 5023. General Manager: Mr. Barry Linke.
- Kooyonga Golf ClubcoreReciprocal club arrangement. Located at May Terrace, Lockleys, South Australia. Secretary/General Manager: Mr. Brett Lewis.
- Lake Karrinyup Country Club Inc.coreReciprocal club arrangement. Located at North Beach Road, Karrinyup, Western Australia. General Manager: Mr. Gavin Burt.
- Royal Perth Golf ClubcoreReciprocal club arrangement. Located at Labouchere Road, South Perth, WA 6151. General Manager: Mr. Brad Dawson.
- Royal Auckland Golf ClubcoreInternational reciprocal club arrangement. Located at 2 Grange Road, Papatoetoe, New Zealand. Chief Executive: Mr. Ed Chapman.
- Clearwater Golf Club (Christchurch)coreInternational reciprocal club arrangement. Located at Clearwater Avenue, Harewood, New Zealand. General Manager: Mr. Andrew Bell.
- Paraparaumu Beach Golf Club (Wellington)coreInternational reciprocal club arrangement. Located at 376 Kapiti Road, Paraparaumu Beach, Wellington, New Zealand. General Manager: Mr. Leo Barber.
- Thai Country ClubcoreInternational reciprocal club arrangement (affiliate agreement with green fees payable at guest rate). Located at 88 Moo 1, Bangna-Trad Road Km. 35.5, Tambon Pimpa, Bangpakong, Chachoengsao 24130, Thailand. Secretary/General Manager: Mr. Jack Hedges.
- Discovery Bay Golf ClubcoreInternational reciprocal club arrangement. Located at Valley Road, Discovery Bay, Lantau Island, Hong Kong. General Manager: Mr. Gary Brown.
- tanah merah Country ClubcoreInternational reciprocal club arrangement. Located at 1 Tanah Merah Coast Road, Singapore 498722. General Manager: Mr. Min Yee Kok.
- Kuala Lumpur Country ClubcoreInternational reciprocal club arrangement. Located at 10, 1/70 D, Off Jalan Bukit Kiara, Bukit Kiara, 60000 Kuala Lumpur, Malaysia. Chief Executive: Mr. Steven Thielke.
- Royal Mid-Surrey Golf ClubcoreInternational reciprocal club arrangement. Located at Old Deer Park, Twickenham Rd, Richmond TW9 2SB, United Kingdom. Secretary/General Manager: Mr. Luke Edgcumbe.
- Fontainebleau Golf ClubcoreInternational reciprocal club arrangement. Located at Rte d'Orléans, 77300 Fontainebleau, France. Secretary/General Manager: Mr. Christian Majcher.
- The Blairgowrie Golf ClubcoreInternational reciprocal club arrangement. Located at Golf Course Rd, Blairgowrie PH10 6LG, United Kingdom.
- Singapore Island Country ClubcoreInternational reciprocal club arrangement. Island location at 180 Island Club Road, Singapore 578774. Bukit location at 240 Sime Road, Singapore 288303.
- The Bluffs Grand Ho TramcoreInternational reciprocal club arrangement. Located at Ho Tram hamlet, Ho Tram commune, Ho Chi Minh City, Vietnam.
Scale indicators12 records
Recent moves13 records
Expansion highlights5 records
The Lakes Golf Club competitors and assessment
Company assessmentDirect peers
- Royal Melbourne Golf Club: Australia's most internationally ranked private golf club, hosted multiple Presidents Cups and Australian Opens. Benchmark peer for elite Australian private club membership and tournament hosting.
- New South Wales Golf Club: Premier Sydney private golf club in La Perouse, also situated in a coastal/wetland setting. Comparable positioning as a championship-venue private club serving Sydney's elite membership market.
- The Australian Golf Club: Leading Sydney private golf club in Kensington, with championship course design and multiple major tournament hostings. Closest direct competitor for premium Sydney corporate golf events and affluent members.
- Kingston Heath Golf Club: Top-ranked Melbourne private golf club and recurring major tournament host. Comparable in championship pedigree, reciprocal club standing, and elite private membership model.
- Royal Adelaide Golf Club: Elite South Australian private golf club and major tournament host. Comparable target market (affluent members, corporate golf events) and tournament reputation profile.
- Metropolitan Golf Club: Top-ranked Melbourne private golf club and major tournament host. Existing reciprocal partner; comparable in membership structure, tournament portfolio, and corporate event offering.
- Royal Queensland Golf Club: Queensland's leading private golf club and recent major tournament host. Direct reciprocal partner; comparable elite membership, corporate event, and tournament business model.
- Royal Sydney Golf Club: Elite Sydney private golf club located in Rose Bay. The most direct peer in the same geographic market (Sydney Eastern Suburbs), offering comparable championship-level golf, private membership, and tournament hosting pedigree.
Broad incumbents
- Augusta National Golf Club: Iconic U.S. private golf club and Masters host. International benchmark for the highest tier of private membership clubs that combine elite golf with major tournament hosting economics.
- St Andrews Links Trust: International benchmark for elite golf facilities and tournament hosting (Home of Golf, multiple Open Championships). Provides global reference point for the apex of the private/championship golf club category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lakes Golf Club social profiles
Digital presenceThe Lakes Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lakes Golf Club leadership team
Management profileNumber of profiles
Profiles16 records
The Lakes Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lakes Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lakes Golf Club
What does The Lakes Golf Club do?
The Lakes Golf Club operates a private 18-hole championship golf course (Par 72, 6,210 metres) and clubhouse facility in Sydney's Eastern Suburbs. It sells private memberships, daily green fees to visiting golfers, golf instruction through its Golf Academy, corporate golf day hosting, weddings and receptions, meetings and conferences, and retail merchandise from its on-site Golf Shop.
Is The Lakes Golf Club a public or private company?
The Lakes Golf Club is a private company. It is classified as management employee owned and is currently operating.
When was The Lakes Golf Club founded?
The Lakes Golf Club was founded in 1928. It employs 11 to 50 people.
Where is The Lakes Golf Club based?
The Lakes Golf Club is headquartered in Eastlakes, Australia, in the Oceania region.
How does The Lakes Golf Club make money?
Seven revenue lines are on record. Membership Dues are the primary driver. The others are green Fees, golf Shop Merchandise, corporate Golf Events, weddings and Private Functions, meetings and Conferences and golf Instruction/Tuition.
Who are The Lakes Golf Club's main competitors?
Direct peers on record are Royal Melbourne Golf Club, New South Wales Golf Club, The Australian Golf Club, Kingston Heath Golf Club, Royal Adelaide Golf Club, Metropolitan Golf Club, Royal Queensland Golf Club and Royal Sydney Golf Club. Broad incumbents are Augusta National Golf Club and St Andrews Links Trust.
Does The Lakes Golf Club have an API?
No public API is recorded for The Lakes Golf Club.
What industry is The Lakes Golf Club in?
The Lakes Golf Club's product category is Private Golf Club & Hospitality. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 71391 and its SIC code is 7997.