Hopscotch

What Hopscotch does

Hopscotch Women's Centre is a registered charity in England (Charity No. 1079574; Company No. 3512914), structured as a company limited by guarantee, operating two integrated divisions from its base at 50-52 Hampstead Road in Camden, London. The Women's Centre division delivers a wrap-around, trauma-informed service model for minoritised ethnic women and girls, covering domestic abuse advocacy, welfare and benefits advice, employment support, refugee resettlement (notably Afghan evacuees since 2021), mental health, older women and youth programmes. The Homecare division (Hopscotch Homecare) is a CQC-regulated social enterprise providing domiciliary care — elderly care, dementia care, learning disability, LGBTQIA+ inclusive, mental health and respite care — under contract with Camden Council. The two divisions are co-located but separately branded and revenue-tracked.

The organisation's core technology is its service delivery platform, not software: a multilingual team of approximately 110 people (40 office-based plus 70 care workers) collectively fluent in 27 languages, applying trauma-informed practice across all touchpoints. There is no public API, mobile app, or proprietary software product; differentiation is operational and human-capital-based rather than technological. Supplemented revenue streams include corporate training programmes on trauma-informed workplaces and welfare benefits, and hourly space rental of three rooms in Camden. Fundraising combines individual donations, trust and foundation grants, corporate partnerships (notably British Land), and civic tie-ins (Mayor of Camden 2022-2023 raised over £55,000). Since 1998, Hopscotch reports supporting over 16,000 women out of poverty, abuse and into employment. The customer base is bifurcated: diffuse individual beneficiaries on the charitable side and a single dominant commissioning counterparty (Camden Council) on the Homecare side.

Name

Hopscotch

Legal name

Hopscotch Women's Centre

Website

https://hopscotchuk.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Hopscotch Women's Centre is a London-based registered charity delivering trauma-informed, wrap-around support (domestic abuse, welfare, employment, refugee advocacy) to minoritised ethnic women via a 110-person, 27-language team, alongside a CQC-regulated homecare social enterprise operating under a Camden Council contract.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Individual and Family Services (6241), Home Health Care Services (621610), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Women's social services
• Domiciliary homecare
• Trauma-informed advocacy
• Refugee resettlement support
• Domestic abuse services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Homecare Contract: Social enterprise providing domiciliary care services through a contract with Camden Council. Delivers care including elderly care, dementia care, live-in care, and respite care to the community.
2. Donations and Charitable Funding: Individual donations, corporate fundraising, and grants from trusts and foundations. Emergency fund for domestic abuse survivors funded through donations.
3. Training Services: Corporate training programmes on trauma-informed workplaces, stress management, domestic abuse awareness, and welfare benefits for organisations.
4. Space Rental: Rental of office and training spaces to generate income while supporting the mission. Spaces include Main Office, Programmes Space, and Training Room.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hopscotch Women's Centre is a registered charity providing wrap-around, trauma-informed services for minoritised ethnic women and girls in London, including domestic abuse crisis support, welfare and benefits advice, employment training, refugee advocacy, mental health support, and youth services. Its social enterprise division, Hopscotch Homecare, delivers CQC-regulated domiciliary care covering elderly, dementia, learning disability, LGBTQIA+, mental health, and respite care. The organisation also runs corporate training programmes and rents office and meeting space at its Camden centre.

Product overview

Hopscotch is a pan-London charitable organisation operating two core divisions: Hopscotch Women's Centre and Hopscotch Homecare. The Women's Centre provides holistic wrap-around services for minoritised ethnic women including domestic abuse crisis support, welfare and benefits advice, employment skills training, refugee advocacy, mental health support, and youth services—serving as a trauma-informed one-stop shop addressing racial and gender inequity. The Homecare division delivers inclusive domiciliary care covering elderly care, dementia care, learning disability support, LGBTQIA+ care, mental health support, and respite care. Additionally, Hopscotch offers corporate training programmes and rentable office/meeting spaces at their Camden location. Since 1998, the organisation has helped over 16,000 women out of poverty and abuse into employment, operating with a team fluent in 27 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopscotch Women's Centre A wrap-around, trauma-informed service for women and girls from minoritised ethnic communities in London, combining domestic abuse advocacy, welfare and benefits advice, employment support, refugee advocacy, mental health and wellbeing services, older women programmes, and youth advocacy delivered through self-referral, walk-in, and organisational referrals at the Camden centre and across London boroughs.
• Hopscotch Homecare CQC-regulated domiciliary care service providing personalised in-home support including elderly care, dementia care, learning disability support, LGBTQIA+ inclusive care, mental health support, and respite care, accessed via Camden Council adult social services contracts, local authority funding, direct payments, and self-referral with urgent starts within 24-48 hours.
• Training Programmes Corporate training programmes for organisations covering trauma-informed workplaces, stress management, domestic abuse awareness, and welfare benefits navigation, delivered to employer and institutional clients by Hopscotch's specialist staff.
• Rent Our Space Hire of three meeting and training rooms at Hopscotch's Camden centre — Main Office (£20/hr, capacity 2), Programmes Space (£50/hr, capacity 10), and Training Room (£30/hr, capacity 12) — including Wi-Fi, audiovisual equipment, and reconfigurable layouts on pay-as-you-go terms.

Quantifiable outcome

• Helped 16,000+ women out of poverty, abuse, and into employment since 1998
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and historical.

• British LandcoreGTM or Marketing Partner · 4 May 2023British Land, owner of Regent's Place, sponsored and organised the charity abseil event that raised £43,000 for Hopscotch. The COO participated in the abseil. British Land matches employee charitable donations up to £500 and is committed to supporting local not-for-profits through their space.
• Mayor of Camden (Cllr Nasim Ali OBE)coreGTM or Marketing Partner · 1 January 2022Cllr Nasim Ali chose Hopscotch as his mayoral charity for 2022-2023, raising over £55,000 through events including skydiving and abseiling. The mayor participated in over 450 civic engagements benefiting Hopscotch's fundraising.
• Save the ChildrenhistoricalStrategic or Co-development Partner · 1 January 1998In 1998, Save the Children asked Hopscotch to become official and formulate a programme specifically to support women and families from Bangladeshi communities. This partnership formalised Hopscotch's transition from informal community support to registered charity.
• Camden CouncilcoreStrategic or Co-development PartnerHopscotch operates a Homecare contract with Camden Council and receives referrals and partnerships for women's services. The council's adult social services work closely with Hopscotch for care provision.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Women's Aid Federation of England: National umbrella body coordinating a federation of specialist domestic-abuse services across England. Comparable to Hopscotch as a sector peer in the VAWG space, but operates as a policy/training/co-ordination body rather than direct service provider.
• Helping Hands Homecare: Established UK domiciliary-care provider offering elderly, dementia, learning-disability and personal care across the country. Direct comparator to Hopscotch Homecare's regulated homecare service lines, but operates nationally and commercially rather than as a charity social enterprise.
• Refuge: UK's largest specialist domestic-abuse organisation running the National Domestic Abuse Helpline and a network of refuges. Overlaps heavily with Hopscotch's VAWG offering but operates at national scale rather than community-embedded local model.
• Home Instead UK: Nationally franchised homecare provider delivering personalised in-home support including dementia, elderly and specialist care. Comparable to Hopscotch Homecare in core service mix but with substantially greater geographic and commercial scale.

Direct peers

• Jewish Women's Aid: UK charity delivering culturally sensitive domestic-abuse support, refuge and advocacy for Jewish women. Comparable to Hopscotch in delivering wrap-around, community-tailored services to a specific cultural/diaspora group rather than the general population.
• Southall Black Sisters: West London-based charity providing advocacy, domestic-abuse support and welfare/immigration advice for Black and minoritised women. Highly comparable to Hopscotch in target population, trauma-informed advocacy model and integration of legal/welfare/VAWG services under one roof.
• Solace Women's Aid: London-based charity providing refuge, advocacy and recovery services for women and children experiencing domestic and sexual abuse. Directly comparable to Hopscotch's London VAWG front door, with overlapping council-commissioned service lines.
• Imkaan: UK federation of specialist Black and minoritised women's VAWG organisations, providing advocacy, training and policy work. Closely aligned with Hopscotch's focus on racially minoritised women survivors and on building sector capacity alongside direct service.

Regional players

• Ashiana Sheffield: Sheffield-based charity supporting Black, Asian, Minority Ethnic and refugee women, girls and families escaping domestic abuse and harmful practices. Direct service peer to Hopscotch's refugee/domestic-abuse work but operating in a different UK region.

Others

• St Giles Trust: UK charity supporting disadvantaged people (including women survivors) into employment through advocacy, training and resettlement services. Comparable as a wrap-around, employment-outcome-focused charity; the previous affiliation of a Hopscotch trustee provides a direct network link.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hopscotchwc
• YouTubeyoutube.com/channel/UCf3662LqYa3RlxjUJNg3lhg
• Facebookfacebook.com/HopscotchWC2020
• LinkedInlinkedin.com/company/hopscotch-womens-centre
• Instagraminstagram.com/hopscotchwc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopscotch