Jolie’s
Jolie's is a members-only luxury club in Worli, Mumbai, backed by Aditya Birla Group, serving affluent individuals, couples, and corporate clients through a 30,000 sq ft venue with nine themed zones spanning dining, entertainment, wellness, and business facilities, monetised via multi-year subscriptions and ancillary event and F&B revenue.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Jolie’s does
Jolie's is a members-only luxury club located in a 30,000-square-foot facility at Birla Centurion, Worli, Mumbai, operated by Aditya Birla New Age Private Limited, a subsidiary of the Aditya Birla Group. The club serves affluent individuals, couples, younger professionals under 35, and corporate clients seeking premium hospitality, curated dining, entertainment, wellness, and networking experiences. Its core offering is segmented into nine distinct zones: Calypso's Cove (poolside), Tickle (deli), The Seen (performance space), Bread & Bacchus (European restaurant), The Big Top (entertainment), Lumos (business centre), Cabal (hidden bar), Fuma (cigar lounge), and Canary's Campus (leisure with mini golf). Access is invite- or referral-only with committee approval, requiring prospective members to submit personal details, social media handles, and member references.
The business model operates on a hybrid of subscription and transaction revenue. Multi-year membership contracts (1–10 years) charged upfront at non-disclosed rates form the primary revenue base, structured across three tiers (Elemental, Under 35, and Corporate), with the corporate tier requiring purchase of two Elemental memberships and offering transferable privileges. Secondary revenue comes from F&B across the restaurant, deli, wine bar, and craft beer offerings; ticketed events and experiences (whisky tastings at INR 1,800–2,100, cooking workshops at INR 600/person, comedy shows, sports screenings, fitness classes); and private venue bookings at The Seen. Pricing is quote-based with no public disclosure, and a strict no-refund, no-cancellation policy applies to all memberships.
The club has no disclosed technology platform or digital product; it operates as a physical luxury venue with a Shopify-based website infrastructure for marketing and lead capture. Its go-to-market relies on scarcity-driven demand generation through invite/referral gating, supplemented by Instagram and LinkedIn presence, email and WhatsApp direct outreach from the membership sales team, and a continuous events programming calendar to drive member engagement and prospect conversion. The venture is wholly owned by Aditya Birla Group, positioning it as a strategic lifestyle brand extension rather than an independently funded growth-stage business.
Jolie’s firmographics
Firmographics- Name
- Jolie’s
- Legal name
- Aditya Birla New Age Private Limited
- Website
- https://clubjolies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jolie's is a members-only luxury club in Worli, Mumbai, backed by Aditya Birla Group, serving affluent individuals, couples, and corporate clients through a 30,000 sq ft venue with nine themed zones spanning dining, entertainment, wellness, and business facilities, monetised via multi-year subscriptions and ancillary event and F&B revenue.
- Ownership category
- akta.pro rank
Jolie’s industry classification
Industry- Product category
- Luxury Members-Only Club Hospitality
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)
- akta.pro secondary industry
- Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)
Keywords
Where Jolie’s is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Jolie’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Recurring membership fees charged on annual, 3-year, 5-year, or 10-year terms. Tiers include Elemental (individual/couple), Under 35 (individual/couple), and Corporate memberships.
- Food & Beverage: Revenue from dining experiences including Bread & Bacchus restaurant, Tickle deli-style eats, craft brews, wine bar, and tapas-style small plates.
- Events & Experiences: Revenue from ticketed events including whisky tastings (The Dram Club at INR 1800-2100 AI), cooking workshops (INR 600 per person), sports screenings, comedy shows, and fitness classes. Some events offer food and beverage discounts.
- Private Venue Bookings: The Seen space can be reserved for private parties and cultural showcases including art, theatre, and music performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard luxury membership for individuals or couples |
| Subscription | Multi-year contract | Reduced-rate membership for members under 35 years old |
| Subscription | Multi-year contract | Premium corporate membership requiring minimum 2 Elemental memberships |
| Unit Pricing | Pay-as-you-go | The Dram Club whisky tasting experience |
| Unit Pricing | Pay-as-you-go | Face Behind the Flavour cookie workshop |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Jolie’s product offering
Product offeringCore offering
Jolie's operates a members-only luxury club in Worli, Mumbai, offering paid membership access to a 30,000 square foot venue with nine experiential zones covering dining, entertainment, wellness, and business amenities. Revenue is generated through multi-year membership subscriptions complemented by on-site food and beverage sales, ticketed events, and private venue bookings, all restricted to members and their invited guests.
Product overview
Jolie's is a members-only luxury club operated as a single unified product by Aditya Birla Group, located in Worli, Mumbai. The club spans 30,000 square feet and is organized into 9 distinct zones that function as integrated sub-products within the unified experience. The core offering is Club Jolie's itself, complemented by: Calypso's Cove (poolside party venue), Tickle (casual dining with craft brews), The Seen (performance/entertainment space), Bread & Bacchus (European-inspired restaurant with wine bar), The Big Top (entertainment venue), Lumos (business centre), Cabal (hidden bar), Fuma (cigar lounge), and Canary's Campus (leisure centre). Membership is offered through three tiers: Elemental, Under 35, and Corporate.
Differentiator
Problem solved
Functional benefit
Products and services
- Club Jolie's Membership
Companies that use Jolie’s
Customer profileSegments3 records
Ideal customer profiles3 records
Jolie’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jolie’s partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The DesigneracoreArt curation partnership for exclusive, one-of-a-kind contemporary pop-art pieces displayed throughout Jolie's. Each art piece is created exclusively for the club's spaces, creating unique immersive experiences.
- Roti BankminorNGO partnership where proceeds from the sale of art pieces at Jolie's are donated to help feed meals to the needy. Aligns club's luxury positioning with social responsibility.
- WayWellminorWellness collaboration partner for events including yoga, Zumba-inspired movement, pranayama, somatic practices, guided relaxation, tarot tea parties, and movement meditation sessions.
- SoleusminorFitness partner providing high-intensity interval training (HIIT) sessions and athletic conditioning classes for members.
- Parle AgrominorCEO Schauna Chauhan featured at Ladies Who Lead event series for conversation over cocktails, discussing leadership and brand building.
- UnnwrapminorStyle platform collaboration for Gentlemen's Club event featuring personal styling session with Hitesh Pahuja (HP Su Misura) including live demonstrations and whisky cocktails.
Scale indicators3 records
Recent moves6 records
Expansion highlights8 records
Jolie’s competitors and assessment
Company assessmentDirect peers
- The Arts Club London: Private members' club in Mayfair offering curated dining, art, and cultural programming for an affluent international membership. Comparable to Jolie's on members-only access, art curation (Designera partnership), and high-end F&B positioning.
- Soho House: Global members-only club operator with multi-zone venues, hospitality, F&B, and curated programming for creative professionals. Closest direct international peer to Jolie's given its members-only model, multi-year subscriptions, and amenity breadth.
- The Quorum Club: Indian members-only lifestyle club in Gurgaon offering curated F&B, wellness, and events for HNW members. Directly comparable to Jolie's on members-only access, premium positioning, and tiered membership in the Indian market.
Regional players
- Bombay Gymkhana: Historic members-only club in South Mumbai serving affluent professionals with dining, sports, and social amenities. Comparable on Mumbai geography and members-only model, though legacy/heritage positioning differs from Jolie's luxury-lifestyle focus.
- One Bangalore Club: Long-standing private members' club in Bangalore offering F&B, events, and recreational amenities to an affluent Indian membership base. Comparable on members-only structure and tiered access, though broader Indian geography rather than direct Mumbai competition.
Emerging players
- The Wing: Members-only club and co-working concept for women offering curated workspaces, wellness, and event programming. Comparable to Jolie's on tiered membership and curated event programming, though differentiated by target demographic.
- NeueHouse: Members-based workspace and hospitality concept combining business, dining, and cultural programming. Comparable to Jolie's Lumos business centre and The Seen performance venue within a curated, membership-gated environment.
Broad incumbents
- Aman Club / Aman New York: Ultra-luxury hospitality brand with private club components at flagship urban properties, offering dining, wellness, and curated experiences. Comparable to Jolie's on ultra-premium positioning and amenity breadth, though anchored in overnight lodging rather than standalone club.
- Taj Club House / Taj Members Programme: Indian luxury hospitality group (Tata) offering exclusive members-only experiences, lounges, and tiered loyalty programmes. Comparable on Indian luxury positioning and members-only access, though embedded in a wider hotel portfolio.
Others
- Reliance Members Club / Social by Reliance: Indian conglomerate exploring members-only lifestyle venues for affluent consumers, leveraging Reliance's retail and hospitality assets. Comparable as a potential Indian luxury club competitor or ecosystem partner within a diversified conglomerate structure similar to Jolie's Aditya Birla backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jolie’s social profiles
Digital presenceJolie’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jolie’s leadership team
Management profileNumber of profiles
Jolie’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jolie’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jolie’s
What does Jolie’s do?
Jolie's operates a members-only luxury club in Worli, Mumbai, offering paid membership access to a 30,000 square foot venue with nine experiential zones covering dining, entertainment, wellness, and business amenities. Revenue is generated through multi-year membership subscriptions complemented by on-site food and beverage sales, ticketed events, and private venue bookings, all restricted to members and their invited guests.
Is Jolie’s a public or private company?
Jolie’s is a private company. It is classified as corporate owned and is currently operating.
When was Jolie’s founded?
Jolie’s was founded in -1. It employs 251 to 500 people.
Where is Jolie’s based?
Jolie’s is headquartered in Mumbai, India, in the Asia region.
How does Jolie’s make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are food & Beverage, events & Experiences and private Venue Bookings.
Who are Jolie’s's main competitors?
Direct peers on record are The Arts Club London, Soho House and The Quorum Club. Regional players are Bombay Gymkhana and One Bangalore Club. Emerging players are The Wing and NeueHouse. Broad incumbents are Aman Club / Aman New York and Taj Club House / Taj Members Programme. Reliance Members Club / Social by Reliance is listed as an others.
Does Jolie’s have an API?
No public API is recorded for Jolie’s.
What industry is Jolie’s in?
Jolie’s's product category is Luxury Members-Only Club Hospitality. Its primary akta.pro industry code is HSACAMAH, Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts), with a secondary code of CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led). Its NAICS code is 71391 and its SIC code is 7997.