Brave

What Brave does

SPORTFIVE (legal entity: SPORTFIVE Global Holding GmbH, incorporated in Germany) is a global sports marketing agency that acts as an intermediary between brands seeking sports sponsorship opportunities and sports rightsholders (leagues, teams, athletes, events). The company facilitates sponsorship deals, brand activations, jersey patch partnerships, naming rights, athlete endorsements, media partnerships, and hospitality experiences across football, basketball, baseball, golf, endurance, motorsports, and esports. It serves a blue-chip roster of brand clients including Bank of America, Santander, Adobe, EA Sports, LEGO, KitKat, Volkswagen, Carlsberg, Allianz, Skoda, Emirates, ASOS, and Fortinet, and represents rightsholders such as the NBA, PGA Tour, UEFA Euro 2024 Germany, LA Dodgers, New York Knicks, FC Chelsea, Kansas City Chiefs, Boston Marathon, Borussia Dortmund, Atletico Madrid, Flamengo, and DFB.

The business operates through 15 offices across 14 countries (Australia, China, France, Germany, Hungary, Japan, Korea, UAE, Netherlands, Singapore, Spain, Switzerland, UK, USA), complemented by four wholly-owned sub-brands: Build A Rocket Esports Agency (esports sponsorship activation), Event Knowledge Service (EKS) (event intelligence), Team Copa (team management and representation), and Official VIP Hospitality Platform (VIP hospitality and ticketing). SPORTFIVE makes money through transaction fees on sponsorship deals and professional services fees for marketing and activation work, with pricing negotiated per-deal rather than disclosed publicly. The go-to-market motion is enterprise field sales built on direct relationship management with both brand marketing teams and rightsholder executives. Core technology is not publicly disclosed and there is no evidence of a proprietary platform, SDK, API, or AI/ML capabilities underlying the service offering.

Name

Brave

Legal name

SPORTFIVE Global Holding GmbH

Website

https://brave.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SPORTFIVE is a global sports marketing agency operating in 15 offices across 14 countries, connecting brands with sports sponsorship opportunities across football, basketball, golf, baseball, endurance, esports, and hospitality via four sub-brands.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Sports marketing services
• Sponsorship facilitation
• Brand partnership brokerage
• Rightsholder representation
• Hospitality experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sponsorship deal facilitation: SPORTFIVE facilitates sponsorship deals between brands and sports rightsholders, earning commission or fees for matchmaking and managing partnerships.
2. Marketing services: Provides sports marketing services including brand activations, event management, and media partnerships for brands and rightsholders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SPORTFIVE is a full-service sports marketing agency that facilitates sponsorship and partnership deals between global brands and sports rightsholders (leagues, teams, athletes, events). It brokers brand activations, jersey patch partnerships, naming rights, athlete endorsements, and hospitality experiences, complemented by sub-brands covering esports (Build A Rocket), event knowledge (EKS), team representation (Team Copa), and VIP hospitality.

Product overview

SPORTFIVE operates as a sports marketing agency offering a unified platform of services including brand partnership facilitation, rightsholder representation, media platform services, and fan engagement solutions. The core agency is complemented by specialized sub-brands: Event Knowledge Service (EKS), Build A Rocket Esports Agency, Team Copa, and Official VIP Hospitality Platform. These sub-brands extend capabilities in esports, event management, team representation, and hospitality services respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Build A Rocket Esports Agency: Esports agency focused on gaming and esports sponsorship and activations.
• Event Knowledge Service (EKS)
• Team Copa
• Official VIP Hospitality Platform

Products and services

• SPORTFIVE Core Sports Marketing Services Full-service sports marketing agency facilitating brand partnerships, rightsholder collaborations, media platform services, and fan engagement solutions across multiple sports verticals including football, golf, basketball, and motorsports.
• Build A Rocket Esports Agency Esports-focused agency offering gaming and esports sponsorship activation services for brands entering or expanding within gaming.
• Official VIP Hospitality Platform VIP hospitality and ticketing services platform for premium sports experiences.
• Team Copa Team management and representation services for sports entities.
• Event Knowledge Service (EKS) Specialized service providing event-related expertise and intelligence within the SPORTFIVE portfolio.

Named customers25 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• EA SportscoreStrategic or Co-development PartnerSPORTFIVE partnered with EA Sports for the launch of EA FC, representing a new era of gaming partnership. The agency facilitates brand connections within the gaming ecosystem.
• LEGOcoreGTM or Marketing PartnerPartnership featuring Sam Kerr in the 'Unstoppable FC' campaign. SPORTFIVE facilitated the collaboration between LEGO and sports properties for brand activation.
• TrivagocoreGTM or Marketing PartnerPartnership with Jürgen Klopp featuring the tagline 'Time is precious. Spend it on what matters.' SPORTFIVE facilitated athlete partnership and brand campaign.
• SantandercoreGTM or Marketing PartnerSantander partnered with golf superstar Jon Rahm through SPORTFIVE facilitation, securing golf partnerships alongside Callaway and Blue Yonder.
• AdobecoreGTM or Marketing PartnerAdobe Women's FA Cup partnership created through SPORTFIVE, establishing a meaningful sponsorship connecting technology brand with women's football.
• KitKat (Nestlé)coreGTM or Marketing PartnerKitKat entered esports and gaming space through SPORTFIVE sponsorship and Build A Rocket-led activations, partnering with Twitch for content creator relief campaigns.
• Bank of AmericacoreGTM or Marketing PartnerBank of America secured as presenting partner of Boston Marathon through SPORTFIVE facilitation, connecting financial services brand with endurance sports.
• FortinetcoreGTM or Marketing PartnerDriving Fortinet's Global Golf platform building brand, business and CSR programming. SPORTFIVE manages comprehensive golf sponsorship portfolio.
• EvonikcoreGTM or Marketing PartnerEvonik BVB main sponsorship managed by SPORTFIVE, connecting chemicals company with Borussia Dortmund football club.
• CarlsbergcoreGTM or Marketing PartnerCarlsberg hospitality experience partnerships facilitated by SPORTFIVE, connecting brewery brand with premium sports hospitality.
• ASOScoreGTM or Marketing PartnerASOS tastes esports fandom with Fnatic front-of-shirt sponsorship facilitated by SPORTFIVE, connecting fashion retailer with esports.
• AllianzcoreGTM or Marketing PartnerAct for Sport partnership with Allianz France through SPORTFIVE, connecting insurance brand with sports initiatives.
• SkodacoreGTM or Marketing PartnerSkoda partners with Chelsea Women through SPORTFIVE, connecting automotive brand with women's football.
• New York KnickscoreStrategic or Co-development PartnerSPORTFIVE combines efforts with New York Knicks to secure team's next jersey patch partner, facilitating NBA sponsorship.
• Los Angeles DodgerscoreStrategic or Co-development PartnerLos Angeles Dodgers partner with SPORTFIVE to drive global partnership sales for MLB team.
• Boston MarathoncoreStrategic or Co-development PartnerBoston Athletic Association and SPORTFIVE partner in pursuit of Boston Marathon's next primary sponsor.
• UEFA Euro 2024 GermanyflagshipStrategic or Co-development PartnerOfficial partner for UEFA Euro 2024 Germany, one of football's major international tournaments.
• DFB (German Football Association)coreStrategic or Co-development PartnerDFB Women and Vorwerk partnership drawing attention to gender care gap, managed by SPORTFIVE.
• Special OlympicscoreStrategic or Co-development PartnerSpecial Olympics 'Much More Than Higher Faster Further' campaign showcasing inclusive sports.
• Australian Olympic CommitteecoreStrategic or Co-development PartnerSpeedo AOC partnership unveiled Olympic swimwear range for Paris 2024, facilitated by SPORTFIVE.
• Build A Rocket Esports AgencycoreChannel Partner/ Reseller/ DistributorBuild A Rocket is a sub-brand of SPORTFIVE, specializing in esports agency services.
• Team CopaminorChannel Partner/ Reseller/ DistributorTeam Copa is a sub-brand of SPORTFIVE focused on specific sports marketing services.
• Event Knowledge Service (EKS)minorChannel Partner/ Reseller/ DistributorEKS is a sub-brand of SPORTFIVE providing event knowledge services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavor: Parent of IMG and broader sports/entertainment conglomerate. Operates in the same sports marketing ecosystem as SPORTFIVE but at significantly greater scale and capital base.

Emerging players

• Fuse: Independent sports marketing agency specializing in partnership consulting and activation for brands and rights holders. A newer, nimbler competitor to SPORTFIVE in the European and global sponsorship market.

Direct peers

• IMG (Endeavor): Largest global sports and entertainment agency operating across rights sales, athlete representation, events, and licensing. Directly comparable to SPORTFIVE in rights-holding and brand-partnership facilitation, with deeper capital backing from Endeavor.
• Two Circles: Data-driven sports marketing agency focused on rights-holder commercialization and brand partnerships. Increasingly competes with SPORTFIVE on analytics-led sponsorship valuation and fan-data monetization.
• CAA Sports: Sports division of Creative Artists Agency offering property sales, athlete representation, and brand consulting. Directly competes with SPORTFIVE on sponsorship sales for major leagues and clubs.
• CSM Sport & Entertainment: Sports and entertainment marketing agency within the Chime Communications group providing sponsorship, athlete management, and brand activation. Direct competitor across SPORTFIVE's core European football and Olympic rights business.
• Wasserman: Global sports marketing and talent management agency with strong athlete representation and brand consulting arms. Competes directly with SPORTFIVE for sponsorship deals and brand-activation mandates.
• MKTG (Havas Sports & Entertainment): Havas-owned sports and experiential marketing network offering sponsorship consulting and activation. Comparable to SPORTFIVE in servicing global brand clients seeking sports-led campaigns.
• Octagon: Global sports marketing agency offering sponsorship consulting, athlete management, and event services. Closely mirrors SPORTFIVE's full-service sponsorship intermediation model across major sports verticals including football, golf, and Olympic sports.

Others

• Lagardère Sports: Former parent/operator of SPORTFIVE before its divestiture; still operates adjacent sports rights distribution businesses. Historically and structurally linked to SPORTFIVE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportfive
• Instagraminstagram.com/sportfiveagency
• Xx.com/bravecreativity

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brave