Euro Garages

What Euro Garages does

Euro Garages, operating as EG Group, is a private forecourt convenience retailer founded in 2001 and headquartered in Blackburn, United Kingdom. It runs an integrated fuel and convenience-store platform serving consumers purchasing fuel and everyday convenience items at gas-station forecourts. The group reports more than 10,000 employees and operates across multiple geographies, with a major US footprint anchored by the Cumberland Farms chain (acquired in 2019, comprising more than 600 convenience stores) and roughly 2,500 Gulf-branded fuel stations. In 2026, EG Group rebranded its US business from EG America to Cumberland Farms and filed confidential IPO plans with the U.S. SEC at a potential valuation of more than $9 billion.

EG Group makes money through two primary, tightly coupled revenue streams: fuel sales at its forecourts and merchandise sales through the convenience-store base — supplemented by branded food-to-go following the 2021 acquisition of LEON. Its go-to-market is physical retail at high-traffic roadside sites, targeting individual consumers on the move rather than enterprise customers. Growth has been driven principally by an aggressive acquisition programme (EFR Group in 2016, Cumberland Farms in 2019, Schraders in 2020, Asda Forecourts in February 2021, and LEON in April 2021), with TDR Capital as a long-standing private equity backer. Q1 2026 EBITDA of $187 million, up 30% year-over-year, signals continued operating momentum and underpins the rationale for the planned public listing.

Name

Euro Garages

Website

https://eurogarages.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Euro Garages (EG Group) is a private UK-headquartered forecourt convenience retailer operating fuel stations and convenience stores, including the US-based Cumberland Farms chain, serving on-the-go consumers with fuel, packaged goods, and branded food-to-go.

Ownership category

akta.pro rank

Product category

Fuel and Convenience Retail

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

Keywords

• Forecourt convenience retail
• Gas station operations
• Fuel retailing
• Convenience store chains
• Roadside retail

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Euro Garages (EG Group) operates a large-scale network of forecourt convenience stores and gas stations across the United Kingdom and the United States. Its core offering is the combined retail sale of fuel and convenience store products (food, beverages, household goods) at gas station forecourt locations, supplemented by food service operations through acquired brands such as Cumberland Farms and LEON. The company serves end consumers directly through more than 600 convenience stores in the US and a broader network of branded fuel and convenience sites across both geographies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cumberland Farms Convenience Stores Convenience retail offering selling food, beverages, and everyday consumer goods at more than 600 Cumberland Farms-branded stores across New England and the US east coast, serving drivers and local consumers seeking grab-and-go products.
• Forecourt Fuel Retail (Gulf and EG-branded stations)
• LEON Restaurants Healthy fast-food restaurant chain acquired by Euro Garages in April 2021, operating across the UK and serving consumers seeking quick, health-focused meals within the group's broader convenience and forecourt offering.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cumberland FarmscoreStrategic or Co-development Partner · 1 January 2019EG Group acquired Cumberland Farms in 2019. Cumberland Farms was founded by the Haseotes family and operated more than 600 convenience stores before acquisition. The company provided gasoline to approximately 2,500 Gulf stations prior to the acquisition. EG Group rebranded from EG America to Cumberland Farms earlier in 2026.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wawa: Private US convenience and fuel retailer concentrated in the Mid-Atlantic and including New England-adjacent markets where Cumberland Farms operates. Direct competitor for c-store share and prepared-food differentiation.
• Alimentation Couche-Tard (Circle K): Canadian-headquartered global convenience and fuel retailer operating Circle K stores; comparable to EG Group as a multi-brand, multi-country integrated c-store and forecourt operator pursuing inorganic growth.
• Sunoco LP: US fuel distribution and retail partnership model with significant motor-fuel volume across thousands of sites. Comparable to EG Group's fuel-led US platform, particularly the ~2,500 Gulf station supply relationship within Cumberland Farms.
• 7-Eleven (Seven & i Holdings): World's largest convenience-store chain and integrated fuel retailer with a US-dominant footprint comparable to EG Group's Cumberland Farms network. Both run forecourt convenience plus foodservice models at national scale.
• Casey's General Stores: US convenience-store chain with an integrated fuel offering, strong private-label foodservice and a midwestern US footprint — comparable to EG Group's US c-store strategy and EBITDA growth profile.
• Sheetz: Private US convenience and fuel chain competing head-to-head with Cumberland Farms in the Northeast; comparable for integrated forecourt, made-to-order foodservice and loyalty model.
• Pilot Travel Centers (Berkshire Hathaway): US travel-center and fuel retailer with adjacent c-store and foodservice offerings. Comparable to EG Group on fuel-led high-traffic locations and route/corridor expansion strategy.
• Murphy USA: US-focused low-cost fuel retailer with convenience kiosks, primarily located near Walmart. Closely comparable to EG Group's high-throughput, fuel-led forecourt economics in the US.

Broad incumbents

• BP plc (Retail / Travel Centers): Integrated oil major with a large fuel-retail and convenience network globally, including in the UK. Comparable as a broader incumbent in branded forecourts, though not a pure c-store specialist like EG Group.

Regional players

• Asda: UK supermarket retailer that sold its forecourts business to EG Group in Feb 2021; remains a UK grocery operator with its own fuel-station network. Comparable as a UK forecourt-adjacent retailer with overlapping customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eurogaragesltd
• LinkedInlinkedin.com/company/eurogarages-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Garages