Monogatari

What Monogatari does

Monogatari (株式会社モノガタリ) is a privately held Japanese web marketing company founded on October 8, 2021 and headquartered in Tachikawa, Tokyo. The firm specializes in tourism promotion and regional revitalization, serving primarily Japanese local governments, prefectural tourism councils, and hospitality operators including hotels and ryokans. Monogatari operates a portfolio of six core service lines: tourism influencer introduction, social media account management (YouTube, Instagram, TikTok), video production and editing, 360° VR video production via its YADORI VR sub-brand, website production starting at ¥300,000, and regional revitalization consulting. The company also developed a real-time synchronized scoring system for men's gymnastics competitions deployed at the Onward Apparatus Championships in partnership with the Japan Amateur Gymnastics Club Association.

Monogatari's go-to-market is built on direct engagement with Japanese municipal procurement processes, including participation in the Saitama Prefecture Government Pitch (ガバメントピッチ) program, inbound inquiries through its website, and a nationwide channel partnership with Tōbu Top Tours whose branches in at least nine cities refer government tourism projects. Revenue is generated through project-based professional service fees, retainers for SNS account management, and custom quotes for video and influencer campaigns. Documented client engagements include Chichibu City, Chiba Prefecture, Saitama Prefecture, Miyazu City, Seikachō, Takamatsu City, Higashikagawa City, Ogano Town, Goto City, and Mifune Town on the government side, plus Shiretoko Daiichi Hotel, Inatori Tokai Hotel Yuen, and the Empowerment Inc. recruitment PV on the enterprise side. Campaigns have produced measurable outcomes such as 1.1 million views and 60,000 engagements on the San'in San'yō Taiwan influencer initiative, 10 million social impressions for the Takamatsu Z-generation campaign, and 700,000 reel views over six months for the Kyoto Seikachō Instagram effort.

The company's underlying technology stack centers on content production rather than software-as-a-service. Core technologies include 5.7K 360° VR video capture (YADORI VR), Matterport 3D spatial modeling for rental properties and tourism sites, and a custom real-time synchronized judging platform supporting approximately ten simultaneous judges with results displayed on venue monitors and audience-facing websites. Monogatari distributes content through owned media including the MONOGATARI YouTube channel, the YADORI VR hotel-specialized YouTube channel, and organic Instagram and TikTok accounts, supplemented by PRTimes press releases. Founder and Representative Director Omura Yuzuru (大村悠弦) has operated a travel-focused YouTube channel since February 2020 and is himself a tourism influencer, providing Monogatari with direct insight into influencer marketing dynamics and access to the broader KOL community.

Name

Monogatari

Legal name

株式会社モノガタリ

Website

https://monogatari-biz.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Monogatari is a Tokyo-based web marketing firm specializing in tourism promotion and regional revitalization, serving Japanese local governments, prefectural tourism bodies, and hospitality operators with influencer marketing, video and VR production, SNS management, and regional consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tachikawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services – Video & Content Production: Project-based fees for video shooting/editing, VR video production, promotional video campaigns, and promotional video production for local governments and businesses. One-time fees per project.
2. SNS Account Management & Influencer Coordination: Ongoing retainer or project-based fees for managing social media accounts (YouTube, Instagram, TikTok) and coordinating with influencers for client promotional campaigns.
3. Website Production: One-time fees for website design and development, starting from 300,000 yen, with client-controlled content management and maintenance.
4. Regional Revitalization Consulting: Fees for local government consulting on tourism resource exploration, tour product development, and regional branding initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Monogatari is a Japanese web marketing agency that sells tourism and regional-revitalization digital marketing services to local governments, hotels/ryokans, and tourism businesses. Its core offerings include tourism-focused influencer matching and coordination, ongoing SNS (YouTube, Instagram, TikTok) account management, promotional video production and editing, 360° VR video production for hotels and ryokans (the YADORI VR service), website design and development, and consulting for regional revitalization and inbound tourism promotion.

Product overview

株式会社モノガタリ (Monogatari) is a web marketing company specializing in tourism and regional revitalization. The company operates as a service provider offering six core service modules: Tourism Influencer Introduction, SNS Account Management, Video Production and Editing, VR Video Production (YADORI VR), Website Production, and Regional Revitalization Services. YADORI VR serves as a distinct sub-brand for 360° VR video production targeting the hotel and ryokan industry. The company also developed a specialized gymnastics judging system for the Japan Gymnastics Club Association. All services are designed to help clients tell their stories and promote regional tourism through digital marketing and video content.

Differentiator

Problem solved

Functional benefit

Brands

• YADORI VR: ホテル旅館向け360°VR動画制作サービス
• Yadori
• 体操専門学校

Products and services

• YADORI VR 360° VR video production service specialized for hotels, ryokans, rental spaces, and tourist sites. Produces immersive 5.7K high-resolution virtual tours with optional BGM and narration, used for accommodation previews and tourism promotion.
• Tourism Influencer Introduction Service (観光系インフルエンサー紹介)

Quantifiable outcome

• Tourism influencer campaign for San'in San'yō achieved 1,100,000+ views and 60,000+ engagements in 1 month
• +7 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Tōbu Top Tours – Saitama Branch (東武トップツアーズさいたま支店)coreGTM or Marketing Partner · 1 January 2023Monogatari and Tōbu Top Tours Saitama Branch collaborate on Saitama Prefecture migration promotion videos, Chichibu City PR videos, and Miyazu City influencer campaigns. Tōbu serves as a channel partner bringing government tourism projects, with Monogatari providing digital and influencer marketing execution.
• Tōbu Top Tours – Hiroshima Branch (東武トップツアーズ広島支店)coreGTM or Marketing PartnerCollaboration on San'in San'yō tourism influencer campaign targeting Taiwan and Hong Kong. Tōbu Hiroshima organized the tour logistics while Monogatari coordinated Taiwanese KOL施宛兒waner.
• Tōbu Top Tours – Kyoto Branch (東武トップツアーズ京都支店)coreGTM or Marketing PartnerPartnership on Seikachō Instagram Reels campaign and Naraiji Temple illumination tour influencer PR. Tōbu Kyoto provides tour product development while Monogatari delivers influencer marketing execution.
• Tōbu Top Tours – Takamatsu Branch (東武トップツアーズ高松支店)coreGTM or Marketing PartnerCollaboration on Takamatsu City Z-generation campaign (#意外とすごいぞ高松) with offline advertising at Ikebukuro Station and Tōbu Railway. Also partnered on Setouchi Art Festival 2025 Higashikagawa City influencer campaign.
• Tōbu Top Tours – Kumamoto Branch (東武トップツアーズ熊本支店)coreGTM or Marketing PartnerCollaboration on Mifune Town migration promotion video and tour programs targeting Tokyo, Kansai, and Fukuoka areas. Tōbu Kumamoto organized and operated the migration tours.
• Tōbu Top Tours – Nagasaki Branch (東武トップツアーズ株式会社長崎支店)minorGTM or Marketing PartnerPartnership on Goto City tourism influencer campaign targeting 40–60 year olds, utilizing a travel-focused YouTuber to create 3 PR videos about遣唐使 and geopark attractions.
• Tōbu Top Tours – Sapporo Branch (東武トップツアーズ株式会社札幌支店)minorGTM or Marketing PartnerPartnership on Hokkaido Makomanai Snow Camp limited winter accommodation plan PR, using Hokkaido-based YouTuber.
• Tōbu Top Tours – Chiba Branch (東武トップツアーズ株式会社千葉支店)coreGTM or Marketing PartnerCollaboration on Chiba-kun YouTube channel operation (41 videos/year) and Chiba Naibo Region influencer PR campaign achieving 200,000+ views in 1 month.
• Chiba Prefecture (千葉県)coreStrategic or Co-development PartnerCooperation on Chiba Prefecture's official mascot Chiba-kun's YouTube channel operation and Naibo Region tourism influencer PR campaign. Chiba Prefecture acts as the primary client while Monogatari provides full YouTube operations and influencer coordination.
• Mifune Town (熊本県御船町)minorStrategic or Co-development PartnerMonogatari produced migration promotion PV and collaborated with Mifune Town's 'Mifune Toriko' initiative. Later joined as a member of the 'Mifune Toriko Support Group', collaborating with Nanataki Genki Group on regional revitalization.
• Saitama Prefecture (埼玉県)coreStrategic or Co-development PartnerSaitama Prefecture's Super City Project – Government Pitch program. Saitama Prefecture selected Monogatari as a co-creation partner for Chichibu City's VR tourism content. Monogatari and Chichibu City jointly developed VR videos for autumn leaves and Chichibu Night Festival.
• Chichibu City (秩父市)coreStrategic or Co-development PartnerCollaboration with Chichibu City on multiple projects including temple pilgrimage PR video using Tabi Note and VR video production through Saitama Government Pitch. Projects aim to increase weekday visitors and overnight stays.
• Ogano Town (小鹿野町)minorStrategic or Co-development PartnerOgano Town commissioned Monogatari to produce overseas-oriented wellness tourism PR videos featuring Mt. Ryōkami. Four video formats (Japanese/English × long/short) were created for YouTube and Instagram.
• Amanohashidate Tourism Association (天橋立観光協会)minorStrategic or Co-development PartnerPartnership on Naraiji Temple illumination tour influencer PR campaign. The association provided tour product while Monogatari coordinated 4 Kansai-based influencer groups.
• Chiba-kun (チーバくん)coreStrategic or Co-development PartnerMonogatari operated Chiba Prefecture's official mascot Chiba-kun YouTube channel for 1 year (2023), producing 41 videos and increasing subscribers from 3,371 to 5,019. Also produced a collaboration with cooking YouTuber Ryuji.
• Japan Amateur Gymnastics Club Association (日本体操クラブ協会)minorStrategic or Co-development PartnerMonogatari co-developed a real-time men's gymnastics scoring system with the association for the Onward Apparatus Championships. The association supervised the gymnastics rules while Monogatari built the technology. Also jointly operates the 'Gymnastics Professional School' service.
• Tokushinkai Gymnastics Club (徳洲会体操クラブ)minorStrategic or Co-development PartnerHost of the 1st Onward Apparatus Championships where Monogatari's scoring system was deployed. Collaboration with Japan Amateur Gymnastics Club Association on system development.
• Shiretoko Daiichi Hotel (知床第一ホテル)minorStrategic or Co-development PartnerShiretoko Daiichi Hotel directly commissioned Monogatari for YouTuber-based PR of renovated hotel facilities and buffet.
• Asob system (アソビシステム)minorGTM or Marketing PartnerAsob system partnered with Monogatari and Tōbu Group on Kawagoe Retro Trip Ticket PR using NANAMI influencer (380K+ followers).
• f.stic (富士山見える一軒家レンタルスペース)minorStrategic or Co-development Partnerf.stic commissioned Monogatari to create a Matterport 3D space model for their Mt. Fuji-view rental property.
• Inatori Tokai Hotel Yuen (稲取東海ホテル湯苑)minorStrategic or Co-development PartnerCommissioned Monogatari to produce VR360° promotional video of hotel facilities and rooms, published on YADORI VR YouTube channel.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relux: Japanese luxury ryokan booking platform with content marketing, SNS, and influencer-driven promotion capabilities targeting inbound tourism. Directly comparable to Monogatari's hospitality-focused work (hotels, ryokans, resort promotion) and competes for the same hospitality marketing spend.
• Veltra: Japanese activity and tour booking platform with destination content, SNS marketing, and inbound tourism partnerships. Operates in an adjacent slice of the same tourism marketing ecosystem as Monogatari, particularly around experience-based regional promotion.
• Activity Japan: Japanese activity and experience booking platform with a strong inbound-tourism and regional-revitalization positioning. Comparable to Monogatari's work with lesser-known attractions, local government partnerships, and inbound tourism content aimed at Taiwan/Hong Kong travelers.
• Highway Bus Star (Kōsoku Star): Japanese highway bus and tour company with growing digital marketing and inbound tourism initiatives, often working alongside travel agency partners on regional promotion. Comparable to Monogatari's tour product development and regional tourism content services for transit/tourism operators.
• Ikyu: Major Japanese online ryokan and hotel booking platform with substantial digital marketing, content production, and influencer collaboration capabilities. Comparable to Monogatari's hospitality and ryokan marketing practice, particularly the YADORI VR sub-brand offering.

Broad incumbents

• Klook: Asia-Pacific OTA with Japanese-market presence that bundles destination content, influencer/KOL marketing, and tourism promotion services. Competes with Monogatari for inbound tourism marketing budgets targeting Taiwan, Hong Kong, and other Asian feeder markets.
• Rakuten Travel: Japan's largest domestic OTA with destination marketing, regional revitalization partnerships, and content production capabilities. Comparable because Rakuten Travel pursues tourism DX collaborations with Japanese prefectures similar to Monogatari's government client roster.
• Dentsu: Japan's largest advertising agency group with significant tourism, regional revitalization, and public-sector accounts. Comparable because Dentsu competes for tourism promotion contracts and has the resources to deploy VR, SNS, and influencer teams whenever boutique specialists gain traction.
• Hakuhodo: Japan's second-largest advertising agency with a dedicated tourism practice and longstanding public-sector relationships. Competes for the same municipal tourism marketing RFPs as Monogatari but as part of a much wider full-service portfolio.
• JTB: Japan's largest travel company with an extensive destination marketing arm and direct relationships with municipal governments. Competes with Monogatari for tourism marketing budgets and government promotional projects, though at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-yyojmS-mrhk3NlwMkAEtw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monogatari