What Cifras & Conceptos does

Cifras & Conceptos is a Colombian for-profit data and analytics firm headquartered in Bogotá, founded in 2007. Per the firm's own short description, it specializes in collecting data and analyzing information through inferential analysis, modeling, and database analytics — positioning it as a market-research and quantitative-analytics services provider serving clients that require structured data gathering and statistical interpretation. The firm operates with a workforce of 51-100 employees and maintains a web presence at cifrasyconceptos.com, although the publicly accessible page returned only a loader/verification screen in the source data, limiting visibility into current products, client portfolio, or service catalog.

The underlying technology stack, product suite, and delivery channels are not documented in the available source material; no APIs, integrations, certifications, awards, patents, or partnerships are recorded. Given the description's emphasis on inferential analysis, modeling, and database analytics, the firm's work product likely centers on survey-based data collection combined with statistical modeling — a traditional services model common to Latin American research boutiques — but this is an inference rather than a documented fact. The website did not render substantive content, and supplementary fields such as revenue model, pricing, customer segments, and go-to-motion are empty, indicating either limited public disclosure or a scraping failure.

The business model cannot be characterized beyond general services-firm economics: revenue is presumably generated through project- or retainer-based analytics engagements, but no contract structures, pricing tiers, or customer logos are disclosed. There is no evidence of software-as-a-service productization, platform licensing, or recurring-revenue mechanics. Ownership, funding history, and management composition are similarly absent from the data, leaving the firm's capital structure, backers, and leadership team uncharacterized. In short, the input supports only a foundational description of what the company says it does; nearly every operational, commercial, and strategic dimension remains undetermined from public sources.

Name

Cifras & Conceptos

Website

https://cifrasyconceptos.com

Company type

Private

Founded year

2007

Headcount range

51–100 employees

Short description

Cifras & Conceptos is a Bogotá-based data and analytics firm, founded in 2007, that collects data and analyzes information through inferential analysis, modeling, and database analytics for clients in Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Cifras & Conceptos collects data and analyzes information through inferential analysis, modeling, and database analytics. The firm provides research and analytical services to clients seeking evidence-based insights from primary and secondary data sources. Operations are based in Bogotá, Colombia, with a workforce of 51-100 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Services Systematic gathering of primary and secondary data for clients requiring empirical inputs to research and decision-making.
• Inferential Statistical Analysis Application of inferential statistical methods to draw conclusions and test hypotheses from collected data sets.
• Statistical Modeling Services Development and application of statistical models to represent relationships within data and forecast outcomes.
• Database Analytics Analysis of structured data in databases to extract patterns, summaries, and actionable insights for client decision-making.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Kantar: Global research, data, and insights company with extensive operations across Latin America. Comparable in analytics and consumer research offerings, serving as a multinational incumbent alternative.
• NielsenIQ: Global consumer data and measurement company operating across Latin America, providing analytics and modeling on consumer behavior — comparable to Cifras & Conceptos' data analytics and modeling capabilities but at multinational scale.
• Ipsos: Global market research and analytics leader with strong Latin American operations, including Colombia. Competes with Cifras & Conceptos on the same analytics and survey-based offerings but at a vastly larger scale.
• Gallup: Global analytics and polling firm known for opinion research and behavioral data analysis, with comparable methodologies (inferential analysis, modeling) to those cited by Cifras & Conceptos.

Direct peers

• Datexco: Colombian market research and public opinion firm delivering polling, consumer insights, and data analytics — overlapping service portfolio and Colombian customer base.
• Invamer: One of the most recognized Colombian polling and market research firms, offering opinion polling, consumer insights, and social research — directly comparable to Cifras & Conceptos in geography, services, and client base.
• Centro Nacional de Consultoría (CNC): Colombia-based research firm specializing in opinion polls, market studies, and social research. Closely comparable to Cifras & Conceptos in domestic market positioning and analytical offerings.

Emerging players

• Qualtrics: Experience management and survey analytics platform with growing presence in Latin America. Represents the technology-enabled, self-service direction of the analytics market that competes for the same client budgets as traditional research firms.
• Toluna: Digital consumer insights and online research panel provider. Competes with traditional research firms like Cifras & Conceptos on survey-based analytics with a more automated, lower-cost delivery model.

Others

• Statista: Global data and statistics platform aggregating market and consumer data. Relevant as an indirect competitor shaping buyer expectations around data product delivery, even though it does not offer custom analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/CifrasyConcepto
• Facebookfacebook.com/CifrasyConceptos
• LinkedInlinkedin.com/company/cifras-y-conceptos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cifras & Conceptos