What Limestone Hills Orthodontics does

Limestone Hills Orthodontics is a privately held, doctor-owned orthodontic practice based in Austin, Texas, founded in 2004 by Dr. Rodrigo F. Viecilli, who has been practicing orthodontics since 2000. The practice operates from a single physical location and provides comprehensive orthodontic care — primarily fixed braces and clear aligners — to children, teens, and adult patients. Pricing is structured per case at $4,000–$5,000 for comprehensive treatment, with financing available through third-party lenders (CareCredit) and an in-house program (OrthoSync), and the practice accepts multiple dental insurance plans including Delta Dental and Blue Cross Blue Shield.

The practice differentiates on clinical credentials and proprietary technology. Dr. Viecilli is American Board of Orthodontics board-certified (2011), holds a PhD, and has co-invented the SmartArch orthodontic wire. The practice has treated more than 5,000 patients cumulatively and operates with extended hours six days per week. Technology stack includes in-house 3D printing for appliances, an AI Notetaker assistant for clinical documentation, and Grin AI remote monitoring for at-home progress tracking — collectively positioning the practice as a tech-forward single-clinician operation. The business model is fee-for-service orthodontic care with insurance reimbursement, in-house financing, and a documented $150 records-transfer fee for inbound transfers.

Strategically, the practice has invested in operational capability buildout (3D printing, AI documentation, remote monitoring) and brand positioning (Forbes Health feature in 2025, Spectrum Award), while remaining a single-location, solo-practitioner model with no disclosed DSO affiliation, private equity investment, or multi-clinic expansion. Customer acquisition relies on local reputation, community discount programs (military, teachers, families), and physician referral networks.

Name

Limestone Hills Orthodontics

Legal name

Limestone Hills Orthodontics

Website

https://limestonehillsortho.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Limestone Hills Orthodontics is a privately owned, single-location orthodontic practice in Austin, Texas, founded in 2004 by Dr. Rodrigo Viecilli, providing braces and clear aligner treatment to children, teens, and adults with integrated AI remote monitoring and in-house 3D printing.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment
• Clear aligners
• Metal braces
• Dental appliances
• Orthodontic retainers

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Comprehensive Orthodontic Treatment: One-time comprehensive treatment fees covering braces or aligners from start through first set of retainers. Includes all adjustments and monitoring within treatment time. No hidden fees for broken brackets.
2. Financing Plans: Monthly payment plans through OrthoSync (in-house, 0% interest, no credit check) or third-party financing (Cherry, CareCredit). Starting from $149.99/month.
3. Insurance Processing: Direct billing to PPO dental insurance plans with claims filed on patient's behalf. Average out-of-pocket cost with insurance approximately $3,000.
4. Additional Services: Walk-in braces removal ($400/arch), replacement retainers ($150/arch), transfer consultations ($150), and second opinions ($150).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Limestone Hills Orthodontics is a single-location, doctor-owned orthodontic practice in Austin, TX that provides comprehensive orthodontic treatment for children, teens, and adults. Core offerings include metal braces and clear ceramic braces (both using the proprietary SmartArch wire for up to 40% faster treatment), Invisalign and Angel Aligners clear aligner therapy, Phase 1 early-intervention treatment for children, and adjunctive appliances such as retainers, palatal expanders, MARPE, headgear, and TMJ mouth guards. Each case begins with a free consultation that includes a complimentary 3D CBCT scan.

Product overview

Limestone Hills Orthodontics is a single-location, doctor-owned orthodontic practice in Austin, TX, offering a unified suite of orthodontic treatments and technologies centered on braces and clear aligner therapy. The core portfolio spans traditional metal and clear ceramic braces (both incorporating the proprietary SmartArch™ archwire co-invented by Dr. Viecilli for up to 40% faster treatment), and two clear aligner platforms — Angel Aligners (the primary recommendation for adult cases) and Invisalign — supported by complementary appliances (retainers, expanders, MARPE, headgear, TMJ mouth guard, Herbst/MARA). A digital workflow built on an i-CAT FLX V7 CBCT scanner, Medit i700 intraoral scanner, and in-house 3D printing underpins diagnostics and appliance delivery. The practice layers proprietary technology (SmartArch™ wire, AI Notetaker Assistant) and remote monitoring (Grin® AI) with third-party financing via OrthoSync, Cherry, and CareCredit, all coordinated through a single integrated care model led by Dr. Viecilli from consultation through retainer completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces

Quantifiable outcome

• Up to 40% faster braces treatment with SmartArch wire
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: One of the largest dental support organizations in the US, supporting affiliated practices that include orthodontics among other specialties. Overlaps with Limestone Hills on orthodontic service delivery and PPO insurance participation but as a small share of a broad general dentistry portfolio.
• North American Dental Group: Multi-state DSO supporting affiliated practices that include orthodontic services alongside general dentistry. Comparable in patient mix and insurance participation, but anchored on a general-dentistry DSO operating model rather than a single specialty.
• Sonrava Health: Umbrella DSO brand whose portfolio includes Western Dental & Orthodontics and other affiliated dental brands with orthodontic offerings. Competes with Limestone Hills on multi-specialty dental access in Texas markets including Austin, with substantially broader geographic reach.
• Pacific Dental Services (PDS Health): Large dental support organization whose affiliated practices deliver general dentistry plus in-practice specialty services including orthodontics. Competes with Limestone Hills for insured patients via similar PPO relationships and financing structures, but as part of a much larger platform.
• Specialized Dental Partners: Specialty-only DSO focused on endodontics, periodontics, and orthodontics across multiple US markets. Strongest product overlap with Limestone Hills among DSOs because orthodontics is a core service line (not a side offering), though operating model differs by being multi-clinic and PE-backed.
• Western Dental & Orthodontics: Large multi-specialty DSO with a dedicated orthodontics service line (braces, Invisalign) operating across multiple states. Competes with Limestone Hills for insured orthodontic cases in Austin-area markets but with a much broader general-dentistry and DSO footprint.
• Aspen Dental: National DSO brand providing general dentistry plus select orthodontic services (Motto Clear Aligners, braces) at hundreds of locations. Offers comparable orthodontic pathways but is built around general dentistry and same-day denture economics rather than a specialty-ortho-led model.
• Great Expressions Dental Centers: Multi-specialty DSO with a meaningful orthodontic service line, in-network with most major PPO plans, and direct-to-insurer claim filing. Comparable to Limestone Hills on insurance handling and service breadth, but operates at DSO scale across multiple states.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners that Limestone Hills uses as one of two aligner brands and as the supporting digital impression workflow. Enabling supplier rather than competitor, but strategically central to the practice's clear-aligner revenue stream.

Direct peers

• Smile Doctors: Largest US orthodontics-only DSO operating hundreds of affiliated practices offering braces, Invisalign, and clear aligners with financing and insurance handling. Directly comparable to Limestone Hills on services, patient journey, and pricing model, but at multi-location DSO scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LimestoneO63373
• Facebookfacebook.com/limestonehillsortho
• LinkedInlinkedin.com/company/limestonehillsortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limestone Hills Orthodontics