Piac & Profit

What Piac & Profit does

Piac & Profit is a Hungarian-language online business and economics news magazine operating at piacesprofit.hu, based in Budapest and part of the Klasszis Média publishing group alongside sister properties mfor.hu and privatbankar.hu. The publication targets Hungarian entrepreneurs, SME owners, business executives, and individual investors with editorial coverage of taxation, real estate, pensions, exchange rates, and economic policy, and has received multiple MagyarBrands "Kiváló Üzleti Márka" (Excellent Business Brand) awards in 2011, 2013, 2014, and 2022.

The company's core product is a freemium editorial portal structured around topic-based content sections (Real estate, Pensions, Taxation, Professional analyses, Exchange rates) supplemented by a proprietary suite of 10 specialized calculators covering Hungarian-specific tax and benefit regimes: salary (bérkalkulátor), EKHO small taxpayer, KATA and flat-rate tax, KIVA small corporate tax, small business tax selector, cafeteria benefits, CSED/GYED/GYES maternity benefits, pension planning (nyugdíjkalkulátor), vacation entitlement, and household utility costs (rezsikalkulátor). The technology stack is a conventional web publishing platform with integrated HTML-based calculators; no APIs, SDKs, or mobile applications are offered. Distribution extends through owned-and-operated web properties, email newsletter subscriptions (Pénzszerzés, Piac & marketing), social sharing, and a co-branded Klasszis Podcast series.

Revenue is generated primarily through digital advertising on the website and a subscription tier for premium editorial access, though specific pricing is not publicly disclosed. The publication operates with 11-50 employees, single-country geographic scope within Hungary, and no disclosed funding rounds, acquisitions, or institutional ownership. Ownership structure is not explicitly documented beyond its integration within the Klasszis Média group.

Name

Piac & Profit

Legal name

Piac&Profit

Website

https://piacesprofit.hu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Piac & Profit is a Hungarian-language online business and economics news magazine based in Budapest, serving Hungarian entrepreneurs, SME owners, executives, and individual investors with editorial coverage and a suite of 10 specialized tax and financial calculators.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Online Content Subscription: Piac & Profit generates revenue through its online business magazine providing Hungarian business news, financial analysis, and economic commentary. The publication offers both free content and subscription-based premium access to articles and reports.
2. Digital Advertising: The website displays third-party advertisements and sponsored content sections including partner logos and external article links from related publications like mfor.hu and privatbankar.hu.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Piac & Profit is an online Hungarian-language business and economics news magazine that publishes articles, analyses, and expert commentary on topics including real estate, taxation, retirement, exchange rates, and market trends. It complements its editorial coverage with an integrated suite of ten specialized interactive calculators covering Hungarian wage, tax (EKHO, KATA, KIVA), cafeteria, maternity, pension, vacation, and household utility planning. The publication operates a freemium model with free articles and subscription-based premium access, alongside an email newsletter and the Klasszis Podcast.

Product overview

Piac & Profit is a Hungarian online business magazine offering a unified platform combining editorial content with interactive financial tools. The core product is the news portal providing economic analyses, while the portfolio includes 10 specialized calculator tools (salary, tax, pension, utility, vacation, and cafeteria planners) designed for individual financial planning and business decision-making. The offering extends to podcast content and topic-based newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Piac & Profit Online Magazine Hungarian online business and economics news portal providing articles, analyses, and insights on topics including real estate, taxation, retirement planning, exchange rates, and market trends, available in freemium form.
• Financial Calculators Suite Suite of ten specialized Hungarian tax and benefit calculators including bérkalkulátor (wage calculator), EKHO calculator, KATA and általányadózás calculator, KIVA calculator, kisvállalkozói calculator, cafeteria calculator, CSED/GYED/GYES maternity calculator, nyugdíjkalkulátor (pension calculator), szabadság kalkulátor (vacation calculator), and rezsikalkulátor (utility cost calculator).
• Newsletter Subscription Email newsletter subscription service providing topic-based article notifications to subscribers, including Pénzszerzés (Money-making) and Piac & marketing (Market & marketing) alert streams.
• Klasszis Podcast Audio podcast series featuring interviews with Hungarian business leaders and economic experts, distributed via klasszis.hu as part of the broader Klasszis Média editorial offering.

Quantifiable outcome

• MagyarBrands winners show average Bisnode rating above 90%, indicating financial stability
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Klasszis MédiacoreStrategic or Co-development PartnerPiac & Profit is operated under the Klasszis Média publishing group, which also operates related business publications including mfor.hu and privatbankar.hu. The group runs events including Privátbankár.hu Alapkezelő Klasszis and provides cross-promotional opportunities across business media properties.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Index.hu: Long-standing Hungarian digital news portal with general and business coverage; broader scope but overlaps in Hungarian news consumption and digital ad inventory.
• 24.hu: Major Hungarian general news portal (Central Médiacsoport) that hosts a substantial business section; broader portfolio but overlapping business-content reach.
• Financial Times: Global subscription-led business news brand; useful precedent for B2B subscription monetization and calculator-style utility tools, though not a direct Hungary competitor.
• Telex.hu: One of Hungary's largest independent digital news outlets with significant economics and policy coverage; competes for Hungarian business readership and ad budgets at scale.
• Bloomberg: Global business and financial news incumbent with mass scale and brand authority; not a language competitor for the Hungarian reader, but a ceiling reference for how premium business content is monetized at scale.

Direct peers

• Napi.hu: Hungarian business and economic news site operating under the Central Médiacsoport; comparable in language, audience, and daily economic coverage.
• HVG (Heti Világgazdaság): Hungarian weekly business news magazine with a major digital presence covering economy, policy, and business; competes for the same subscription and reader attention as Piac & Profit.
• Privátbankár.hu: Sister publication within Klasszis Média with shared audience and cross-promotion; comparable niche positioning toward wealth and business readers in Hungary.
• Portfolio.hu: Hungarian online business and financial news portal covering economy, markets, and corporate news; direct competitor for Hungarian business-professional audience and advertisers.
• mfor.hu: Sister Klasszis Média property covering Hungarian SME and economy news; shares audience segmentation, advertising pool, and editorial partnerships with Piac & Profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/piacesprofit
• LinkedInlinkedin.com/company/piac-es-profit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piac & Profit