PR Report
PR Report is a German-language B2B trade media platform serving PR and communications professionals across the DACH region, offering a magazine, news website, newsletter, podcast, job board, and annual industry awards, operated by Johann Oberauer GmbH.
- Company typePrivate
- Founded-
- HeadquartersEugendorf, Austria
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What PR Report does
PR Report is a German-language trade media brand serving the public relations and communications industry in the DACH region (Germany, Austria, Switzerland). It operates as a multi-format B2B media platform combining a flagship print and digital magazine, a daily-updated news website (prreport.de), a twice-weekly email newsletter, an e-paper archive hosted via Calameo, a podcast series, an annual industry awards program (PR Report Awards with 30 categories), and a dedicated job marketplace (Fachstellenmarkt). Editorial coverage spans personnel movements in communications departments and agencies, industry tools, studies, trends, and emerging topics such as GEO (Generative Engine Optimization) and AI in communications.
The company is operated by Johann Oberauer GmbH, a privately held Austrian media company headquartered in Eugendorf, Austria, and managed by the Oberauer family (Dagny, Johann, and Verena Oberauer as Managing Directors). The organization is small (1-10 employees) and family-owned with no disclosed external funding, public listing, or M&A activity. The underlying technology stack is a standard digital media platform — CMS-driven website, e-paper hosting via Calameo, email newsletter system, and podcast distribution — with no proprietary AI features disclosed.
The business model is diversified across recurring and transactional revenue streams: a freemium subscription model (free Public tier plus paid Professional and Premium tiers, with a 12-month cancellation notice), print and e-paper magazine sales, advertising and media packages targeting PR decision-makers, job advertising through the Fachstellenmarkt job board, and awards program participation fees. The target customer base spans three horizontal segments — corporate communications professionals, PR agencies, and PR industry service providers — distributed across the DACH region.
PR Report firmographics
Firmographics- Name
- PR Report
- Legal name
- Johann Oberauer GmbH
- Website
- https://prreport.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PR Report is a German-language B2B trade media platform serving PR and communications professionals across the DACH region, offering a magazine, news website, newsletter, podcast, job board, and annual industry awards, operated by Johann Oberauer GmbH.
- Ownership category
- akta.pro rank
PR Report industry classification
Industry- Product category
- Trade Media & Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where PR Report is headquartered
LocationHeadquarters
- HQ city
- Eugendorf
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
PR Report business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: Tiered subscription model with free basic package (Public) and paid Professional and Premium tiers. Subscription terms require 12-month notice period for cancellation. Also includes special paid services beyond standard packages.
- Magazine and E-Paper Sales: Sale of physical magazines and digital e-paper editions including PR Werkstatt special editions
- Job Advertising: Fachstellenmarkt (job board) for PR and communication positions, available in both online and print formats
- Advertising and Media Packages: Advertising opportunities targeting decision-makers and specialists in corporate communications, PR and public relations. Includes magazine, website, and special publications plus B2B event formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic tier with public access |
| Subscription | Annual | Professional subscription with enhanced access |
| Subscription | Annual | Premium subscription with full access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PR Report product offering
Product offeringCore offering
PR Report is a German-language trade media brand for the PR and communications industry, publishing a print and digital magazine, a news website, a weekly newsletter, a podcast, and a job board. It also runs the annual PR Report Awards with an associated after-show event and publishes the Trendmonitor salary and job survey, which is referenced by industry recruiters and HR professionals.
Product overview
PR Report is a professional media platform serving decision-makers and specialists in corporate communications, public relations, and public affairs in Germany. The offering consists of a flagship print and digital magazine (available as E-Paper), an online news portal, a twice-weekly email newsletter, a podcast series, an annual awards program (PR Report Awards), and a job marketplace. The publication is published by Johann Oberauer GmbH and covers industry news, people movements, tools, studies, and trends including GEO (Generative Engine Optimization), AI in communications, and employer branding.
Differentiator
Problem solved
Functional benefit
Products and services
- PR Report Magazine (print and digital) German-language trade magazine covering the PR and communications industry in the DACH region, available in print and as a digital e-paper for PR professionals, agencies, and corporate communications teams.
- PR Report Newsletter Weekly email newsletter distributed via prreport.de that delivers PR and communications industry news, analysis, and curated coverage to subscribers.
- PR Report Podcast Podcast produced under the PR Report brand covering PR and communications industry topics for PR professionals.
- PR Report Job Board (jobs.prreport.de) Online job board at jobs.prreport.de where employers post PR, communications, and marketing communications vacancies targeted at the DACH PR and communications audience.
- PR Report Awards Annual awards program recognizing campaigns, agencies, and professionals in the DACH PR and communications industry, accompanied by an after-show event.
- PR Trendmonitor Annual research/data product by PR Report that surveys salaries, roles, and working conditions in the PR and communications industry, used as a reference by recruiters and HR professionals.
Companies that use PR Report
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
PR Report technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PR Report partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
PR Report competitors and assessment
Company assessmentDirect peers
- Horizont: Leading German trade publication for the marketing, advertising, and media industries, covering agency news, campaigns, and personnel moves. Directly comparable to PR Report as a DACH B2B media brand targeting overlapping communications and marketing decision-makers.
- Werben & Verkaufen (W&V): German trade title covering marketing, advertising, and communications. Competes with PR Report for the same corporate communications and advertising decision-maker audience across print, digital, and events in the DACH region.
- Meedia: German online trade outlet covering the media, marketing, and digital industries. Comparable to PR Report as a DACH B2B media brand targeting marketing and communications professionals, though with a broader media-industry remit.
- Textintern: DACH newsletter and news service for PR and communications professionals. Closely comparable to PR Report in vertical focus (PR industry news and jobs) and audience, differing mainly as a newsletter-led rather than magazine-led format.
- Kress Pro: German trade media industry news outlet covering publishing, agencies, and personnel changes. Closely comparable to PR Report in audience (media and communications professionals) and B2B trade media model, and explicitly cross-referenced on PR Report's own pages.
- PR-Journal: German-language online news service covering the PR and communications industry. Directly comparable niche competitor to PR Report, with overlapping coverage of agencies, corporate communications, and industry trends in DACH.
Broad incumbents
- The Drum: Global trade publication covering marketing, advertising, and communications. Comparable to PR Report as a B2B trade media brand serving communications professionals and offering events, jobs, and awards, but with a much broader international footprint.
- PRWeek: Internationally established English-language trade publication for the PR and communications industry. Comparable to PR Report in vertical focus (PR professionals) and media model (magazine, digital, awards, jobs), but operates at global scale and primarily in English.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PR Report social profiles
Digital presencePR Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
PR Report leadership team
Management profileNumber of profiles
Profiles3 records
PR Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PR Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PR Report
What does PR Report do?
PR Report is a German-language trade media brand for the PR and communications industry, publishing a print and digital magazine, a news website, a weekly newsletter, a podcast, and a job board. It also runs the annual PR Report Awards with an associated after-show event and publishes the Trendmonitor salary and job survey, which is referenced by industry recruiters and HR professionals.
Is PR Report a public or private company?
PR Report is a private company. It is classified as family owned and is currently operating.
When was PR Report founded?
PR Report was founded in -1. It employs 1 to 10 people.
Where is PR Report based?
PR Report is headquartered in Eugendorf, Austria, in the Europe region.
How does PR Report make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are magazine and E-Paper Sales, job Advertising and advertising and Media Packages.
Who are PR Report's main competitors?
Direct peers on record are Horizont, Werben & Verkaufen (W&V), Meedia, Textintern, Kress Pro and PR-Journal. Broad incumbents are The Drum and PRWeek.
Does PR Report have an API?
No public API is recorded for PR Report.
What industry is PR Report in?
PR Report's product category is Trade Media & Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 51312 and its SIC code is 2721.