What MEEDIA does

MEEDIA is a German-language B2B media intelligence platform serving advertising marketers, media agencies, and marketing decision-makers across the DACH region (Germany, Austria, Switzerland). Operated by Johann Oberauer GmbH, a privately held Austrian limited company headquartered in Eugendorf, MEEDIA delivers daily industry news, in-depth data analyses, expert interviews, dossiers, and case studies covering the intersection of media, brands, advertising, technology, and personnel developments. The platform is anchored by Editor-in-Chief Jens Schröder, positioned for producing thorough data analyses on key media and advertising metrics, alongside co-Editor-in-Chief Frank Puscher and advertising/media expert Reiner Kepler. The product portfolio includes the core meedia.de website, a daily newsletter, a digital E-Paper, topic-specific Dossiers, the #trending weekly newsletter covering social media analytics, and a specialized Job Marketplace (Stellenmarkt) reaching approximately 20,000 potential candidates. The integrated kress pro sub-brand — a professional media publication operating for over 50 years — extends coverage into print and digital formats for media executives.

MEEDIA monetizes through three revenue streams. The first is subscription-based recurring access (Abo), offering unlimited content including Plus articles, E-Papers, Dossiers, and Specials via shop.oberauer.com. The second is the Job Marketplace, charging 840 EUR + VAT per standard posting (six-week visibility) and 430 EUR + VAT per internship/trainee posting. The third is digital advertising placements including banner ads and sponsored content targeted at the professional audience. Distribution is primarily digital through self-serve website access, daily and weekly newsletter delivery, and social media presence on LinkedIn, X, and Facebook. The core technology stack is a web-based content delivery platform with newsletter distribution and online job marketplace functionality; no app, API, or proprietary AI/ML components are disclosed.

MEEDIA serves a horizontal segmentation of B2B media buyers — advertising sales professionals, agency media planners and buyers, and corporate marketing decision-makers — using a sales-led go-to-market model focused on the DACH region. The business appears to be family-owned with Johann Oberauer serving as managing director; no external investors, private equity involvement, or public listing have been identified.

Name

MEEDIA

Legal name

Johann Oberauer GmbH

Website

https://meedia.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MEEDIA is a German-language B2B media intelligence platform serving advertising marketers, media agencies, and marketing decision-makers in DACH markets. It offers industry news, data analyses, dossiers, newsletters, and a job marketplace, monetized through subscriptions, advertising, and job posting fees.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription (Abo): MEEDIA offers subscription services providing unlimited access to all media content, including Plus content, E-Papers, Dossiers, and Specials. Subscribers receive comprehensive coverage of media and advertising industry developments.
2. Job Marketplace: MEEDIA operates a job marketplace for the media, advertising, and marketing sector, charging 840 EUR + VAT for standard job postings and 430 EUR + VAT for internships/volunteer positions/trainees.
3. Advertising: MEEDIA generates revenue through advertising placements on their digital platform, offering banner ads and sponsored content opportunities to reach their professional audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MEEDIA is a German-language trade media intelligence service covering the intersection of media, advertising, and brands for the DACH market. It sells subscription-based access to daily industry news, in-depth data analyses, expert interviews, dossiers, E-Paper, and operates a specialized job marketplace (Stellenmarkt) for media, advertising, and marketing professionals. The offering is delivered through meedia.de, daily and weekly email newsletters, an E-Paper, and the integrated job board, with kress pro offered as a separate professional subscription product.

Product overview

MEEDIA is a German-language media news and intelligence platform covering the intersection of media and brands. The core offering is the MEEDIA website/magazine, a unified platform that delivers news, analysis, and industry information. This is supplemented by several integrated services including the daily MEEDIA Newsletter, the MEEDIA E-Paper digital magazine, MEEDIA Dossiers for in-depth topic reports, the #trending Weekly Newsletter for social media and trend analysis, and the MEEDIA Stellenmarkt job marketplace for media and advertising professionals. The platform also encompasses kress pro, a separate professional publication for media executives available in print and digital formats.

Differentiator

Problem solved

Functional benefit

Brands

• kress pro: Professional media industry publication covering news, cases, rankings and strategy in the media and communications sector for over 50 years.
• #trending

Products and services

• MEEDIA Website / Magazine

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• kress: Sister publication under Johann Oberauer GmbH covering the German media industry for over 50 years. Operates as both peer and sub-brand (kress pro), targeting executives with overlapping editorial remit.
• Werben & Verkaufen (W&V): Long-standing German trade title for the marketing and advertising industry, owned by dfv. Overlaps with MEEDIA's core audience of agency and brand-side marketing decision-makers.
• Horizont: German trade publication covering advertising, marketing, and media, headquartered in Frankfurt. Directly competes with MEEDIA for the same Werbevermarkter and Mediaagenturen audience in DACH.

Regional players

• The Drum: UK-headquartered B2B publication covering the marketing, advertising, and media industries globally. Comparable trade-news and intelligence format, primarily serving a UK/European audience outside DACH.
• Campaign: Haymarket-owned global advertising and marketing trade title. Comparable audience of agencies, brand marketers, and media owners; competes indirectly with MEEDIA in the European advertising press.
• Adweek: US trade media brand covering advertising, marketing, and media. Comparable news-plus-data intelligence format for the advertising industry, though serving primarily the North American market.

Broad incumbents

• AdAge: Long-established global advertising trade publication covering agencies, brand marketers, and media. Similar business model and advertiser base to MEEDIA, though English-language and globally focused.
• MediaPost: US-based trade media covering advertising, media, and marketing technology. Comparable B2B trade-media model and advertiser base, though focused on the North American market.
• Digiday: Digital media company covering the media and marketing industries with news, research, and events. Comparable B2B media intelligence model targeting agency and brand marketers.

Others

• Newspaper Association of Germany (BDZV): German newspaper industry association and information provider. Adjacent rather than directly competitive — operates as an industry intelligence source for some of the same German media decision-makers MEEDIA targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MEEDIA
• Facebookfacebook.com/meedia.de
• LinkedInlinkedin.com/company/meedia-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEEDIA