Fightzone London
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Fightzone London firmographics
Firmographics- Name
- Fightzone London
- Legal name
- FightZone London
- Website
- https://fightzonelondon.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fightzone London industry classification
Industry- Product category
- Martial Arts Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)
- akta.pro secondary industries
- Boxing & Kickboxing Fitness Classes (HSADABAF), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Mixed Martial Arts (MMA) Training (HSADADAD), Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)
Keywords
Where Fightzone London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fightzone London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Monthly Membership Subscriptions: Rolling monthly memberships in tiers (Premium unlimited at £110/month, Standard 8 classes at £79/month, Kids unlimited at £80/month, Students unlimited at £90/month). Subject to £25 joining fee and £10 annual insurance.
- Drop-in Classes: Single class purchases for adults (£20), kids (£15), and Open Mat sessions (£10). Pay-as-you-go model for casual visitors and short-term visitors.
- Prepaid Memberships: Fixed-term prepaid memberships: £150 for 1 month or £360 for 3 months. Non-refundable, non-transferable, no freezes or extensions. Targeted at short-stay visitors or those preferring flexibility over rolling contracts.
- Private Training Sessions: One-on-one coaching sessions with world-class coaches across BJJ, Muay Thai, Boxing, MMA, and No-Gi disciplines. Booked directly through the private bookings page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited classes all day, every day |
| Subscription | Monthly | 8 classes per month |
| Subscription | Monthly | Unlimited kids classes for ages 4-15 |
| Subscription | Monthly | Unlimited classes for students with valid ID |
| One time/ perpetual license | Pay-as-you-go | 1 month prepaid training without rolling contract |
| One time/ perpetual license | Pay-as-you-go | 3 months prepaid training without rolling contract |
| Unit Pricing | Pay-as-you-go | Single adult class drop-in |
| Unit Pricing | Pay-as-you-go | Single kids class drop-in |
| Unit Pricing | Pay-as-you-go | Open mat session drop-in |
| Freemium | Monthly | 7-day trial included with all new memberships |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Fightzone London product offering
Product offeringCore offering
Fightzone London operates a single-location martial arts academy in East London delivering in-person group classes across Brazilian Jiu Jitsu, No-Gi, Muay Thai, Boxing, MMA, Wrestling, Kids martial arts, HIIT & Strength, and Yoga & Pilates. It sells access primarily through tiered monthly memberships, prepaid fixed-term memberships, and per-class drop-ins, with supplementary revenue from one-on-one private coaching and monthly FZN Interclub sparring events.
Product overview
Fightzone London is a London-based martial arts gym offering over 150 classes per week across multiple disciplines. The core offerings include Brazilian Jiu Jitsu, No Gi, Muay Thai, Boxing, MMA, and Wrestling classes. Additional fitness modules include HIIT & Strength and Yoga & Pilates. The gym serves all ages (4-80 years) with dedicated Kids Classes and various membership tiers (Premium, Standard, Kids, Student, Prepaid, and Drop-in options). Supplementary services include Private Bookings with individual coaches, a 7-Day Trial for new members, and the FZN Interclub competitive sparring events. The gym operates from a facility on Pritchard's Road with full-sized ring and three mat spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazilian Jiu Jitsu (BJJ) Classes Brazilian Jiu Jitsu training rooted in the Gracie family tradition, focused on forcing opponents to submit via joint locks or chokes with wins also possible through a points system. Offered as scheduled group classes at the East London facility for members across all skill levels.
- No-Gi Grappling Classes Brazilian Jiu Jitsu practice without the kimono (Gi), emphasising wrestling-based control and submissions. Positioned as the fastest growing form of grappling offered at the academy.
- Muay Thai Classes Thai Boxing instruction covering punches, elbows, kicks, knees, and clinch work as a respected form of stand-up fighting for fitness, self-defense, and competition.
- Boxing Classes Boxing instruction focused on striking with fists, suitable for fitness, self-defense, competition, and personal development goals.
- Mixed Martial Arts (MMA) Classes Combined-discipline MMA training drawing on Brazilian Jiu Jitsu, Muay Thai, Wrestling, and Boxing as the most dominant forms of mixed competition.
- Wrestling Classes Wrestling training focused on takedowns and pinning, widely regarded as one of the most valuable bases for mixed martial arts.
- Kids Martial Arts Classes Age-banded martial arts classes (4-8, 9-12, 12-18) covering BJJ, Boxing, and Muay Thai, focused on building integrity, discipline, humility, maturity, physical fitness, and social skills for ages 4-15.
- HIIT & Strength Classes High Intensity Interval Training alternating intense anaerobic exercise with brief recovery periods, plus strength classes built on compound barbell movements to support martial arts performance.
- Yoga & Pilates Classes Vinyasa yoga with flowing poses and Pilates focused on strengthening, lengthening muscles, improving flexibility, and body awareness to complement martial arts training.
- Monthly Memberships Rolling monthly subscriptions granting access to the class timetable across tiers: Premium (£110/month, unlimited classes), Standard (£79/month, 8 classes), Kids (£80/month, unlimited kids classes for ages 4-15), and Student (£90/month, unlimited classes with valid student ID). All rolling memberships subject to a £25 joining fee and £10 annual insurance; billed via direct debit through ClubWise.
- Prepaid Memberships Fixed-term, non-recurring prepaid packages priced at £150 for 1 month or £360 for 3 months, providing full access to all regular adult classes. Non-refundable, non-transferable, with no freezes, extensions, or cancellations once activated; targeted at short-stay visitors and those preferring flexibility over rolling contracts.
- Drop-in Classes Pay-per-class drop-in access for casual visitors and short-term guests, priced at £20 per adult class, £15 per kids class, and £10 per Open Mat session. No membership required.
- Private Training Sessions One-on-one coaching sessions with world-class coaches across Brazilian Jiu Jitsu, No-Gi, Muay Thai, Boxing, MMA, and other disciplines, booked directly through the private bookings page for personalised instruction.
- 7-Day Free Trial No-commitment one-week trial included with all new memberships, offering full refund if not satisfied and no obligation during the trial period.
- FZN Interclub Sparring Events Monthly high-intensity sparring events covering MMA, Muay Thai, and Boxing, designed as a friendly competitive gateway into amateur competition or ring/cage experience; registration via Typeform.
Companies that use Fightzone London
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Fightzone London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fightzone London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClubWise Software LtdcoreClubWise serves as the data processor for Fightzone London's membership management system. Handles direct debit billing (appears as 'Clubwise' on bank statements), club access management, and member data storage. Based at 6 Tower Court, Horns Lane, Princes Risborough, Bucks, HP27 0AJ.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fightzone London competitors and assessment
Company assessmentBroad incumbents
- Third Space London: Premium multi-club London health club operator offering studio classes including boxing and yoga; not a specialist combat gym but competes for premium-membership discretionary spend.
- Gymbox: London boutique fitness chain offering boxing, HIIT, and martial-arts-inspired group classes under a membership model; broader scope but overlapping target customer and class-based delivery.
Direct peers
- 10th Planet London: London affiliate of Eddie Bravo's no-gi-focused BJJ network, overlapping directly with Fightzone's No-Gi and submission grappling offerings. Comparable specialist grappling gym with subscription memberships.
- Gracie Barra London: Large global BJJ franchise with multiple London locations offering classes similar to Fightzone's BJJ and No-Gi programs and adult/kids membership tiers. Directly comparable single-discipline-leaning martial arts gym.
- London Shootfighters: Established East London MMA gym offering Muay Thai, BJJ, boxing, and MMA under one roof—a direct multi-discipline combat sports competitor targeting the same member demographic.
- SBG (Straight Blast Gym) London: London MMA academy offering striking, grappling, and MMA classes with multi-tier memberships—similar multi-discipline combat sports model to Fightzone.
- AZMA London: London-based martial arts gym offering BJJ, Muay Thai, and MMA with similar adult and kids programming—comparable mid-size single-location combat sports facility.
- Checkmat London: UK arm of Checkmat BJJ (the same lineage Marco Canha trained under). Operates BJJ-focused classes in London with comparable membership structure and amateur competition pathways.
- Carlson Gracie UK: London-based BJJ academy under the Carlson Gracie lineage, offering gi and no-gi classes plus competition training—a directly comparable affiliation-driven martial arts gym.
Emerging players
- BJJ Globetrotters Camps: Organizer of BJJ training camps and seminars in Europe, complementing gym training with immersive experiences—tangentially comparable as a community-led combat-sports events player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fightzone London social profiles
Digital presenceFightzone London compliance and trust
Trust signalCompliance1 record
Fightzone London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fightzone London leadership team
Management profileNumber of profiles
Profiles3 records
Fightzone London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fightzone London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fightzone London
What does Fightzone London do?
Fightzone London operates a single-location martial arts academy in East London delivering in-person group classes across Brazilian Jiu Jitsu, No-Gi, Muay Thai, Boxing, MMA, Wrestling, Kids martial arts, HIIT & Strength, and Yoga & Pilates. It sells access primarily through tiered monthly memberships, prepaid fixed-term memberships, and per-class drop-ins, with supplementary revenue from one-on-one private coaching and monthly FZN Interclub sparring events.
Is Fightzone London a public or private company?
Fightzone London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fightzone London founded?
Fightzone London was founded in 2012. It employs 1 to 10 people.
Where is Fightzone London based?
Fightzone London is headquartered in London, United Kingdom, in the Europe region.
How does Fightzone London make money?
Four revenue lines are on record. Monthly Membership Subscriptions are the primary driver. The others are drop-in Classes, prepaid Memberships and private Training Sessions.
Who are Fightzone London's main competitors?
Broad incumbents on record are Third Space London and Gymbox. Direct peers are 10th Planet London, Gracie Barra London, London Shootfighters, SBG (Straight Blast Gym) London, AZMA London, Checkmat London and Carlson Gracie UK. BJJ Globetrotters Camps is listed as an emerging player.
Does Fightzone London have an API?
No public API is recorded for Fightzone London.
What industry is Fightzone London in?
Fightzone London's product category is Martial Arts Training Services. Its primary akta.pro industry code is MPAKAJAG, Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts), with a secondary code of HSADABAF, Boxing & Kickboxing Fitness Classes. Its NAICS code is 71394 and its SIC code is 7997.