What Clubwise does

ClubWise Software Ltd is a UK-headquartered vertical SaaS provider founded in 2001 that builds and operates an all-in-one club management platform for the health, fitness, and wellness industry. The company is based in Princes Risborough, Buckinghamshire, with additional local support operations in Australia, and serves roughly 1,300 customers and 1.3 million members across gyms, health clubs, sports centres, yoga studios, CrossFit boxes, martial arts academies, and hotels, golf, and spa resorts.

The platform is delivered as a cloud-based suite comprising eight integrated modules: member management (CRM), sales and marketing automation, billing and payments with in-house direct-debit collection, bookings and class scheduling, reporting and analytics, 24/7 QR-code access control, a partners and integrations layer (covering Stripe, Global Payments, biometric, and swipe-card systems), and the ClubWise mobile companion including the FitSense white-label member app. A distinguishing technical and regulatory feature is that ClubWise itself is FCA-authorised and a BACS Facilities Management Provider, allowing it to handle payment collection on behalf of operators rather than routing payments through third parties; the platform is also ISO 27001 certified for information security.

The business operates a recurring subscription SaaS model sold primarily through a demo-led, sales-assisted B2B motion targeting UK and Australian operators ranging from independent gyms to multi-site enterprise accounts including a global Anytime Fitness partnership. Customer outcomes reported by the company include 75 percent reductions in staff administration costs at Space Gyms, a 30 percent revenue increase at LivingWell Health Club, monthly savings of £600 at Mission Fitness from direct debit migration, and a 76 percent increase in membership collections at The Athlete Factory after migrating from Mindbody.

Name

Clubwise

Legal name

ClubWise Software Ltd

Website

https://clubwise.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ClubWise (founded 2001) provides an all-in-one cloud-based club management SaaS platform for fitness operators in the UK and Australia, combining member CRM, billing, access control, bookings, reporting, and its own FCA-accredited direct debit collection across 1,300+ customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Princes Risborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription: ClubWise operates as a cloud-based club management software platform charging fitness operators a subscription fee for access to the all-in-one software suite including membership management, billing, payments, access control, bookings, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ClubWise provides a cloud-based all-in-one club management SaaS platform for health and fitness operators, integrating member CRM, billing and direct debit collection, class bookings, 24/7 access control, reporting, sales and marketing automation, and a white-label member mobile app (FitSense). The platform is sold on a subscription basis to gyms, health clubs, sports centres, CrossFit boxes, yoga studios, martial arts academies, and hotel/golf/spa resorts in the UK and Australia, with FCA-accredited payment processing capabilities.

Product overview

ClubWise is an all-in-one club management software platform designed for the fitness industry. The platform combines eight core integrated modules: Member Management (CRM), Sales and Marketing Automation, Billing and Payments (with FCA-accredited direct debit collection), Bookings and Class Scheduling, Reporting and Analytics, 24/7 Access Control (QR code-based), Partners and Integrations (including Stripe and Global Payments), and ClubWise Mobile (including the FitSense white-label member app). The platform is trusted by over 1,300 customers serving 1.3 million gym members globally, and operates in the UK and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Management Comprehensive gym CRM solution providing a complete view of every member, including contact details, membership history, and engagement tracking for fitness club operators.
• Billing and Payments In-house gym billing system with integrated direct debit collection and payment processing through FCA-accredited providers including Stripe and Global Payments, designed for fitness club operators.
• Bookings and Class Scheduling Intuitive gym booking system enabling real-time class bookings and schedule management for members at fitness clubs and studios.
• Reporting and Analytics Gym reports and analytics tools with detailed dashboards tracking memberships, revenue, and member behaviour for data-driven decision making by fitness operators.
• 24/7 Access Control Secure QR code access control system for 24-hour gym environments requiring security and accessibility, integrating with biometric readers and swipe cards.
• Sales and Marketing Automation Automated marketing tools for lead generation and member retention, including CRM functionality for prospecting and member engagement at fitness clubs.
• FitSense Member App Member-facing white-label mobile application for member engagement, class bookings, payments, loyalty rewards and body composition tracking, available to fitness clubs as a branded app.
• ClubWise Mobile (Staff App) Mobile application for staff providing access to the ClubWise platform on or off site, enabling team flexibility for fitness club operators.

Quantifiable outcome

• Space Gyms reduced staff admin costs by 75% and retained 75% of membership base
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• StripecoreTechnology or IntegrationClubWise integrates with Stripe as one of its trusted payment platform partners. Stripe processes payments for the club management software platform, enabling secure payment collection for fitness businesses.
• Global PaymentscoreTechnology or IntegrationClubWise integrates with Global Payments as an FCA-accredited payment provider partner. Global Payments handles payment processing for the club management platform.
• Anytime FitnessflagshipStrategic or Co-development PartnerClubWise maintains a global Anytime Fitness partnership as their preferred club management software provider. This is a flagship partnership serving Anytime Fitness's international gym network.
• FCA-Accredited Payment ProviderscoreTechnology or IntegrationClubWise partners with FCA-accredited payment providers for secure payment processing, ensuring compliance with UK financial regulations for direct debit collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Mindbody is the largest vertical SaaS platform for fitness, wellness, and beauty businesses, offering member management, scheduling, payments, and marketing. It is the dominant incumbent ClubWise competes against for mid-market and enterprise fitness operators, including the customers referenced in ClubWise's own case studies (e.g., The Athlete Factory migrated from Mindbody).

Direct peers

• Glofox: Glofox provides gym and fitness studio management software with membership management, class booking, and billing. It directly competes with ClubWise in the fitness club management vertical and was acquired by ABC Fitness Solutions, giving it more scale to compete against ClubWise's offering.
• ClubReady: ClubReady provides all-in-one club management software for fitness clubs, similar to ClubWise, covering member management, billing, scheduling, and reporting. It is one of the closest direct competitors in the multi-module fitness club management space ClubWise targets.
• Perfect Gym: Perfect Gym is a club management software platform serving gyms, fitness clubs, and sports centers with membership management, billing, access control, and scheduling. It targets the same multi-site fitness operator segment as ClubWise, including mid-market and enterprise health clubs.
• Zen Planner: Zen Planner provides business management software for fitness businesses, with particular strength in martial arts, yoga, and CrossFit studios. It overlaps with several of ClubWise's secondary customer segments (martial arts, yoga, CrossFit) and competes for the same SMB-to-mid-market fitness operators.
• GymMaster: GymMaster is a gym management software platform offering member management, access control, billing, and booking. It targets the same independent and chain gym segment as ClubWise and is a comparable alternative for fitness operators evaluating all-in-one platforms.
• Mariana Tek: Mariana Tek provides fitness business management software for boutique studios and health clubs, offering class scheduling, membership management, and branded member experiences. It competes with ClubWise in the boutique and mid-market fitness operator segment.

Regional players

• Resamania: Resamania is a French-based club and membership management software provider serving fitness operators primarily in France and Europe. It offers comparable member management, billing, and access control functionality to ClubWise but operates in different geographies.

Emerging players

• Wodify: Wodify is a gym management platform with strong penetration in CrossFit boxes and boutique functional fitness studios. It overlaps with ClubWise's CrossFit gym segment and competes for class-based, recurring membership businesses.
• PushPress: PushPress provides gym management software for boutique fitness and strength training facilities, including member management, billing, and branded apps. It targets a similar SMB fitness operator segment as ClubWise with a modern, mobile-first product.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clubwise
• Facebookfacebook.com/ClubWise-149500505471975
• LinkedInlinkedin.com/company/clubwise-software-ltd
• Instagraminstagram.com/clubwisesoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubwise