Abierto Mexicano

What Abierto Mexicano does

Abierto Mexicano de Tenis, operated by Mex-Tenis, S.A. de C.V. (commercial brand: Mextenis), is the organizer of Mexico's flagship professional men's tennis tournament, held annually in Acapulco and currently classified at the ATP 500 tier (one of 16 tournaments worldwide at that level). Founded in 1993, the event is preparing its 33rd edition in 2026 and drew 75,000+ attendees in 2025. The company is headquartered in Mexico City, with the tournament venue in Acapulco, and operates with a compact 11–50 person team.

The core product is the tournament itself, delivered through a stack of conventional event-operations technology: Ticketmaster for ticketing, Wowza for digital streaming, and MyCashless for on-site cashless payments. Commercial activity is anchored by exclusive broadcast distribution via ESPN alongside Wowza-powered online streaming. Beyond the on-court competition, the company has begun extending its product surface through the Mextenis Experiences portfolio, which includes Talks, Kids Day, Tennis & Golf, and PRO-AM formats.

The business model combines multiple revenue streams: tiered ticket sales, multi-tier corporate sponsorships (with Telcel, HSBC, and GNP Seguros acting as presenting/naming sponsors and Mundo Imperial as the official hotel partner), exclusive broadcasting rights, on-site food and beverage concessions, and hospitality products. A youth-development collaboration with CONADE (Cantera program) extends the company's footprint into the Mexican tennis talent pipeline and institutional ecosystem. No proprietary AI/ML capabilities are disclosed in the operating stack.

Name

Abierto Mexicano

Legal name

Mex-Tenis, S.A. de C.V.

Website

https://abiertomexicanodetenis.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Abierto Mexicano de Tenis (Mex-Tenis, S.A. de C.V.) organizes Mexico's ATP 500 professional tennis tournament held annually in Acapulco. It serves fans, corporate sponsors, and broadcast partners through ticketing, sponsorship, hospitality, and exclusive ESPN broadcasting rights.

Ownership category

akta.pro rank

Product category

Sports Event Management / Professional Tennis Tournament

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

akta.pro secondary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional tennis tournament
• ATP tour events
• Sports event management
• Sports sponsorship rights
• Tennis hospitality experiences

Headquarters

HQ city

Cuajimalpa

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Daily tickets granting access to Main Stadium, Grandstand Caliente MX, alternate courts, commercial and food areas. Qualifying matches have separate entry fees.
2. Corporate Sponsorships: Multi-tiered sponsorship program including presenting sponsor (Telcel, HSBC), venue naming (GNP Seguros), official sponsors across multiple categories (automotive, financial, hospitality, consumer goods), and government partnerships
3. Broadcasting Rights: ESPN holds exclusive live broadcast rights for all matches. Other media may access footage through ESPN material for news summaries under strict limitations.
4. Food & Beverage Concessions: On-site food and beverage sales through cashless payment system. Food and beverages not included in ticket price.
5. Hospitality & Experiences: Premium experiences including Mextenis Talks panels, PROAM tournaments, VIP hospitality packages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Organizes and operates the annual ATP 500 professional tennis tournament in Acapulco, Mexico, including main-draw singles and doubles competition, qualifying matches, on-site hospitality, and a slate of ancillary experiences (Mextenis Talks, Kids Day, PROAM, Tennis Golf, White Party). Sells daily and qualifying-match tickets to fans, packages corporate sponsorships and hospitality experiences to brands, and licenses exclusive broadcast rights to ESPN.

Product overview

Abierto Mexicano de Tenis Telcel presentado por HSBC is an ATP 500 professional tennis tournament held annually in Acapulco, Mexico. The event offers a comprehensive portfolio including the main tournament (singles and doubles competitions), qualifying matches, and Mextenis Experiences supplementary activities such as Mextenis Talks (player panels), Kids Day, Tennis Golf, and PROAM tournaments. Supporting services include digital ticketing via Ticketmaster, cashless payments via MyCashless app, live streaming via Wowza, and hospitality experiences including the traditional White Party. The tournament runs from February 21-28 annually at Arena GNP Seguros, with attendance exceeding 75,000 fans and participation from top-ranked international tennis players.

Differentiator

Problem solved

Functional benefit

Brands

• Mextenis Experiences: A series of activities complementing the tournament experience including Mextenis Talks, Kids Day, Tennis Golf, and ProAM events.
• Mextenis Talks
• Siempre Contigo Acapulco

Products and services

• Abierto Mexicano de Tenis Telcel presentado por HSBC The main ATP 500 professional tennis tournament held annually at Arena GNP Seguros in Acapulco, featuring singles and doubles competition with top international players. Sold as day tickets granting access to Main Stadium, Grandstand Caliente MX, alternate courts, and commercial/food areas.
• Qualifying Matches (Qualy) Pre-tournament qualifying round held prior to the main draw where players compete for entry into the singles main draw. Separate entry fee of $300 MXN plus service charges; children under 12 enter free with courtesy ticket.
• Mextenis Experiences (Mextenis Talks, Kids Day, Tennis Golf, PROAM, White Party) Suite of paid ancillary experiences held during tournament week: Mextenis Talks (player/coach panel discussions with featured speakers including Alexander Zverev, Gaël Monfils, and Juan Martín del Potro), Kids Day (family event attracting 3,000+ families with player interactions), Tennis Golf (golf tournament with networking and prizes including NFL tickets), PROAM (amateur players compete alongside ATP pros), and White Party (traditional social evening event).
• Corporate Sponsorship Packages Multi-tiered corporate sponsorship program including presenting sponsor (Telcel, HSBC), venue naming rights (GNP Seguros — Arena GNP Seguros), official category sponsors across automotive (Mazda), financial, hospitality, consumer goods, and timekeeping (Rado), plus government partnerships. Provides brands with visibility, VIP hospitality, client entertainment, and association with an elite international sports property.
• Trote por Acapulco Charity running event held during tournament week combining mass-participation sports with local-cause fundraising; offered with a dedicated online inscription page on the tournament website.
• Live Streaming & Cashless Payment Services Tech-enabled fan services bundled with tournament attendance: live video streaming of matches via Wowza player platform, and MyCashless mobile wallet app enabling cashless purchases of food, beverages, and merchandise at the venue with QR code payments and refund functionality.

Quantifiable outcome

• Attendance exceeded 75,000 fans in 2025 edition
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TelcelcoreGTM or Marketing Partner · 21 February 2026Major presenting sponsor of the tournament, providing telecommunications brand association with the Mexican Open. The tournament is officially named 'Abierto Mexicano Telcel presentado por HSBC'.
• HSBCcoreGTM or Marketing Partner · 21 February 2026Presenting sponsor alongside Telcel, providing international banking brand credibility to the tournament. Second major sponsor in the official tournament name.
• GNP SeguroscoreGTM or Marketing Partner · 21 February 2026Venue naming sponsor with Arena GNP Seguros as the tournament's primary venue. Provides insurance brand association with the event facilities.
• Mundo Imperial (Princess Mundo Imperial)coreStrategic or Co-development PartnerResort partner providing hotel and venue facilities adjacent to the tournament. Golf course hosting Tennis Golf event. Strategic hospitality partner for player and sponsor accommodations.
• Government of GuerrerocoreGTM or Marketing PartnerState government partnership supporting tournament operations and promoting Acapulco tourism. Governor participated in tournament inauguration and acknowledged economic impact.
• CONADE (Comisión Nacional del Deporte)minorStrategic or Co-development PartnerMexican national sports commission partnering on Cantera CONADE program for youth tennis development in 14-16 year categories. Joint initiative with Mexican Tennis Federation and private sector.
• MazdaminorGTM or Marketing PartnerOfficial automotive sponsor of the tournament.
• TicketmastercoreTechnology or IntegrationTechnology partner providing the MEXTENIS Account Manager ticketing platform for digital ticket sales, transfers, and access management.
• ESPNcoreChannel Partner/ Reseller/ DistributorExclusive broadcast partner holding live streaming and television rights for all tournament matches. Other media may access footage exclusively through ESPN material.
• Federación Mexicana de TenisminorStrategic or Co-development PartnerNational tennis federation partnering on Cantera CONADE youth development program.
• RadominorGTM or Marketing PartnerSwiss watch brand sponsor providing timekeeping and official timepiece for the tournament.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Qatar ExxonMobil Open (Doha): ATP 500 tournament held annually in Doha, Qatar. Newly elevated to ATP 500 in 2025 — directly comparable category competitor, with presenting sponsor (ExxonMobil) and similar destination-resort event structure.
• Dubai Duty Free Tennis Championships: ATP 500 tournament held annually in Dubai. Comparable tier, hosting top ATP players, with presenting sponsor (Dubai Duty Free) and resort-destination setting similar to Acapulco's beachfront positioning.
• Rio Open: ATP 500 tennis tournament held annually in Rio de Janeiro, Brazil. Closest direct peer — same ATP 500 tier, same Latin American market, similar hard-court format, and competing for similar regional sponsorship and broadcast opportunities.
• ABN AMRO World Tennis Tournament (Rotterdam): ATP 500 indoor hard-court tournament held annually in Rotterdam, Netherlands. Comparable ATP 500 event with similar player draw profile (top-10 ATP players), presenting sponsor structure (ABN AMRO), and recurring annual event economics.
• Barcelona Open Banc Sabadell: ATP 500 clay-court tournament held annually in Barcelona, Spain. Comparable ATP 500 tournament with a long-established history, presenting sponsor (Banc Sabadell), and similar European/Latin crossover sponsorship base.
• BMW Open (Munich): ATP 500 clay-court tournament held annually in Munich, Germany. Newly elevated to ATP 500 in 2025 — directly comparable category competitor with presenting sponsor (BMW) and similar annual event structure.
• Citi Open (Washington D.C.): ATP 500 tournament held annually in Washington D.C., United States. Comparable ATP 500 event with a presenting sponsor (Citi) and similar mid-summer hard-court tournament positioning.
• Erste Bank Open (Vienna): ATP 500 indoor hard-court tournament held annually in Vienna, Austria. Comparable European ATP 500 event with established presenting sponsor (Erste Bank) and similar tournament-scale economics.

Broad incumbents

• Miami Open: ATP Masters 1000 / WTA 1000 combined tournament held annually in Miami. Higher-tier tennis event with comparable resort-destination positioning and presenting sponsor economics; benchmark for premium tennis tournament operations in resort settings.
• BNP Paribas Open (Indian Wells): ATP Masters 1000 and WTA 1000 combined tournament held at Indian Wells, California. Higher-tier professional tennis event often scheduled the week immediately after Acapulco, sharing part of the player field and serving as the natural downstream complement in players' hard-court schedules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abiertotelcel
• Facebookfacebook.com/AbiertoMexicanoDeTenis
• LinkedInlinkedin.com/company/abierto-mexicano-de-tenis
• Instagraminstagram.com/abiertomexicanodetenis

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abierto Mexicano